[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8},"actionData","errors","root",{"_140":-5,"_141":-5,"_142":143,"_144":145,"_146":147},"routes/clips.$id.$slug",{"_9":10,"_11":12},"clip",{"_13":14,"_15":16,"_17":-5,"_18":19,"_20":-5,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":34,"_35":36,"_37":38,"_39":40,"_41":-5,"_42":-5,"_43":-5,"_44":45,"_46":-5,"_47":48,"_49":50,"_51":-5},"canonicalUrl","https://howleaderslead.com/clips/3359/your-brand-is-defined-by-how-other-people-feel-about-it","id",3359,"title","Your brand is defined by how other people feel about it","subtitle","transcript","WEBVTT\n\n1\n00:00:00.000 --> 00:00:04.710\nIs really important and just to like define that word and double click on it. I\n\n2\n00:00:04.710 --> 00:00:08.550\nthink I used to think of a brand like the packaging and then I kind of\n\n3\n00:00:08.550 --> 00:00:10.860\nunderstood brand is like,\n\n4\n00:00:10.860 --> 00:00:16.350\noh, this is the style that it has, but really like a brand is it's like a\n\n5\n00:00:16.350 --> 00:00:21.270\nreally important thing to be aware of and to responsibly. It's steward. I think\n\n6\n00:00:21.270 --> 00:00:27.180\nso like I've I've seen Sean go out in public and there's people who come up to\n\n7\n00:00:27.180 --> 00:00:27.700\nher.\n\n8\n00:00:27.700 --> 00:00:34.080\nAnd will break down crying to them. Sean's brand is like their childhood hopes\n\n9\n00:00:34.080 --> 00:00:39.050\nand dreams of sports their childhood understanding of like what a woman could\n\n10\n00:00:39.050 --> 00:00:42.980\ndo them like being nostalgic watching with their parents and like so a brand is\n\n11\n00:00:42.980 --> 00:00:47.500\nall of these associations that people have with the thing.\n\n12\n00:00:47.500 --> 00:00:51.270\nAnd I think a lot of people like I think a lot of companies with content try to\n\n13\n00:00:51.270 --> 00:00:56.530\njust like jump on the trend of like, hey, this is a funny meme or whatever as\n\n14\n00:00:56.530 --> 00:01:01.920\nopposed to pressing into why people would even resonate with with what they're\n\n15\n00:01:01.920 --> 00:01:02.680\nputting out at all.\n\n16\n00:01:02.680 --> 00:01:07.270\nYeah, I would say we work so heavily in the marketing world, and so we work\n\n17\n00:01:07.270 --> 00:01:12.300\nvery closely with companies every single day on trying to sell a product, and I\n\n18\n00:01:12.300 --> 00:01:17.260\nfeel like the ones who get it right sell a story and the ones who get it wrong\n\n19\n00:01:17.260 --> 00:01:19.680\nsell an individual item.\n\n20\n00:01:19.680 --> 00:01:25.600\nAnd I feel like humans relate to stories like why do I need this, what is it\n\n21\n00:01:25.600 --> 00:01:30.680\ngoing to do in my life what kind of life benefits from this.\n\n22\n00:01:30.680 --> 00:01:35.550\nAnd I think a lot of times our frustration and the selling ad space is in\n\n23\n00:01:35.550 --> 00:01:41.650\nauthentic, you know, intentions where they're just like buy it, you know, here's\n\n24\n00:01:41.650 --> 00:01:47.680\nhere's the product and that's it I don't know I mean it's that's vague to say\n\n25\n00:01:47.680 --> 00:01:52.680\nbut people have souls and when you remove that it's very evident.\n\n26\n00:01:52.680 --> 00:01:55.360\nWe need more storytelling to come back.\n","pretty_transcript","start_time",1594109,"end_time",1711708,"keywords","Brand, branding, association, them, content","slug","your-brand-is-defined-by-how-other-people-feel-about-it","origin","cms","mux_playback_id","tZrcpYaX01WsN00wHFFj00NPiyd4c3IKItHS8jh01S2K4MI","mux_asset_id","I00yUOHWbnN9WVDC1GqwbJFp3kyghGr8dYsf8FECVaNM","leader_id",285,"episode_id",433,"updated_at","2026-06-11T18:15:38.000000Z","meta_title","meta_description","og_image_media_id","web_url","https://www.howleaderslead.com/clips/3359/your-brand-is-defined-by-how-other-people-feel-about-it","og_image_url","leader",{"_13":36,"_103":104,"_105":106,"_107":108,"_25":109,"_110":111,"_61":112,"_58":113,"_114":115,"_68":116,"_39":117,"_118":-5,"_41":-5,"_42":-5,"_43":-5,"_119":120,"_91":121,"_44":122,"_123":124,"_125":126,"_46":-5,"_127":128,"_129":130,"_95":131,"_51":-5},"episode",{"_13":38,"_15":52,"_27":53,"_17":54,"_55":56,"_18":57,"_20":-5,"_58":59,"_60":-5,"_61":59,"_62":-5,"_63":64,"_65":66,"_67":-5,"_68":-5,"_69":70,"_71":72,"_73":74,"_35":36,"_39":75,"_41":-5,"_42":76,"_43":-5,"_77":78,"_79":80,"_81":82,"_83":84,"_85":-5,"_86":-5,"_87":88,"_89":90,"_91":-5,"_46":-5,"_92":93,"_94":-5,"_95":-5,"_51":-5},"og_image_media","Experiment and learn by doing","experiment-and-learn-by-doing","Give yourself permission to experiment. Try stuff, see what works, and then adjust what doesn't. Sometimes, the very act of doing something is the best way to learn and grow.","summary","

Shawn Johnson won America’s hearts as a gold medal gymnast at the 2008 Olympics. And her husband, Andrew East, is a former NFL player.

But after their athletic careers, they stepped into the world of content creation – and quickly realized they had no idea what they were doing.

They dove in headfirst, experimenting and learning as they went – with plenty of missteps along the way. But it worked: they’ve built a following of over 12 million people across all social channels. And together they run the media company Family Made – all while being true to themselves and their values.

After their athletic careers, they stepped into the world of content creation – Today they run family media network FamilyMade, hosts of the chart-topping podcast Couple Things, and authors of a new book called The Courage to Commit ..

In this episode you’ll learn how when you compliment your partner…and stay committed to who you are…real magic can happen.

This conversation will give you the permission you need to just try stuff – even if it’s not perfect, even if it doesn’t work – because sometimes, just doing something teaches you exactly what you need to know.

You’ll also learn:

The secret to being vulnerable as a leader without “emotionally vomiting”
What all the best marketing has in common
How to define what your brand really is
The surprising feeling Shawn had at her Olympic medal ceremony

","WEBVTT\n\n1\n00:00:00.000 --> 00:00:03.920\nHello, everyone, and welcome to another episode of How Leaders Lead.\n\n2\n00:00:03.920 --> 00:00:08.080\nToday, we have our first ever couple on the show. It's Sean Johnson East and\n\n3\n00:00:08.080 --> 00:00:08.800\nAndrew East.\n\n4\n00:00:08.800 --> 00:00:12.960\nAnd of course, everyone remembers Sean when she stole our hearts at the 2008\n\n5\n00:00:12.960 --> 00:00:13.760\nOlympic Games.\n\n6\n00:00:13.760 --> 00:00:18.000\nAnd her husband, Andrew, is a former NFL player. Now, after their athletic\n\n7\n00:00:18.000 --> 00:00:18.560\ncareers,\n\n8\n00:00:18.560 --> 00:00:22.650\nthey stepped into the world of content creation. Today, they run the family\n\n9\n00:00:22.650 --> 00:00:23.440\nmedia network called\n\n10\n00:00:23.440 --> 00:00:27.270\nFamily Made. They host a podcast called Couple Things, and they're the authors\n\n11\n00:00:27.270 --> 00:00:28.000\nof a brand new\n\n12\n00:00:28.000 --> 00:00:32.320\nbook called The Courage to Commit. And this episode, you'll learn how when you\n\n13\n00:00:32.320 --> 00:00:33.840\ncompliment your partner\n\n14\n00:00:33.840 --> 00:00:39.600\nand stay committed to who you truly are, real magic happens. Enjoy this episode\n\n15\n00:00:39.600 --> 00:00:40.320\nwith David,\n\n16\n00:00:40.320 --> 00:00:43.120\nSean, and Andrew, and I will see you at the debrief.\n\n17\n00:00:43.120 --> 00:00:53.680\nYou know, here I am, you know, I'm honored. I'm with a former Olympian and a\n\n18\n00:00:53.680 --> 00:00:55.280\nformer NFL player,\n\n19\n00:00:55.280 --> 00:01:01.930\nand for everyone watching, tell us a story that helps us understand who's the\n\n20\n00:01:01.930 --> 00:01:02.800\nmost competitive\n\n21\n00:01:02.800 --> 00:01:10.890\nspouse here. Ladies first, ladies first, Sean. Yeah, we're both very, very\n\n22\n00:01:10.890 --> 00:01:11.840\ncompetitive. We can\n\n23\n00:01:11.840 --> 00:01:15.510\nbe in everything. It's always a challenge. He's a better athlete. But I think I\n\n24\n00:01:15.510 --> 00:01:16.720\n'm more competitive.\n\n25\n00:01:16.720 --> 00:01:22.610\nMaybe if you look at our athletic success, you'll find out pretty quickly, Sean\n\n26\n00:01:22.610 --> 00:01:23.520\n's accolades far\n\n27\n00:01:23.520 --> 00:01:29.100\nsurpassed mine. And honestly, it's amazing to me. Anything she does, whether it\n\n28\n00:01:29.100 --> 00:01:29.600\n's golf,\n\n29\n00:01:29.600 --> 00:01:34.640\nyou know, she rarely golfs, but you put a golf golf club in her hand. She is so\n\n30\n00:01:34.640 --> 00:01:35.120\nnaturally\n\n31\n00:01:35.120 --> 00:01:38.270\ntalented. It's amazing. So I'm just trying to keep up, but we have a fun little\n\n32\n00:01:38.270 --> 00:01:39.360\nback and forth.\n\n33\n00:01:39.360 --> 00:01:42.640\nWell, Andrew, you just proved why you have a very successful marriage by that.\n\n34\n00:01:42.640 --> 00:01:49.440\nAnd I understand, Andrew, Andrew, that you were actually ghosted by Sean\n\n35\n00:01:50.080 --> 00:01:56.080\nfor nine months before she'd finally go out with you. And was that persistence\n\n36\n00:01:56.080 --> 00:01:56.960\nthat you have just\n\n37\n00:01:56.960 --> 00:02:01.280\nyour competitive side coming out? Or what was it that you saw in this woman?\n\n38\n00:02:01.280 --> 00:02:02.240\nMaybe it's a blind\n\n39\n00:02:02.240 --> 00:02:08.720\nstubbornness or just foolheartedness. But we went on one day, our first date in\n\n40\n00:02:08.720 --> 00:02:10.720\n2012. I saw at the\n\n41\n00:02:10.720 --> 00:02:13.880\nend of the night, I thought I was being funny the whole the whole night, the\n\n42\n00:02:13.880 --> 00:02:15.200\nwhole dinner. But she\n\n43\n00:02:15.200 --> 00:02:21.200\nonly smiled one time. And that was when I was leaving to together there. But I\n\n44\n00:02:21.200 --> 00:02:21.840\nsaw that smile,\n\n45\n00:02:21.840 --> 00:02:25.930\nI was like, Oh my gosh, I think that's an angel. So then that's what kind of\n\n46\n00:02:25.930 --> 00:02:26.400\nfueled me for the\n\n47\n00:02:26.400 --> 00:02:29.330\nnext nine months. But I was writing poems. I was trying to, you know, I was\n\n48\n00:02:29.330 --> 00:02:30.400\nputting my best,\n\n49\n00:02:30.400 --> 00:02:35.180\nmy best game out there and just falling on deaf ears. Those poems must not have\n\n50\n00:02:35.180 --> 00:02:35.760\nbeen very good\n\n51\n00:02:35.760 --> 00:02:41.120\nfor a long time. So Sean, what was it that turned the tide? I mean,\n\n52\n00:02:41.760 --> 00:02:48.520\nhis persistence. I mean, he kept going. And I remember he recalls it to be like\n\n53\n00:02:48.520 --> 00:02:49.200\nthe last time\n\n54\n00:02:49.200 --> 00:02:53.660\nhe was going to text and he and reach out. And I don't know what it was, just\n\n55\n00:02:53.660 --> 00:02:54.800\ncall it timing. But\n\n56\n00:02:54.800 --> 00:03:00.370\nhe reached out one last time and invited me to Nashville. I agreed. I flew out\n\n57\n00:03:00.370 --> 00:03:01.120\nto Nashville.\n\n58\n00:03:01.120 --> 00:03:05.160\nAnd on our second day, I called my mom and said, I think, I think this is the\n\n59\n00:03:05.160 --> 00:03:05.920\none. I think this is\n\n60\n00:03:05.920 --> 00:03:16.620\nthe guy. I got to, I got to ask you, okay, what is it like to stand on the\n\n61\n00:03:16.620 --> 00:03:18.160\npodium and receive a\n\n62\n00:03:18.160 --> 00:03:22.700\ngold medal? It's absolutely incredible. But it is a wild roller coaster of\n\n63\n00:03:22.700 --> 00:03:23.360\nemotions.\n\n64\n00:03:23.360 --> 00:03:28.940\nAnd I feel like everybody I have talked to from that world who has experienced\n\n65\n00:03:28.940 --> 00:03:29.760\nit will say the same\n\n66\n00:03:29.760 --> 00:03:36.880\nthing. It's the most prideful moment and like impressive moment. And it makes\n\n67\n00:03:36.880 --> 00:03:37.680\nyou feel happy\n\n68\n00:03:37.680 --> 00:03:41.840\nand joy and like you've accomplished something. But it also feels, to a certain\n\n69\n00:03:41.840 --> 00:03:43.200\nextent, very empty.\n\n70\n00:03:43.200 --> 00:03:48.640\nBecause you work so hard for this one moment. And all of a sudden you're\n\n71\n00:03:48.640 --> 00:03:49.680\nstanding on the podium\n\n72\n00:03:49.680 --> 00:03:57.520\nand you have an entire life ahead of you. And elite athletes, especially in my\n\n73\n00:03:57.520 --> 00:03:58.320\nposition too,\n\n74\n00:03:58.320 --> 00:04:04.010\nit's like I obsessed so much over one thing. And it was done. And it's kind of\n\n75\n00:04:04.010 --> 00:04:04.160\nlike,\n\n76\n00:04:04.160 --> 00:04:11.520\nnow what do I have left? And where do I begin to go from here? So it's scary\n\n77\n00:04:11.520 --> 00:04:13.040\nand it's sad because\n\n78\n00:04:13.040 --> 00:04:18.610\nit's over. It's scary because you have to start new. But it is the most\n\n79\n00:04:18.610 --> 00:04:20.400\npatriotic moment too,\n\n80\n00:04:20.400 --> 00:04:24.000\nbecause you're seeing your flag learned. It's every emotion bundled into one.\n\n81\n00:04:24.560 --> 00:04:29.920\nThere you go. There you go. A lot of people have known you as athletes, but not\n\n82\n00:04:29.920 --> 00:04:30.720\nmany get to dig\n\n83\n00:04:30.720 --> 00:04:34.810\ninto your business side of how you lead, which I have the privilege of doing.