[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8},"actionData","errors","root",{"_137":-5,"_138":-5,"_139":140,"_141":142,"_143":144},"routes/clips.$id.$slug",{"_9":10,"_11":12},"clip",{"_13":14,"_15":16,"_17":-5,"_18":19,"_20":-5,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":34,"_35":36,"_37":38,"_39":40,"_41":-5,"_42":-5,"_43":-5,"_44":45,"_46":-5,"_47":48,"_49":50,"_51":-5},"canonicalUrl","https://howleaderslead.com/clips/1799/exercise-your-scale-but-simplify-your-mission","id",1799,"title","Exercise your scale, but simplify your mission","subtitle","transcript","WEBVTT\n\n1\n00:00:00.000 --> 00:00:05.830\ncollection of things. And there is a reason to believe that small integrated\n\n2\n00:00:05.830 --> 00:00:06.880\nbusinesses can\n\n3\n00:00:06.880 --> 00:00:11.850\ncreate value and grow in ways that a big one couldn't. But in our case, the\n\n4\n00:00:11.850 --> 00:00:12.640\ncomplexity,\n\n5\n00:00:12.640 --> 00:00:16.800\nbread complexity, bread complexity. So you have layer on top of layer on top of\n\n6\n00:00:16.800 --> 00:00:17.200\nlayer.\n\n7\n00:00:17.200 --> 00:00:22.960\nI'm not talking about people in cost, that comes too, but really just what do\n\n8\n00:00:22.960 --> 00:00:24.480\nwe do as a company?\n\n9\n00:00:25.120 --> 00:00:30.830\nSo for us, we decided we would exercise our scale and we would simplify our\n\n10\n00:00:30.830 --> 00:00:31.840\nmission.\n\n11\n00:00:31.840 --> 00:00:36.960\nSo we went from 30 brands with 30 different ways of articulating their value to\n\n12\n00:00:36.960 --> 00:00:37.600\ncustomers\n\n13\n00:00:37.600 --> 00:00:43.970\nto one that simply said we measure what people watch and what people buy. And\n\n14\n00:00:43.970 --> 00:00:44.560\nthen all of a\n\n15\n00:00:44.560 --> 00:00:49.410\nsudden it became understandable to a lot of folks. And then finally, there was\n\n16\n00:00:49.410 --> 00:00:50.000\nanother\n\n17\n00:00:50.000 --> 00:00:55.840\naxis that of course I grew up under Welsh and GE, which is globalization. That\n\n18\n00:00:55.840 --> 00:00:56.640\nI had many,\n\n19\n00:00:56.640 --> 00:01:02.240\nmany, many customers who were now had big global footprints and wanted some\n\n20\n00:01:02.240 --> 00:01:03.840\nlevel of consistency\n\n21\n00:01:03.840 --> 00:01:07.550\nwith which they measured their markets and their consumers around the world.\n\n22\n00:01:07.550 --> 00:01:08.560\nAnd Nielsen did its\n\n23\n00:01:08.560 --> 00:01:13.580\nvery best to satisfy that objective. So it was those kinds of things, but it\n\n24\n00:01:13.580 --> 00:01:14.880\njust reminds me,\n\n25\n00:01:14.880 --> 00:01:20.100\nand in some ways I'm tackling the same issue today at Boeing, big institutions,\n\n26\n00:01:20.100 --> 00:01:20.480\nthey can get\n\n27\n00:01:20.480 --> 00:01:24.840\ninto a mode of adding complexity and never removing any of it, right? Never\n\n28\n00:01:24.840 --> 00:01:26.080\nworking as hard on\n\n29\n00:01:26.080 --> 00:01:31.250\nsimplifying as they do adding that next layer and next lens. You end up leaving\n\n30\n00:01:31.250 --> 00:01:31.760\nGE after\n","pretty_transcript","start_time",337820,"end_time",426239,"keywords","simplification, clarity, Jack Welch, GE, Nielsen Company, complexity, value, globalization","slug","exercise-your-scale-but-simplify-your-mission","origin","cms","mux_playback_id","lHEW11IS2xCZSnjCziNNIIrHuDQbACxZpgk7du1YSwk","mux_asset_id","7jfWQs5tcmtSqOiGThngM9mAjsPNEIEEA202A3DscnQs","leader_id",76,"episode_id",225,"updated_at","2025-02-26T20:21:33.000000Z","meta_title","meta_description","og_image_media_id","web_url","https://www.howleaderslead.com/clips/1799/exercise-your-scale-but-simplify-your-mission","og_image_url","leader",{"_13":36,"_101":102,"_103":104,"_105":106,"_25":107,"_108":109,"_62":110,"_59":110,"_111":112,"_69":113,"_39":114,"_115":-5,"_41":-5,"_42":-5,"_43":-5,"_116":117,"_89":118,"_44":119,"_120":121,"_122":123,"_46":-5,"_124":125,"_126":127,"_93":128,"_51":-5},"episode",{"_13":38,"_15":52,"_27":53,"_17":54,"_55":56,"_18":57,"_20":58,"_59":60,"_61":-5,"_62":60,"_63":-5,"_64":65,"_66":67,"_68":-5,"_69":-5,"_70":71,"_72":73,"_74":-5,"_35":36,"_39":75,"_41":-5,"_42":-5,"_43":-5,"_76":77,"_78":79,"_80":81,"_82":83,"_84":-5,"_85":-5,"_86":87,"_88":-5,"_89":-5,"_46":-5,"_90":91,"_92":-5,"_93":-5,"_51":-5},"og_image_media","Restoring Stability in a Crisis","restoring-stability-in-a-crisis","David and Dave talk about navigating the 737 MAX and COVID crises, how General Electric prepared Dave for the Boeing challenge, and why stability is his #1 metric for success.","summary","

Today's guest is Dave Calhoun, the President and CEO of Boeing, the largest aerospace company and leading manufacturer of commercial jetliners Defense, Space and security systems. Dave joined Boeing as CEO in January of 2020, and little did he know the challenges that he’d be up against only a couple months later, when COVID hit. But what Dave has shown is the great leaders restore stability in the midst of a crisis. When we are thrown a right hook that we don't expect when things are a bit chaotic, we look to great leaders to show us how we should think and behave. Now what you're going to hear in this interview is how Dave helped Boeing navigate not only COVID and the massive impact that it had on the airline industry, but also how Boeing has handled the situation of their 737 Max, which was banned from flying passengers due to two plane crashes in 2018 and 19. Now it takes a strong leader to navigate those situations and restore stability on the other side.

