If you are a
boss,you are a leader
A better world starts with better leaders. We're on a mission to develop them.
Only 33% of employees trust their senior leaders
We create resources with one goal in mind: to take down toxic work culture and stop dysfunctional leadership.
Podcast
Learn from the world's best leaders including Tom Brady, Condoleezza Rice, and CEOs of leading companies like Starbucks, Amazon, Target and more
Free App
A vast library of 90-second leadership lessons to stay sharp on the go
Meet David Novak, the man behind the mission
David Novak famously grew Yum! Brands from $4 billion to $32 billion in market cap. But before he was the Cofounder and CEO of the world’s largest restaurant company, he was a kid in a trailer park who managed to get his foot in the door at a small ad agency. Along the way, he’s faced every leadership challenge. And now, his unfinished business is developing leaders at every walk of life.
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Our pipeline of leadership development
We believe everyone has the potential to be a great leader, regardless of their age, background, or career goals. That's why we invest in programs for all age groups, so that kids, teens, students, and professionals everywhere can get the resources they need to lead with confidence.
Global Game Changers
Service learning and talent development curriculum to build social, emotional, and leadership skills for pre-k – 5th grade.
Lead4Change
A free leadership program for 6th-12th graders that teaches proven leadership skills for getting big things done.
Novak Leadership Institute
The Novak Leadership Institute offers a fresh approach to leadership education rooted in the principles of strategic communication and advertising.
How Leaders Lead
Proven resources to advance your career, build your team, and grow your business.