\n\n84\n00:04:34.810 --> 00:04:35.680\nBut first of all,\n\n85\n00:04:35.680 --> 00:04:39.770\nI want you to just give me a snapshot of family made. Family made has been a\n\n86\n00:04:39.770 --> 00:04:40.640\nfun project. So we\n\n87\n00:04:40.640 --> 00:04:45.420\nstarted on YouTube in 2015. This is back before so many people had YouTube\n\n88\n00:04:45.420 --> 00:04:46.240\nchannels and were\n\n89\n00:04:46.240 --> 00:04:50.560\nquote unquote content creators. And back before everyone, it seemed wanting to\n\n90\n00:04:50.560 --> 00:04:51.760\nbe a YouTuber and\n\n91\n00:04:51.760 --> 00:04:56.640\nan influencer. We did it because I had no other options. I had just graduated\n\n92\n00:04:56.640 --> 00:04:57.280\nbusiness school at\n\n93\n00:04:57.280 --> 00:05:00.480\nVanderbilt, got picked up by the Chiefs. I thought I was going to be playing\n\n94\n00:05:00.480 --> 00:05:01.840\nNFL football for 15\n\n95\n00:05:01.840 --> 00:05:06.730\nyears. And I got released after three months. And after about two months of\n\n96\n00:05:06.730 --> 00:05:08.160\nsitting on the couch and\n\n97\n00:05:08.160 --> 00:05:13.200\nwatching TV, I realized, man, this is not what I want to be doing long term. So\n\n98\n00:05:13.200 --> 00:05:14.400\nI started kind of\n\n99\n00:05:14.400 --> 00:05:19.180\njust trying to brush off some rust and figure out what else what other talents\n\n100\n00:05:19.180 --> 00:05:20.560\nI have besides football.\n\n101\n00:05:21.120 --> 00:05:25.360\nAnd my dad had always filmed everything growing up. And he always loved cameras\n\n102\n00:05:25.360 --> 00:05:26.400\nand what edit\n\n103\n00:05:26.400 --> 00:05:31.280\nthings. And so I started kind of like learning that in the realm of YouTube.\n\n104\n00:05:31.280 --> 00:05:32.640\nAnd so we started\n\n105\n00:05:32.640 --> 00:05:36.730\ndoing that. And we did it for ourselves, just kind of producing videos for\n\n106\n00:05:36.730 --> 00:05:37.520\nourselves for like five\n\n107\n00:05:37.520 --> 00:05:41.730\nyears. And then we realized that a big hurdle that a lot of creators had was\n\n108\n00:05:41.730 --> 00:05:43.680\nnot being able to hire\n\n109\n00:05:44.720 --> 00:05:48.810\na team that like there's this making a video is kind of a creative act. And a\n\n110\n00:05:48.810 --> 00:05:49.760\nlot of creatives\n\n111\n00:05:49.760 --> 00:05:54.650\ncan't delegate that process. And like, oh, they just don't understand my rhythm\n\n112\n00:05:54.650 --> 00:05:55.520\nor the timing of\n\n113\n00:05:55.520 --> 00:06:00.150\nthis or my vision. And we had come up with a pretty nice system for that. And\n\n114\n00:06:00.150 --> 00:06:02.320\nso in an effort to make\n\n115\n00:06:02.320 --> 00:06:06.580\nmore wholesome, family fun videos, you know, in the midst of the internet,\n\n116\n00:06:06.580 --> 00:06:07.520\nwhich has a ton of\n\n117\n00:06:07.520 --> 00:06:12.970\npromiscuous, provocative, polarizing content, we wanted to extend our team and\n\n118\n00:06:12.970 --> 00:06:14.240\nour systems to help\n\n119\n00:06:14.240 --> 00:06:21.000\nproduce other talents, videos. And so it's been fun. We have 16 podcasts in the\n\n120\n00:06:21.000 --> 00:06:22.160\nnetwork. I think\n\n121\n00:06:22.160 --> 00:06:26.290\nwe put out 900 videos last year. It's a whole media effort. And it's been a it\n\n122\n00:06:26.290 --> 00:06:27.440\n's been a real blast.\n\n123\n00:06:27.440 --> 00:06:31.520\nYou know, for those who say going into business with your spouse is a really\n\n124\n00:06:31.520 --> 00:06:32.560\nbad idea. What's\n\n125\n00:06:32.560 --> 00:06:38.420\nwhat's your response back? I mean, it's worked out pretty well. It's definitely\n\n126\n00:06:38.420 --> 00:06:39.200\nhad a learning curve\n\n127\n00:06:39.200 --> 00:06:45.400\nto it. And I think the hardest part for both of us is we could both so easily\n\n128\n00:06:45.400 --> 00:06:47.360\nrun the business\n\n129\n00:06:47.360 --> 00:06:51.760\nindependently. We both love business. We love taking control. And I think we\n\n130\n00:06:51.760 --> 00:06:52.560\nboth have done a\n\n131\n00:06:52.560 --> 00:06:55.810\nreally good job at finding our lanes and kind of owning them and then trusting\n\n132\n00:06:55.810 --> 00:06:56.800\nthe other person to\n\n133\n00:06:56.800 --> 00:07:02.160\ntake their lanes and run with them. So we're a great team, truly. We've we've\n\n134\n00:07:02.160 --> 00:07:02.880\nbeen able to build\n\n135\n00:07:02.880 --> 00:07:07.470\nsomething really special together. And it definitely has its hardship. What\n\n136\n00:07:07.470 --> 00:07:08.560\nadvice can you guys give\n\n137\n00:07:08.560 --> 00:07:12.650\nto people who, you know, a lot of us, you know, we work with people who are\n\n138\n00:07:12.650 --> 00:07:14.240\ncontrol oriented and\n\n139\n00:07:14.240 --> 00:07:19.550\ntheir similar talents. Maybe how did you guys, how do you find your right leg?\n\n140\n00:07:19.550 --> 00:07:19.920\nI mean, that's\n\n141\n00:07:19.920 --> 00:07:26.470\nprobably easier said than done. Sean is the most capable, ambitious person that\n\n142\n00:07:26.470 --> 00:07:27.280\nI know. And she\n\n143\n00:07:27.280 --> 00:07:31.370\ncould do she could do it all by herself. It would probably look way different\n\n144\n00:07:31.370 --> 00:07:32.080\nthan how we're doing\n\n145\n00:07:32.080 --> 00:07:40.640\nit now together in this iteration of reality. But she to her credit despite her\n\n146\n00:07:40.640 --> 00:07:41.440\ncapabilities\n\n147\n00:07:41.440 --> 00:07:51.520\nhas like allowed room for and humbled her perspective enough to like allow me\n\n148\n00:07:51.520 --> 00:07:52.560\nto come and\n\n149\n00:07:52.560 --> 00:07:56.740\nand do this together. And I think we're both I mean, I don't know what you\n\n150\n00:07:56.740 --> 00:07:57.360\nwould say. I would\n\n151\n00:07:57.360 --> 00:08:01.930\nsay we're both better off for it just because the two having two perspectives\n\n152\n00:08:01.930 --> 00:08:03.200\ncan be frustrating\n\n153\n00:08:03.200 --> 00:08:07.290\na lot of times, especially when it's like the marriage dynamic is layered on\n\n154\n00:08:07.290 --> 00:08:08.240\ntop of the business\n\n155\n00:08:08.240 --> 00:08:12.530\ndynamic. But when you're able to kind of like push and pull and tug tug of war\n\n156\n00:08:12.530 --> 00:08:13.360\nback and forth,\n\n157\n00:08:13.360 --> 00:08:18.400\nI actually think it ends up in a pretty sweet place where Sean's perspective\n\n158\n00:08:18.400 --> 00:08:20.240\ncoupled with mine\n\n159\n00:08:20.240 --> 00:08:25.180\nends up in a compromise like different third third reality that's like so\n\n160\n00:08:25.180 --> 00:08:26.000\nwonderful.\n\n161\n00:08:26.000 --> 00:08:30.780\nI would just say you got to loosen the reins. I mean, it's really hard and it's\n\n162\n00:08:30.780 --> 00:08:31.600\ngoing to end\n\n163\n00:08:31.600 --> 00:08:34.850\nup looking different than what you probably had in mind. And that's fine.\n\n164\n00:08:34.850 --> 00:08:36.080\nDifferent is fine. It's not\n\n165\n00:08:36.080 --> 00:08:43.760\nbad. And so I think the more you let go of your own bandwidth to allow someone\n\n166\n00:08:43.760 --> 00:08:45.040\nelse to take it,\n\n167\n00:08:45.040 --> 00:08:50.350\nI think you both are able to take on more and do more and develop more. So it\n\n168\n00:08:50.350 --> 00:08:51.040\nworks together.\n\n169\n00:08:51.040 --> 00:08:57.840\nSo Sean, you're like gold medals, three silver medals. You can't have that kind\n\n170\n00:08:57.840 --> 00:08:58.400\nof performance\n\n171\n00:08:58.400 --> 00:09:02.670\nwithout having a big ego. I mean, you got to have an ego that says you can take\n\n172\n00:09:02.670 --> 00:09:04.400\ncontrol. You can\n\n173\n00:09:04.400 --> 00:09:10.160\nmake that move that you got to make to win the gold. So did you go through the\n\n174\n00:09:10.160 --> 00:09:11.040\nlearning process\n\n175\n00:09:11.040 --> 00:09:16.290\nas a leader to let go? Was there a moment where you realized that, hey, you\n\n176\n00:09:16.290 --> 00:09:18.560\ncouldn't be so self-reliant?\n\n177\n00:09:18.560 --> 00:09:23.600\nOh, yeah. I mean, we've had a lot of like ups and downs in our business and the\n\n178\n00:09:23.600 --> 00:09:24.320\nlearning process\n\n179\n00:09:24.320 --> 00:09:30.790\nof figuring out who has each role. And it was definitely an interesting start\n\n180\n00:09:30.790 --> 00:09:32.480\nfor us because we\n\n181\n00:09:32.480 --> 00:09:39.600\nwere taking together the brand that I had developed from my career. And I was\n\n182\n00:09:39.600 --> 00:09:41.280\nready to almost retire\n\n183\n00:09:41.280 --> 00:09:44.950\nthat solo Olympian brand. And I wanted to build it into something bigger with\n\n184\n00:09:44.950 --> 00:09:47.280\nmy husband. And up\n\n185\n00:09:47.280 --> 00:09:50.950\nuntil that point, I had controlled every ounce of it, what it looked like, how\n\n186\n00:09:50.950 --> 00:09:51.760\nI was portrayed,\n\n187\n00:09:51.760 --> 00:09:58.650\nyou know, all of the marketing. And in letting go of that ego, I had to say,\n\n188\n00:09:58.650 --> 00:09:59.200\nyou know what,\n\n189\n00:09:59.200 --> 00:10:03.460\nif we're going to create something together, I no longer have full control over\n\n190\n00:10:03.460 --> 00:10:04.160\nthat. And that\n\n191\n00:10:04.160 --> 00:10:08.250\nwas really hard. We had some hard conversations and hard days where there were\n\n192\n00:10:08.250 --> 00:10:08.640\nthings that I\n\n193\n00:10:08.640 --> 00:10:13.140\ndidn't agree with or, you know, a direction that was going into a very new\n\n194\n00:10:13.140 --> 00:10:14.240\nplace that I was just\n\n195\n00:10:14.240 --> 00:10:18.330\nuncomfortable with. But I think it's really morphed into something we're really\n\n196\n00:10:18.330 --> 00:10:19.280\nboth proud of,\n\n197\n00:10:19.280 --> 00:10:23.440\nway different than I ever imagined, but way better than I ever imagined.\n\n198\n00:10:23.440 --> 00:10:27.600\nWhat is your process, you know, forget the fact that you're married, and we all\n\n199\n00:10:27.600 --> 00:10:28.240\nhave to do this,\n\n200\n00:10:28.240 --> 00:10:33.550\nbut what's your process of working through a, you know, a disagreement, you\n\n201\n00:10:33.550 --> 00:10:34.560\nknow, where you,\n\n202\n00:10:34.560 --> 00:10:37.840\nwhere you're on opposite sides? I mean, how do you, how do you do it?\n\n203\n00:10:37.840 --> 00:10:39.520\nWow. Well, I would love tips.\n\n204\n00:10:39.520 --> 00:10:45.930\nIf you have a lot of the answer. Come on. You guys, you know, your family made,\n\n205\n00:10:45.930 --> 00:10:46.160\nyou know,\n\n206\n00:10:46.160 --> 00:10:50.080\nthe couple of things you got to have an answer. Oh, man. We've gotten better at\n\n207\n00:10:50.080 --> 00:10:50.800\nit. I'll tell you\n\n208\n00:10:50.800 --> 00:10:56.130\nfor lots and lots of repetition. One thing that was a game changer for us is\n\n209\n00:10:56.130 --> 00:10:56.400\nlike,\n\n210\n00:10:56.400 --> 00:11:01.970\nit took us probably too long to understand this, this, the idea of trust and\n\n211\n00:11:01.970 --> 00:11:02.560\nlike, oh, wait,\n\n212\n00:11:02.560 --> 00:11:06.230\nI think you want the best for both of us. And so do I, and we see different\n\n213\n00:11:06.230 --> 00:11:07.360\nways of what that means.\n\n214\n00:11:08.080 --> 00:11:13.840\nBut for a long time, it didn't feel like, I don't know if I had that trust of\n\n215\n00:11:13.840 --> 00:11:14.000\nlike,\n\n216\n00:11:14.000 --> 00:11:18.090\nhey, your input just feels like you want to do it your way. And instead of\n\n217\n00:11:18.090 --> 00:11:18.800\nseeing it like, oh,\n\n218\n00:11:18.800 --> 00:11:22.890\nwell, maybe there's credibility to your side. And so it's become more of a\n\n219\n00:11:22.890 --> 00:11:23.600\nconversation and\n\n220\n00:11:23.600 --> 00:11:27.740\nless of like an argument. We're now kind of still struggling with how do we\n\n221\n00:11:27.740 --> 00:11:28.960\nbest communicate our\n\n222\n00:11:28.960 --> 00:11:35.330\nperspective in a helpful, clear way. But now that we have that trust, we both\n\n223\n00:11:35.330 --> 00:11:36.000\nknow that we're kind\n\n224\n00:11:36.000 --> 00:11:41.400\nof aiming for the same end goal of like unity and to put our family in a better\n\n225\n00:11:41.400 --> 00:11:42.800\nplace than it is now.\n\n226\n00:11:42.800 --> 00:11:47.600\nIt's also, we've done a really good job like outsourcing and bringing on third\n\n227\n00:11:47.600 --> 00:11:48.320\nparties\n\n228\n00:11:48.320 --> 00:11:53.360\nthat are specialized in the area that we might be arguing in or disagreeing in.\n\n229\n00:11:53.360 --> 00:11:58.140\nI feel like within our finance world or our investment world or the marketing\n\n230\n00:11:58.140 --> 00:11:58.400\nside,\n\n231\n00:11:58.400 --> 00:12:03.990\nwe have developed and brought in beautiful teams that work with us. And if we\n\n232\n00:12:03.990 --> 00:12:04.720\never come to a\n\n233\n00:12:04.720 --> 00:12:09.290\ndisagreement that we can't figure out, like what the next step is to take his\n\n234\n00:12:09.290 --> 00:12:10.160\nway or my way,\n\n235\n00:12:10.160 --> 00:12:15.750\nwe'll bring it to our team that we've trusted to hire. And we'll say, okay. And\n\n236\n00:12:15.750 --> 00:12:16.240\nthey always\n\n237\n00:12:16.240 --> 00:12:20.550\ncall it getting in the middle of mom and dad. So they hate it. But they're very\n\n238\n00:12:20.550 --> 00:12:22.080\ngood at working\n\n239\n00:12:22.080 --> 00:12:26.510\nwith us to say, we see both sides. But at the end of the day, I do think this\n\n240\n00:12:26.510 --> 00:12:27.440\none's better.\n\n241\n00:12:27.440 --> 00:12:31.530\nAnd then we trust the team to say, okay, we're going to go with that one.\n\n242\n00:12:31.530 --> 00:12:32.480\nThough I still might\n\n243\n00:12:32.480 --> 00:12:37.440\nnot agree with it. We're going to go with Andrew's. And it's just kind of like\n\n244\n00:12:37.440 --> 00:12:40.320\ntrusting the team that we'd outsourced and hired to help us.\n\n245\n00:12:40.320 --> 00:12:43.760\nYeah. And there's a certain ego and stubbornness that you have to set aside.