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","WEBVTT\n\n1\n00:00:00.000 --> 00:00:07.930\nWelcome to Alleters Lead, where every week you get to listen in while I\n\n2\n00:00:07.930 --> 00:00:08.680\ninterview some\n\n3\n00:00:08.680 --> 00:00:10.600\nof the best leaders in the world.\n\n4\n00:00:10.600 --> 00:00:14.110\nI break down the key learning so that by the end of the episode, you'll have\n\n5\n00:00:14.110 --> 00:00:14.700\nsomething\n\n6\n00:00:14.700 --> 00:00:18.520\nsimple that you can apply as you develop into a better leader.\n\n7\n00:00:18.520 --> 00:00:20.960\nThat's what this podcast is all about.\n\n8\n00:00:20.960 --> 00:00:26.210\nToday's guest is Dave Calhoun, the president and CEO of Boeing, the largest\n\n9\n00:00:26.210 --> 00:00:27.520\naerospace company\n\n10\n00:00:27.520 --> 00:00:32.870\nand leading manufacturer of commercial jetliners, defense, space and security\n\n11\n00:00:32.870 --> 00:00:33.720\nsystems.\n\n12\n00:00:33.720 --> 00:00:37.520\nDave joined Boeing as CEO in January of 2020.\n\n13\n00:00:37.520 --> 00:00:41.240\nAnd little did he know the challenges that he'd be up against only a couple\n\n14\n00:00:41.240 --> 00:00:42.280\nmonths later\n\n15\n00:00:42.280 --> 00:00:44.000\nwhen COVID hit.\n\n16\n00:00:44.000 --> 00:00:49.050\nBut what Dave has shown is that great leaders restore stability in the midst of\n\n17\n00:00:49.050 --> 00:00:49.960\na crisis.\n\n18\n00:00:49.960 --> 00:00:54.650\nWhen we're thrown a right hook that we didn't expect, when things are a bit\n\n19\n00:00:54.650 --> 00:00:55.440\nchaotic, we\n\n20\n00:00:55.440 --> 00:00:59.480\nlook to great leaders to show us how we should think and behave.\n\n21\n00:00:59.480 --> 00:01:02.930\nNow what you're going to hear in this interview is how Dave helped Boeing\n\n22\n00:01:02.930 --> 00:01:04.080\nnavigate not only\n\n23\n00:01:04.080 --> 00:01:09.220\nCOVID and the massive impact that it had on the airline industry, but also how\n\n24\n00:01:09.220 --> 00:01:09.760\nBoeing\n\n25\n00:01:09.760 --> 00:01:14.480\nhas handled the situation of their 737 MAX, which was banned from flying\n\n26\n00:01:14.480 --> 00:01:15.480\npassengers due\n\n27\n00:01:15.480 --> 00:01:19.800\nto two plane crashes in 2018 and 19.\n\n28\n00:01:19.800 --> 00:01:23.280\nNow it takes a strong leader to navigate those situations.\n\n29\n00:01:23.280 --> 00:01:26.600\nAnd I know there's a lot for us to learn in this episode.\n\n30\n00:01:26.600 --> 00:01:29.720\nSo fasten your seat belts and here we go.\n\n31\n00:01:29.720 --> 00:01:34.900\nHere's my conversation with my good friend and soon to be yours, Dave Calhoun,\n\n32\n00:01:34.900 --> 00:01:36.000\nthe president\n\n33\n00:01:36.000 --> 00:01:44.000\nand CEO of Boeing.\n\n34\n00:01:44.000 --> 00:01:46.480\nI understand this is your very first podcast.\n\n35\n00:01:46.480 --> 00:01:48.680\nSo I have to tell you, I'm really honored.\n\n36\n00:01:48.680 --> 00:01:50.640\nThanks for taking the time to be on the show.\n\n37\n00:01:50.640 --> 00:01:54.920\nWell, Dave, needless to say, I haven't been raising my hand for lots of these\n\n38\n00:01:54.920 --> 00:01:55.440\nthings.\n\n39\n00:01:55.440 --> 00:01:57.160\nOn the other hand, it's you.\n\n40\n00:01:57.160 --> 00:02:00.760\nAnd if I wanted to sit down and talk to somebody, I know it would be you.\n\n41\n00:02:00.760 --> 00:02:02.440\nSo I appreciate the opportunity.\n\n42\n00:02:02.440 --> 00:02:07.230\nYou worked in a very competitive company early on in your career at GE and you\n\n43\n00:02:07.230 --> 00:02:07.960\ndid that for\n\n44\n00:02:07.960 --> 00:02:08.960\n26 years.\n\n45\n00:02:08.960 --> 00:02:14.170\nAnd how do you think that experience, Dave, prepared you for the job you have\n\n46\n00:02:14.170 --> 00:02:14.800\ntoday as\n\n47\n00:02:14.800 --> 00:02:16.280\nthe CEO of Boeing?\n\n48\n00:02:16.280 --> 00:02:24.320\nA year after I joined, so this is now 19 1981, Jack Welch got appointed the new\n\n49\n00:02:24.320 --> 00:02:25.440\nCEO of GE.\n\n50\n00:02:25.440 --> 00:02:30.670\nSo my entire career was built under his tutelage mentorship leadership as a\n\n51\n00:02:30.670 --> 00:02:31.600\ncompany.\n\n52\n00:02:31.600 --> 00:02:36.290\nAnd I watched, just remember all the major transformations he took General\n\n53\n00:02:36.290 --> 00:02:37.640\nElectric through\n\n54\n00:02:37.640 --> 00:02:38.640\nduring that time.\n\n55\n00:02:38.640 --> 00:02:42.160\nWe were all under siege from global competition in Japan.\n\n56\n00:02:42.160 --> 00:02:44.440\nThey were teaching us how to build things.\n\n57\n00:02:44.440 --> 00:02:47.200\nIt was sort of a magical moment.\n\n58\n00:02:47.200 --> 00:02:50.560\nSo I got to observe that from a distance in the beginning.\n\n59\n00:02:50.560 --> 00:02:55.360\nBut the other thing he was all about was the development of leaders and\n\n60\n00:02:55.360 --> 00:02:56.520\nexercising the\n\n61\n00:02:56.520 --> 00:03:01.570\nlaboratory of businesses that he had access to and then moving people through\n\n62\n00:03:01.570 --> 00:03:02.680\nbusinesses,\n\n63\n00:03:02.680 --> 00:03:06.900\nalways believing they would get better with every next step, but also believing\n\n64\n00:03:06.900 --> 00:03:07.360\nthat most\n\n65\n00:03:07.360 --> 00:03:11.650\nthe industries learn their most important things from adjacent industries or\n\n66\n00:03:11.650 --> 00:03:12.580\nfrom completely\n\n67\n00:03:12.580 --> 00:03:18.020\ndifferent industries who had to perfect something for their own survival.\n\n68\n00:03:18.020 --> 00:03:22.650\nSo they did and then capturing that practice and implementing it inside the\n\n69\n00:03:22.650 --> 00:03:23.300\nvariety of\n\n70\n00:03:23.300 --> 00:03:25.360\nindustries represented in GE.\n\n71\n00:03:25.360 --> 00:03:27.260\nSo he moved me around geographies.\n\n72\n00:03:27.260 --> 00:03:29.040\nHe moved me around businesses.\n\n73\n00:03:29.040 --> 00:03:31.660\nHe moved me through functions.\n\n74\n00:03:31.660 --> 00:03:33.300\nIt was phenomenal.\n\n75\n00:03:33.300 --> 00:03:38.110\nYou know, Dave, I actually had the opportunity to meet with Jack Welch in 1997\n\n76\n00:03:38.110 --> 00:03:38.780\nwhen young\n\n77\n00:03:38.780 --> 00:03:42.050\nbrands were spun off from PepsiCo and the advice I asked him, what would you do\n\n78\n00:03:42.050 --> 00:03:42.380\nif you\n\n79\n00:03:42.380 --> 00:03:43.940\nwere me as a new CEO?\n\n80\n00:03:43.940 --> 00:03:45.480\nHe said, listen, I started out.\n\n81\n00:03:45.480 --> 00:03:46.840\nPeople saw me as neutron Jack.\n\n82\n00:03:46.840 --> 00:03:48.380\nThey didn't know who I was.\n\n83\n00:03:48.380 --> 00:03:52.850\nBut if I were you, I'd find some way to really focus in and let people know\n\n84\n00:03:52.850 --> 00:03:53.980\nwhat you're trying\n\n85\n00:03:53.980 --> 00:03:57.220\nto build, what kind of culture you're trying to create.\n\n86\n00:03:57.220 --> 00:03:59.380\nIs that something that you took with you as well?\n\n87\n00:03:59.380 --> 00:04:00.740\nYeah, 100%.\n\n88\n00:04:00.740 --> 00:04:06.620\nWith every next job outside of GE, of course, the first goal I make is to Jack\n\n89\n00:04:06.620 --> 00:04:07.100\nasking for\n\n90\n00:04:07.100 --> 00:04:09.060\nexactly the same advice you did.\n\n91\n00:04:09.060 --> 00:04:11.060\nDave, you got to get the values thing.\n\n92\n00:04:11.060 --> 00:04:12.340\nYou know, that's the key to everything.\n\n93\n00:04:12.340 --> 00:04:14.140\nAnd then you got to work on them for beginning to end.\n\n94\n00:04:14.140 --> 00:04:17.100\nThat will be the differentiator in every way.\n\n95\n00:04:17.100 --> 00:04:21.400\nSo in my very early innings, of course, this was with the Nielsen company who\n\n96\n00:04:21.400 --> 00:04:22.020\nmeasured\n\n97\n00:04:22.020 --> 00:04:25.620\ncompanies like yours and others in the consumer space, come up with your set of\n\n98\n00:04:25.620 --> 00:04:27.460\nvalues and\n\n99\n00:04:27.460 --> 00:04:28.940\nmake sure everybody in the company knows it.\n\n100\n00:04:28.940 --> 00:04:29.940\nAnd I did that.\n\n101\n00:04:29.940 --> 00:04:32.340\nAnd in the early going, it's a little awkward.\n\n102\n00:04:32.340 --> 00:04:36.760\nBut by the time you get everybody bought in and everyone's gone through their\n\n103\n00:04:36.760 --> 00:04:37.660\nown discovery\n\n104\n00:04:37.660 --> 00:04:41.260\naround those values, it is the most powerful weapon.\n\n105\n00:04:41.260 --> 00:04:44.220\nAny of, I think anybody in the leadership world has.\n\n106\n00:04:44.220 --> 00:04:46.140\nYou spent 26 years at GE.\n\n107\n00:04:46.140 --> 00:04:48.900\nAnd when I first met you, we're actually CEO of Nielsen.\n\n108\n00:04:48.900 --> 00:04:50.740\nYou just mentioned that company.\n\n109\n00:04:50.740 --> 00:04:53.860\nAnd it was a really struggling, private-held business.\n\n110\n00:04:53.860 --> 00:04:58.430\nAnd you led an incredible transformation there and basically turned Nielsen\n\n111\n00:04:58.430 --> 00:04:59.380\ninto the leading\n\n112\n00:04:59.380 --> 00:05:04.290\nglobal information and measurement firm in the world and took a public on the\n\n113\n00:05:04.290 --> 00:05:04.900\nNew York\n\n114\n00:05:04.900 --> 00:05:06.300\nStock Exchange.\n\n115\n00:05:06.300 --> 00:05:10.740\nWhat did you learn working at Nielsen about turning a business around and going\n\n116\n00:05:10.740 --> 00:05:11.140\ninto a\n\n117\n00:05:11.140 --> 00:05:14.460\nsituation like that and making big things happen?\n\n118\n00:05:14.460 --> 00:05:19.590\nWell, and at that time, there were other companies like Nielsen, but it was a\n\n119\n00:05:19.590 --> 00:05:20.460\ncollection\n\n120\n00:05:20.460 --> 00:05:22.980\nof companies, a collection of brands.\n\n121\n00:05:22.980 --> 00:05:27.490\nIronically, we didn't even use the Nielsen brand as much as we used about 30\n\n122\n00:05:27.490 --> 00:05:28.580\nother brands,\n\n123\n00:05:28.580 --> 00:05:32.840\nall attached to specific products that may have been acquired or developed over\n\n124\n00:05:32.840 --> 00:05:33.380\na course\n\n125\n00:05:33.380 --> 00:05:35.300\nof 20, 30 years.\n\n126\n00:05:35.300 --> 00:05:38.140\nSo it was this collection of things.\n\n127\n00:05:38.140 --> 00:05:43.080\nAnd there is a reason to believe that small integrated businesses can create\n\n128\n00:05:43.080 --> 00:05:43.780\nvalue and\n\n129\n00:05:43.780 --> 00:05:46.340\ngrow in ways that a big one couldn't.\n\n130\n00:05:46.340 --> 00:05:51.260\nBut in our case, the complexity bred complexity, bred complexity.\n\n131\n00:05:51.260 --> 00:05:54.100\nSo you have layer on top of layer on top of layer.\n\n132\n00:05:54.100 --> 00:05:56.020\nI'm not talking about people in cost.\n\n133\n00:05:56.020 --> 00:06:01.220\nThat comes too, but really just what do we do as a company?\n\n134\n00:06:01.220 --> 00:06:07.570\nSo for us, we decided we would exercise our scale and we would simplify our\n\n135\n00:06:07.570 --> 00:06:08.700\nmission.\n\n136\n00:06:08.700 --> 00:06:14.410\nSo we went from 30 brands with 30 different ways of articulating their value to\n\n137\n00:06:14.410 --> 00:06:14.420\ncustomers\n\n138\n00:06:14.420 --> 00:06:19.940\nto one that simply said we measure what people watch and what people buy.\n\n139\n00:06:19.940 --> 00:06:23.860\nAnd then all of a sudden it became understandable to a lot of folks.\n\n140\n00:06:23.860 --> 00:06:29.130\nAnd then finally, there was another axis that of course I grew up under Welsh\n\n141\n00:06:29.130 --> 00:06:29.860\nand GE, which\n\n142\n00:06:29.860 --> 00:06:31.780\nis globalization.\n\n143\n00:06:31.780 --> 00:06:37.200\nThat I had many, many, many customers who now had big global footprints and\n\n144\n00:06:37.200 --> 00:06:38.180\nwanted some\n\n145\n00:06:38.180 --> 00:06:42.050\nlevel of consistency with which they measured their markets and their consumers\n\n146\n00:06:42.050 --> 00:06:42.540\naround the\n\n147\n00:06:42.540 --> 00:06:43.540\nworld.\n\n148\n00:06:43.540 --> 00:06:47.700\nAnd Nielsen did its very best to satisfy that objective.\n\n149\n00:06:47.700 --> 00:06:51.620\nSo it was those kinds of things, but it just reminds me, and in some ways I'm\n\n150\n00:06:51.620 --> 00:06:52.260\ntackling\n\n151\n00:06:52.260 --> 00:06:57.490\nthe same issue today, Boeing, big institutions, they can get into a mode of\n\n152\n00:06:57.490 --> 00:06:58.900\nadding complexity\n\n153\n00:06:58.900 --> 00:07:00.860\nand never removing any of it, right?\n\n154\n00:07:00.860 --> 00:07:05.840\nNever working as hard on simplifying as they do adding that next layer and next\n\n155\n00:07:05.840 --> 00:07:06.460\nlens.\n\n156\n00:07:06.460 --> 00:07:11.340\nYou end up leaving GE after 26 years to go to Nielsen CEO.\n\n157\n00:07:11.340 --> 00:07:14.820\nTell us the process you went through to make that decision because that had to\n\n158\n00:07:14.820 --> 00:07:15.300\nbe a tough\n\n159\n00:07:15.300 --> 00:07:16.300\none for you.\n\n160\n00:07:16.300 --> 00:07:17.300\nOh, it was.\n\n161\n00:07:17.300 --> 00:07:19.500\nAnd a little misunderstood at the time.\n\n162\n00:07:19.500 --> 00:07:22.580\nAnd now the postscript tends to get a little marble.\n\n163\n00:07:22.580 --> 00:07:24.580\nI was quite happy at GE.\n\n164\n00:07:24.580 --> 00:07:27.660\nSo let me just sort of say that I love the company.\n\n165\n00:07:27.660 --> 00:07:32.160\nIt developed me into what I was, but I added inclination, desire to want to try\n\n166\n00:07:32.160 --> 00:07:32.900\nsomething\n\n167\n00:07:32.900 --> 00:07:33.900\non my own.\n\n168\n00:07:33.900 --> 00:07:37.060\nAnd I felt like I could do that kind of thing.\n\n169\n00:07:37.060 --> 00:07:39.940\nSo I was looking at things.\n\n170\n00:07:39.940 --> 00:07:44.930\nNow the more important and difficult question for pretty much everybody is\n\n171\n00:07:44.930 --> 00:07:45.700\ntiming.\n\n172\n00:07:45.700 --> 00:07:47.780\nIn this case, I was running from something.\n\n173\n00:07:47.780 --> 00:07:52.700\nAnd for me, I was running from a phenomena that I had witnessed at GE and other\n\n174\n00:07:52.700 --> 00:07:53.540\ncompanies\n\n175\n00:07:53.540 --> 00:07:58.980\nfor a long time that when leaders turn 50, or unless just use that as a proxy,\n\n176\n00:07:58.980 --> 00:07:59.580\nbut when\n\n177\n00:07:59.580 --> 00:08:04.700\nthey get a certain age, the pension becomes a major factor in their career\n\n178\n00:08:04.700 --> 00:08:05.780\ndecisions and\n\n179\n00:08:05.780 --> 00:08:09.480\nmaintaining and building that pension and realizing the fruits of those\n\n180\n00:08:09.480 --> 00:08:10.220\npensions was\n\n181\n00:08:10.220 --> 00:08:11.580\na big deal.\n\n182\n00:08:11.580 --> 00:08:13.820\nAnd I view that as a handcuff.\n\n183\n00:08:13.820 --> 00:08:18.530\nSo my timing was that before I got to 50, I would do something because I knew I\n\n184\n00:08:18.530 --> 00:08:18.980\nwould\n\n185\n00:08:18.980 --> 00:08:21.220\nprobably fall for the same thing.\n\n186\n00:08:21.220 --> 00:08:24.980\nSo that's why I made the move when I made it.\n\n187\n00:08:24.980 --> 00:08:28.660\nAnd fortunately, this wonderful opportunity at Nielsen came along.\n\n188\n00:08:28.660 --> 00:08:31.900\nAnd you run to this Nielsen, which is a data driven company.\n\n189\n00:08:31.900 --> 00:08:37.040\nDid you learn anything running that business that you can share with leaders on\n\n190\n00:08:37.040 --> 00:08:37.500\nhow to\n\n191\n00:08:37.500 --> 00:08:38.500\nuse data?\n\n192\n00:08:38.500 --> 00:08:39.500\nYeah, great question.\n\n193\n00:08:39.500 --> 00:08:42.500\nAnd the answer is yes, I learned it a lot.\n\n194\n00:08:42.500 --> 00:08:47.040\nAnd I can even maybe talk about some practices I brought from GE and data\n\n195\n00:08:47.040 --> 00:08:48.060\nanalytics.\n\n196\n00:08:48.060 --> 00:08:53.290\nMy life in data analytics really started as an observer and user in the GE\n\n197\n00:08:53.290 --> 00:08:54.420\naircraft engine\n\n198\n00:08:54.420 --> 00:08:55.460\nbusiness.\n\n199\n00:08:55.460 --> 00:08:58.940\nAs you know, we take data off an engine while it's flying.\n\n200\n00:08:58.940 --> 00:09:04.250\nWe take it off 24/7, and we use it to predict potential problems and/or\n\n201\n00:09:04.250 --> 00:09:05.460\nschedule maintenance\n\n202\n00:09:05.460 --> 00:09:08.060\nactivities and do all those kinds of things.\n\n203\n00:09:08.060 --> 00:09:12.390\nWhen we used it to great benefit with respect to both GE's performance relative\n\n204\n00:09:12.390 --> 00:09:13.660\nto our competitors\n\n205\n00:09:13.660 --> 00:09:19.060\nand more importantly, our customers' performance relative to their competitors.\n\n206\n00:09:19.060 --> 00:09:23.420\nThere was some very important about the use of data for a subject like\n\n207\n00:09:23.420 --> 00:09:24.580\nmaintenance and\n\n208\n00:09:24.580 --> 00:09:26.140\nsafety in aviation.\n\n209\n00:09:26.140 --> 00:09:29.220\nAnd that is something I call gauge R&R.\n\n210\n00:09:29.220 --> 00:09:32.700\nA lot of people know what that is in the manufacturing world.\n\n211\n00:09:32.700 --> 00:09:34.980\nIt means you can't use bad data.\n\n212\n00:09:34.980 --> 00:09:36.080\nYour data has to be good.\n\n213\n00:09:36.080 --> 00:09:40.220\nYou have to know how to screen it, work it, only use good data when you make\n\n214\n00:09:40.220 --> 00:09:41.100\ndecisions.\n\n215\n00:09:41.100 --> 00:09:44.740\nWhen I went to Nielsen, I was excited at the use of data.\n\n216\n00:09:44.740 --> 00:09:48.500\nI was excited about how it could inform the supply chain and even more\n\n217\n00:09:48.500 --> 00:09:49.660\nimportantly, the\n\n218\n00:09:49.660 --> 00:09:54.500\ndemand chain associated with all kinds of consumer products.\n\n219\n00:09:54.500 --> 00:09:58.870\nBut I also saw an opportunity to improve what, again, I referred to before as\n\n220\n00:09:58.870 --> 00:10:00.260\ngauge R&R.\n\n221\n00:10:00.260 --> 00:10:04.530\nAnd that is the quality of the data, the consistency of the data that would be\n\n222\n00:10:04.530 --> 00:10:05.060\napplied\n\n223\n00:10:05.060 --> 00:10:07.440\nto that level of work.\n\n224\n00:10:07.440 --> 00:10:10.950\nBecause you're not dealing with safety and you're not dealing with critical\n\n225\n00:10:10.950 --> 00:10:11.680\nmaintenance\n\n226\n00:10:11.680 --> 00:10:17.860\npractices, you can take a little more liberty in the data world in consumer\n\n227\n00:10:17.860 --> 00:10:19.160\nmarketing.\n\n228\n00:10:19.160 --> 00:10:21.920\nAnd a lot of liberties were in fact taken.\n\n229\n00:10:21.920 --> 00:10:25.080\nAnd I've always viewed one of our primary roles at Nielsen was to bring real\n\n230\n00:10:25.080 --> 00:10:25.720\nmeasurement\n\n231\n00:10:25.720 --> 00:10:30.770\nscience in the industrial language, gauge R&R, to that and to make sure that we\n\n232\n00:10:30.770 --> 00:10:31.280\nwere the\n\n233\n00:10:31.280 --> 00:10:33.320\nbest in the world at it.\n\n234\n00:10:33.320 --> 00:10:36.940\nSo I've always had an interest and always believed in the power of data to this\n\n235\n00:10:36.940 --> 00:10:37.400\nday.\n\n236\n00:10:37.400 --> 00:10:38.400\nIt drives me.\n\n237\n00:10:38.400 --> 00:10:43.000\nAnd I learned a lot in using that and using it with respect to understanding\n\n238\n00:10:43.000 --> 00:10:43.980\nconsumers.\n\n239\n00:10:43.980 --> 00:10:47.620\nYou know, we were both in a CEO group that where we shared best practices.\n\n240\n00:10:47.620 --> 00:10:51.840\nAnd my favorite presentation of all the CEOs every time we met was I loved\n\n241\n00:10:51.840 --> 00:10:52.780\nyours because\n\n242\n00:10:52.780 --> 00:10:56.950\nyou always gave us such a real clear sense of what was going on in your\n\n243\n00:10:56.950 --> 00:10:57.860\nbusiness.\n\n244\n00:10:57.860 --> 00:11:01.990\nAnd do you have your key measures that you want to make sure everybody knows it\n\n245\n00:11:01.990 --> 00:11:02.960\nBoeing?\n\n246\n00:11:02.960 --> 00:11:07.300\nAnd for us right now, building some predictability into what we deliver to our\n\n247\n00:11:07.300 --> 00:11:08.720\ncustomers, et cetera,\n\n248\n00:11:08.720 --> 00:11:10.360\nis really, really important.\n\n249\n00:11:10.360 --> 00:11:14.780\nSo we do have a short list of objectives that most of them revolve around this\n\n250\n00:11:14.780 --> 00:11:15.360\nthing we\n\n251\n00:11:15.360 --> 00:11:16.360\ncall stability.\n\n252\n00:11:16.360 --> 00:11:18.320\nAnd I'm not ashamed of that.\n\n253\n00:11:18.320 --> 00:11:21.720\nWe have a treasure trove of innovation and growth opportunities.\n\n254\n00:11:21.720 --> 00:11:22.960\nWe are funding them.\n\n255\n00:11:22.960 --> 00:11:25.520\nWe feel great about all of that.\n\n256\n00:11:25.520 --> 00:11:30.210\nBut the priority at the moment for all of us is to reinstil the disciplines\n\n257\n00:11:30.210 --> 00:11:30.880\naround our\n\n258\n00:11:30.880 --> 00:11:35.810\nproduction systems and our engineering designs and then just becoming a little\n\n259\n00:11:35.810 --> 00:11:36.680\nbit of a dull\n\n260\n00:11:36.680 --> 00:11:40.960\ncompany with respect to that and our relationship with the flying public.\n\n261\n00:11:40.960 --> 00:11:44.960\nSo it's ironic and it's different than anything I've ever done.\n\n262\n00:11:44.960 --> 00:11:46.880\nBut situations call for certain things.\n\n263\n00:11:46.880 --> 00:11:49.800\nAnd I believe that this situation called for that.\n\n264\n00:11:49.800 --> 00:11:52.840\nSpeaking of your situation, I was thinking about this.\n\n265\n00:11:52.840 --> 00:11:58.400\nI don't know any CEO in recent history that's had a bigger challenge than you.\n\n266\n00:11:58.400 --> 00:12:04.750\nTo take over a CEO of Boeing in January of 2020, you were mired in a crisis\n\n267\n00:12:04.750 --> 00:12:05.840\nhalfway through\n\n268\n00:12:05.840 --> 00:12:13.280\nthe 20 month grounding of the 737 MAX after two-planeched, crashed, killing 346\n\n269\n00:12:13.280 --> 00:12:14.240\npeople.\n\n270\n00:12:14.240 --> 00:12:18.120\nWhat was in you to want to even take on a challenge like this?\n\n271\n00:12:18.120 --> 00:12:19.880\nI know it's not for the money.\n\n272\n00:12:19.880 --> 00:12:22.080\nYou've got to be a little crazy.\n\n273\n00:12:22.080 --> 00:12:27.430\nNow, I've worked around Boeing and I've worked in the aerospace aviation\n\n274\n00:12:27.430 --> 00:12:28.920\nindustry for a fairly\n\n275\n00:12:28.920 --> 00:12:30.640\nlong time or been around it.\n\n276\n00:12:30.640 --> 00:12:34.550\nEven when I was working at Nielsen, I was still attending some aviation\n\n277\n00:12:34.550 --> 00:12:35.960\nconferences and\n\n278\n00:12:35.960 --> 00:12:37.840\nseeing friends, et cetera.\n\n279\n00:12:37.840 --> 00:12:42.180\nAnd then I got on the Boeing board and I was crazy about Boeing every day I was\n\n280\n00:12:42.180 --> 00:12:42.800\nthere.\n\n281\n00:12:42.800 --> 00:12:44.160\nI loved everything about it.\n\n282\n00:12:44.160 --> 00:12:48.440\nI still think it's the most important company in the world.\n\n283\n00:12:48.440 --> 00:12:52.330\nThey're working on things that some I can talk about, some I can't that will\n\n284\n00:12:52.330 --> 00:12:53.240\nmake a difference\n\n285\n00:12:53.240 --> 00:12:58.240\nin the world for decades and maybe even centuries.\n\n286\n00:12:58.240 --> 00:12:59.240\nAnd we're good at it.\n\n287\n00:12:59.240 --> 00:13:00.440\nWe're really good at it.\n\n288\n00:13:00.440 --> 00:13:05.600\nAnd so for me, this was the right time, the right moment.\n\n289\n00:13:05.600 --> 00:13:10.320\nI just believe so deeply in our people and our mission and the work that we do.\n\n290\n00:13:10.320 --> 00:13:15.410\nI know when you looked at Boeing, a lot of critical information, this was\n\n291\n00:13:15.410 --> 00:13:16.160\npublic.\n\n292\n00:13:16.160 --> 00:13:21.520\nAnd emails were floating around Boeing to throw up red flags on the 737 MAX,\n\n293\n00:13:21.520 --> 00:13:22.400\nwhich led to\n\n294\n00:13:22.400 --> 00:13:23.400\nthe crisis.\n\n295\n00:13:23.400 --> 00:13:25.640\nLike people saying, I wouldn't fly on it.\n\n296\n00:13:25.640 --> 00:13:29.140\nWhen you look back on that, what do you think was the culprit on why this didn\n\n297\n00:13:29.140 --> 00:13:29.680\n't bubble\n\n298\n00:13:29.680 --> 00:13:32.400\nup or did it bubble up and people just ignored it?\n\n299\n00:13:32.400 --> 00:13:36.470\nAnd more importantly, what are you doing now to make sure that those things don\n\n300\n00:13:36.470 --> 00:13:37.080\n't happen\n\n301\n00:13:37.080 --> 00:13:38.080\nagain?\n\n302\n00:13:38.080 --> 00:13:39.080\nYeah.\n\n303\n00:13:39.080 --> 00:13:40.560\nSo I'm not going to go back if you're okay.\n\n304\n00:13:40.560 --> 00:13:42.800\nI don't want to go back over all that happened.\n\n305\n00:13:42.800 --> 00:13:44.680\nThere's a lot that transpired.\n\n306\n00:13:44.680 --> 00:13:48.730\nAnd so if there's a word I probably started with and it's a word I never, ever\n\n307\n00:13:48.730 --> 00:13:49.200\nmissed\n\n308\n00:13:49.200 --> 00:13:51.640\nthe opportunity of talking about its transparency.\n\n309\n00:13:51.640 --> 00:13:54.000\nI just think it's the most powerful thing there is.\n\n310\n00:13:54.000 --> 00:13:56.200\nI don't want to ever hide anything from anybody.\n\n311\n00:13:56.200 --> 00:13:59.460\nI want to know everything and very confident we can work our way through\n\n312\n00:13:59.460 --> 00:14:00.120\nanything we know\n\n313\n00:14:00.120 --> 00:14:02.040\nabout, anything.\n\n314\n00:14:02.040 --> 00:14:07.390\nSo we're doing everything in our power to make sure that that word is embraced\n\n315\n00:14:07.390 --> 00:14:08.040\nat every\n\n316\n00:14:08.040 --> 00:14:09.040\nlevel.\n\n317\n00:14:09.040 --> 00:14:12.120\nYou know, as you well know, we're a highly regulated business.\n\n318\n00:14:12.120 --> 00:14:15.900\nAnd our best engineers would like to have all their ducks in a row before they\n\n319\n00:14:15.900 --> 00:14:16.400\napproach\n\n320\n00:14:16.400 --> 00:14:17.720\na regulator in any way.\n\n321\n00:14:17.720 --> 00:14:20.840\nAnd the regulator then will have to probe and do all their things.\n\n322\n00:14:20.840 --> 00:14:24.750\nI would like us to open up a little more of our development process, you know,\n\n323\n00:14:24.750 --> 00:14:25.160\nwhen we're\n\n324\n00:14:25.160 --> 00:14:28.040\nwrestling with the trades that have to get made.\n\n325\n00:14:28.040 --> 00:14:29.680\nAnd I will reemphasize.\n\n326\n00:14:29.680 --> 00:14:33.680\nI never saw and I still have not seen anybody willingly trade safety against\n\n327\n00:14:33.680 --> 00:14:34.440\nanything.\n\n328\n00:14:34.440 --> 00:14:39.200\nAnd so I just want to make sure that's clear on all fronts.\n\n329\n00:14:39.200 --> 00:14:44.210\nBut beyond just that subject, transparency, you know, my gosh, we're having a\n\n330\n00:14:44.210 --> 00:14:44.920\nhard time\n\n331\n00:14:44.920 --> 00:14:50.480\ngetting airplanes out of our 787 program and delivered to the marketplace.\n\n332\n00:14:50.480 --> 00:14:54.880\nWe have to be transparent about all the work we're doing with the FAA.\n\n333\n00:14:54.880 --> 00:14:58.860\nAnd we've got to give them time to discover for themselves whether there are\n\n334\n00:14:58.860 --> 00:14:59.640\nconclusions\n\n335\n00:14:59.640 --> 00:15:02.280\nand answers in engineering of the right ones, et cetera.\n\n336\n00:15:02.280 --> 00:15:07.250\nAnd that is how you slowly steadily regain the trust of everybody that was\n\n337\n00:15:07.250 --> 00:15:08.080\naround you\n\n338\n00:15:08.080 --> 00:15:11.000\nduring that moment when we lost that trust.\n\n339\n00:15:11.000 --> 00:15:15.920\nIt was that was a devastating moment for our company and for me personally.\n\n340\n00:15:15.920 --> 00:15:18.120\nAnd I'm determined to try to get ahead of that.\n\n341\n00:15:18.120 --> 00:15:20.280\nI think our whole company is.\n\n342\n00:15:20.280 --> 00:15:23.320\nYou took over in January of 2020.\n\n343\n00:15:23.320 --> 00:15:25.280\nWhere is Boeing today versus then?\n\n344\n00:15:25.280 --> 00:15:27.160\nYou know, what progress do you think you've made?\n\n345\n00:15:27.160 --> 00:15:30.800\nOh my gosh, I think we've made a ton of progress.\n\n346\n00:15:30.800 --> 00:15:34.040\nRemember when I started in January, COVID wasn't here yet.\n\n347\n00:15:34.040 --> 00:15:36.640\nSo we really had the max and that was big.\n\n348\n00:15:36.640 --> 00:15:40.970\nAnd it was threatening the enterprise and we had a relationship with our\n\n349\n00:15:40.970 --> 00:15:41.520\nregulator that\n\n350\n00:15:41.520 --> 00:15:43.200\nhad to get repaired.\n\n351\n00:15:43.200 --> 00:15:44.840\nSo we sat down immediately.\n\n352\n00:15:44.840 --> 00:15:47.600\nWe had a new leader at our commercial unit.\n\n353\n00:15:47.600 --> 00:15:48.600\nWe sat down.\n\n354\n00:15:48.600 --> 00:15:53.240\nWe put together a recertification program that disappointed a few people\n\n355\n00:15:53.240 --> 00:15:54.080\nbecause it was\n\n356\n00:15:54.080 --> 00:15:55.600\ngoing to take longer.\n\n357\n00:15:55.600 --> 00:15:59.470\nBut we were building in discovery time for the FAA so they could do their work\n\n358\n00:15:59.470 --> 00:15:59.880\nand do\n\n359\n00:15:59.880 --> 00:16:00.880\nit well.