\n\n246\n00:12:43.760 --> 00:12:44.320\nLike if you're on the\n\n247\n00:12:44.320 --> 00:12:50.410\nlosing side of that board agreement of decision, it's like, don't die on the\n\n248\n00:12:50.410 --> 00:12:51.600\nhills that are unnecessary.\n\n249\n00:12:51.600 --> 00:12:55.920\nLike you don't need to win everyone. It's like, if everyone thinks it's the\n\n250\n00:12:55.920 --> 00:12:56.720\nbest direction to go,\n\n251\n00:12:56.720 --> 00:13:00.870\nthen find there'll be another decision that we'll make down the road that will\n\n252\n00:13:00.870 --> 00:13:01.680\nbe different.\n\n253\n00:13:02.240 --> 00:13:08.560\nSo often, when you're leading a team on a team, you have a pair of you that are\n\n254\n00:13:08.560 --> 00:13:10.240\nso building a\n\n255\n00:13:10.240 --> 00:13:18.080\nbusiness. And it's hard to sometimes be heard or feel like you're heard. How do\n\n256\n00:13:18.080 --> 00:13:19.120\nyou make sure\n\n257\n00:13:19.120 --> 00:13:23.440\nthat you each hear what you have to say without jumping to a conclusion?\n\n258\n00:13:23.440 --> 00:13:27.280\nWell, we just had a conversation about this earlier today.\n\n259\n00:13:27.280 --> 00:13:34.880\nYeah. I think that one of the hardest parts for us in feeling heard and feeling\n\n260\n00:13:34.880 --> 00:13:35.600\nseen,\n\n261\n00:13:35.600 --> 00:13:40.480\nwe had someone who came in, we were constantly hiring consultants and advisors\n\n262\n00:13:40.480 --> 00:13:41.760\nto kind of come\n\n263\n00:13:41.760 --> 00:13:45.130\nin and audit our whole team and make sure we're doing things in an efficient\n\n264\n00:13:45.130 --> 00:13:45.920\nway. I remember\n\n265\n00:13:45.920 --> 00:13:50.010\nsomeone came in and they said, you need to figure out how to delineate the hats\n\n266\n00:13:50.010 --> 00:13:51.360\nyou're wearing.\n\n267\n00:13:52.000 --> 00:13:56.020\nSo are you wearing at any given point in time, you could be wearing a husband\n\n268\n00:13:56.020 --> 00:13:57.440\nhat, a father hat,\n\n269\n00:13:57.440 --> 00:14:03.170\na coworker hat, a CEO hat. And if you can't figure out where those boundaries\n\n270\n00:14:03.170 --> 00:14:04.560\nlie, that dynamic\n\n271\n00:14:04.560 --> 00:14:10.420\ncan get very confused. So a lot of times, we'll get in an argument or feel like\n\n272\n00:14:10.420 --> 00:14:10.960\nwe're not being\n\n273\n00:14:10.960 --> 00:14:15.500\nheard because I'm actually operating as wife and he doesn't know that. And so I\n\n274\n00:14:15.500 --> 00:14:16.320\n'm getting like\n\n275\n00:14:16.320 --> 00:14:21.100\nmy feelings heard as wife. And so we've tried to implement a lot of systems and\n\n276\n00:14:21.100 --> 00:14:21.600\nrules in our\n\n277\n00:14:21.600 --> 00:14:26.380\nhousehold and our business to show like if you're in this room that we're in\n\n278\n00:14:26.380 --> 00:14:27.200\nright now, which is\n\n279\n00:14:27.200 --> 00:14:32.560\nour office, you only get work mode and we're really only asking work questions.\n\n280\n00:14:32.560 --> 00:14:33.120\nBut if you\n\n281\n00:14:33.120 --> 00:14:37.540\nexit and you go into the house side, it's like your father and husband and I\n\n282\n00:14:37.540 --> 00:14:38.720\ncan ask you questions\n\n283\n00:14:38.720 --> 00:14:43.880\nin that realm. So it's a way to kind of protect our emotions and our feelings\n\n284\n00:14:43.880 --> 00:14:45.280\nand to feel seen as\n\n285\n00:14:45.280 --> 00:14:48.680\nmuch as possible. But a lot of times, I mean, those those lines can get blurred\n\n286\n00:14:48.680 --> 00:14:49.280\nsince we are\n\n287\n00:14:49.280 --> 00:14:52.870\nwith each other every waking second. And I think when we're at our worst, it's\n\n288\n00:14:52.870 --> 00:14:53.040\nlike,\n\n289\n00:14:53.040 --> 00:14:58.350\nyou know, there's there's little things like no eye contact or not\n\n290\n00:14:58.350 --> 00:14:59.920\nacknowledging or like not\n\n291\n00:14:59.920 --> 00:15:05.790\nresponding, not pausing and making space for the other person or the other\n\n292\n00:15:05.790 --> 00:15:07.760\npeople. And so what we,\n\n293\n00:15:07.760 --> 00:15:11.880\nyou know, I think Sean and I have tried to do when we're at our best, it's just\n\n294\n00:15:11.880 --> 00:15:12.240\nlike,\n\n295\n00:15:12.240 --> 00:15:16.330\nhey, you know, I'm going to give you my full attention and make sure that you\n\n296\n00:15:16.330 --> 00:15:17.200\nknow that,\n\n297\n00:15:17.200 --> 00:15:21.290\nyou know, maybe we hold hands and we look at each other and it's not a rushed\n\n298\n00:15:21.290 --> 00:15:21.680\nenvironment.\n\n299\n00:15:21.680 --> 00:15:25.040\nWe're not trying to like frantically move to the next thing. It's like, let me\n\n300\n00:15:25.040 --> 00:15:26.000\njust show you that I\n\n301\n00:15:26.000 --> 00:15:31.060\nam prioritizing you with my schedule right now. And that's gone a long way. We\n\n302\n00:15:31.060 --> 00:15:31.520\n're in a very\n\n303\n00:15:31.520 --> 00:15:36.680\nfrantic phase of life. So we got three young kids. I know you guys were pretty\n\n304\n00:15:36.680 --> 00:15:37.920\nbusy. I could tell\n\n305\n00:15:38.720 --> 00:15:41.920\nwhich is amazing. It's great. And as I understand it, you've been entrepreneurs\n\n306\n00:15:41.920 --> 00:15:42.560\nfor a long time.\n\n307\n00:15:42.560 --> 00:15:48.230\nYou started a lot of different companies. What's the best idea looking back\n\n308\n00:15:48.230 --> 00:15:49.760\nthat you had that you\n\n309\n00:15:49.760 --> 00:15:54.540\nstill think is a great idea that you didn't get off the ground? Well, can I\n\n310\n00:15:54.540 --> 00:15:55.280\nanswer a little bit\n\n311\n00:15:55.280 --> 00:16:00.070\ndifferently and brag on my husband because he's, I think, a genius and I wouldn\n\n312\n00:16:00.070 --> 00:16:01.120\n't be here without him.\n\n313\n00:16:01.120 --> 00:16:07.360\nReally early on in our social media marketing world, you know, you can consider\n\n314\n00:16:07.360 --> 00:16:08.320\nus content\n\n315\n00:16:08.320 --> 00:16:14.550\ncreators, which is like a title these days, which seems strange. We put a lot\n\n316\n00:16:14.550 --> 00:16:16.320\nof pride in the\n\n317\n00:16:16.320 --> 00:16:21.100\ncompanies that we work with and the people we promote and collaborations we\n\n318\n00:16:21.100 --> 00:16:22.480\nhave. We do a lot of\n\n319\n00:16:22.480 --> 00:16:25.850\ndue diligence in the back end research of the companies and the founders and\n\n320\n00:16:25.850 --> 00:16:26.880\nthe leaders and\n\n321\n00:16:26.880 --> 00:16:31.000\nwe pride ourselves on that. And very early on, the structure of content\n\n322\n00:16:31.000 --> 00:16:32.640\ncreation is basically\n\n323\n00:16:32.640 --> 00:16:36.850\nin an exchange for a payment. You do a promotion, which is modern day\n\n324\n00:16:36.850 --> 00:16:39.920\ncommercials. And Andrew very\n\n325\n00:16:39.920 --> 00:16:44.100\nearly on had the idea of we don't want payment. We actually want to buy in to\n\n326\n00:16:44.100 --> 00:16:45.280\nyour company. We\n\n327\n00:16:45.280 --> 00:16:50.340\nbelieve so wholeheartedly in your company that we want to buy equity. And he's\n\n328\n00:16:50.340 --> 00:16:52.640\ncreated a huge\n\n329\n00:16:52.640 --> 00:16:57.800\nportfolio of investment so much so that he's starting a fund where creators now\n\n330\n00:16:57.800 --> 00:16:58.320\nhave the\n\n331\n00:16:58.320 --> 00:17:03.100\nopportunity to buy into the companies that they're promoting, which has been\n\n332\n00:17:03.100 --> 00:17:04.080\nreally cool to watch.\n\n333\n00:17:04.080 --> 00:17:08.170\nDavid, I love these questions. These are fun to answer. I mean, the graveyard\n\n334\n00:17:08.170 --> 00:17:09.360\nof my ideas\n\n335\n00:17:09.360 --> 00:17:13.680\nthat Sean has put in the ground is very large. And honestly, it's for the\n\n336\n00:17:13.680 --> 00:17:14.480\nbetter of it. I\n\n337\n00:17:14.480 --> 00:17:17.820\nused to think like, we've gotten ourselves into some really terrible situations\n\n338\n00:17:17.820 --> 00:17:18.000\n.\n\n339\n00:17:18.000 --> 00:17:22.240\nWell, welcome to the world of welcome to the real world.\n\n340\n00:17:23.120 --> 00:17:30.400\nAndrew started, can I share? Sure. Andrew started a subscription box back in\n\n341\n00:17:30.400 --> 00:17:31.200\nthe subscription\n\n342\n00:17:31.200 --> 00:17:37.070\nbox days that had two gymnastics. I was not even a part of that. There's\n\n343\n00:17:37.070 --> 00:17:37.920\nmultiple subscription\n\n344\n00:17:37.920 --> 00:17:42.240\nbox and I forgot about that. Let's not even say multiple. That's honestly, but\n\n345\n00:17:42.240 --> 00:17:43.840\nI think I was\n\n346\n00:17:43.840 --> 00:17:47.100\npregnant and Gary to have one of our babies. And like, I was off out of the\n\n347\n00:17:47.100 --> 00:17:48.160\nbusiness. I was just\n\n348\n00:17:48.160 --> 00:17:55.120\nlike, I'm not doing anything. And you started a subscription box. You sold like\n\n349\n00:17:55.120 --> 00:17:56.000\nover a thousand\n\n350\n00:17:56.000 --> 00:18:01.600\nof them within a couple hours. Only to realize we had, you had no fulfillment.\n\n351\n00:18:01.600 --> 00:18:06.480\nLet me tell you, David, the demand was there. The execution and the plan was\n\n352\n00:18:06.480 --> 00:18:07.360\nnot.\n\n353\n00:18:07.360 --> 00:18:11.520\nAnd so people are expecting their boxes and you're single. You're responding to\n\n354\n00:18:11.520 --> 00:18:12.160\neach one saying,\n\n355\n00:18:12.160 --> 00:18:14.890\nI'm so sorry. We're actually going to shut this down because I don't have any\n\n356\n00:18:14.890 --> 00:18:15.280\nproduct.\n\n357\n00:18:15.280 --> 00:18:22.080\nWe have a refund. There's been so many ideas. I mean, I just love that process\n\n358\n00:18:22.080 --> 00:18:23.200\nof coming up the new\n\n359\n00:18:23.200 --> 00:18:29.960\nthing. And a lot of them, I think still would be really like, people would have\n\n360\n00:18:29.960 --> 00:18:31.120\ncrushed that product,\n\n361\n00:18:31.120 --> 00:18:35.990\nbut it's been a fun dance with Sean to be like, okay, if we're not both on the\n\n362\n00:18:35.990 --> 00:18:36.640\nsame page,\n\n363\n00:18:36.640 --> 00:18:39.440\nthen this is not going to go anywhere. And I've had to learn that the hard way.\n\n364\n00:18:41.200 --> 00:18:45.550\nWhat business or idea taught you the most important leadership lesson as a\n\n365\n00:18:45.550 --> 00:18:46.240\ncouple?\n\n366\n00:18:46.240 --> 00:18:50.160\nWe started a coffee business that was going pretty well.\n\n367\n00:18:50.160 --> 00:18:58.980\nAnd we ended up shutting it down about two and a half years in because there\n\n368\n00:18:58.980 --> 00:19:00.800\nwere other things\n\n369\n00:19:00.800 --> 00:19:04.880\nthat were working better, business-wise or other things that were going on in\n\n370\n00:19:04.880 --> 00:19:05.120\nour life,\n\n371\n00:19:05.120 --> 00:19:12.240\nlike having kids. And we had to wind that business down. And just that process,\n\n372\n00:19:12.240 --> 00:19:18.800\nit's so awkward and it's embarrassing. You're like, dang, we did this thing. We\n\n373\n00:19:18.800 --> 00:19:19.280\nwere all hyped\n\n374\n00:19:19.280 --> 00:19:22.840\nabout it. We did all this work and promotion and made videos. And then you got\n\n375\n00:19:22.840 --> 00:19:23.760\nto come and say,\n\n376\n00:19:23.760 --> 00:19:28.640\nit didn't work or it's not where we're going to put our efforts forward. And so\n\n377\n00:19:28.640 --> 00:19:29.280\njust,\n\n378\n00:19:29.280 --> 00:19:34.690\nI think what I learned through that was like, apologize quickly. Also, make the\n\n379\n00:19:34.690 --> 00:19:35.200\ndecision that\n\n380\n00:19:35.200 --> 00:19:38.450\nyou know is right quickly. Don't kick that came down the road. We probably\n\n381\n00:19:38.450 --> 00:19:38.880\nshould have\n\n382\n00:19:38.880 --> 00:19:43.660\nshut it down six months earlier, but I just didn't want to, I just couldn't\n\n383\n00:19:43.660 --> 00:19:44.880\njump that hurdle.\n\n384\n00:19:44.880 --> 00:19:48.550\nAnd that was a good lesson in leadership, where it's an uncomfortable place to\n\n385\n00:19:48.550 --> 00:19:48.640\nbe,\n\n386\n00:19:48.640 --> 00:19:54.880\nwhen you're in the position of steering the boat and it's not going where you\n\n387\n00:19:54.880 --> 00:19:55.600\nwant it to go,\n\n388\n00:19:55.600 --> 00:19:59.690\nthen that's a tough place. You know, Andrew, I always thought the most\n\n389\n00:19:59.690 --> 00:20:00.240\ndangerous thing\n\n390\n00:20:00.240 --> 00:20:04.860\ncould happen. My company is if I got a day off in my office alone, because I\n\n391\n00:20:04.860 --> 00:20:05.760\nwould dream up more\n\n392\n00:20:05.760 --> 00:20:10.030\nideas and we would go, we would go out and, you know, and we hadn't executed\n\n393\n00:20:10.030 --> 00:20:10.880\nthe ones I had\n\n394\n00:20:10.880 --> 00:20:14.970\nalready come up with or other people would come up with. But you know, so how\n\n395\n00:20:14.970 --> 00:20:16.080\ndo you guys,\n\n396\n00:20:16.080 --> 00:20:21.390\nwhen you're so creative and you love to start businesses, how do you decide\n\n397\n00:20:21.390 --> 00:20:21.920\nwhat you're really\n\n398\n00:20:21.920 --> 00:20:26.390\ngoing to focus on? I'm what's your criteria? Andrew's a dreamer and I kill a\n\n399\n00:20:26.390 --> 00:20:27.360\nlot of them,\n\n400\n00:20:27.360 --> 00:20:33.760\nunfortunately. I always laugh that similar to you. I have to be very careful\n\n401\n00:20:33.760 --> 00:20:35.520\nwhat dreams I voice,\n\n402\n00:20:35.520 --> 00:20:40.320\nbecause if I voice it, he'll go do it without ever talking about it, which has\n\n403\n00:20:40.320 --> 00:20:40.960\nhappened multiple\n\n404\n00:20:40.960 --> 00:20:46.120\ntimes. But I feel like we've gotten really good at throwing all the dreams on\n\n405\n00:20:46.120 --> 00:20:47.440\nthe table and\n\n406\n00:20:47.440 --> 00:20:51.240\nwalking through them in our minds and having a conversation of like, okay, what\n\n407\n00:20:51.240 --> 00:20:51.680\ndoes this look\n\n408\n00:20:51.680 --> 00:20:55.840\nlike? Why do we want to do this? What do we think it will benefit? Do we have\n\n409\n00:20:55.840 --> 00:20:57.520\nthe bandwidth if this\n\n410\n00:20:57.520 --> 00:21:01.980\nends up blowing up? Is this something we're passionate about? We try to have\n\n411\n00:21:01.980 --> 00:21:02.720\nthoughtful\n\n412\n00:21:02.720 --> 00:21:07.140\nconversations and then if it is something that we're truly that bought into, we\n\n413\n00:21:07.140 --> 00:21:08.160\n're like, okay,\n\n414\n00:21:08.160 --> 00:21:12.940\nlet's try it and give it all we have and see. Just a lot. Yeah, a lot of\n\n415\n00:21:12.940 --> 00:21:14.320\nconversation anymore.