\n\n360\n00:16:00.880 --> 00:16:05.580\nWe got to the finish line in December of that year with the FAA administrator\n\n361\n00:16:05.580 --> 00:16:06.200\nwho happens\n\n362\n00:16:06.200 --> 00:16:09.920\nto be a 3/7 pilot flying our airplane.\n\n363\n00:16:09.920 --> 00:16:14.780\nAnd we got enormous support broadly in the world from our customers on just how\n\n364\n00:16:14.780 --> 00:16:15.120\ngood\n\n365\n00:16:15.120 --> 00:16:17.160\nthe max really is.\n\n366\n00:16:17.160 --> 00:16:21.440\nSo the flying public was more than willing to get on the airplane and it has\n\n367\n00:16:21.440 --> 00:16:22.160\nperformed\n\n368\n00:16:22.160 --> 00:16:23.760\nincredibly well.\n\n369\n00:16:23.760 --> 00:16:26.560\nAnd now we're burning down the inventory of airplanes that we got.\n\n370\n00:16:26.560 --> 00:16:28.080\nWe have to do that in a disciplined way.\n\n371\n00:16:28.080 --> 00:16:30.120\nSo what else do we have to do?\n\n372\n00:16:30.120 --> 00:16:37.960\nWell, then we had to contend with COVID which took down traffic about 80%.\n\n373\n00:16:37.960 --> 00:16:42.760\nSo yes, we had footprint consolidations that we had to handle.\n\n374\n00:16:42.760 --> 00:16:45.960\nWe had an unfortunate reduction in workforce.\n\n375\n00:16:45.960 --> 00:16:49.760\nWe did everything in our power to do that through voluntary means.\n\n376\n00:16:49.760 --> 00:16:53.890\nSo our involuntary part of that was the smallest that we could possibly\n\n377\n00:16:53.890 --> 00:16:55.080\nengineer our way to.\n\n378\n00:16:55.080 --> 00:16:58.000\nBut we've gotten through that restructuring and downsizing.\n\n379\n00:16:58.000 --> 00:17:02.970\nIn fact, now we're rebuilding that workforce and we've maintained more people\n\n380\n00:17:02.970 --> 00:17:04.120\nthan we ever\n\n381\n00:17:04.120 --> 00:17:08.440\nfrankly needed at the really low rates so that we could start up in a better\n\n382\n00:17:08.440 --> 00:17:09.000\nway than\n\n383\n00:17:09.000 --> 00:17:11.600\nwe would otherwise have started up.\n\n384\n00:17:11.600 --> 00:17:13.920\nSo I'm feeling pretty good about that.\n\n385\n00:17:13.920 --> 00:17:18.320\nSo there's one other issue, Dave, that you know probably as well or better than\n\n386\n00:17:18.320 --> 00:17:18.440\nanyone.\n\n387\n00:17:18.440 --> 00:17:22.280\nAnd that is China is changing in a really big way.\n\n388\n00:17:22.280 --> 00:17:25.860\nWe've enjoyed and we continue to enjoy an incredible relationship with the\n\n389\n00:17:25.860 --> 00:17:26.960\nChinese airlines.\n\n390\n00:17:26.960 --> 00:17:28.840\nWe've supplied them their airplanes.\n\n391\n00:17:28.840 --> 00:17:31.480\nIt's met their air travel requirements and needs.\n\n392\n00:17:31.480 --> 00:17:35.880\nIt plays an enormous role in the e-commerce world for all of them.\n\n393\n00:17:35.880 --> 00:17:39.610\nWe had gotten to a place with the phase one negotiations under the last\n\n394\n00:17:39.610 --> 00:17:40.600\nadministration\n\n395\n00:17:40.600 --> 00:17:44.840\nto where we would continue our great relationship with all of these airlines.\n\n396\n00:17:44.840 --> 00:17:50.870\nAnyway, it has taken longer and there's more sort of a indecision around what\n\n397\n00:17:50.870 --> 00:17:51.280\nhappens\n\n398\n00:17:51.280 --> 00:17:55.920\nat in China for the United States and then therefore for Boeing.\n\n399\n00:17:55.920 --> 00:18:00.830\nI am still feel good and determined to work with our Chinese airlines and\n\n400\n00:18:00.830 --> 00:18:01.240\ndeliver them\n\n401\n00:18:01.240 --> 00:18:04.760\nthe airplanes that they have been flying for a very long time.\n\n402\n00:18:04.760 --> 00:18:09.560\nI really believe the best leaders do a great job of self-coaching.\n\n403\n00:18:09.560 --> 00:18:13.100\nSo much so that I actually wrote this book I'll take charge of you how self-co\n\n404\n00:18:13.100 --> 00:18:13.600\naching can\n\n405\n00:18:13.600 --> 00:18:16.080\ntransform your life and career.\n\n406\n00:18:16.080 --> 00:18:21.520\nDave, how have you self-coached yourself up during such challenging times?\n\n407\n00:18:21.520 --> 00:18:26.980\nYou know, in one of my great experiences at GE, I worked for a great leader by\n\n408\n00:18:26.980 --> 00:18:27.320\nthe name\n\n409\n00:18:27.320 --> 00:18:31.650\nof Larry Bossey and I worked right next to him on all the major things he was\n\n410\n00:18:31.650 --> 00:18:32.360\ntackling\n\n411\n00:18:32.360 --> 00:18:35.630\nat what was then a vice chair role and we all know he went on to bigger, better\n\n412\n00:18:35.630 --> 00:18:36.280\nthings.\n\n413\n00:18:36.280 --> 00:18:38.960\nBut Larry conducted a meeting.\n\n414\n00:18:38.960 --> 00:18:43.710\nEvery meeting ended with an end game and every meeting ended with a, how does\n\n415\n00:18:43.710 --> 00:18:44.360\nGE win that\n\n416\n00:18:44.360 --> 00:18:45.720\nend game?\n\n417\n00:18:45.720 --> 00:18:50.470\nSo all of the crunching and grinding that was going on in the marketplace at\n\n418\n00:18:50.470 --> 00:18:51.440\nthe moment,\n\n419\n00:18:51.440 --> 00:18:54.490\nwe're going to have a chance to step back and think about the end game we're\n\n420\n00:18:54.490 --> 00:18:55.000\nall working\n\n421\n00:18:55.000 --> 00:18:56.000\nfor.\n\n422\n00:18:56.000 --> 00:18:57.600\nAnd he was good at it.\n\n423\n00:18:57.600 --> 00:19:01.270\nSo everyone felt when they finished in a difficult meeting with Larry, they\n\n424\n00:19:01.270 --> 00:19:02.280\nknew where,\n\n425\n00:19:02.280 --> 00:19:05.690\nyou know, the future was and they knew where forward was and they all kept\n\n426\n00:19:05.690 --> 00:19:06.280\nmoving.\n\n427\n00:19:06.280 --> 00:19:08.400\nSo nothing got stalled.\n\n428\n00:19:08.400 --> 00:19:12.640\nI like to practice that as much as I possibly can.\n\n429\n00:19:12.640 --> 00:19:17.440\nThe beauty of what I think we have here at Boeing is we're going to take the\n\n430\n00:19:17.440 --> 00:19:19.600\ntime we need\n\n431\n00:19:19.600 --> 00:19:24.780\nto rebuild our relationships with the customers and our regulators and most\n\n432\n00:19:24.780 --> 00:19:25.960\nimportantly, the\n\n433\n00:19:25.960 --> 00:19:26.960\nflying public.\n\n434\n00:19:26.960 --> 00:19:27.960\nWe're going to take our time.\n\n435\n00:19:27.960 --> 00:19:29.800\nWe're going to be disciplined about it.\n\n436\n00:19:29.800 --> 00:19:34.320\nIt'll disappoint investors a little bit relative to where they used to be.\n\n437\n00:19:34.320 --> 00:19:38.160\nBut if we do it right, we're going to get right back on top of this world.\n\n438\n00:19:38.160 --> 00:19:39.560\nWe just are.\n\n439\n00:19:39.560 --> 00:19:41.640\nOur products speak for themselves.\n\n440\n00:19:41.640 --> 00:19:44.640\nWe have an incredible technology reservoir to draw from.\n\n441\n00:19:44.640 --> 00:19:48.120\nI'm excited about what the next year are playing is likely to be.\n\n442\n00:19:48.120 --> 00:19:52.140\nI'm more excited about the capabilities that Boeing will demonstrate in\n\n443\n00:19:52.140 --> 00:19:53.120\nbringing that next\n\n444\n00:19:53.120 --> 00:19:54.920\nyear playing to the marketplace.\n\n445\n00:19:54.920 --> 00:19:57.800\nThere's just so much good there.\n\n446\n00:19:57.800 --> 00:20:01.160\nAnd we have a market that wants to grow every year.\n\n447\n00:20:01.160 --> 00:20:02.160\nWe'll get out.\n\n448\n00:20:02.160 --> 00:20:06.670\nWe'll recover to the 2019 levels and we'll get right back to growth because\n\n449\n00:20:06.670 --> 00:20:07.400\npeople want\n\n450\n00:20:07.400 --> 00:20:08.400\nto travel.\n\n451\n00:20:08.400 --> 00:20:10.120\nThey want to see each other.\n\n452\n00:20:10.120 --> 00:20:13.810\nIf not for personal reasons, business travel in my view will come back in a big\n\n453\n00:20:13.810 --> 00:20:14.680\nrobust way.\n\n454\n00:20:14.680 --> 00:20:15.680\nWhy?\n\n455\n00:20:15.680 --> 00:20:17.840\nBecause it feeds on competition.\n\n456\n00:20:17.840 --> 00:20:20.920\nYou and I both know competition is fierce.\n\n457\n00:20:20.920 --> 00:20:23.880\nSo anyway, I see that end game every day, all day.\n\n458\n00:20:23.880 --> 00:20:25.160\nI think about it.\n\n459\n00:20:25.160 --> 00:20:29.770\nAnd my job is to make sure that we position ourselves as well and as\n\n460\n00:20:29.770 --> 00:20:31.040\ndisciplined as we\n\n461\n00:20:31.040 --> 00:20:34.680\ncan to realize that future and we will.\n\n462\n00:20:34.680 --> 00:20:39.480\nI love how you say you love Boeing so much and you're so passionate about it.\n\n463\n00:20:39.480 --> 00:20:41.720\nAnd you feel like you're changing the world.\n\n464\n00:20:41.720 --> 00:20:44.730\nAnd earlier you said, you know, there's some things I can talk about, some\n\n465\n00:20:44.730 --> 00:20:46.280\nthings I can't.\n\n466\n00:20:46.280 --> 00:20:50.110\nTell us about the things you can talk about that you really believe you're\n\n467\n00:20:50.110 --> 00:20:50.800\nchanging the\n\n468\n00:20:50.800 --> 00:20:51.800\nworld.\n\n469\n00:20:51.800 --> 00:20:56.830\nWell, you know, broadly speaking and across our defense portfolio, the subject\n\n470\n00:20:56.830 --> 00:20:57.640\nof autonomy\n\n471\n00:20:57.640 --> 00:20:58.840\ncomes up all the time.\n\n472\n00:20:58.840 --> 00:21:02.440\nAnd of course we all got enamored with it on cars, right?\n\n473\n00:21:02.440 --> 00:21:03.440\nSo so forth.\n\n474\n00:21:03.440 --> 00:21:08.480\nBut autonomy, you know, in aviation is here and now and it's getting quite\n\n475\n00:21:08.480 --> 00:21:09.200\ncapable to\n\n476\n00:21:09.200 --> 00:21:10.280\ndo a lot of things.\n\n477\n00:21:10.280 --> 00:21:15.300\nWe have an autonomous teaming airplane in Australia that we built alongside our\n\n478\n00:21:15.300 --> 00:21:16.120\nAustralian\n\n479\n00:21:16.120 --> 00:21:18.800\npartners and their Air Force.\n\n480\n00:21:18.800 --> 00:21:22.930\nThis autonomous teamer will couple up with any one of the big tactical fighters\n\n481\n00:21:22.930 --> 00:21:23.240\nthat\n\n482\n00:21:23.240 --> 00:21:24.400\nare out there.\n\n483\n00:21:24.400 --> 00:21:25.400\nAnd what's that do?\n\n484\n00:21:25.400 --> 00:21:30.920\nIt just increases the capability of the fighter itself.\n\n485\n00:21:30.920 --> 00:21:35.000\nMultiple targets all around it, protecting it, protecting its space, delivering\n\n486\n00:21:35.000 --> 00:21:35.360\non the\n\n487\n00:21:35.360 --> 00:21:38.520\ninitial capabilities and other things when that time is right.\n\n488\n00:21:38.520 --> 00:21:41.680\nWe have an autonomous vehicle that refills airplanes.\n\n489\n00:21:41.680 --> 00:21:42.680\nThat's remarkable.\n\n490\n00:21:42.680 --> 00:21:45.160\nAnd it lands on a carrier.\n\n491\n00:21:45.160 --> 00:21:48.720\nThis is stuff that you and I dreamed about.\n\n492\n00:21:48.720 --> 00:21:49.720\nThis is real.\n\n493\n00:21:49.720 --> 00:21:52.480\nIt's here and it's now and the industry's moving forward on it.\n\n494\n00:21:52.480 --> 00:21:55.000\nAnd I believe we're at the leading edge.\n\n495\n00:21:55.000 --> 00:21:59.500\nYou know, you and I have a really good chance of flying on an airplane that we\n\n496\n00:21:59.500 --> 00:22:00.560\nare developing\n\n497\n00:22:00.560 --> 00:22:02.480\nunder a company called WISC.\n\n498\n00:22:02.480 --> 00:22:04.120\nWe are the majority show owner.\n\n499\n00:22:04.120 --> 00:22:07.480\nThis is a company that we teamed up with Larry Page.\n\n500\n00:22:07.480 --> 00:22:10.640\nOf course, you know, the founder of Google.\n\n501\n00:22:10.640 --> 00:22:12.560\nThis airplane's amazing.\n\n502\n00:22:12.560 --> 00:22:14.040\nIt's all electric.\n\n503\n00:22:14.040 --> 00:22:20.280\nIt can displace all of that incredibly loud, inefficient, high emission\n\n504\n00:22:20.280 --> 00:22:22.040\nhelicopter traffic\n\n505\n00:22:22.040 --> 00:22:26.540\nthat supports urban markets and then many other discrete markets around this\n\n506\n00:22:26.540 --> 00:22:27.080\ncountry\n\n507\n00:22:27.080 --> 00:22:29.200\nand around the world.\n\n508\n00:22:29.200 --> 00:22:33.530\nIt'll take noise down, you know, eightfold so that it's no longer a nuisance,\n\n509\n00:22:33.530 --> 00:22:34.080\nputting\n\n510\n00:22:34.080 --> 00:22:38.600\naway on it about eight blades that create vertical lift.\n\n511\n00:22:38.600 --> 00:22:39.600\nIt's amazing.\n\n512\n00:22:39.600 --> 00:22:40.960\nIt's electric.\n\n513\n00:22:40.960 --> 00:22:43.200\nIt's also autonomous.\n\n514\n00:22:43.200 --> 00:22:48.080\nNow do I think the regulators will let us deliver autonomy on day one?\n\n515\n00:22:48.080 --> 00:22:49.080\nProbably not.\n\n516\n00:22:49.080 --> 00:22:50.520\nIt'll be capable.\n\n517\n00:22:50.520 --> 00:22:53.120\nSo we may have a concierge in the front seat.\n\n518\n00:22:53.120 --> 00:22:54.120\nI don't know.\n\n519\n00:22:54.120 --> 00:22:56.240\nWe'll all work that out with our regulators.\n\n520\n00:22:56.240 --> 00:22:59.360\nBut that will all happen and it's not going to take a decade.\n\n521\n00:22:59.360 --> 00:23:03.720\nAnd this airplane's already flown a couple thousand times and with zero flaws.\n\n522\n00:23:03.720 --> 00:23:06.320\nSo this stuff's all right here and now.\n\n523\n00:23:06.320 --> 00:23:10.320\nHaven't even talked about space and connectivity in space.\n\n524\n00:23:10.320 --> 00:23:12.160\nThere's just a ton of opportunity.\n\n525\n00:23:12.160 --> 00:23:15.560\nWe continue to develop and deliver on that development.\n\n526\n00:23:15.560 --> 00:23:17.680\nWe're not afraid to take in big program risks.\n\n527\n00:23:17.680 --> 00:23:18.680\nWe never will be.\n\n528\n00:23:18.680 --> 00:23:19.680\nWe have to.\n\n529\n00:23:19.680 --> 00:23:24.200\nThe country relies on us to do that and we deliver and that's the key to it.\n\n530\n00:23:24.200 --> 00:23:26.240\nAnd a commercial space can be just as exciting.\n\n531\n00:23:26.240 --> 00:23:29.400\nAnd like I said, I think about the next airplane and the capabilities we'll\n\n532\n00:23:29.400 --> 00:23:30.400\nbring to it.\n\n533\n00:23:30.400 --> 00:23:34.250\nI think it'll be differentiated relative to everything we've brought previously\n\n534\n00:23:34.250 --> 00:23:34.480\n.\n\n535\n00:23:34.480 --> 00:23:38.800\nWhat's your take on what Bezos is doing and Virgin Airlines?\n\n536\n00:23:38.800 --> 00:23:41.840\nWhat they're doing to take people into space?\n\n537\n00:23:41.840 --> 00:23:42.840\nI love it.\n\n538\n00:23:42.840 --> 00:23:45.840\nI mean, how do you not?