\n\n416\n00:21:14.320 --> 00:21:19.220\nSean's kind of her filter. If an idea makes it, it's because she gave it the\n\n417\n00:21:19.220 --> 00:21:19.760\nokay.\n\n418\n00:21:21.200 --> 00:21:24.790\nYou know, I write country songs myself now and it's one of my little hobbies\n\n419\n00:21:24.790 --> 00:21:25.920\nand one of my\n\n420\n00:21:25.920 --> 00:21:30.110\nsongs that I love is dreaming it up, doing it up with you. And you guys dream\n\n421\n00:21:30.110 --> 00:21:31.440\nit up and you definitely\n\n422\n00:21:31.440 --> 00:21:32.000\ndo it up.\n\n423\n00:21:32.000 --> 00:21:49.160\nOne of the things you've done is you've grown your YouTube channel to over $735\n\n424\n00:21:49.160 --> 00:21:49.520\nbillion\n\n425\n00:21:50.080 --> 00:21:54.000\nlifetime views and you've got 12 and a half million followers across\n\n426\n00:21:54.000 --> 00:21:58.880\nthe platforms. I mean, it's amazing. What's the behavior that you've been\n\n427\n00:21:58.880 --> 00:22:00.640\nreally consistent on?\n\n428\n00:22:00.640 --> 00:22:06.560\nThe whole way through this that has led to this kind of performance, these kind\n\n429\n00:22:06.560 --> 00:22:07.040\nof results,\n\n430\n00:22:07.040 --> 00:22:11.820\nwhich are stunning. Well, David, I'm curious your thoughts on this. I feel like\n\n431\n00:22:11.820 --> 00:22:14.240\nany success we've had\n\n432\n00:22:14.240 --> 00:22:19.440\nhas not been because we're like in the business world exceptional in any way.\n\n433\n00:22:19.440 --> 00:22:20.000\nIt's just because\n\n434\n00:22:20.000 --> 00:22:25.590\nwe've done it for a pretty long time. And so I think one thing that's led to us\n\n435\n00:22:25.590 --> 00:22:26.400\nbeing able to do\n\n436\n00:22:26.400 --> 00:22:31.840\nvideos for 10 years and just not experience burnout with YouTube or burnout is\n\n437\n00:22:31.840 --> 00:22:32.320\nsuch a big\n\n438\n00:22:32.320 --> 00:22:37.150\nthing or have any health crisis because we're going a million miles an hour and\n\n439\n00:22:37.150 --> 00:22:38.240\nour body can't\n\n440\n00:22:38.240 --> 00:22:42.540\nkeep up is one that dynamic between Sean and I where it's like I'm more like\n\n441\n00:22:42.540 --> 00:22:44.480\nruthlessly ambitious,\n\n442\n00:22:44.480 --> 00:22:48.030\nkind of recklessly ambitious. And I would just like, go, go, go, go, go. But\n\n443\n00:22:48.030 --> 00:22:50.400\nSean has capped our pace\n\n444\n00:22:50.400 --> 00:22:57.160\nat a pretty healthy, healthy clip. And also our work has it's not been chasing\n\n445\n00:22:57.160 --> 00:22:58.800\ntrends. It's not been\n\n446\n00:22:58.800 --> 00:23:04.520\nsomething that we've done just to please the audiences. Like when we first\n\n447\n00:23:04.520 --> 00:23:05.840\nstarted gymnastics\n\n448\n00:23:05.840 --> 00:23:11.470\nvideos, we're the number one performing genre of content on YouTube. And I was\n\n449\n00:23:11.470 --> 00:23:12.640\nlike, oh, baby,\n\n450\n00:23:12.640 --> 00:23:16.080\nwe won the game. Sean, we're going to make gymnastics videos. And she was like,\n\n451\n00:23:16.080 --> 00:23:16.560\nI'm not going to do\n\n452\n00:23:16.560 --> 00:23:20.650\nanything to do it. I want nothing to do with gymnastics. And so we didn't make\n\n453\n00:23:20.650 --> 00:23:21.440\nany gymnastics\n\n454\n00:23:21.440 --> 00:23:26.000\nvideos. And like our short term success and growth suffered as a result. But\n\n455\n00:23:26.000 --> 00:23:26.960\nlong term now,\n\n456\n00:23:26.960 --> 00:23:31.760\nI looked beyond just that first six months and I'm like, Oh man, it's because\n\n457\n00:23:31.760 --> 00:23:33.040\nwe've always made\n\n458\n00:23:33.040 --> 00:23:37.510\nvideos that we felt comfortable with that we've continued to make videos and we\n\n459\n00:23:37.510 --> 00:23:38.480\n've continued this\n\n460\n00:23:38.480 --> 00:23:43.280\nprocess. So I would say just like, you know, being in your sweet spot, right in\n\n461\n00:23:43.280 --> 00:23:44.320\nthe pocket has,\n\n462\n00:23:44.320 --> 00:23:48.720\nhas allowed us to do it for a long time. It sounds like you, you've developed\n\n463\n00:23:48.720 --> 00:23:49.440\none of the things I've\n\n464\n00:23:49.440 --> 00:23:53.530\nlearned from great companies is you've got process and discipline around what\n\n465\n00:23:53.530 --> 00:23:54.560\nreally matters. The\n\n466\n00:23:54.560 --> 00:23:59.720\nconsistency of what your real brand is. And is that something you articulated\n\n467\n00:23:59.720 --> 00:24:00.880\nyou put down on paper\n\n468\n00:24:00.880 --> 00:24:04.220\nor did you just work your way into it and you both know it? I think we learned\n\n469\n00:24:04.220 --> 00:24:05.520\nit through failure.\n\n470\n00:24:06.080 --> 00:24:10.170\nI think we we found ourselves in the YouTube world truly just playing and\n\n471\n00:24:10.170 --> 00:24:11.280\nhaving fun and not\n\n472\n00:24:11.280 --> 00:24:15.370\ndoing it for a business. And then we saw quickly that it could become a\n\n473\n00:24:15.370 --> 00:24:17.680\nbusiness. So then we took\n\n474\n00:24:17.680 --> 00:24:23.320\nthe bait of let's do what makes money and let's do what people click on. And\n\n475\n00:24:23.320 --> 00:24:25.200\nprobably after six\n\n476\n00:24:25.200 --> 00:24:29.980\nmonths of that, we found ourselves feeling just empty. And like, what are we\n\n477\n00:24:29.980 --> 00:24:31.840\ndoing here? We're early\n\n478\n00:24:31.840 --> 00:24:35.930\nmarried. We have these goals and dreams and visions of having like a\n\n479\n00:24:35.930 --> 00:24:38.640\nintentional life. But yet we're\n\n480\n00:24:38.640 --> 00:24:44.210\ndoing slime videos on YouTube. It just felt very empty for us. And so after\n\n481\n00:24:44.210 --> 00:24:45.680\nthose six months, we\n\n482\n00:24:45.680 --> 00:24:50.560\nended up doing just what you said is we sat around a table for an entire day\n\n483\n00:24:50.560 --> 00:24:51.600\nand wrote out what we\n\n484\n00:24:51.600 --> 00:24:56.400\nwant all of our life to look like now and into the future. And what we our\n\n485\n00:24:56.400 --> 00:24:58.000\ndream business looks like\n\n486\n00:24:58.000 --> 00:25:02.440\nand what we're actually selling to people. And what's what's the story? And do\n\n487\n00:25:02.440 --> 00:25:03.040\nwe want to be\n\n488\n00:25:03.040 --> 00:25:06.380\nauthentic? Do we want to fabricate something? Is it a character about like\n\n489\n00:25:06.380 --> 00:25:07.120\nwhatever it was?\n\n490\n00:25:07.120 --> 00:25:11.210\nAnd from that point forward, we just decided we wanted to be our authentic\n\n491\n00:25:11.210 --> 00:25:12.000\nselves, whether that's\n\n492\n00:25:12.000 --> 00:25:16.240\nsold or made money or not. And we can always go find a different job if we want\n\n493\n00:25:16.240 --> 00:25:17.600\n. And we just\n\n494\n00:25:17.600 --> 00:25:22.140\nstayed consistent with it. And it built a purposeful, you know, fulfilling\n\n495\n00:25:22.140 --> 00:25:23.200\ncareer for us.\n\n496\n00:25:23.840 --> 00:25:28.240\nSean, do you share that that document or those those the things that you wrote\n\n497\n00:25:28.240 --> 00:25:28.880\ndown with your\n\n498\n00:25:28.880 --> 00:25:33.420\nthird party, you know, your partners that, you know, don't necessarily report\n\n499\n00:25:33.420 --> 00:25:34.560\ndirectly to you?\n\n500\n00:25:34.560 --> 00:25:41.210\nYeah. Yeah. We've actually we've we have this whole system that we do. We call\n\n501\n00:25:41.210 --> 00:25:41.840\nit vision setting\n\n502\n00:25:41.840 --> 00:25:45.930\nor goal setting, where we see we look at every single aspect of our life\n\n503\n00:25:45.930 --> 00:25:46.800\nphilanthropy business,\n\n504\n00:25:46.800 --> 00:25:52.240\nlike finances, our marriage, our faith, our children. And we really approach it\n\n505\n00:25:52.240 --> 00:25:53.040\nfrom a 30,000\n\n506\n00:25:53.040 --> 00:25:56.630\nfoot view. There's some details in there. Yeah, we probably haven't shared with\n\n507\n00:25:56.630 --> 00:25:57.440\nlike our team,\n\n508\n00:25:57.440 --> 00:26:01.820\nbut we do the same exact exercise with our team. We share what our personal\n\n509\n00:26:01.820 --> 00:26:03.040\ngoals are. And we want\n\n510\n00:26:03.040 --> 00:26:07.130\nto know what their goals are, making sure that again, nobody finds themselves\n\n511\n00:26:07.130 --> 00:26:08.160\nsitting at the table\n\n512\n00:26:08.160 --> 00:26:11.590\nfeeling empty, but they're actually doing what they're meant to do. And here\n\n513\n00:26:11.590 --> 00:26:13.120\nyou are. Now you,\n\n514\n00:26:13.120 --> 00:26:19.040\nyour experts in content creation and you, you, you coach fortune 500 companies\n\n515\n00:26:19.040 --> 00:26:20.400\non how to create\n\n516\n00:26:20.400 --> 00:26:27.360\ngreat content. What's the the number one thing that that companies get wrong?\n\n517\n00:26:27.360 --> 00:26:28.080\nOr, you know,\n\n518\n00:26:28.080 --> 00:26:33.680\nwhat do you say to just, you just say you never let that happen?\n\n519\n00:26:33.680 --> 00:26:38.990\nYeah, knowing what your brand is is really important. And just to like define\n\n520\n00:26:38.990 --> 00:26:39.520\nthat word\n\n521\n00:26:39.520 --> 00:26:43.910\nand double click on it, I think I used to think of a brand like the packaging.\n\n522\n00:26:43.910 --> 00:26:44.400\nAnd then I kind of\n\n523\n00:26:44.400 --> 00:26:50.470\nunderstood brand is like, Oh, this is the style that it has. But really like a\n\n524\n00:26:50.470 --> 00:26:51.120\nbrand is,\n\n525\n00:26:51.120 --> 00:26:56.480\nit's like a really important thing to be aware of and to responsibly it's stew\n\n526\n00:26:56.480 --> 00:26:57.680\nard, I think. So like,\n\n527\n00:26:57.680 --> 00:27:04.440\nI've seen Sean go out in public and there's people who come up to her and will\n\n528\n00:27:04.440 --> 00:27:05.440\nbreak down crying.\n\n529\n00:27:05.440 --> 00:27:11.120\nTo them, Sean's brand is like their childhood hopes and dreams of sports,\n\n530\n00:27:12.080 --> 00:27:16.350\ntheir childhood understanding of like, what a woman could do them like being\n\n531\n00:27:16.350 --> 00:27:17.120\nnostalgic watching\n\n532\n00:27:17.120 --> 00:27:21.330\nwith their parents. And like, so a brand is all of these associations that\n\n533\n00:27:21.330 --> 00:27:22.800\npeople have with the\n\n534\n00:27:22.800 --> 00:27:26.270\nthing. And I think a lot of people, like, I think a lot of companies with\n\n535\n00:27:26.270 --> 00:27:27.840\ncontent try to just like\n\n536\n00:27:27.840 --> 00:27:32.160\njump on the trend of like, Hey, this is a funny meme or whatever as opposed to\n\n537\n00:27:32.160 --> 00:27:37.470\npressing into why people would even resonate with, with what they're putting\n\n538\n00:27:37.470 --> 00:27:38.400\nout at all.\n\n539\n00:27:39.200 --> 00:27:43.760\nYeah, I would say we work so heavily in the marketing world. And so we work\n\n540\n00:27:43.760 --> 00:27:44.480\nvery closely\n\n541\n00:27:44.480 --> 00:27:48.570\nwith companies every single day on trying to sell a product. And I feel like\n\n542\n00:27:48.570 --> 00:27:49.520\nthe ones who get it\n\n543\n00:27:49.520 --> 00:27:55.930\nright sell a story and the ones who get it wrong sell an individual item. And I\n\n544\n00:27:55.930 --> 00:27:58.080\nfeel like humans\n\n545\n00:27:58.080 --> 00:28:02.860\nrelate to stories like, why do I need this? What is it going to do in my life?\n\n546\n00:28:02.860 --> 00:28:04.240\nWhat kind of life\n\n547\n00:28:04.240 --> 00:28:11.200\nbenefits from this? And I think a lot of times our frustration and the selling\n\n548\n00:28:11.200 --> 00:28:12.400\nad space is\n\n549\n00:28:12.400 --> 00:28:18.560\ninauthentic, you know, intentions where they're just like, buy it, you know,\n\n550\n00:28:18.560 --> 00:28:20.080\nhere's here's the\n\n551\n00:28:20.080 --> 00:28:23.120\nproduct. And that's it. I don't know. I mean, it's that's vague to say, but\n\n552\n00:28:23.120 --> 00:28:25.120\npeople have souls. And\n\n553\n00:28:25.120 --> 00:28:30.790\nwhen you remove that, it's very evident. And I think we need more storytelling\n\n554\n00:28:30.790 --> 00:28:31.440\nto come back.\n\n555\n00:28:31.920 --> 00:28:35.320\nYou know, you've both been, you know, on great teams, you're both great\n\n556\n00:28:35.320 --> 00:28:35.920\nathletes.\n\n557\n00:28:35.920 --> 00:28:40.400\nYou know, what have you pulled from those experiences and experiences and team\n\n558\n00:28:40.400 --> 00:28:46.880\nteam sports that you've used to create your own team culture at family made?\n\n559\n00:28:46.880 --> 00:28:55.030\nOne of Andrew Sarah books is who not how? And we very quickly tried to\n\n560\n00:28:55.030 --> 00:28:56.000\nacknowledge the things\n\n561\n00:28:56.000 --> 00:29:01.870\nwe're not good at and honor those qualities and other people. So no matter how\n\n562\n00:29:01.870 --> 00:29:02.800\nbig the dream,\n\n563\n00:29:02.800 --> 00:29:06.850\nwe are firm believers. We can't do it alone. And it takes a village and it\n\n564\n00:29:06.850 --> 00:29:07.600\ntakes a whole team.\n\n565\n00:29:07.600 --> 00:29:12.760\nAnd we we celebrate the team atmosphere. Yeah, athletics is so wonderful\n\n566\n00:29:12.760 --> 00:29:13.120\nbecause\n\n567\n00:29:13.120 --> 00:29:18.130\nyou're getting constant feedback and criticism, hopefully constructive\n\n568\n00:29:18.130 --> 00:29:19.120\ncriticism.\n\n569\n00:29:19.120 --> 00:29:23.600\nAnd so there's kind of this idea of like, okay, hey, you know, we're striving\n\n570\n00:29:23.600 --> 00:29:24.480\nto be the best team\n\n571\n00:29:24.480 --> 00:29:29.840\npossible. And part of that is me being the best player possible in my role. And\n\n572\n00:29:29.840 --> 00:29:30.480\n, you know, there's\n\n573\n00:29:30.480 --> 00:29:35.870\ngoing to be someone who's going to help me along that path. And I think, I\n\n574\n00:29:35.870 --> 00:29:37.280\nthink that idea of\n\n575\n00:29:37.280 --> 00:29:44.070\nincluding outside perspective and receiving seeking and receiving feedback is\n\n576\n00:29:44.070 --> 00:29:44.400\nsomething\n\n577\n00:29:44.400 --> 00:29:48.490\nthat we were conditioned to do as athletes. And like, instead of taking\n\n578\n00:29:48.490 --> 00:29:49.200\nsomething personal,\n\n579\n00:29:49.200 --> 00:29:54.000\nlike, hey, that video wasn't good enough. And here's why can be a really\n\n580\n00:29:54.000 --> 00:29:55.120\nhelpful process. And like,\n\n581\n00:29:55.120 --> 00:29:59.510\nput everyone in a better spot professionally, as opposed to like being really\n\n582\n00:29:59.510 --> 00:30:00.320\ndiscouraged\n\n583\n00:30:00.320 --> 00:30:04.780\nor shot down when someone gives you feedback. So I think criticism, healthy\n\n584\n00:30:04.780 --> 00:30:06.960\ncritique is really\n\n585\n00:30:06.960 --> 00:30:11.120\ngood. You know, one of the things I love learning about you guys is that it was\n\n586\n00:30:11.120 --> 00:30:12.080\nsimilar to something\n\n587\n00:30:12.080 --> 00:30:14.970\nthat happened to me when I was at young brands. When we first started the\n\n588\n00:30:14.970 --> 00:30:16.080\ncompany, we went out\n\n589\n00:30:16.080 --> 00:30:20.170\nand we best practice the best companies that what I call them dynasty-like\n\n590\n00:30:20.170 --> 00:30:20.480\ncompanies,\n\n591\n00:30:20.480 --> 00:30:24.800\nbecause they got consistent performance year after year. You have a version of\n\n592\n00:30:24.800 --> 00:30:25.920\nthat in your world,\n\n593\n00:30:25.920 --> 00:30:31.040\nwhere you, you, you, as I understand it, when you really got into the YouTube,\n\n594\n00:30:31.040 --> 00:30:39.200\nyou contacted, you know, 200 companies or so and went out on a best practice.\n\n595\n00:30:39.200 --> 00:30:40.000\nTell us about that\n\n596\n00:30:40.000 --> 00:30:44.310\nprocess. What'd you do? And what made you do that? I mean, you know, what was\n\n597\n00:30:44.310 --> 00:30:45.120\nit about you\n\n598\n00:30:45.120 --> 00:30:48.320\nthat said, how am I going to learn from these people? We were in such an\n\n599\n00:30:48.320 --> 00:30:49.520\ninteresting place. We were\n\n600\n00:30:49.520 --> 00:30:56.510\nnewly engaged. We had both kind of hit the peaks for athletic careers. And we\n\n601\n00:30:56.510 --> 00:30:57.280\nwanted to learn\n\n602\n00:30:57.280 --> 00:31:03.840\nsomething new. We wanted to really dive headfirst into a new area. And we knew\n\n603\n00:31:03.840 --> 00:31:05.440\nvery well that we\n\n604\n00:31:05.440 --> 00:31:09.130\nweren't going to start it, you know, at the top. We were going to start it at\n\n605\n00:31:09.130 --> 00:31:10.640\nthe bottom and have\n\n606\n00:31:10.640 --> 00:31:15.120\nto climb our way. And we said, what better way than to humble ourselves and\n\n607\n00:31:15.120 --> 00:31:17.360\njust go cold calls\n\n608\n00:31:17.360 --> 00:31:21.900\nsome of the best in this industry and say, hey, I've never had a YouTube\n\n609\n00:31:21.900 --> 00:31:23.440\nchannel before. I've never\n\n610\n00:31:23.440 --> 00:31:29.540\nmade a YouTube video, but can we come learn from you? And it was really cool to\n\n611\n00:31:29.540 --> 00:31:30.640\nsee. And we traveled\n\n612\n00:31:30.640 --> 00:31:33.980\nall over the country, all over the globe, honestly, meeting a lot of these\n\n613\n00:31:33.980 --> 00:31:34.960\npeople who are now\n\n614\n00:31:34.960 --> 00:31:39.050\nconsidered family. And they held our hands and taught us the ins and outs of\n\n615\n00:31:39.050 --> 00:31:39.760\nthe industry and\n\n616\n00:31:40.480 --> 00:31:45.750\nbecame family to us, which was really cool. But we did. We just we wanted to\n\n617\n00:31:45.750 --> 00:31:46.240\nlearn.\n\n618\n00:31:46.240 --> 00:31:52.960\nAnd we had enough humility to say, let's start at zero and work our way up.\n\n619\n00:31:52.960 --> 00:31:59.440\nAnd you sent notes to the top 200 YouTubers and how many how many answered you\n\n620\n00:31:59.440 --> 00:32:00.080\nat how many\n\n621\n00:32:00.080 --> 00:32:03.520\nhow many came back to you and said, we'll give you some time. My answer to your\n\n622\n00:32:03.520 --> 00:32:03.920\nquestion is\n\n623\n00:32:03.920 --> 00:32:08.050\nalmost like a some type of I don't want to say desperation, but like an eager\n\n624\n00:32:08.050 --> 00:32:09.360\nness and excitement.\n\n625\n00:32:09.360 --> 00:32:14.140\nWhen I was getting recruited for college football, I was not highly recruited.\n\n626\n00:32:14.140 --> 00:32:16.320\nAnd so I wanted to\n\n627\n00:32:16.320 --> 00:32:21.630\ntake the initiative and I emailed every single D one college special teams\n\n628\n00:32:21.630 --> 00:32:22.320\ncoordinator because\n\n629\n00:32:22.320 --> 00:32:27.100\nI was like, I'm eager, like, just check me out, give me a chance. And it was\n\n630\n00:32:27.100 --> 00:32:28.400\nkind of the same spirit\n\n631\n00:32:28.400 --> 00:32:32.490\nthat we did that with YouTube where we didn't just ask to sit down for coffee\n\n632\n00:32:32.490 --> 00:32:33.360\nor like, Hey,\n\n633\n00:32:33.360 --> 00:32:38.400\ncan you give us tips? We said, Hey, we have this unique story. I play football\n\n634\n00:32:38.400 --> 00:32:39.200\nand my wife's\n\n635\n00:32:39.200 --> 00:32:42.620\ngymnast. We could do this. You do trick shot videos and we could do a gymn\n\n636\n00:32:42.620 --> 00:32:43.440\nastics trick shot\n\n637\n00:32:43.440 --> 00:32:48.330\nvideo. So we were like, in a sense, like offering some type of value back to\n\n638\n00:32:48.330 --> 00:32:48.720\nthem.\n\n639\n00:32:48.720 --> 00:32:55.200\nAnd in that process of like filming that video, the collaboration, the collab,\n\n640\n00:32:55.200 --> 00:32:56.080\nas they say, then I\n\n641\n00:32:56.080 --> 00:32:59.190\nwould learn we would learn so much in that process. And so you got to be\n\n642\n00:32:59.190 --> 00:33:00.400\ncomfortable with taking some\n\n643\n00:33:00.400 --> 00:33:06.320\nnose, but it's a really good thing to seek advice and and learn. Speaking of\n\n644\n00:33:06.320 --> 00:33:07.520\nlearning for someone\n\n645\n00:33:07.520 --> 00:33:12.450\njust getting started in content creation, what do you know now that you wish\n\n646\n00:33:12.450 --> 00:33:13.360\nyou would have learned\n\n647\n00:33:13.360 --> 00:33:20.280\nsooner? Just do it. I feel like I was the worst at that. I, in my head, I\n\n648\n00:33:20.280 --> 00:33:23.040\nneeded every single\n\n649\n00:33:23.040 --> 00:33:29.520\nounce of a business idea to be perfectly thought out and executed before I ever\n\n650\n00:33:29.520 --> 00:33:30.000\nstarted\n\n651\n00:33:30.000 --> 00:33:34.910\nand needed to be flawless. And I needed to know what hurdles I was going to\n\n652\n00:33:34.910 --> 00:33:35.600\nface and how I was\n\n653\n00:33:35.600 --> 00:33:41.170\ngoing to overcome them. And I would leave no room for flexibility. And because\n\n654\n00:33:41.170 --> 00:33:41.600\nof that,\n\n655\n00:33:41.600 --> 00:33:45.270\nI would never start anything. Because in my mind, nothing could ever be perfect\n\n656\n00:33:45.270 --> 00:33:48.080\n. And Andrew was\n\n657\n00:33:48.080 --> 00:33:51.160\nvery good at that. He's like, let's start anything and we'll figure it out as\n\n658\n00:33:51.160 --> 00:33:53.040\nwe go. And I would say\n\n659\n00:33:53.040 --> 00:33:57.280\nespecially within this industry, just start post, figure it out as you go. It's\n\n660\n00:33:57.280 --> 00:33:58.320\ngoing to morph into\n\n661\n00:33:58.320 --> 00:34:03.280\na million different things and you'll figure it out. I think it supplies for\n\n662\n00:34:03.280 --> 00:34:05.040\nfor the content game\n\n663\n00:34:05.040 --> 00:34:08.630\nas well as, you know, life more broadly where it's like, you look at the\n\n664\n00:34:08.630 --> 00:34:09.120\ninternet, it's like,\n\n665\n00:34:09.120 --> 00:34:13.370\noh man, well, no one needs to hear my podcast or so many podcasts or like, what\n\n666\n00:34:13.370 --> 00:34:14.080\nmakes me different\n\n667\n00:34:14.080 --> 00:34:19.940\nthan anyone else? And I honestly believe that everyone was placed with a story\n\n668\n00:34:19.940 --> 00:34:20.640\nand a message\n\n669\n00:34:20.640 --> 00:34:25.040\nthat like no one else can replicate. No one else has had David's experience,\n\n670\n00:34:25.040 --> 00:34:25.600\nwith David's\n\n671\n00:34:25.600 --> 00:34:31.040\nexpertise, with David's mentorship in David's place. And so your story, even if\n\n672\n00:34:31.040 --> 00:34:31.520\nyou're saying\n\n673\n00:34:31.520 --> 00:34:35.700\nthe same thing about leadership or whatever, us talking about commitment, it's\n\n674\n00:34:35.700 --> 00:34:36.560\ngoing to look\n\n675\n00:34:36.560 --> 00:34:40.710\nway different, you know, because of because of your experience. And so I would\n\n676\n00:34:40.710 --> 00:34:41.200\nsay, yeah,\n\n677\n00:34:41.200 --> 00:34:43.920\njust just know that and try to try to understand what that is for you.\n\n678\n00:34:43.920 --> 00:34:48.960\nHello friends. I hope you're loving this conversation. Be sure to stay tuned to\n\n679\n00:34:48.960 --> 00:34:49.840\nthe very end of the\n\n680\n00:34:49.840 --> 00:34:53.510\nepisode. As always, David and I are going to debrief some of the concepts that\n\n681\n00:34:53.510 --> 00:34:54.480\nhe talks about\n\n682\n00:34:54.480 --> 00:34:58.960\nwith this week's guests. So stay tuned to the very end and I will see you soon.\n\n683\n00:35:00.160 --> 00:35:05.200\nMore and more leaders are being asked to show up and on social media and share\n\n684\n00:35:05.200 --> 00:35:06.160\nabout their lives,\n\n685\n00:35:06.160 --> 00:35:09.150\nyou know, I mean, they're real lives, they're personal lives, you know, how\n\n686\n00:35:09.150 --> 00:35:10.640\nhave you navigated\n\n687\n00:35:10.640 --> 00:35:16.630\nwhat to share publicly and what to keep private? Well, first, I would start by\n\n688\n00:35:16.630 --> 00:35:18.240\nsaying, I think\n\n689\n00:35:18.240 --> 00:35:23.440\nit's unfair that all these leaders are being pressured to do that. I think that\n\n690\n00:35:23.440 --> 00:35:23.680\nshould be\n\n691\n00:35:23.680 --> 00:35:30.000\ncompletely up to each individual. And I don't think leaders have an obligation\n\n692\n00:35:30.000 --> 00:35:30.560\nto show their\n\n693\n00:35:30.560 --> 00:35:34.710\npersonal life. I do think for us, since we have chosen to show our personal\n\n694\n00:35:34.710 --> 00:35:36.160\nlife, we have implemented\n\n695\n00:35:36.160 --> 00:35:39.940\na lot of boundaries to protect our marriage and our family over everything else\n\n696\n00:35:39.940 --> 00:35:40.640\nat the end of the\n\n697\n00:35:40.640 --> 00:35:46.500\nday. And we've learned that by failure, by posting something that we're like,\n\n698\n00:35:46.500 --> 00:35:47.760\noh, that felt too personal\n\n699\n00:35:47.760 --> 00:35:52.320\nor that felt too intimate or that felt like, you know, we're sharing too much\n\n700\n00:35:52.320 --> 00:35:53.680\nor whatever the issue\n\n701\n00:35:53.680 --> 00:35:58.940\nwas. But we've just kind of learned through practices that our rules are\n\n702\n00:35:58.940 --> 00:36:00.320\neverything has to be\n\n703\n00:36:00.320 --> 00:36:04.030\nshown from a parent's perspective about us as parents. It's not about our kids,\n\n704\n00:36:04.030 --> 00:36:04.720\nit's about us.\n\n705\n00:36:04.720 --> 00:36:09.140\nSo at any given point, our kids could not be in it and nobody would care\n\n706\n00:36:09.140 --> 00:36:10.320\nbecause it's about us.