\n\n539\n00:23:45.840 --> 00:23:49.560\nWe were losing track of space as a country and as a public.\n\n540\n00:23:49.560 --> 00:23:51.760\nOther than just purely in defense terms.\n\n541\n00:23:51.760 --> 00:23:57.120\nAnd I just think the attention that it has brought to space and now we get in a\n\n542\n00:23:57.120 --> 00:23:57.560\nlot of\n\n543\n00:23:57.560 --> 00:24:00.880\nengineers interested in space than they've ever been.\n\n544\n00:24:00.880 --> 00:24:02.960\nSo I couldn't be happier with it.\n\n545\n00:24:02.960 --> 00:24:06.680\nWe operate and compete in a slightly different space than they do.\n\n546\n00:24:06.680 --> 00:24:09.440\nI welcome to compete in that space that we're in.\n\n547\n00:24:09.440 --> 00:24:13.240\nIt's a little further out there and it's meant to break some real barriers.\n\n548\n00:24:13.240 --> 00:24:17.720\nWe'd like to introduce the first rocket that will in fact take us to Mars.\n\n549\n00:24:17.720 --> 00:24:19.640\nThis is the kind of stuff we work on.\n\n550\n00:24:19.640 --> 00:24:24.860\nAnd anyway, I couldn't be happier that everybody here is bringing attention to\n\n551\n00:24:24.860 --> 00:24:26.800\nwhat is an undernourished\n\n552\n00:24:26.800 --> 00:24:28.160\nresource quite frankly.\n\n553\n00:24:28.160 --> 00:24:29.720\nI couldn't agree more.\n\n554\n00:24:29.720 --> 00:24:34.920\nI saw Dave where your board recently moved the retirement age for CEO from 65\n\n555\n00:24:34.920 --> 00:24:36.600\nto 70.\n\n556\n00:24:36.600 --> 00:24:37.600\nYou're 64.\n\n557\n00:24:37.600 --> 00:24:40.920\nSo that's obviously a huge vote of confidence.\n\n558\n00:24:40.920 --> 00:24:42.120\nYou know, I love our board.\n\n559\n00:24:42.120 --> 00:24:43.120\nThey know I'm in it.\n\n560\n00:24:43.120 --> 00:24:46.730\nI've always told them, you get to control what you want to say on the\n\n561\n00:24:46.730 --> 00:24:47.760\ngovernance front\n\n562\n00:24:47.760 --> 00:24:49.480\nabout my age and all that kind of stuff.\n\n563\n00:24:49.480 --> 00:24:52.640\nI'll let you know if I ever lose my enthusiasm.\n\n564\n00:24:52.640 --> 00:24:54.000\nI doubt that will ever happen.\n\n565\n00:24:54.000 --> 00:24:57.360\nAnd as you can probably tell, when I do something like this, I realize just how\n\n566\n00:24:57.360 --> 00:24:58.160\nmuch fun I am\n\n567\n00:24:58.160 --> 00:25:00.600\nhaving and how important our work is.\n\n568\n00:25:00.600 --> 00:25:04.320\nSo yeah, I love my relationship with a board.\n\n569\n00:25:04.320 --> 00:25:05.600\nWe have an incredible chair.\n\n570\n00:25:05.600 --> 00:25:08.520\nMyri Kellner, he came from the industry.\n\n571\n00:25:08.520 --> 00:25:09.760\nHe's done a terrific job.\n\n572\n00:25:09.760 --> 00:25:14.160\nPeople don't notice, but he's engineered on frankly a lot of changes on that\n\n573\n00:25:14.160 --> 00:25:14.240\nboard in\n\n574\n00:25:14.240 --> 00:25:15.240\na very big way.\n\n575\n00:25:15.240 --> 00:25:16.880\nWe've all been through a big learning curve.\n\n576\n00:25:16.880 --> 00:25:19.120\nSome day we'll write a book on it, but not now.\n\n577\n00:25:19.120 --> 00:25:22.440\nI'm excited and I'm excited to work with the board we got.\n\n578\n00:25:22.440 --> 00:25:25.780\nIf you were going to write a story, you mentioned a book, I'll just ask for a\n\n579\n00:25:25.780 --> 00:25:26.160\nstory.\n\n580\n00:25:26.160 --> 00:25:30.260\nIf you're going to write a story about Boeing five years from now, based on how\n\n581\n00:25:30.260 --> 00:25:30.720\nyou see\n\n582\n00:25:30.720 --> 00:25:35.080\nit today, what would that story tell us?\n\n583\n00:25:35.080 --> 00:25:39.600\nIt's just resilience, determination, everything in that theme.\n\n584\n00:25:39.600 --> 00:25:41.680\nAnd I wouldn't start it with what I've experienced.\n\n585\n00:25:41.680 --> 00:25:44.780\nI would remind everybody what the company's been through through all the\n\n586\n00:25:44.780 --> 00:25:45.720\ndecades and decades\n\n587\n00:25:45.720 --> 00:25:47.040\nand decades.\n\n588\n00:25:47.040 --> 00:25:50.160\nI just think it has a lot to do with the mission that we have.\n\n589\n00:25:50.160 --> 00:25:53.600\nWe protect, connect and explore the world and beyond.\n\n590\n00:25:53.600 --> 00:25:55.280\nImagine that as a mission.\n\n591\n00:25:55.280 --> 00:25:57.720\nWe'd all kill for that one and we have it.\n\n592\n00:25:57.720 --> 00:25:59.800\nAnd nobody likes to fail ever.\n\n593\n00:25:59.800 --> 00:26:00.800\nNobody.\n\n594\n00:26:00.800 --> 00:26:03.680\nAnd so you put your head down, you'll work as hard as you can.\n\n595\n00:26:03.680 --> 00:26:05.800\nYou're a little defensive in the early going.\n\n596\n00:26:05.800 --> 00:26:07.360\nThen you begin to embrace everything.\n\n597\n00:26:07.360 --> 00:26:09.360\nThen you begin to discover new things.\n\n598\n00:26:09.360 --> 00:26:13.000\nAnd it's just revitalization that comes with it.\n\n599\n00:26:13.000 --> 00:26:17.120\nWhat I've always loved about aviation is and what I think is lost in the media\n\n600\n00:26:17.120 --> 00:26:17.760\nand really\n\n601\n00:26:17.760 --> 00:26:24.320\nlost is how much everybody learns from every miscue or accident in our case.\n\n602\n00:26:24.320 --> 00:26:29.360\nThis industry has always had the ability to rally around each other, learn from\n\n603\n00:26:29.360 --> 00:26:29.680\nthe\n\n604\n00:26:29.680 --> 00:26:34.080\nmistake, put their very best tactical people on it, learn how to prevent it\n\n605\n00:26:34.080 --> 00:26:35.240\nfrom ever happening\n\n606\n00:26:35.240 --> 00:26:36.240\nagain.\n\n607\n00:26:36.240 --> 00:26:39.080\nIt's part of the pedigree and we're part of that.\n\n608\n00:26:39.080 --> 00:26:43.560\nSo it would be just around why is it?\n\n609\n00:26:43.560 --> 00:26:45.320\nBoeing didn't run and hide.\n\n610\n00:26:45.320 --> 00:26:47.960\nWhy is it they didn't run for cover?\n\n611\n00:26:47.960 --> 00:26:50.400\nWhy is it everybody didn't jump ship?\n\n612\n00:26:50.400 --> 00:26:54.510\nWell because we're all about something bigger and it is not the first time the\n\n613\n00:26:54.510 --> 00:26:55.280\nBoeing company\n\n614\n00:26:55.280 --> 00:26:59.200\nwill have demonstrated this kind of capability and resiliency.\n\n615\n00:26:59.200 --> 00:27:01.240\nDave, you are so accomplished.\n\n616\n00:27:01.240 --> 00:27:04.440\nYou've been so successful throughout your career.\n\n617\n00:27:04.440 --> 00:27:07.760\nHow do you go about personally raising your own game?\n\n618\n00:27:07.760 --> 00:27:11.800\nWell, it's a, you know, what I love about your themes, you know, how to get\n\n619\n00:27:11.800 --> 00:27:12.720\nteams excited\n\n620\n00:27:12.720 --> 00:27:17.560\nout of all those things and now be an introspective about how does a leader do\n\n621\n00:27:17.560 --> 00:27:18.920\nthis kind of thing.\n\n622\n00:27:18.920 --> 00:27:23.040\nYou know, Dave, I witnessed Welsh for a long period of time.\n\n623\n00:27:23.040 --> 00:27:26.920\nI was not only in the business life, but I was a good golf buddy of his.\n\n624\n00:27:26.920 --> 00:27:30.350\nSo we talked about this kind of stuff all the time and what always shocked me\n\n625\n00:27:30.350 --> 00:27:31.440\nabout Jack,\n\n626\n00:27:31.440 --> 00:27:33.240\nmost accomplished guy in the world, right?\n\n627\n00:27:33.240 --> 00:27:35.120\nThe CEO of the century.\n\n628\n00:27:35.120 --> 00:27:39.670\nEvery day he walked in the office, every single day, he read something, saw\n\n629\n00:27:39.670 --> 00:27:40.480\nsomething,\n\n630\n00:27:40.480 --> 00:27:45.300\ncall a friend, did something to unhatch another idea, just to challenge\n\n631\n00:27:45.300 --> 00:27:46.680\neverybody about what\n\n632\n00:27:46.680 --> 00:27:49.280\nsomebody's doing a little better than we are.\n\n633\n00:27:49.280 --> 00:27:52.480\nWhy can't we just figure out how to do it as well?\n\n634\n00:27:52.480 --> 00:27:58.080\nSo I think that's part of what I grew up under and probably what I practice,\n\n635\n00:27:58.080 --> 00:27:59.160\nwhich is I can't\n\n636\n00:27:59.160 --> 00:28:02.820\ngo through a day where either through a friend, it might be talking to you or I\n\n637\n00:28:02.820 --> 00:28:03.400\ndon't see\n\n638\n00:28:03.400 --> 00:28:07.120\nsomething somebody's doing that's probably really good for bowing better for us\n\n639\n00:28:07.120 --> 00:28:07.360\n.\n\n640\n00:28:07.360 --> 00:28:13.320\nI got to be smart that I don't bring in 365 new ideas a year, but, but as long\n\n641\n00:28:13.320 --> 00:28:13.960\nas you're\n\n642\n00:28:13.960 --> 00:28:19.150\nsurrounding yourself with that kind of stuff and asking the question, can we do\n\n643\n00:28:19.150 --> 00:28:19.560\nthat?\n\n644\n00:28:19.560 --> 00:28:20.560\nShould we do that?\n\n645\n00:28:20.560 --> 00:28:22.760\nLet me insert that into our change agenda.\n\n646\n00:28:22.760 --> 00:28:24.560\nThis is sort of how you do it.\n\n647\n00:28:24.560 --> 00:28:29.260\nAnd by the way, especially on the communications front, the I just see leaders\n\n648\n00:28:29.260 --> 00:28:30.120\nwho have ways\n\n649\n00:28:30.120 --> 00:28:34.280\nabout them that are much better than what I've been practicing.\n\n650\n00:28:34.280 --> 00:28:37.870\nAnd so all of us are trying to figure out how to touch most of our people or\n\n651\n00:28:37.870 --> 00:28:38.320\nall of\n\n652\n00:28:38.320 --> 00:28:41.320\nour people as frequently as we can, but not the burden.\n\n653\n00:28:41.320 --> 00:28:45.650\nI just think right now, for me, that's really fertile ground to look at the\n\n654\n00:28:45.650 --> 00:28:46.360\nbest of the\n\n655\n00:28:46.360 --> 00:28:51.880\nbest, ask them how they do it, why they do it, impact, observe that impact and\n\n656\n00:28:51.880 --> 00:28:52.600\nthen figure\n\n657\n00:28:52.600 --> 00:28:56.460\nout how I can just keep up in my game on this front because communication in\n\n658\n00:28:56.460 --> 00:28:57.080\nour world in\n\n659\n00:28:57.080 --> 00:29:02.720\nlight of the media attention to everything that goes around us.\n\n660\n00:29:02.720 --> 00:29:05.720\nCommunication is a really critical skill set right now.\n\n661\n00:29:05.720 --> 00:29:08.280\nAnd I'd be the last to tell you I'm the best at it.\n\n662\n00:29:08.280 --> 00:29:09.280\nThat's for sure.\n\n663\n00:29:09.280 --> 00:29:12.120\nI know your wife, Barbara and your four kids being the world to you.\n\n664\n00:29:12.120 --> 00:29:13.600\nAnd I know you're a rock.\n\n665\n00:29:13.600 --> 00:29:14.800\nThere's no question about that.\n\n666\n00:29:14.800 --> 00:29:18.120\nBut tell us about their support and how you balance it all.\n\n667\n00:29:18.120 --> 00:29:22.480\nYeah, I'll put it in the context of what it is today.\n\n668\n00:29:22.480 --> 00:29:24.920\nAnd that is their support.\n\n669\n00:29:24.920 --> 00:29:26.840\nThey're amazing.\n\n670\n00:29:26.840 --> 00:29:30.980\nLike you know, they just, they keep you humbled no matter what at any time they\n\n671\n00:29:30.980 --> 00:29:31.920\ncan make light\n\n672\n00:29:31.920 --> 00:29:35.570\nof the worst of difficulties and all those kinds of things, but also treat it\n\n673\n00:29:35.570 --> 00:29:36.040\nwith the\n\n674\n00:29:36.040 --> 00:29:37.800\nseriousness it deserves.\n\n675\n00:29:37.800 --> 00:29:41.850\nSo there's, in some ways you see that in their eyes and the way they think\n\n676\n00:29:41.850 --> 00:29:42.480\nabout it\n\n677\n00:29:42.480 --> 00:29:44.440\nand the questions they ask and all that kind of stuff.\n\n678\n00:29:44.440 --> 00:29:46.960\nBut we can let our air down.\n\n679\n00:29:46.960 --> 00:29:53.560\nI mean, as well as any family can, we don't talk about my business life.\n\n680\n00:29:53.560 --> 00:29:56.760\nThey make a comment about, you know, how you doing?\n\n681\n00:29:56.760 --> 00:29:57.960\nWhat can we do?\n\n682\n00:29:57.960 --> 00:30:00.920\nAnd then we get right on to, you know, what are we going to do together?\n\n683\n00:30:00.920 --> 00:30:02.600\nWhen can we all see each other next?\n\n684\n00:30:02.600 --> 00:30:03.800\nBlah, blah, blah.\n\n685\n00:30:03.800 --> 00:30:04.800\nSo they're amazing.\n\n686\n00:30:04.800 --> 00:30:07.360\nAnd they are the story of my life.\n\n687\n00:30:07.360 --> 00:30:11.640\nThere will be a day when I will retire from business.\n\n688\n00:30:11.640 --> 00:30:12.640\nThat'll be a great day.\n\n689\n00:30:12.640 --> 00:30:15.680\nBecause that just means I can wrap myself around them even more.\n\n690\n00:30:15.680 --> 00:30:16.960\nI have four kids.\n\n691\n00:30:16.960 --> 00:30:18.360\nMy wife's amazing.\n\n692\n00:30:18.360 --> 00:30:21.720\nAnd you know, I got a balance somewhere along the way.\n\n693\n00:30:21.720 --> 00:30:25.760\nIf you get that question more than I do, I'll bet how do you get balance?\n\n694\n00:30:25.760 --> 00:30:28.200\nWell, you do.\n\n695\n00:30:28.200 --> 00:30:32.960\nAnd I always just try to observe to people all the aspiring leaders in Boeing.\n\n696\n00:30:32.960 --> 00:30:37.180\nIt just had this conversation with a very select group of leaders when they\n\n697\n00:30:37.180 --> 00:30:37.440\nasked the\n\n698\n00:30:37.440 --> 00:30:38.440\nquestion about balance.\n\n699\n00:30:38.440 --> 00:30:40.880\nI was going to say, can I just make one comment?\n\n700\n00:30:40.880 --> 00:30:45.800\nIf you're not balanced at home, if you are not on top of your game at home, you\n\n701\n00:30:45.800 --> 00:30:46.080\nhave\n\n702\n00:30:46.080 --> 00:30:49.280\nno chance of succeeding at Boeing.\n\n703\n00:30:49.280 --> 00:30:53.480\nYour body language, everything about what you do and how you behave, it will\n\n704\n00:30:53.480 --> 00:30:54.880\nshred you.\n\n705\n00:30:54.880 --> 00:30:57.080\nSo just start where you should.\n\n706\n00:30:57.080 --> 00:30:58.080\nBuild that foundation.\n\n707\n00:30:58.080 --> 00:31:01.560\nMake sure you've got that family thing figured out.\n\n708\n00:31:01.560 --> 00:31:04.480\nAnd then be the best you can in business.\n\n709\n00:31:04.480 --> 00:31:09.000\nI really do think it's that simple, this question and discussion on balance.\n\n710\n00:31:09.000 --> 00:31:13.080\nI want people who love their lives and are comfortable and they come to work\n\n711\n00:31:13.080 --> 00:31:13.240\nand kill\n\n712\n00:31:13.240 --> 00:31:15.920\nthemselves at work, but never compromise home.\n\n713\n00:31:15.920 --> 00:31:19.510\nThis has been so much fun and I want to have some more with a lightning round\n\n714\n00:31:19.510 --> 00:31:20.040\nof Q&A.\n\n715\n00:31:20.040 --> 00:31:21.040\nAre you ready for this?\n\n716\n00:31:21.040 --> 00:31:22.760\nI'm ready, I guess.