\n\n707\n00:36:11.440 --> 00:36:17.520\nNo topic can be shared unless it's been lived, thought through and conversed at\n\n708\n00:36:17.520 --> 00:36:19.200\nhome. So everything\n\n709\n00:36:19.200 --> 00:36:25.120\nthat we share is truly, you know, it's happened before it's not live. And Sean,\n\n710\n00:36:25.120 --> 00:36:26.720\nas I understand it,\n\n711\n00:36:26.720 --> 00:36:31.680\none of the things that really took your presence to a whole different level was\n\n712\n00:36:31.680 --> 00:36:32.480\nyou just opening\n\n713\n00:36:32.480 --> 00:36:38.670\nup about the miscarriage. Could you explain or talk about that? Yeah, that was\n\n714\n00:36:38.670 --> 00:36:39.360\nright in the\n\n715\n00:36:39.360 --> 00:36:44.670\ntransition for us of like doing filming and posting things that felt very unful\n\n716\n00:36:44.670 --> 00:36:45.200\nfilling and\n\n717\n00:36:45.200 --> 00:36:49.440\nkind of empty. We film a lot of stuff at home anyway, it's just home videos,\n\n718\n00:36:49.440 --> 00:36:49.920\nkind of like the\n\n719\n00:36:49.920 --> 00:36:54.080\nold days on a VHS tape, but for us, it's on our phones. We make a lot of very\n\n720\n00:36:54.080 --> 00:36:55.200\npersonal videos for\n\n721\n00:36:55.200 --> 00:36:59.280\nourselves that we can look back on, you know, birthday parties and Christmases\n\n722\n00:36:59.280 --> 00:37:00.400\nand that was\n\n723\n00:37:00.400 --> 00:37:04.940\nsomething that we had filmed for ourselves, that we had no intention of sharing\n\n724\n00:37:04.940 --> 00:37:05.840\n. And I remember\n\n725\n00:37:05.840 --> 00:37:09.510\njust feeling in that moment, very desperate and isolated and I didn't even know\n\n726\n00:37:09.510 --> 00:37:10.240\nhow to communicate\n\n727\n00:37:10.240 --> 00:37:15.470\nwith my husband about how I felt. So I, very uncharacteristic to me, proposed\n\n728\n00:37:15.470 --> 00:37:16.320\nto Andrew,\n\n729\n00:37:16.320 --> 00:37:20.530\nI was like, I feel called and like I need to post this and I don't know why\n\n730\n00:37:20.530 --> 00:37:21.360\nthat was very\n\n731\n00:37:21.360 --> 00:37:26.760\noutside of the realms of what we did. And he was like, okay, so I posted it and\n\n732\n00:37:26.760 --> 00:37:27.280\nit was\n\n733\n00:37:27.280 --> 00:37:32.240\nthrough the responses. I wasn't sure if anybody would see it, but through the\n\n734\n00:37:32.240 --> 00:37:33.840\nresponses of hearing\n\n735\n00:37:33.840 --> 00:37:36.840\nfrom women all over the world who had gone through the same thing that healed\n\n736\n00:37:36.840 --> 00:37:38.480\nme. And it was the first\n\n737\n00:37:38.480 --> 00:37:42.500\ntime that I saw a different side of the internet that wasn't just selling, but\n\n738\n00:37:42.500 --> 00:37:43.200\nit was actually a\n\n739\n00:37:43.200 --> 00:37:47.700\ntwo-way street of a community. And I saw people as human and not just like, you\n\n740\n00:37:47.700 --> 00:37:48.560\nknow, robots behind\n\n741\n00:37:48.560 --> 00:37:52.120\na keyboard. And that's kind of when we shifted things and did things more\n\n742\n00:37:52.120 --> 00:37:53.120\npersonal and more\n\n743\n00:37:53.120 --> 00:37:58.180\nvulnerable in a way that still felt protected for our family. But because I\n\n744\n00:37:58.180 --> 00:37:59.200\ntruly could not\n\n745\n00:37:59.200 --> 00:38:03.290\nhave gotten through that moment if it weren't for all these women around the\n\n746\n00:38:03.290 --> 00:38:03.840\nworld.\n\n747\n00:38:03.840 --> 00:38:09.150\nAnd that's the time when you really followed your gut and your instinct, right?\n\n748\n00:38:09.150 --> 00:38:09.600\nYou went with\n\n749\n00:38:09.600 --> 00:38:14.760\nyour heart. You know, how challenging was that for you to get to that point? I\n\n750\n00:38:14.760 --> 00:38:15.040\nmean,\n\n751\n00:38:15.040 --> 00:38:19.600\nhave you always been, have you haven't always been this open or?\n\n752\n00:38:19.600 --> 00:38:27.160\nNever. Oh my gosh. Back in the day, I, especially then, I was still very\n\n753\n00:38:27.160 --> 00:38:28.960\nrobotic from my time\n\n754\n00:38:28.960 --> 00:38:34.190\nin sports marketing from the Olympics. I had a very, very specific image, very\n\n755\n00:38:34.190 --> 00:38:35.040\ntailored. I knew\n\n756\n00:38:35.040 --> 00:38:38.140\nwhat to say, how to say it, how to be politically correct and everything that I\n\n757\n00:38:38.140 --> 00:38:39.760\ndid. It was all\n\n758\n00:38:39.760 --> 00:38:44.590\nperfect. So showing a vulnerability like that was never an option for me. So\n\n759\n00:38:44.590 --> 00:38:46.240\nthat was a very,\n\n760\n00:38:46.240 --> 00:38:51.200\nyeah, that was just me in a very desperate moment, not knowing what to do next\n\n761\n00:38:51.200 --> 00:38:51.680\nand\n\n762\n00:38:51.680 --> 00:38:55.380\nthinking like, maybe there's someone out there that has gone through this that\n\n763\n00:38:55.380 --> 00:38:56.480\nI can hear their\n\n764\n00:38:56.480 --> 00:38:59.440\nstory. And it was, it was a growing moment.\n\n765\n00:38:59.440 --> 00:39:03.920\nYou know, authenticity is one thing everybody talks about in leadership. Now\n\n766\n00:39:03.920 --> 00:39:04.560\none of the hot\n\n767\n00:39:04.560 --> 00:39:10.880\nbuttons is vulnerability in, you know, in terms of, you know, show yourself,\n\n768\n00:39:10.880 --> 00:39:11.200\nyou know,\n\n769\n00:39:11.200 --> 00:39:18.480\ndo you have any insight or learning about being vulnerable in the right way? Is\n\n770\n00:39:18.480 --> 00:39:19.200\nthere a right\n\n771\n00:39:19.200 --> 00:39:23.290\nway? I mean, how do you think about vulnerability? The internet's a tricky\n\n772\n00:39:23.290 --> 00:39:24.320\nplace because people\n\n773\n00:39:24.320 --> 00:39:30.640\nkind of reward you for this emotional rawness, like an unfiltered, yeah, I'm\n\n774\n00:39:30.640 --> 00:39:31.200\ngoing to cry\n\n775\n00:39:31.200 --> 00:39:36.610\non camera and oh my gosh, I can't believe I'm like, I'm wrecked right now. That\n\n776\n00:39:36.610 --> 00:39:37.120\n's definitely\n\n777\n00:39:37.120 --> 00:39:41.900\nvulnerable for sure. But it's in some ways, it's like unhealthy for the\n\n778\n00:39:41.900 --> 00:39:43.360\nindividual it seems.\n\n779\n00:39:43.360 --> 00:39:50.720\nSo we have tried to always be vulnerable with like sharing how we actually\n\n780\n00:39:50.720 --> 00:39:51.600\nexperience something,\n\n781\n00:39:51.600 --> 00:39:58.000\nbut after we've already processed it. So like not being raw and just like\n\n782\n00:39:58.000 --> 00:39:59.840\nemotionally vomiting\n\n783\n00:39:59.840 --> 00:40:04.310\neverything as it's happening live online. But more like, hey, let's make sure\n\n784\n00:40:04.310 --> 00:40:05.840\nthat we're in a good\n\n785\n00:40:05.840 --> 00:40:11.040\nplace individually and like together as a married couple, and then we can share\n\n786\n00:40:11.040 --> 00:40:12.560\nit and like share\n\n787\n00:40:12.560 --> 00:40:17.600\nwhat we learned, share what was good and bad, but not like do it live because,\n\n788\n00:40:17.600 --> 00:40:18.320\nyou know, other\n\n789\n00:40:18.320 --> 00:40:22.410\npeople's feedback who don't know you as well online, it might steer you in a\n\n790\n00:40:22.410 --> 00:40:22.880\ndirection you\n\n791\n00:40:22.880 --> 00:40:28.190\ndon't necessarily want to go. And so you should probably understand that before\n\n792\n00:40:28.190 --> 00:40:28.880\nyou go ahead and\n\n793\n00:40:28.880 --> 00:40:33.120\njust share it. I now have a new learning a new phrase emotionally vomiting.\n\n794\n00:40:33.120 --> 00:40:39.120\nI love it. But you guys are very candid and that's one of the things that\n\n795\n00:40:39.120 --> 00:40:39.920\nreally makes you\n\n796\n00:40:39.920 --> 00:40:45.080\nthe brand that you've become. And you know, one of the things that you've\n\n797\n00:40:45.080 --> 00:40:46.320\ntalked about is just the\n\n798\n00:40:46.320 --> 00:40:52.080\nchallenge of transitioning from elite sports and moving into a whole new world.\n\n799\n00:40:52.080 --> 00:40:57.140\nYou know, what's the insight that you can give to other leaders when they go\n\n800\n00:40:57.140 --> 00:40:58.640\nthrough a big chapter,\n\n801\n00:40:58.640 --> 00:41:02.320\nyou know, and they got to move on to the next one. I mean, you had to create a\n\n802\n00:41:02.320 --> 00:41:03.120\ndifferent life\n\n803\n00:41:03.120 --> 00:41:07.210\nafter after sport. So you know, what's the big learning about how to work\n\n804\n00:41:07.210 --> 00:41:07.760\nthrough that?\n\n805\n00:41:07.760 --> 00:41:13.680\nIt's very difficult. It's very, very difficult. To start over is very hard. And\n\n806\n00:41:13.680 --> 00:41:14.320\nI would just say\n\n807\n00:41:14.960 --> 00:41:22.240\nhumble yourselves and be afraid. Don't be afraid to truly not be good at\n\n808\n00:41:22.240 --> 00:41:22.880\nsomething again\n\n809\n00:41:22.880 --> 00:41:28.740\nand build your way up. But I do think asking for help and asking for wisdom and\n\n810\n00:41:28.740 --> 00:41:29.520\nmentorship is\n\n811\n00:41:29.520 --> 00:41:34.680\nincredibly important. And you don't have to do like a transition to a new\n\n812\n00:41:34.680 --> 00:41:36.160\ncareer path on your own.\n\n813\n00:41:36.160 --> 00:41:40.480\nFor us, we tried to find the best of the best and learn from them. So I think\n\n814\n00:41:40.480 --> 00:41:41.520\nit's just about\n\n815\n00:41:41.520 --> 00:41:46.400\nfinding out, yeah, as it's to help you. It is hard, but it's also exciting. So\n\n816\n00:41:46.400 --> 00:41:47.280\nlike a new frontier,\n\n817\n00:41:47.280 --> 00:41:52.240\nyou know, like Sean went from being the best in the world at one thing. And\n\n818\n00:41:52.240 --> 00:41:53.280\nthen she had to no\n\n819\n00:41:53.280 --> 00:41:56.150\nlonger be the best in the world at something after that, you know, like the\n\n820\n00:41:56.150 --> 00:41:56.960\nnext thing she was going\n\n821\n00:41:56.960 --> 00:42:00.300\nto do immediately off the bat, she was not going to be the best in the world at\n\n822\n00:42:00.300 --> 00:42:02.720\n. And that's daunting.\n\n823\n00:42:02.720 --> 00:42:07.880\nAnd it can be like disheartening in a way. But it's also like the beginning of\n\n824\n00:42:07.880 --> 00:42:08.640\na new path of like,\n\n825\n00:42:08.640 --> 00:42:12.410\nhey, we're now we're starting a new journey. I'm going to put reps in and in a\n\n826\n00:42:12.410 --> 00:42:13.200\nnew field.\n\n827\n00:42:13.200 --> 00:42:18.400\nYou can choose, I would say like try and fail and experiment and then like\n\n828\n00:42:18.400 --> 00:42:20.400\nexplore what other\n\n829\n00:42:20.400 --> 00:42:23.220\ntalents do you have. And that's pretty awesome. Now your author is you've\n\n830\n00:42:23.220 --> 00:42:24.320\nwritten this great new\n\n831\n00:42:24.320 --> 00:42:28.410\nbook called The Courage to Commit. What did you guys learn about yourself just\n\n832\n00:42:28.410 --> 00:42:28.720\ngoing through\n\n833\n00:42:28.720 --> 00:42:33.890\nthe book writing process? We're very different. We have very, very different\n\n834\n00:42:33.890 --> 00:42:35.120\nvoices and we believe\n\n835\n00:42:35.120 --> 00:42:39.210\nthe same thing and we say it in completely different ways. I feel like the\n\n836\n00:42:39.210 --> 00:42:40.480\nhardest part for us was\n\n837\n00:42:40.480 --> 00:42:44.000\nfiguring out how to blend our voices for a book. And so we ended up giving up\n\n838\n00:42:44.000 --> 00:42:45.120\non that and separating\n\n839\n00:42:45.120 --> 00:42:50.690\nthem. So Andrew has his chapters and I have my chapters written from emotion\n\n840\n00:42:50.690 --> 00:42:52.480\nwritten from statistics\n\n841\n00:42:52.480 --> 00:42:56.570\nand all converging around the same idea, which is that if you stick with\n\n842\n00:42:56.570 --> 00:42:57.440\nsomething long enough,\n\n843\n00:42:57.440 --> 00:43:01.230\nit's going to give you a depth and a fulfillment and joy and life that you can\n\n844\n00:43:01.230 --> 00:43:02.160\n't reach through\n\n845\n00:43:02.160 --> 00:43:07.440\nanything else. But it is really cool to see that, to even go back and read it,\n\n846\n00:43:07.440 --> 00:43:14.200\nwe're so different and it's really cool to be so on the same page about\n\n847\n00:43:14.200 --> 00:43:15.280\nsomething.\n\n848\n00:43:15.280 --> 00:43:20.060\nYeah. Oh, that's cool. You know, and you know, this has been so much fun and I\n\n849\n00:43:20.060 --> 00:43:20.800\n've loved it\n\n850\n00:43:20.800 --> 00:43:25.580\nso much and because, you know, I always find it interesting when you you see\n\n851\n00:43:25.580 --> 00:43:26.480\ncouples, okay?\n\n852\n00:43:26.480 --> 00:43:31.440\nAnd you guys look like a couple. Do you find that same thing? I'm just curious.\n\n853\n00:43:32.160 --> 00:43:34.960\nWhen you when you look at other people, do you say, hey, they just kind of look\n\n854\n00:43:34.960 --> 00:43:35.520\nlike a couple\n\n855\n00:43:35.520 --> 00:43:37.600\nor? Yeah. Yeah, I get that. I'll take it.\n\n856\n00:43:37.600 --> 00:43:43.200\nYou'll take it. Do you see your part one? I feel like a friend who gets to hold\n\n857\n00:43:43.200 --> 00:43:43.920\nthe Mona Lisa\n\n858\n00:43:43.920 --> 00:43:48.160\nday. There you go, man. You've got all that you've got game. There's no\n\n859\n00:43:48.160 --> 00:43:49.040\nquestion about you.\n\n860\n00:43:49.040 --> 00:43:53.120\nCan I do something? I feel like it would be a huge missed opportunity. I mean,\n\n861\n00:43:53.120 --> 00:43:53.680\nyou are a\n\n862\n00:43:53.680 --> 00:43:59.300\ngenerational leader and you've, you know, done it at a scale that very few ever\n\n863\n00:43:59.300 --> 00:44:00.640\nwill. I'm curious\n\n864\n00:44:01.680 --> 00:44:07.040\nwhat lessons in leadership you learned while doing it at young brands, but also\n\n865\n00:44:07.040 --> 00:44:07.600\nbeyond\n\n866\n00:44:07.600 --> 00:44:10.740\nsince you've been having these conversations, maybe it's the same, maybe it's\n\n867\n00:44:10.740 --> 00:44:11.520\ndifferent.\n\n868\n00:44:11.520 --> 00:44:19.360\nI think the biggest learning that I got is the real formula for success is you\n\n869\n00:44:19.360 --> 00:44:20.160\ngot to put people\n\n870\n00:44:20.160 --> 00:44:23.680\nfirst. You know, too many people start out saying, I want to make money, but\n\n871\n00:44:23.680 --> 00:44:25.040\nthey don't realize how\n\n872\n00:44:25.040 --> 00:44:29.200\nyou get there and you get there by putting people first. That's how you satisfy\n\n873\n00:44:29.200 --> 00:44:29.920\nmore customers.\n\n874\n00:44:29.920 --> 00:44:33.040\nThat's how you get more subscribers. That's how you get more fans. And then\n\n875\n00:44:33.040 --> 00:44:33.520\nthat's how you\n\n876\n00:44:33.520 --> 00:44:38.300\nultimately make money, but people start out too often thinking about money. And\n\n877\n00:44:38.300 --> 00:44:38.880\nthen the other\n\n878\n00:44:38.880 --> 00:44:43.260\nthing I would say is the most, the secret weapon that you have as a leader, the\n\n879\n00:44:43.260 --> 00:44:44.320\nmost powerful thing\n\n880\n00:44:44.320 --> 00:44:49.730\nyou can do is catch people doing things right and recognizing them for them and\n\n881\n00:44:49.730 --> 00:44:51.040\ngiving them value\n\n882\n00:44:52.080 --> 00:44:59.640\nand worth. And you know, as I've done my podcast, you know, I've found people\n\n883\n00:44:59.640 --> 00:45:00.560\nsay it in different\n\n884\n00:45:00.560 --> 00:45:08.020\nways, but the people capability is pretty profound and real. I like that you\n\n885\n00:45:08.020 --> 00:45:08.160\nhave\n\n886\n00:45:08.160 --> 00:45:12.880\ncatching people doing things right. You know, I have had a lot of fun with this\n\n887\n00:45:12.880 --> 00:45:13.760\n. I always do a\n\n888\n00:45:13.760 --> 00:45:18.960\nlightning round of Q&A. So you guys ready for this? Bring it on, baby. Sean,\n\n889\n00:45:18.960 --> 00:45:20.000\nyou go first.\n\n890\n00:45:20.000 --> 00:45:24.880\nWhat three words best describe you? Adventurous, loving, quirky.\n\n891\n00:45:24.880 --> 00:45:36.510\nAndrew, playful, unqualified, and curious. Sean, your biggest pet peeve. People\n\n892\n00:45:36.510 --> 00:45:36.960\nbeing late.\n\n893\n00:45:36.960 --> 00:45:43.840\nAndrew, if you could be one person beside yourself for a day, who would it be?\n\n894\n00:45:44.880 --> 00:45:51.120\nMy kids, one of my probably sons, just to see how I treat them. Sean, who would\n\n895\n00:45:51.120 --> 00:45:52.000\nplay you at a movie?\n\n896\n00:45:52.000 --> 00:45:59.040\nMy daughter. Andrew, aside from the sports that you've competed in, you know,\n\n897\n00:45:59.040 --> 00:46:03.520\nwhat's your favorite sport to watch? Yeah, it's still football. I still love\n\n898\n00:46:03.520 --> 00:46:04.320\nwatching football.\n\n899\n00:46:04.320 --> 00:46:10.560\nSean, what's something you've been absolutely curious about that has absolutely\n\n900\n00:46:10.560 --> 00:46:11.520\nnothing to do\n\n901\n00:46:11.520 --> 00:46:18.960\nwith work. Chickens. We've got chickens. And I have to keep them alive.\n\n902\n00:46:18.960 --> 00:46:22.720\nWow. Andrew, the one thing, the one thing you do just for you,\n\n903\n00:46:22.720 --> 00:46:28.160\nread Sean, beside your family and friends, what's your most prized possession?\n\n904\n00:46:28.160 --> 00:46:36.840\nOh, that's so hard. I try so hard not to value monetary items. I would say our\n\n905\n00:46:36.840 --> 00:46:37.440\nhouse.\n\n906\n00:46:37.440 --> 00:46:42.080\nOh gosh, if I had a gold medal, I would have to say gold medal.\n\n907\n00:46:42.080 --> 00:46:46.880\nYou have definitely moved on from gymnastics. There's no question about that.\n\n908\n00:46:46.880 --> 00:46:51.440\nAndrew, if I turned on the radio in your car, what would I hear?\n\n909\n00:46:51.440 --> 00:46:57.600\nCountry music, baby. There you go. There you go. Sean, or mariachi music.\n\n910\n00:46:57.600 --> 00:47:01.920\nI also love mariachi. Is that after a lot of margaritas?\n\n911\n00:47:03.760 --> 00:47:07.100\nYou don't like it by itself, do you? Come on, can I have a few markeys before\n\n912\n00:47:07.100 --> 00:47:07.600\nthat happens?\n\n913\n00:47:07.600 --> 00:47:12.800\nSean, what's something about you few people would know, other than the fact\n\n914\n00:47:12.800 --> 00:47:13.520\nthat you've forgotten\n\n915\n00:47:13.520 --> 00:47:17.520\nthe fact that you have a gold medal and three silvers? I can't throw a ball.\n\n916\n00:47:17.520 --> 00:47:23.280\nAndrew, what's one of your daily rituals, something that you never, ever miss?\n\n917\n00:47:23.280 --> 00:47:29.280\nI say the Lord's Prayer every night before I go to bed. Oh, that's awesome. All\n\n918\n00:47:29.280 --> 00:47:29.440\nright,\n\n919\n00:47:29.440 --> 00:47:32.190\nwe're out of the lightning round. Great job. And I just got a few more\n\n920\n00:47:32.190 --> 00:47:33.280\nquestions. We'll wrap it up\n\n921\n00:47:33.280 --> 00:47:40.480\nhere. You guys have three kids, Drew, Jet, and Bear. How do you\n\n922\n00:47:40.480 --> 00:47:48.880\nto think about leading at home? By example, which is the scariest part.\n\n923\n00:47:48.880 --> 00:47:55.840\nBut we try very hard to check in with each other every week and make sure that\n\n924\n00:47:55.840 --> 00:47:57.040\nour schedules\n\n925\n00:47:57.040 --> 00:48:02.710\nand our actions and our words reflect our values and our priorities as a family\n\n926\n00:48:02.710 --> 00:48:02.720\n.\n\n927\n00:48:02.720 --> 00:48:06.960\nSo that if we miss the mark on verbally teaching them, at least they'll see it.\n\n928\n00:48:06.960 --> 00:48:11.280\nMan, I used to think leadership was like this bullheaded, like I'm out in front\n\n929\n00:48:11.280 --> 00:48:11.840\nof the pack\n\n930\n00:48:11.840 --> 00:48:17.760\nand I'm leading and I'm the loudest and the most vocal. And leading at home has\n\n931\n00:48:17.760 --> 00:48:18.640\nshown me\n\n932\n00:48:18.640 --> 00:48:21.790\nI think a little more of what that servant leadership concept is about where\n\n933\n00:48:21.790 --> 00:48:22.320\nyou're like,\n\n934\n00:48:22.320 --> 00:48:28.880\nokay, this isn't, I don't need to have it my way. I think we all need to be\n\n935\n00:48:28.880 --> 00:48:30.160\nunified in a vision\n\n936\n00:48:30.160 --> 00:48:34.720\nand a mission. And like, let's be accountable to that, but it doesn't need to\n\n937\n00:48:34.720 --> 00:48:36.320\nbe one above the\n\n938\n00:48:36.320 --> 00:48:41.680\nother in any sense. So got to ask you the dog's name there. This is ugly.\n\n939\n00:48:41.680 --> 00:48:50.880\nSo what do you guys say to leaders who they let's say they hit their plan,\n\n940\n00:48:50.880 --> 00:48:55.080\nthey blow it away. They had the best year ever. They're standing on their\n\n941\n00:48:55.080 --> 00:48:55.600\npodium.\n\n942\n00:48:56.800 --> 00:49:02.160\nAnd they don't feel anything. You know, what are they missing out on? I mean,\n\n943\n00:49:02.160 --> 00:49:02.560\nit's like,\n\n944\n00:49:02.560 --> 00:49:07.720\nyou know, because they're, they're so intent on getting to the next thing or\n\n945\n00:49:07.720 --> 00:49:09.440\nwhat's your,\n\n946\n00:49:09.440 --> 00:49:14.000\nwhat do you say to leaders like that when you have that moment?\n\n947\n00:49:14.000 --> 00:49:23.040\nThe actual moment of receiving the gold medal is quite small. I mean, it's a\n\n948\n00:49:23.040 --> 00:49:25.600\ntiny fraction of\n\n949\n00:49:26.480 --> 00:49:32.480\neverything I put in to get there. And some of my absolute favorite memories of\n\n950\n00:49:32.480 --> 00:49:33.680\nthe entire process\n\n951\n00:49:33.680 --> 00:49:38.840\nwas the process, not the outcome. And I would say to a leader standing, you\n\n952\n00:49:38.840 --> 00:49:40.400\nknow, at the end saying\n\n953\n00:49:40.400 --> 00:49:46.670\nI did it, it's not necessarily about the accolade. It's about all the work and,\n\n954\n00:49:46.670 --> 00:49:47.680\nyou know, trials\n\n955\n00:49:47.680 --> 00:49:53.600\nand tribulations that you went through to get there. So for me, my gold medal,\n\n956\n00:49:53.600 --> 00:49:54.480\nthough it's so\n\n957\n00:49:54.480 --> 00:49:58.570\ncool. And it's a pension moment to have an Olympic gold medal. It's just a\n\n958\n00:49:58.570 --> 00:50:00.240\nrepresentation of everything\n\n959\n00:50:00.240 --> 00:50:06.480\nthat I did. It's not just the one moment. How about you, Andrew? It's so hard.\n\n960\n00:50:06.480 --> 00:50:07.200\nFirst of all,\n\n961\n00:50:07.200 --> 00:50:11.290\nI'm all about celebrating the small wins. I don't like the taste of champagne,\n\n962\n00:50:11.290 --> 00:50:11.840\nbut recently,\n\n963\n00:50:11.840 --> 00:50:16.400\nany small win that we have around the office, I'll pop a battle of champagne\n\n964\n00:50:16.400 --> 00:50:16.800\nbecause like,\n\n965\n00:50:16.800 --> 00:50:21.580\nI think it's important to celebrate, you know, we once were there and now we're\n\n966\n00:50:21.580 --> 00:50:22.560\nhere. And man,\n\n967\n00:50:22.560 --> 00:50:27.030\nthat's progress. So let's celebrate it. So I definitely think, like, enjoy that\n\n968\n00:50:27.030 --> 00:50:28.320\nmoment. But\n\n969\n00:50:28.320 --> 00:50:37.170\nyeah, I would say it's important to know who you're becoming while you're, you\n\n970\n00:50:37.170 --> 00:50:37.680\nknow, going\n\n971\n00:50:37.680 --> 00:50:42.880\nand achieving what you want to achieve. And so be diligent with and strategic\n\n972\n00:50:42.880 --> 00:50:43.600\nwith where you want\n\n973\n00:50:43.600 --> 00:50:46.770\nto go, but also strategic with with how you're getting there and who you're\n\n974\n00:50:46.770 --> 00:50:48.480\nbecoming. Fantastic.\n\n975\n00:50:48.480 --> 00:50:53.260\nLast question here for both of you. You know, what's one piece of advice you'd\n\n976\n00:50:53.260 --> 00:50:54.320\ngive to anyone who\n\n977\n00:50:54.320 --> 00:51:00.180\nwants to be a better leader? I remember walking into the Vanderbilt football\n\n978\n00:51:00.180 --> 00:51:01.040\nlocker room my freshman\n\n979\n00:51:01.040 --> 00:51:05.500\nyear and feeling like I had no place. And I felt that way for the next two\n\n980\n00:51:05.500 --> 00:51:07.520\nyears. But in that\n\n981\n00:51:07.520 --> 00:51:11.870\nprocess, I was like, I was like trying to find where I belonged. And so I\n\n982\n00:51:11.870 --> 00:51:13.200\nrealized that, you know,\n\n983\n00:51:13.200 --> 00:51:16.650\nI became a long snapper in college, which is not the most glorious position. It\n\n984\n00:51:16.650 --> 00:51:17.520\n's not the quarterback.\n\n985\n00:51:17.520 --> 00:51:21.610\nI'm not out there calling the shots. But I realized even if it wasn't on the\n\n986\n00:51:21.610 --> 00:51:21.840\nfield,\n\n987\n00:51:21.840 --> 00:51:26.470\nI could I could lead in other areas. So like the weight room became my domain.\n\n988\n00:51:26.470 --> 00:51:27.600\nAnd I was like,\n\n989\n00:51:27.600 --> 00:51:31.000\nbringing the energy and encouraging people and pushing people there. And so I\n\n990\n00:51:31.000 --> 00:51:31.440\nwould just say,\n\n991\n00:51:31.440 --> 00:51:35.530\nyou know, realize that your form of leadership might look different and be\n\n992\n00:51:35.530 --> 00:51:36.480\nplaced differently\n\n993\n00:51:36.480 --> 00:51:41.040\nthan other people's or where you think it should be. But that doesn't mean that\n\n994\n00:51:41.040 --> 00:51:42.160\nit's any greater or\n\n995\n00:51:42.160 --> 00:51:48.080\nless than what you initially expected expected. I agree with that. I was also\n\n996\n00:51:48.080 --> 00:51:48.560\ngoing to say,\n\n997\n00:51:48.560 --> 00:51:53.040\nand an interesting way to answer, I would say find really good mentors.\n\n998\n00:51:53.040 --> 00:52:00.480\nI think my best advice for like anybody who finds himself in a leadership\n\n999\n00:52:00.480 --> 00:52:01.760\nposition is like,\n\n1000\n00:52:01.760 --> 00:52:06.160\nif you're dishing wisdom, you better be getting some really good wisdom\n\n1001\n00:52:07.280 --> 00:52:12.060\nand having people to keep you in check. Good. Well, I want to thank you both\n\n1002\n00:52:12.060 --> 00:52:13.520\nfor taking the time\n\n1003\n00:52:13.520 --> 00:52:18.420\nto be with me. I've loved it. And it's great to see two people working so well\n\n1004\n00:52:18.420 --> 00:52:19.280\ntogether.\n\n1005\n00:52:19.280 --> 00:52:24.290\nCongratulations on your new book and the courage to commit. And just keep it up\n\n1006\n00:52:24.290 --> 00:52:25.280\n, man. You're doing\n\n1007\n00:52:25.280 --> 00:52:28.620\ngood in the world. And you know, it's successful because of it. And that's\n\n1008\n00:52:28.620 --> 00:52:29.760\nalways the best possible\n\n1009\n00:52:29.760 --> 00:52:33.940\ncombination. Thank you. It was true to meet you. I can't wait to hear your\n\n1010\n00:52:33.940 --> 00:52:34.560\nmusic.\n\n1011\n00:52:34.560 --> 00:52:44.560\nDavid, I have to say for the first episode where we've had a couple on the show\n\n1012\n00:52:44.560 --> 00:52:44.640\n,\n\n1013\n00:52:44.640 --> 00:52:49.580\nI think Sean and Andrew knocked it out at the park and I absolutely adored this\n\n1014\n00:52:49.580 --> 00:52:50.720\nepisode. They're\n\n1015\n00:52:50.720 --> 00:52:55.880\nso endearing. Oh, yeah. And you know, I love the fact that they're both really\n\n1016\n00:52:55.880 --> 00:52:57.120\ngood athletes\n\n1017\n00:52:57.120 --> 00:53:02.280\nand beyond good athletes. You know, Sean was a gold medalist. And you know,\n\n1018\n00:53:02.280 --> 00:53:03.200\nwhen I asked her\n\n1019\n00:53:03.200 --> 00:53:07.290\nabout what was like to be a gold medalist, she said, geez, you know, she\n\n1020\n00:53:07.290 --> 00:53:07.840\nrealized it was kind\n\n1021\n00:53:07.840 --> 00:53:12.220\nof fleeting. You know, you've worked so hard to get to that point. And then it\n\n1022\n00:53:12.220 --> 00:53:13.120\n's over. What are\n\n1023\n00:53:13.120 --> 00:53:17.400\nyou going to do? But then she really, I think drove home the point that it's so\n\n1024\n00:53:17.400 --> 00:53:18.480\nimportant that you\n\n1025\n00:53:18.480 --> 00:53:25.680\nenjoy the ride along the way, the process of getting there. That's really where\n\n1026\n00:53:25.680 --> 00:53:26.720\nthe magic\n\n1027\n00:53:26.720 --> 00:53:30.810\nhappens. And then the outcome occurs. And then you got to get back up and\n\n1028\n00:53:30.810 --> 00:53:31.360\nfigure out what's going\n\n1029\n00:53:31.360 --> 00:53:36.140\nto be next. But you know, while you're working there, celebrate the first downs\n\n1030\n00:53:36.140 --> 00:53:37.440\nand enjoy that ride.