\n\n717\n00:31:22.760 --> 00:31:23.760\nOkay.\n\n718\n00:31:23.760 --> 00:31:26.920\nWhat three words would you say best describe you?\n\n719\n00:31:26.920 --> 00:31:28.160\nI hope.\n\n720\n00:31:28.160 --> 00:31:30.200\nIt's always a difficult one.\n\n721\n00:31:30.200 --> 00:31:32.680\nBut I would say number one competitive.\n\n722\n00:31:32.680 --> 00:31:35.910\nMy mother brought me up that way, been that way since day one through team\n\n723\n00:31:35.910 --> 00:31:36.520\nsports and\n\n724\n00:31:36.520 --> 00:31:39.160\nother things and I love to compete in business.\n\n725\n00:31:39.160 --> 00:31:44.310\nI think the ultimate test is how you do against the one who's faced up with you\n\n726\n00:31:44.310 --> 00:31:44.400\n.\n\n727\n00:31:44.400 --> 00:31:47.440\nAnd I think sometimes that's forgotten in the business world.\n\n728\n00:31:47.440 --> 00:31:53.280\nSo competitive one, you use the word in describing me as approachable.\n\n729\n00:31:53.280 --> 00:31:56.880\nThat's the word I hope in my business life.\n\n730\n00:31:56.880 --> 00:32:01.090\nEverybody feels when they're around me or with me because that just means I'm\n\n731\n00:32:01.090 --> 00:32:01.520\ngoing\n\n732\n00:32:01.520 --> 00:32:04.320\nto hear more and I'm going to listen more.\n\n733\n00:32:04.320 --> 00:32:09.220\nAnd then finally, I hope the word simple comes up because I like to keep things\n\n734\n00:32:09.220 --> 00:32:09.800\nsimple in\n\n735\n00:32:09.800 --> 00:32:14.040\nmy personal life and I like to keep things simple in my business life.\n\n736\n00:32:14.040 --> 00:32:17.000\nAnd so maybe those are the words that come to mind.\n\n737\n00:32:17.000 --> 00:32:21.640\nIf you could be one person for a day beside yourself, who would it be and why?\n\n738\n00:32:21.640 --> 00:32:22.640\nWow.\n\n739\n00:32:22.640 --> 00:32:26.800\nSo you'll get tired of sports figures.\n\n740\n00:32:26.800 --> 00:32:29.120\nI'd like to be Jordan Spieth.\n\n741\n00:32:29.120 --> 00:32:30.120\nWhy?\n\n742\n00:32:30.120 --> 00:32:34.600\nNumber one is young, I'd love to do it all over again in whatever form.\n\n743\n00:32:34.600 --> 00:32:39.810\nTo me, he is competitive and he is also just an incredible role model in my\n\n744\n00:32:39.810 --> 00:32:40.520\nview.\n\n745\n00:32:40.520 --> 00:32:43.720\nFor anybody at that age trying to tackle anything big, right?\n\n746\n00:32:43.720 --> 00:32:47.030\nHe always seems to say the right thing and he always seems to have the right\n\n747\n00:32:47.030 --> 00:32:47.520\nreaction\n\n748\n00:32:47.520 --> 00:32:50.880\nat the most competitive moments in his life.\n\n749\n00:32:50.880 --> 00:32:53.810\nSo there's just a lot I admire about him and of course, you know, I love the\n\n750\n00:32:53.810 --> 00:32:54.720\ngame of golf.\n\n751\n00:32:54.720 --> 00:32:58.240\nSo anyway, just for a day, I'd love it.\n\n752\n00:32:58.240 --> 00:32:59.240\nI know you love the game of golf.\n\n753\n00:32:59.240 --> 00:33:00.680\nAnd I know you're a scrambler too.\n\n754\n00:33:00.680 --> 00:33:02.280\nAnd he is at the ultimate scrambler.\n\n755\n00:33:02.280 --> 00:33:03.280\nNo doubt about that.\n\n756\n00:33:03.280 --> 00:33:06.840\nYou know, tell us something about you that few people would know.\n\n757\n00:33:06.840 --> 00:33:12.160\nWell, you know, I, for most of my life and even now I can still ride a unicycle\n\n758\n00:33:12.160 --> 00:33:12.760\nand I\n\n759\n00:33:12.760 --> 00:33:13.760\nlike to do it.\n\n760\n00:33:13.760 --> 00:33:17.520\nBecause I guess it's something not everybody does.\n\n761\n00:33:17.520 --> 00:33:20.040\nSo I don't mind being a little different in that front.\n\n762\n00:33:20.040 --> 00:33:22.520\nAnyway, it's enjoyable and always will be.\n\n763\n00:33:22.520 --> 00:33:23.960\nSo that's all I had.\n\n764\n00:33:23.960 --> 00:33:26.520\nAnd I doubt anybody outside my family knows that.\n\n765\n00:33:26.520 --> 00:33:28.560\nI would have never figured that one out.\n\n766\n00:33:28.560 --> 00:33:29.960\nAnd that's a hidden talent.\n\n767\n00:33:29.960 --> 00:33:33.080\nDo you have any other hidden talents?\n\n768\n00:33:33.080 --> 00:33:36.960\nI try to lay it all out on the table wherever I am whenever I do.\n\n769\n00:33:36.960 --> 00:33:41.680\nAnd so I don't think there's anything else I would point to.\n\n770\n00:33:41.680 --> 00:33:45.160\nWhere would be your favorite vacation spot and why?\n\n771\n00:33:45.160 --> 00:33:47.080\nWow.\n\n772\n00:33:47.080 --> 00:33:50.620\nThat is a tough one because as you know, my life is taking me pretty much\n\n773\n00:33:50.620 --> 00:33:51.240\neverywhere\n\n774\n00:33:51.240 --> 00:33:55.560\nin the world since a very young age, my life at GE.\n\n775\n00:33:55.560 --> 00:33:58.680\nI enjoyed living in Southeast Asia.\n\n776\n00:33:58.680 --> 00:34:03.880\nI enjoyed all of the resorts and the climate and the places I could visit.\n\n777\n00:34:03.880 --> 00:34:09.300\nSo that was probably a highlight in terms of my vacation life and things to see\n\n778\n00:34:09.300 --> 00:34:09.640\nand\n\n779\n00:34:09.640 --> 00:34:12.400\nenjoy and cultures to admire.\n\n780\n00:34:12.400 --> 00:34:14.040\nThat is a great place.\n\n781\n00:34:14.040 --> 00:34:15.160\nI couldn't agree with you more.\n\n782\n00:34:15.160 --> 00:34:16.160\nI love Asia.\n\n783\n00:34:16.160 --> 00:34:17.320\nAnd you mentioned you're a golfer.\n\n784\n00:34:17.320 --> 00:34:21.040\nI also know you're a skier and you get together with your buddies and do that.\n\n785\n00:34:21.040 --> 00:34:23.800\nWhich of the two would be your favorite sport and why?\n\n786\n00:34:23.800 --> 00:34:27.040\nBecause it's the most exhilarating thing in the world.\n\n787\n00:34:27.040 --> 00:34:30.160\nIt's that moment you don't think about one other thing.\n\n788\n00:34:30.160 --> 00:34:31.760\nYou get off the lift.\n\n789\n00:34:31.760 --> 00:34:36.130\nYou've had a nice conversation with friends that you've gone with and then you\n\n790\n00:34:36.130 --> 00:34:37.600\njust launch.\n\n791\n00:34:37.600 --> 00:34:41.480\nFor me, if I'm following somebody really good, then I'm going to be a little\n\n792\n00:34:41.480 --> 00:34:42.120\nbetter than\n\n793\n00:34:42.120 --> 00:34:45.600\nI really am because I'm watching their rhythm and enjoying it.\n\n794\n00:34:45.600 --> 00:34:49.480\nAnd I like to go down big verticals because it's just enjoyable.\n\n795\n00:34:49.480 --> 00:34:50.480\nNothing else enters my mind.\n\n796\n00:34:50.480 --> 00:34:54.380\nDave, one of the things I've always respected about you is that you just have a\n\n797\n00:34:54.380 --> 00:34:55.480\nlot of friends\n\n798\n00:34:55.480 --> 00:34:58.120\nand a lot of people who really believe in you.\n\n799\n00:34:58.120 --> 00:35:01.840\nWhat trait do you look for most in the friends that you have?\n\n800\n00:35:01.840 --> 00:35:04.520\nI want them to be real, humble.\n\n801\n00:35:04.520 --> 00:35:08.920\nI don't want to sit around and yap about my business interests all day.\n\n802\n00:35:08.920 --> 00:35:13.280\nI want to talk about our lives, why they're better, why we appreciate the\n\n803\n00:35:13.280 --> 00:35:14.160\npeople we're\n\n804\n00:35:14.160 --> 00:35:15.640\naround.\n\n805\n00:35:15.640 --> 00:35:17.160\nJust that kind of stuff.\n\n806\n00:35:17.160 --> 00:35:19.040\nAnyway, and you know the difference.\n\n807\n00:35:19.040 --> 00:35:23.830\nThere are always a few folks in the room who are trying to convince you of\n\n808\n00:35:23.830 --> 00:35:25.160\nsomething.\n\n809\n00:35:25.160 --> 00:35:28.280\nAnd it usually relates to their prowess at something in it.\n\n810\n00:35:28.280 --> 00:35:31.080\nThat wears me out really, really, and a lot.\n\n811\n00:35:31.080 --> 00:35:32.360\nAnd you know the difference.\n\n812\n00:35:32.360 --> 00:35:36.080\nSo I like those folks that really are humble, know how to live a normal life\n\n813\n00:35:36.080 --> 00:35:36.640\nand identify\n\n814\n00:35:36.640 --> 00:35:39.920\nwith a big cross-section of the populations.\n\n815\n00:35:39.920 --> 00:35:41.880\nWell, let me tell you this stuff, Dave.\n\n816\n00:35:41.880 --> 00:35:45.660\nYou are definitely doing the best you can possibly do, trying to be the best\n\n817\n00:35:45.660 --> 00:35:46.560\nyou can possibly\n\n818\n00:35:46.560 --> 00:35:49.280\nbe a world-class leader in every respect.\n\n819\n00:35:49.280 --> 00:35:51.600\nAnd I know that Boeing couldn't be in better hands.\n\n820\n00:35:51.600 --> 00:35:54.920\nAnd I can't thank you enough for taking the time to do this podcast.\n\n821\n00:35:54.920 --> 00:35:57.040\nDavid, I appreciate your reaching out.\n\n822\n00:35:57.040 --> 00:35:59.520\nI appreciate what you do with these podcasts.\n\n823\n00:35:59.520 --> 00:36:00.520\nIt might be my first.\n\n824\n00:36:00.520 --> 00:36:02.320\nYou're obviously well-practiced.\n\n825\n00:36:02.320 --> 00:36:07.380\nAnd then, you know, the reason we like to do this with guys like you is because\n\n826\n00:36:07.380 --> 00:36:07.400\nthe\n\n827\n00:36:07.400 --> 00:36:11.880\nleadership you brought to all of your experiences, every single one of them.\n\n828\n00:36:11.880 --> 00:36:14.930\nAnd the respect you had for your people, the rubber chickens and everything\n\n829\n00:36:14.930 --> 00:36:15.400\nthat went\n\n830\n00:36:15.400 --> 00:36:16.400\nwith it.\n\n831\n00:36:16.400 --> 00:36:17.800\nSo I learned a lot from that.\n\n832\n00:36:17.800 --> 00:36:19.680\nI still do big compliment.\n\n833\n00:36:19.680 --> 00:36:23.400\nAnd thanks for doing this.\n\n834\n00:36:23.400 --> 00:36:32.160\nWow.\n\n835\n00:36:32.160 --> 00:36:34.160\nWhat a conversation.\n\n836\n00:36:34.160 --> 00:36:39.840\nThere is no question that Dave has managed through one of the biggest crises in\n\n837\n00:36:39.840 --> 00:36:40.600\nbusiness\n\n838\n00:36:40.600 --> 00:36:41.600\nhistory.\n\n839\n00:36:41.600 --> 00:36:45.210\nNow, look, not every leader is going to have to deal with an international\n\n840\n00:36:45.210 --> 00:36:45.880\ncrisis or a\n\n841\n00:36:45.880 --> 00:36:50.200\nsituation which has them land on the front page of the newspaper.\n\n842\n00:36:50.200 --> 00:36:54.680\nOf course, how we define a crisis is relative to each of us, depending on the\n\n843\n00:36:54.680 --> 00:36:55.640\nkind of company\n\n844\n00:36:55.640 --> 00:36:59.280\nthat we lead or a kind of company that we're in.\n\n845\n00:36:59.280 --> 00:37:03.640\nBut the process to navigate the crisis is something that we can all use to lead\n\n846\n00:37:03.640 --> 00:37:04.480\nour teams\n\n847\n00:37:04.480 --> 00:37:05.760\nwell.\n\n848\n00:37:05.760 --> 00:37:08.800\nLet me give you a process that has worked for me.\n\n849\n00:37:08.800 --> 00:37:11.400\nNumber one, define reality.\n\n850\n00:37:11.400 --> 00:37:14.970\nPeople need to know that you don't have your head in the sand and you see the\n\n851\n00:37:14.970 --> 00:37:15.640\ngravity of\n\n852\n00:37:15.640 --> 00:37:17.600\nthe situation.\n\n853\n00:37:17.600 --> 00:37:20.080\nNumber two, apologize.\n\n854\n00:37:20.080 --> 00:37:25.000\nTake accountability for anything that happens on your watch.\n\n855\n00:37:25.000 --> 00:37:28.520\nNumber three, let people know that you're going to get the facts.\n\n856\n00:37:28.520 --> 00:37:32.700\nYou're going to understand why this happened and you're going to do everything\n\n857\n00:37:32.700 --> 00:37:33.160\nyou can\n\n858\n00:37:33.160 --> 00:37:38.200\nto make sure that it never happens again to the best of your ability.\n\n859\n00:37:38.200 --> 00:37:41.800\nLast but not least, a leader needs to give hope that you're going to come out\n\n860\n00:37:41.800 --> 00:37:42.240\nof this\n\n861\n00:37:42.240 --> 00:37:44.520\nstronger than ever before.\n\n862\n00:37:44.520 --> 00:37:47.520\nOne thing you can do is take a history lesson.\n\n863\n00:37:47.520 --> 00:37:49.960\nLook back at the companies who handle a crisis.\n\n864\n00:37:49.960 --> 00:37:53.160\nI guarantee you, when you do, you're going to find that they come out of this\n\n865\n00:37:53.160 --> 00:37:53.600\nstronger\n\n866\n00:37:53.600 --> 00:37:55.680\nthan ever before.\n\n867\n00:37:55.680 --> 00:37:59.660\nJohnson & Johnson had a huge title in all crisis, which is probably the most\n\n868\n00:37:59.660 --> 00:38:00.640\nwritten about\n\n869\n00:38:00.640 --> 00:38:04.720\ncrisis in the history of business before the 737 MAX.\n\n870\n00:38:04.720 --> 00:38:08.940\nBelieve me, they came back stronger than ever before and I guarantee you, the\n\n871\n00:38:08.940 --> 00:38:09.840\nBoeing company\n\n872\n00:38:09.840 --> 00:38:13.040\nis going to do the same thing under day's leadership.\n\n873\n00:38:13.040 --> 00:38:16.980\nYou might be in the middle of a crisis right now or if not, my guess is one\n\n874\n00:38:16.980 --> 00:38:17.920\ncould be coming\n\n875\n00:38:17.920 --> 00:38:18.920\nto you soon.\n\n876\n00:38:18.920 --> 00:38:22.190\nI have to tell you, they always came to me when I least expected and when I\n\n877\n00:38:22.190 --> 00:38:23.160\nthought everything\n\n878\n00:38:23.160 --> 00:38:30.240\nwas moving full force ahead, but stuff happens and it will happen to you.\n\n879\n00:38:30.240 --> 00:38:34.390\nFollow those steps that I just shared with you and you're going to be a leader\n\n880\n00:38:34.390 --> 00:38:35.120\nthat people\n\n881\n00:38:35.120 --> 00:38:39.520\nwill see as stable, see as someone that can persevere.\n\n882\n00:38:39.520 --> 00:38:43.000\nYou're going to be a leader that others will want to follow.\n\n883\n00:38:43.000 --> 00:38:45.280\nSo do you want to know how leaders lead?\n\n884\n00:38:45.280 --> 00:38:49.400\nWhat we learned today is that great leaders know how to restore stability in\n\n885\n00:38:49.400 --> 00:38:50.000\nthe midst\n\n886\n00:38:50.000 --> 00:38:51.720\nof a crisis.\n\n887\n00:38:51.720 --> 00:38:56.140\nThanks again for tuning in to another episode of How Leaders Lead, where every\n\n888\n00:38:56.140 --> 00:38:56.880\nthirsty, you\n\n889\n00:38:56.880 --> 00:39:00.840\nget to listen in while I interview some of the best leaders in the world.\n\n890\n00:39:00.840 --> 00:39:04.700\nI make it a point to give you something simple on each episode that you can\n\n891\n00:39:04.700 --> 00:39:05.480\napply to your\n\n892\n00:39:05.480 --> 00:39:10.120\nbusiness so that you will become the best leader you can be.\n\n893\n00:39:10.120 --> 00:39:11.320\nI'll see you next week.\n\n894\n00:39:11.320 --> 00:39:21.320\n[BLANK_AUDIO]\n\n895\n00:39:21.320 --> 00:39:31.320\n[BLANK_AUDIO]","

David Novak 0:04

Welcome to How leaders lead where every week you get to listen in while I interview some of the best leaders in the world, I break down the key learnings so that by the end of the episode, you'll have something simple that you can apply as you develop into a better leader. That's what this podcast is all about. Today's guest is Dave Calhoun, the President and CEO of Boeing, the largest aerospace company and leading manufacturer of commercial jetliners defense space and security systems. Dave joined Boeing as CEO in January of 2020. And little did he know the challenges that he'd be up against only a couple months later, when COVID hit. But what Dave has shown is that great leaders restore stability in the midst of a crisis, when we're thrown a right hook that we didn't expect, when things are a bit chaotic. We look to great leaders to show us how we should think and behave. Now what you're going to hear in this interview, is how Dave helped Boeing navigate not only COVID, and the massive impact that it had on the airline industry, but also how Boeing has handled the situation of their 737 Max, which was banned from flying passengers due to two plane crashes in 2018, and 19. Now it takes a strong leader to navigate those situations. And I know there's a lot for us to learn in this episode. So fasten your seat belts. And here we go. Here's my conversation with my good friend, and soon to be yours. Dave Calhoun, the President and CEO boy.

I understand this is your very first podcast. So I have to tell you, I'm really honored that thanks for taking the time to be on the show.

Dave Calhoun 1:50

Well, needless to say, I haven't been raising my hand for lots of these things. On the other hand, it's you. And if I wanted to sit down and talk to somebody, I know it would be used. So I appreciate the opportunity. You

David Novak 2:02

work in a very competitive company early on in your career at GE. And you did that for 26 years. And how do you think that experience day prepares you for the job you have today as the CEO of Boeing, a year

Dave Calhoun 2:16

after I joined so this is now 1919 81, Jack Welch got appointed the new CEO of GE. So my entire career was built under his tutelage, mentorship, leadership as a company. And I watched, just remember all the major transformations, he took General Electric through during that time, we were all under siege from global competition and Japan, they were teaching us how to build things. It was a sort of a magical moment. So I got to observe that from a distance in the beginning. But the other thing he was all about was the development of leaders and exercising the laboratory of businesses that he had access to, and then moving people through businesses, always believing they would get better with every next step, but also believing that most industries learn their most important things from adjacent industries or from completely different industries, who had to perfect something for their own survival. So they did, and then capturing that practice and implementing it inside the variety of industries represented EG, so he moved me around geographies. He moved me around businesses, he moved me through functions. It was phenomenal.

David Novak 3:32

You know, Dave, I actually had the opportunity to meet with Jack Welch in 1997. When yum brands was spun off from PepsiCo advice, I asked him, What would you do if you were me as a new CEO? He said, Listen, I started out and people saw me as neutron Jack, they didn't know who I was. But if I were you, I'd find some way to really focus in and let people know what you're trying to build, what kind of culture you're trying to create? Is that something that you took with you as well?

Dave Calhoun 3:59

Yeah, 100%. With every next job outside of GE, of course, the first call I make is to Jack asking for exactly the same advice you did. Dave, you gotta get the values thing. That's the key to everything. And then you got to work on him from beginning to end that will be the differentiator in every way. So in my very early innings, of course, this was with the Nielsen Company who measured companies like yours and others in the consumer space, come up with your set of values and make sure everybody in the company knows it. And I did that. And in the early going, it's a little awkward. But by the time you get everybody bought in, and everyone's gone through their own discovery, around those values, it is the most powerful weapon any of I think anybody in the leadership world has.

David Novak 4:44

You spent 26 years at GE and when I first met you, you were actually CEO of Nielsen, you just mentioned that company. And it was a really struggling private health business. And you led an incredible transformation there and basically turned Nielsen into the leading global income Measurement and measurement firms in the world and took a public on the New York Stock Exchange. What did you learn working at Nielsen about turning a business around and going into a situation like that and making big things happen?

Dave Calhoun 5:14

Well, at that time, there were other companies like Nielsen. But it was a collection of companies a collection of brands. Ironically, we didn't even use the Nielsen brand, as much as we used about 30 other brands all attached to specific products that may have been acquired or developed over a course of 2030 years. So it was this collection of things. And there is reason to believe that small integrated businesses can create value and grow in ways that a big one couldn't. But in our case, the complexity, bred complexity bred complexity. So you have layer on top of layer on top of layer, not I'm not talking about people in cars that comes to but really just, what do we do as a company. So for us, we decided we would exercise our scale, and we would simplify our mission. So we went from 30 brands with 30 different ways of articulating their value to customers, to one that simply said, we measure what people watch, and what people buy. And then all of a sudden, it became understandable to a lot of folks. And then finally, there was another axis that of course, I grew up under wellshire G, which is globalization, that I had many, many, many customers, who were now had big global footprints and wanted some level of consistency with which they measured their markets and their consumers around the world. And Nielsen did his very best to satisfy that objective. So it was those kinds of things. But it just reminds me in in some ways, I'm tackling the same issue today at Boeing, big institutions, they can get into a mode of adding complexity, and never removing any of it right, never working as hard on simplifying as they do adding that next layer and next lens, you end

David Novak 7:06

up leaving GE after 26 years to go to Nielsen as CEO, tell us the process you went through to make that decision, because that had to be a tough one for you.

Dave Calhoun 7:16

Oh, it was a little misunderstood at the time. And now the postscript said, it tends to get a little marvel. I was quite happy at GE. So let me just sort of say that I love the company that it developed me into what I was, but I had an inclination, desire to want to try something on my own. And I felt like I could do that kind of thing. So I was looking at things. Now the more important and difficult question for pretty much everybody is timing. In this case, I was running from something and for me, I was running from a phenomena that I had witnessed at GE and other companies for a long time that when leaders turn 50 or and let's just use that as a proxy, but when they get a certain age, the pension becomes a major factor in their career decisions. And maintaining and building that pension and realizing the the fruits of those pensions was was was a big deal. And I view that as a handcuff. So my timing was that before I got to 50, I would do something because I knew I would probably fall for the same thing. So that's why I made the move when I made it. And fortunately, this wonderful opportunity at Nielsen came along.

David Novak 8:28

And you run to this Nielsen, which is a data driven company, Did you learn anything running that business that you can share with leaders on on how to use data?

Dave Calhoun 8:38

Yeah, great question. And the answer is yes, I learned a lot. And I can even maybe talk about some practices I brought from GE and data analytics, my life and data analytics really started as an observer and user in the GE aircraft engine business. As you know, we take data off an engine, while it's flying, we take it off 24/7. And we use it to predict potential problems and or scheduled maintenance activities and do all those kinds of things. And we used it to great benefit with respect to both GES performance relative to our competitors and, more importantly, our customers performance relative to their competitors. There was some very important about the use of data for a subject like maintenance and safety in aviation and that is something I call Gage r&r. A lot of people know what that is in the manufacturing world. It means you can't use bad data. Your data has to be good you have to know how to screen it work it only use good data when you make decisions. When I went to Nielsen, I was excited at the use of data. I was excited about how it could inform the supply chain and even more importantly the demand chain associated with all kinds of consumer products. But I was also I also saw an opportunity to improve what again I refer to before as gauge r&r And that is the quality of the data, the consistency of the data that would be applied to that level of work. Because you're not dealing with safety, and you're not dealing with critical maintenance practices, you can take a little more liberty in the data world in consumer marketing. And a lot of liberties were in fact taken. And I've always viewed one of our primary roles at Nielsen was to bring real measurement science in the industrial language gauge r&r to that, and to make sure that we were the best in the world at it. So I've always had an interest and always believed in the power of data to this day, it drives me. And I learned a lot in using that and using it with respect to understanding consumers. You know, we

David Novak 10:44

were both in a CEO group that where we shared best practices and my favorite presentation of all the CEOs, every time we met was, I loved yours, because you always gave us such a real clear sense of what was going on in your business. And do you have your key measures that you want to make sure everybody knows that Boeing, for Boeing,

Dave Calhoun 11:03

and for us right now, building some predictability into what we deliver to our customers, etc, is really, really important. So we do have a short list of objectives, the most of them revolve around this thing we call stability. And I'm not ashamed of that. We have a treasure trove of innovation and growth opportunities, we are funding them and feel great about all of that. But the priority at the moment for all of us is to re instill the disciplines around our production systems and our engineering designs. And then just becoming a little bit of a dolt company with respect to that in our relationship with the flying public. So it's ironic, and it's different than anything I've ever done. But situations call for certain things. And I believe that this situation call for that.

David Novak 11:49

Speaking of your situation, I was thinking about this, I don't know any CEO in recent history, that's had a bigger challenge than you. You take over as CEO of Boeing, in January of 2020. You were mired in a crisis halfway through the 20 month grounding of the 737 max after two planes crashed, killing 346 people. What was in you to want to even take on a challenge like this? I know it's not for the money, you got to be a little crazy.

Dave Calhoun 12:21

No. I've worked around Boeing, and I've worked in the aerospace aviation industry for a fairly long time or been around and even when I was working at Nielsen, I was still attending some aviation conferences and meet seeing friends, etc. And then I got on the Boeing board. And I was crazy about Boeing, every day I was there, I loved everything about it, I think still think it's the most important company in the world. We're working on things that some I can talk about some I can't, that will make a difference in the world for decades, and maybe even centuries. And we're good at it. We're really good at it. And so, for me, you know, there's just this was the right time, the right moment. I just believe so deeply in our people and our mission and the work that we do.

David Novak 13:10

You know, I know, when you looked at vinyl, a lot of critical information, this was public and emails were floating around Boeing to throw up red flags on the 737 Max, which led to the crisis like people saying I wouldn't fly on it. When you look back on that, what do you think was the culprit on why this didn't bubble up? Or did it bubble up? And people just ignored it? And more importantly, what are you doing now to make sure that those things don't happen again?

Dave Calhoun 13:37

Yeah. So I'm not going to go back. If you're okay, I don't want to go back over all that happened, there was a lot that transpired. And so if there's a word I probably started with, and it's a word I never ever miss the opportunity of talking about it's transparency, I just think it's the most powerful thing there is, I don't want to ever hide anything from anybody want to know everything. And very confident we can work our way through anything we know about anything. So we're doing everything in our power to make sure that that that that word is embraced at every level, you know, as you well know, we're a highly regulated business. And our best engineers would like to have all their ducks in a row before they approach a regulator in any way. And the regulator then will have to probe and do other things. I would like us to open up a little more of our development process, you know, when we're wrestling with the trades have to get made. And I will reemphasize, I never saw and I still have not seen anybody willingly trade safety against anything. And so I just want to make sure that's clear on all fronts. But beyond just that subject, transparency, you know, my gosh, we're having a hard time getting airplanes out of our 787 program and delivered to the marketplace. We have to be transparent about all the work we're doing with the FAA. And we've got to give them time to discover for themselves whether our conclusions and answers was an engineering of the right ones, et cetera. And that is how you slowly steadily regain the trust of everybody that was around you. During that moment, when we lost that trust, it was, that was a devastating moment for our company. And for me personally, and I'm determined to try to get ahead of that. I think our whole company is

David Novak 15:20

you took over in January 2020. Where is Boeing today? Versus then, you know, what progress Do you think you've made? Oh, my gosh,

Dave Calhoun 15:27

I, I think we've made a ton of progress. Remember, when I started in January COVID, wasn't here yet. So we really had the max. And that was big. And it was it was threatening the enterprise. And we had a relationship with our regulator and had to get repaired. So we sat down immediately, when a new leader in our commercial unit, we sat down, we put together a recertification program that disappointed a few people, because it was gonna take longer. But we were building in discovery time for for the FAA, so they could do their work and do it. Well, we got to the finish line in December of that year with the FAA administrator, who happens to be a three, seven pilot flying our airplane. And we got enormous support broadly in the world, from our customers on just how good the max really is. So the flying public was more than willing to get on the aeroplane, and it has performed incredibly well. And now we're burning down the inventory of airplanes that we got, we have to do that discipline way. So what else do we have to do? Well, then we had to contend with COVID, which took down traffic about 80%. So, yes, we had footprint consolidations that we had to handle, we had an unfortunate reduction in workforce, we did everything in our power to do that through voluntary means. So our involuntary part of that was the smallest that we could possibly engineer our way to. But we've gotten through that restructuring and downsizing. In fact, now we're rebuilding that workforce. And we've maintained more people than we ever frankly, needed at a really low rate, so that we could start up in a better way than we would otherwise have started up. So you know, I'm feeling pretty good about that. So there's one other issue, Dave, that, you know, probably as well or better than anyone, and that is China is changing in a really big way. We've enjoyed and we continue to enjoy an incredible relationship with a Chinese airlines. We've supplied them their airplanes, it's met their air travel requirements and needs, it plays an enormous role in the E commerce world, for all of them. We had gotten to a place with the Phase One negotiations under the last administration, to where we would continue our great relationship with all of these airlines. Anyway, it has taken longer and there's more sort of indecision around what happens in China for the United States. And then therefore, for Boeing, I am still feel good, and determined to work with our Chinese airlines and delivering the airplanes that they have been flying for a very long time,

David Novak 18:04

I really believe the best leaders do a great job of self coaching. So much so that I actually wrote this book called take charge of you how self coaching can transform your life and career. Dave, how have you self coached yourself up during such challenging times?

Dave Calhoun 18:21

You know, I, in one of my great experiences at GE, I worked for a great leader by the name of Larry biocity. And I worked right right next to him on all the major things he was tackling at what was then a vice chair role. And we all know he went on to bigger, better things. But Larry conducted a meeting, every meeting ended with an end game. And every meeting ended with a How does GE win that end game. So all of the crunching and grinding that was going on in the marketplace at the moment, everyone had a chance to step back and think about the end game we're all working for. And he was good at it. So everyone felt when they finished in a difficult meeting with Larry. They knew where you know, the future was and they knew where forward was. And they all kept moving. So nothing's got stalled. I like to practice that as much as I possibly can. The beauty of what I think we have here at Boeing is we're going to take the time, we need to rebuild our relationships with the customers and our regulators, and most importantly, the flying public. We're going to take our time we're going to be disciplined about it. It'll disappoint investors a little bit relative to where they used to be. But if we do it, right, we're gonna get right back on top of this world, we just are our products speak for themselves. We have an incredible technology reservoir to draw from. I'm excited about what the next airplane is likely to be. I'm more excited about the capabilities that Boeing will demonstrate in bringing that next airplane to the marketplace. There's just so much good there. And we have a market that wants to grow Every year, we'll get out we'll recover to the 2019 levels. And we'll get right back to growth. Because people want to travel, they want to see each other. If not, for personal reasons business travel, in my view will come back in a big robust way. Why? Because it feeds on competition. And you and I both know, competition is fierce. So anyway, I see that in game every day, all day, I think about it. And my job is to make sure that we position ourselves as well and as disciplined as we can to realize that future and we will,

David Novak 20:34

I love how you say you love Boeing so much when you're so passionate about it, and you feel like you're changing the world. And earlier you said, you know, there's some things I can talk about some things I can't tell us about the things you can talk about that, that you really believe you're changing the world?

Dave Calhoun 20:50

Well, you know, broadly speaking across our defense portfolio, a subject of autonomy comes up all the time. And of course, we all got enamored with it on cars, right and so forth. But autonomy in aviation is here and now. And it's getting quite capable to do a lot of things. We have an autonomous teaming airplane in Australia that we built alongside our Australian partners and their air force. This autonomous teamer will couple up with any one of the big tactical fighters that are out there. And what's that doing, it just increases the capability of the fighter itself, multiple targets all around it, protecting it protecting its space, delivering on munition capabilities, and other things when that time is right. We have an autonomous vehicle that refuels airplanes, that's remarkable. And it lands on a carrier. It this is stuff that you and I dreamed about. This is real, it's here, and it's now and the industry is moving forward on it. And I believe we're at the leading edge, you know, you and I have a really good chance of flying on an airplane. We are developing under a company called whisk. We are the majority shareholder. This is a company that we teamed up with Larry Page, of course, you know, the founder of Google, this airplane is amazing. It's all electric. It can displace all of that incredibly loud, inefficient, high emission, helicopter traffic, it supports urban markets, and then many other discrete markets, you know, around this country and around the world. It'll take noise down, you know, eight fold, so that it's no longer a nuisance, putting a wing on it out eight blades that create vertical lift. It's amazing. It's electric. It's also autonomous. Now do I think the regulator's will let us deliver autonomy on day one, probably not. It'll be capable. So we may have a concierge in the front seat, I don't know, we'll I'll work that out with our regulators. But that will happen. And it's not going to take a decade. And this airplanes already flown a couple 1000 times and with zero flaws. So this stuff's all right here. And now, haven't even talked about space and conductivity in space. There's a just a ton of opportunity, we continue to develop and deliver on that development. We're not afraid to take in big program risks, we never will be we have to the country relies on us to do that. And we deliver. And that's the key to it. And a commercial space can be just as exciting. And like I said, I think about the next airplane and the capabilities we'll bring to it. I think it'll be differentiated relative to everything we've brought previously.

David Novak 23:33

What's your take on what Bezos is doing? And Virgin Airlines? Yeah, you know, what they're doing to take people in the space?

Dave Calhoun 23:41

I love it. I mean, how do you not it's, you know, we were losing track of space as a country and as a public, other than just purely in defense terms. And I just think the attention that is is brought to space and, you know, now we get in a lot of engineers interested in space than they've ever been. So I couldn't be happier with it. We operate and compete in a slightly different space than they do. I welcome to compete in that space that we're in. It's a little further out there. And it's meant to break some real barriers. We'd like to introduce the first rocket that will in fact, take us to Mars. This is the kind of stuff we work on. And anyway, I couldn't be happier that everybody here is bringing attention to what is a undernourished resource, quite frankly,

David Novak 24:28

I couldn't agree more you know, and I saw Dave The where your board recently moved the retirement age for CEO from 65 to 70. And you're 64 So that's obviously a huge vote of confidence.

Dave Calhoun 24:40

I you know, I love our board, they know I'm in it, I've always told them, you get to control you know what you want to say on the governance front about my age and all that kind of stuff. I'll let you know if I ever lose my enthusiasm. I doubt that will ever happen. And as you can probably tell, when I do something like this, I realize just how much fun I am having and how important our work is. So, yeah, I love my relationship with the board. We have an incredible chair, Larry Kellner, he came from the industry. He's done a terrific job. People don't notice. But he's engineered on, frankly, a lot of changes on that board. In a very big way. We've all been through a big learning curve. Someday we'll write a book on it. But nine now, I'm excited. And I'm excited to work with a board we got,

David Novak 25:22

if you were going to write a story, you mentioned a book I love. I'll just ask for a story. If you're going to write a story about Boeing five years from now, based on how you see it today. What would that stories tell us?

Dave Calhoun 25:34

It's it's just resilience, determination, everything in that theme. And I wouldn't start it with what I've experienced, I would remind everybody what the company has been through through all the decades and decades and decades, I just think it has a lot to do with the mission that we have, we protect, connect and explore the world and beyond. Imagine that as a mission. We all show for that when we have it. And nobody likes to fail ever. Nobody. And so you put your head down your work as hard as he can, you're a little defensive in the early goal. And then you begin to embrace everything, then you begin to discover new things. And this is just you know, revitalization that comes with it. What I've always loved about aviation is and what I think is lost in the media, and really lost is how much everybody learns from every miscue or accident. In our case, this industry has always had the ability to rally around each other, learn from the mistake, put their very best technical people on it, learn how to prevent it from ever happening again. It's part of the pedigree, and we're part of that. So you know, it would be just around, you know, why is it? You know, Boeing didn't run and hide? Why is it they didn't run for cover? Why is it everybody didn't jump ship? Well, because we're all about something bigger. And it is not the first time the Boeing company will have demonstrated this kind of capability and resiliency.

David Novak 26:58

You know, Dave, you're you are so accomplished. You've been so successful throughout your career. How do you go about personally raising your own game?

Dave Calhoun 27:07

Well, that's a you know, what I love about your themes, you know, how to get teams excited, I have all these things. And now being introspective about how does a leader do this kind of thing. You know, if I witnessed Welsh for a long period of time, I was not only in the business life, but I was a good golf buddy of his. So we talked about this kind of stuff all the time. And what always shocked me about Jack, most accomplished guy in the world, right? The CEO of the century. Every day, he walked in the office every single day, he read something saw something called a friend did something to Unhatched another idea just to challenge everybody about what somebody's doing a little better than we are white, why can't we just figure out how to do it as well. So I think that's part of what I grew up under, and probably what I practice, which is, I can't go through a day where either through a friend, I might be talking to you or I don't see something somebody's doing, it's probably really good for bowling better for us. And I gotta be smart that I don't bring in 365 new ideas a year. But but as long as you're surrounding yourself with that kind of stuff. And asking the question, can we do that? Could Should we do that? Can I insert that into our change agenda? This is sort of how you do it. And by the way, especially on the communications front? Yeah, I just see leaders who have ways about them that are much better than what I've been practicing. And so all of us are trying to figure out how to touch most of our people or all of our people as frequently as we can, but not to burden them. I just think right now, for me that's really fertile ground, to look at the best of the best. Ask them how they do it, why they do it, impact, observe that impact, and then figure out how I can just keep up in my game on this front. Because communication in our world, in light of the media attention to everything that goes around us. Communication is a really critical skill set right now. And I've I'd be the last to tell you, I'm the best at it. That's for sure.

David Novak 29:08

I know your wife, Barbara and your four kids being the world to you. And I know you're a rock, there's no question about that, but but tell us about their support and how you balance it all?

Dave Calhoun 29:17

Yeah, I'll put it in the context of what it is today. And that is their support. They're amazing. Like, you know, they just, they keep you humbled no matter what, at any time, it can make light of the worst of the difficulties and all those kinds of things, but also treat it with the seriousness it deserves. So there's, there's, in some ways you you see that in their eyes and the way they think about it and the questions they ask and all that kind of stuff, but we we can let our hair down I mean is as well as any family can. We don't talk about my business life. They make a comment about you know, how are you doing? What can we do? And then we get right onto you know, what are we going to do? together, when can we all see each other next, blah, blah, blah. So they're amazing. And they are the story of my life, there will be a day when I will retire from business. Now, it'll be a great day because that just means I can wrap myself around them even more. I have four kids. My wife's amazing. And, you know, I got to a balance somewhere along the way, if you get that question more than I do, I'll bet. How do you get balance? Will you do? And I always just try to observe to people. All the aspiring leaders at Boeing just had this conversation with with a very select group of leaders, where they asked the question about violence, I'll just say, can I just make one comment? If you're not balanced at home, if you are not on top of your game at home, you have no chance of succeeding at Boeing, your body language, everything about what you do and how you behave and it will shred you. So just start where you should build that foundation, make sure you've got that family thing figured out, and then be the best you can in business. It's, I really do think it's it's that simple this question and discussion on balance, because I want people who love their lives and are comfortable, and then come to work and kill themselves at work, but never compromise home.

David Novak 31:15

This has been so much fun. And I want to have some more with a lightning round of q&a. Are you ready for this?

Dave Calhoun 31:20

I'm ready, I guess. Okay,

David Novak 31:23

what three words? Would you say best describe you,

Dave Calhoun 31:26

I hope and it's always a difficult one bet if I would say number one competitive. My mother brought me up that way. been that way since day one through team sports and other things. And I love to compete in business. And I think the ultimate test is how you do against the one who's faced up with you. And I think sometimes that's forgotten in, in the business world. So competitive one, you use the word in describing me as approachable. That's the word I hope in my business life. Everybody feels when they're around me or with me. Because that just means I'm going to hear more. And I'm going to listen more. And then finally, I hope the word simple comes up. Because I like to keep things simple in my personal life. And I like to keep things simple in my business life. And so maybe those are the words that come to mind.

David Novak 32:16

If you could be one person for a day beside yourself, who would it be and why?

Dave Calhoun 32:20

Wow. So they'll get tired of sports figures. I'd like to be Jordan Spieth why? Number one is young guy, I'd love to do it all over again in whatever form till he is competitive. And he is also just an incredible role model in my view. For anybody at that age trying to tackle anything big. Right? He always seems to say the right thing he always seems to have the right reaction at the most competitive moments in his life. So there's just a lot I admire about him and of course you know, I love the game of golf. So anyway, just for a day I'd love it.

David Novak 32:58

I know you love the game of golf and I know you're a scrambler too and he is the ultimate scrambler no doubt about that. Tell us something about you that few people would know.

Dave Calhoun 33:06

Well, you know i i for most of my life. And even now I can still ride a unicycle, and I like to do it. Because I guess it's something not everybody does. So I don't mind being a little different in that front. And anyway, it's enjoyable and always will be. So that's all I had. And I doubt anybody outside my family knows,

David Novak 33:26

I would have never figured that one out. And that's a hidden talent. Do you have any other hidden talents?

Dave Calhoun 33:33

I try to leave lay it all out on the table wherever I am whenever I do, and so I don't think there's anything else I would point to.

David Novak 33:41

Where would be your favorite vacation spot and why?

Dave Calhoun 33:44

Wow. That is a tough one. Because as you know, my life has taken me pretty much everywhere in the world since a very young age. My life at GE, I enjoyed living in Southeast Asia, I enjoyed all of the resorts and the climate and the places I could visit. So that was probably a highlight in terms of my vacation life and things to see and enjoy and cultures to admire.

David Novak 34:12

That is a great place. I couldn't agree with you more. I love Asia. And you mentioned you're a golfer. I also know you're a skier and you get together with your buddies and do that. And which of the two would be your favorite sport and why

Dave Calhoun 34:23

scale. It's the most exhilarating thing in the world. It's that moment you don't think about one other thing. You get off the lift. You've had a nice conversation with a friends that you've gone with and then you just launch. For me. If I'm following somebody really good, then I'm going to be a little better than I really am because I'm watching their rhythm and enjoying it. And I like to go down big verticals because it's just enjoyable. Nothing else enters my

David Novak 34:49

mind. You know, Dave, one of the things I've always respected about you is that you just have a lot of friends and a lot of people who really believe in you. What trade do you look for most in The friends that you have,

Dave Calhoun 35:01

I want them to be real humble. I don't want to sit around and yap about my business interests all day. I want to talk about our lives, why they're better, why we appreciate the people, we're around just that kind of stuff. Anyway. And you know the difference. There are always a few folks in the room who are trying to convince you of something. And it usually relates to their prowess. It's something that wears me out really early and a lot. And you know, the difference. So I like those folks that really are humbled, know how to live a normal life and identify with a big cross section of the populations.

David Novak 35:40

Well, let me tell you this stuff, the Dave, you are definitely doing the best you can possibly do, trying to be the best you can possibly be a world class leader in every respect. And I know that Boeing couldn't be in better hands, and I can't thank you enough for taking the time to do this podcast.

Dave Calhoun 35:55

David, I appreciate your reaching out. I appreciate what you do with these podcasts. It might be my first year, you're obviously well practiced. And then, you know, the reason we like to do this with guys like you is because the leadership you brought to all of your experiences, every single one of them, and the respect you had for your people, rubber chickens and everything that went with it. So I learned a lot from that I still do a big compliment, and thanks for doing this.

David Novak 36:31

Well, well, what a conversation, there is no question that Dave has managed through one of the biggest crisis's in business history. Look, not every leader is going to have to deal with an international crisis or a situation which has them land on the front page of the newspaper. Of course, how we define a crisis is relative to each of us, depending on the kind of company that we lead, or a kind of company that we're in. But the process to navigate the crisis is something that we can all use to lead our teams Well, let me give you a process that has worked for me. Number one, define reality, people need to know that you don't have your head in the sand and you see the gravity of the situation. Number two, apologize, take accountability for anything that happens on your watch. Number three, let people know that you're going to get the facts, you're going to understand why this happened. And you're going to do everything you can to make sure that it never happens again, to the best of your ability. Last but not least, a leader needs to give hope that you're going to come out of this stronger than ever before. And one thing you can do is take a history lesson, look back at the companies who handled the crisis. And I guarantee it when you do you're going to find that they come out of this stronger than ever before. You know, Johnson and Johnson had a huge Tylenol crisis, which is probably the most written about crisis in the history of business before the 737 max. And believe me, they came back stronger than ever before. And I guarantee you, the Boeing company is going to do the same thing under dazed leadership. So you might be in the middle of a crisis right now. Or if not, my guess is one could be coming to you soon. I have to tell you, they always came to me when I least expected and when I thought everything was moving full force ahead. But stuff happens and it will happen to you. So follow those steps that I just shared with you. And you're going to be a leader that people will see a stable. See, as someone that can persevere, you're going to be a leader that others will want to follow. So do you want to know how leaders lead? Well, we learned today is that great leaders know how to restore stability in the midst of a crisis. Thanks again for tuning in to another episode of how leaders lead wherever thirsty, you get to listen in while I interview some of the best leaders in the world. I make it a point to give you something simple on each episode that you can apply to your business so that you will become the best leader you can be. I'll see you next week.

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