\n\n1031\n00:53:37.440 --> 00:53:41.530\nDavid, I'm excited to get your take on some of the concepts that really stood\n\n1032\n00:53:41.530 --> 00:53:42.240\nout as part of\n\n1033\n00:53:42.240 --> 00:53:46.010\nthis episode. And the first one is, you know, Andrew and Sean, it's really\n\n1034\n00:53:46.010 --> 00:53:47.200\nclear that they just\n\n1035\n00:53:47.200 --> 00:53:51.290\ncompliment each other. Sean talks about how Andrew is the dreamer and has a\n\n1036\n00:53:51.290 --> 00:53:52.240\nbunch of ideas that\n\n1037\n00:53:52.240 --> 00:53:55.940\nshe's admittedly thrown in the graveyard. And Sean is kind of the real us and\n\n1038\n00:53:55.940 --> 00:53:56.640\nkeeps everything\n\n1039\n00:53:56.640 --> 00:54:01.950\non track in the business. And it's really interesting how they compliment each\n\n1040\n00:54:01.950 --> 00:54:02.160\nother.\n\n1041\n00:54:02.160 --> 00:54:05.600\nSo I'm just curious what stood out to you about how they do compliment each\n\n1042\n00:54:05.600 --> 00:54:06.240\nother. And\n\n1043\n00:54:06.240 --> 00:54:10.330\nwhat's the real lesson there for our listeners and how they can compliment the\n\n1044\n00:54:10.330 --> 00:54:10.640\npeople around\n\n1045\n00:54:10.640 --> 00:54:14.770\nthem that they lead with? What do they say? You got to have the yin and the y\n\n1046\n00:54:14.770 --> 00:54:15.600\nang to really get\n\n1047\n00:54:15.600 --> 00:54:22.800\nthe best possible result. And in any kind of partnership, you know, I think it\n\n1048\n00:54:22.800 --> 00:54:24.000\n's finding people\n\n1049\n00:54:24.000 --> 00:54:27.360\nwith complimentary strengths. You know, I always talked about the importance of\n\n1050\n00:54:27.360 --> 00:54:27.920\ncreating the\n\n1051\n00:54:27.920 --> 00:54:32.210\nsuper milkshake, you know, you get every talent that you need. And you put it\n\n1052\n00:54:32.210 --> 00:54:33.360\nin the blender and\n\n1053\n00:54:33.360 --> 00:54:37.090\nyou turn on the blender and you come up with this super milkshake that gives\n\n1054\n00:54:37.090 --> 00:54:38.320\nyou this great team\n\n1055\n00:54:38.320 --> 00:54:43.100\nthat gives you the results that you're really looking forward to. The other\n\n1056\n00:54:43.100 --> 00:54:43.600\nthing that I thought\n\n1057\n00:54:43.600 --> 00:54:47.130\nwas really good is they understood each other. They understood what each other\n\n1058\n00:54:47.130 --> 00:54:48.000\n's strengths was.\n\n1059\n00:54:48.000 --> 00:54:54.760\nHe is clearly an entrepreneur, startup type of guy, big dreamer, and she's more\n\n1060\n00:54:54.760 --> 00:54:56.800\npragmatic and\n\n1061\n00:54:56.800 --> 00:55:02.520\nlooks at the executional side of things. And she kind of controls a little bit\n\n1062\n00:55:02.520 --> 00:55:04.720\nof where they're\n\n1063\n00:55:04.720 --> 00:55:09.280\nheading in terms of their focus. And he appreciates her and she appreciates him\n\n1064\n00:55:09.280 --> 00:55:10.160\nbecause they give\n\n1065\n00:55:10.160 --> 00:55:14.330\neach other their own specific lane that they're really great at. And as a\n\n1066\n00:55:14.330 --> 00:55:16.320\nresult, they've got not\n\n1067\n00:55:16.320 --> 00:55:19.520\nonly a great business. They've got a harmonious marriage better yet.\n\n1068\n00:55:19.520 --> 00:55:24.830\nAnd they do just have a ton of fun together. I love when they were talking\n\n1069\n00:55:24.830 --> 00:55:25.360\nabout, you know,\n\n1070\n00:55:25.360 --> 00:55:29.450\nyou asked them how do you protect that? And they set really strict boundaries\n\n1071\n00:55:29.450 --> 00:55:29.520\naround\n\n1072\n00:55:29.520 --> 00:55:34.300\nhow they run their business because they are creating content all the time. And\n\n1073\n00:55:34.300 --> 00:55:34.880\nso\n\n1074\n00:55:34.880 --> 00:55:38.240\nbeing really straightforward and clear about what those boundaries are and\n\n1075\n00:55:38.240 --> 00:55:39.040\ngetting alignment on\n\n1076\n00:55:39.040 --> 00:55:43.130\nthat, I think is what's really allowed them to continue to flourish in those\n\n1077\n00:55:43.130 --> 00:55:43.920\nspecific lanes\n\n1078\n00:55:43.920 --> 00:55:49.230\nat their end. Yeah, they focus on their brand. They understand what their brand\n\n1079\n00:55:49.230 --> 00:55:49.520\nis. They\n\n1080\n00:55:49.520 --> 00:55:52.640\nunderstand who they are as people, how they want to come off. They understand\n\n1081\n00:55:52.640 --> 00:55:53.680\nwhat brand they\n\n1082\n00:55:53.680 --> 00:55:57.770\nwant to have in terms of family made. It's all about the family. For example,\n\n1083\n00:55:57.770 --> 00:55:58.320\nSean,\n\n1084\n00:55:58.320 --> 00:56:03.360\nshe didn't want to go out and do content by doing gymnastics. That almost just\n\n1085\n00:56:03.360 --> 00:56:04.720\nbroke her soul.\n\n1086\n00:56:04.720 --> 00:56:09.500\nShe looked at that as a cheap trick that they didn't need to have because they\n\n1087\n00:56:09.500 --> 00:56:09.920\nreally wanted\n\n1088\n00:56:09.920 --> 00:56:15.260\nto have more of a substantive content machine where you really focused on the\n\n1089\n00:56:15.260 --> 00:56:16.480\nfamily. So they\n\n1090\n00:56:16.480 --> 00:56:22.200\nunderstood that. And interestingly enough, when she shared very vulnerably the\n\n1091\n00:56:22.200 --> 00:56:23.440\nfact that they had a\n\n1092\n00:56:23.440 --> 00:56:29.930\nmiscarriage, you know, that's when the business took off. That's when it went\n\n1093\n00:56:29.930 --> 00:56:31.280\nviral because people\n\n1094\n00:56:31.280 --> 00:56:36.230\nfelt their authenticity, the vulnerability that she had, and the fact that she\n\n1095\n00:56:36.230 --> 00:56:37.200\nwould share.\n\n1096\n00:56:37.200 --> 00:56:44.560\nAnd I think that that focus of understanding who they are is one of the reasons\n\n1097\n00:56:44.560 --> 00:56:45.680\nwhy they have\n\n1098\n00:56:45.680 --> 00:56:50.560\nso many followers. What advice would you give to people leading businesses that\n\n1099\n00:56:50.560 --> 00:56:51.360\nmight not\n\n1100\n00:56:51.360 --> 00:56:54.860\nhave a really clear picture of where they want to focus and how they defined\n\n1101\n00:56:54.860 --> 00:56:55.680\ntheir brand?\n\n1102\n00:56:55.680 --> 00:57:00.640\nI think you have to take the time to articulate it, write it down, and make\n\n1103\n00:57:00.640 --> 00:57:01.760\nsure it's understood by\n\n1104\n00:57:01.760 --> 00:57:08.050\neverybody. And, you know, someone once said to be a road that leads to nowhere\n\n1105\n00:57:08.050 --> 00:57:09.200\nis hard to build.\n\n1106\n00:57:09.200 --> 00:57:14.170\nSo I think it's very important for you to really articulate, you know, what you\n\n1107\n00:57:14.170 --> 00:57:15.120\n're all about,\n\n1108\n00:57:15.120 --> 00:57:20.480\nand, you know, what you want to achieve, and how you plan to go about doing it.\n\n1109\n00:57:20.480 --> 00:57:25.040\nSean and Andrea are really open in the conversation about how they've\n\n1110\n00:57:25.040 --> 00:57:27.600\nexperimented a ton to get to\n\n1111\n00:57:27.600 --> 00:57:32.380\nwhere they are. They've really developed that muscle of experimentation, and\n\n1112\n00:57:32.380 --> 00:57:32.880\nthey're willing\n\n1113\n00:57:32.880 --> 00:57:36.410\nto try stuff, even when it's not perfect, and they're humble enough to learn\n\n1114\n00:57:36.410 --> 00:57:37.040\nfrom it all,\n\n1115\n00:57:37.040 --> 00:57:41.130\neven when something doesn't go as they had planned. David, how can we as\n\n1116\n00:57:41.130 --> 00:57:42.640\nleaders encourage that same\n\n1117\n00:57:42.640 --> 00:57:48.800\nkind of behavior in our people? You have to get started. You know, if you try\n\n1118\n00:57:48.800 --> 00:57:49.920\nto get to perfection,\n\n1119\n00:57:49.920 --> 00:57:54.700\nwhat is that saying? Perfection is the enemy of good. You know, it's like, when\n\n1120\n00:57:54.700 --> 00:57:55.360\neverything's got\n\n1121\n00:57:55.360 --> 00:57:59.450\nto be perfect, you got to have all the eyes dotted and the teas crossed, you\n\n1122\n00:57:59.450 --> 00:58:01.680\nknow, it almost paralyzes\n\n1123\n00:58:01.680 --> 00:58:06.080\nyou. When the reality is, is you got to get started. Then when you get started,\n\n1124\n00:58:06.080 --> 00:58:08.000\nit's never, ever really\n\n1125\n00:58:08.000 --> 00:58:12.420\nperfect. You know, it's like, it might get perfect over time. It's only after\n\n1126\n00:58:12.420 --> 00:58:13.680\nyou evolve it because\n\n1127\n00:58:13.680 --> 00:58:16.900\nyou get learning that allows you to make it better, and just keeping, you know,\n\n1128\n00:58:16.900 --> 00:58:17.840\ngetting better and\n\n1129\n00:58:17.840 --> 00:58:23.710\nbetter and better. It's like that compound effect of really just, you know,\n\n1130\n00:58:23.710 --> 00:58:25.120\nworking on something that\n\n1131\n00:58:25.120 --> 00:58:29.900\nyou believe has, has, has merit. You know, I remember when we were at Taco Bell\n\n1132\n00:58:29.900 --> 00:58:30.880\n, we wanted to get into\n\n1133\n00:58:30.880 --> 00:58:34.610\nbreakfast. It was like, oh, man, we could have done the economics forever, you\n\n1134\n00:58:34.610 --> 00:58:35.840\nknow, that this was\n\n1135\n00:58:35.840 --> 00:58:40.880\ngoing to be so difficult to do that we'd have to do, you know, so much volume,\n\n1136\n00:58:40.880 --> 00:58:42.160\nwe'll never get there,\n\n1137\n00:58:42.160 --> 00:58:47.320\net cetera, et cetera. But, you know, we got started and we started out and we\n\n1138\n00:58:47.320 --> 00:58:49.040\n've learned a lot. We\n\n1139\n00:58:49.040 --> 00:58:53.330\ntotally went after breakfast in the wrong way. In fact, we had positioned Taco\n\n1140\n00:58:53.330 --> 00:58:53.680\nBell\n\n1141\n00:58:53.680 --> 00:58:57.920\nbreakfast as the most exciting breakfast in the world that really wake you up.\n\n1142\n00:58:57.920 --> 00:58:58.880\nNobody wants to wake\n\n1143\n00:58:58.880 --> 00:59:01.990\nup and get jarred in the morning. You want to work your way into the morning.\n\n1144\n00:59:01.990 --> 00:59:02.880\nSo we learned that we\n\n1145\n00:59:02.880 --> 00:59:08.190\nneeded to have basic new ways to eat eggs, new ways to eat pancakes, new ways\n\n1146\n00:59:08.190 --> 00:59:09.440\nto eat muffins,\n\n1147\n00:59:09.440 --> 00:59:14.220\nyou know, but do bring some uniqueness to a known quantity. But don't scare the\n\n1148\n00:59:14.220 --> 00:59:15.120\nhell out of everybody\n\n1149\n00:59:15.120 --> 00:59:19.210\nin the morning. And, you know, we learned that we didn't have a good enough\n\n1150\n00:59:19.210 --> 00:59:20.080\ncoffee and we started\n\n1151\n00:59:20.080 --> 00:59:24.170\nout with a crappy coffee, we ended up with a good coffee. And at least we've\n\n1152\n00:59:24.170 --> 00:59:24.800\nworked it into the\n\n1153\n00:59:24.800 --> 00:59:29.340\npoint where Taco Bell could have a profitable breakfast and, you know, leverage\n\n1154\n00:59:29.340 --> 00:59:30.000\nits asset,\n\n1155\n00:59:30.000 --> 00:59:34.800\nyou know, 24 hours of the day or close to it. But you have to get started.\n\n1156\n00:59:34.800 --> 00:59:40.000\nThat's so true, David. And I know that I speak for many people in the world. We\n\n1157\n00:59:40.000 --> 00:59:40.560\nare grateful that\n\n1158\n00:59:40.560 --> 00:59:44.260\nyou experimented with Taco Bell breakfast because that fourth meal really hits\n\n1159\n00:59:44.260 --> 00:59:45.200\nwhen you need it.\n\n1160\n00:59:46.640 --> 00:59:51.680\nThe fourth meal is late night. Breakfast is breakfast. I got breakfast for late\n\n1161\n00:59:51.680 --> 00:59:52.480\nnight many times.\n\n1162\n00:59:52.480 --> 00:59:56.560\nBut you tried. You tried. You tried. Well, David, as we wrap this episode, what\n\n1163\n00:59:56.560 --> 00:59:56.960\nare some of the\n\n1164\n00:59:56.960 --> 00:59:59.920\nthings that are really going to stick with you from this conversation with Sean\n\n1165\n00:59:59.920 --> 01:00:00.400\nand Andrew that\n\n1166\n01:00:00.400 --> 01:00:03.840\nour listeners should really be thinking about as they go into today? You know,\n\n1167\n01:00:03.840 --> 01:00:04.320\nthere are three\n\n1168\n01:00:04.320 --> 01:00:08.700\nthings that really stand out for me from this episode. One is you need to have\n\n1169\n01:00:08.700 --> 01:00:09.440\na team that\n\n1170\n01:00:09.440 --> 01:00:13.530\ncomplements each other. That team can be two people or it can be 10 people. It\n\n1171\n01:00:13.530 --> 01:00:14.320\ncan be a thousand\n\n1172\n01:00:14.320 --> 01:00:17.100\npeople, but make sure you have all the skills that you need to make your\n\n1173\n01:00:17.100 --> 01:00:18.240\nbusiness really tick.\n\n1174\n01:00:18.240 --> 01:00:24.100\nThe second thing is focus on your business by focusing on who you are and what\n\n1175\n01:00:24.100 --> 01:00:24.800\nyou want to be\n\n1176\n01:00:24.800 --> 01:00:28.880\nand stay consistent to that. You know, when you're true to who you are and what\n\n1177\n01:00:28.880 --> 01:00:29.920\nyou want to be,\n\n1178\n01:00:29.920 --> 01:00:34.530\nyou know, you stand for something over time. When you break departure from that\n\n1179\n01:00:34.530 --> 01:00:35.120\n, you know,\n\n1180\n01:00:35.120 --> 01:00:40.000\nit's like a person that all of a sudden, you know, isn't the same person you\n\n1181\n01:00:40.000 --> 01:00:40.800\nthought they were,\n\n1182\n01:00:40.800 --> 01:00:44.890\nyou know, kind of jarring. You don't want that to happen. You want to stay true\n\n1183\n01:00:44.890 --> 01:00:46.240\nto who you are.\n\n1184\n01:00:46.240 --> 01:00:51.120\nAnd the last thing is, is that, you know, experimentation is a good thing. Get\n\n1185\n01:00:51.120 --> 01:00:51.680\nstarted.\n\n1186\n01:00:51.680 --> 01:00:55.840\nDon't wait for everything to be perfect. And then start it and then get better\n\n1187\n01:00:55.840 --> 01:00:56.560\nand better at it.\n\n1188\n01:00:56.560 --> 01:01:02.420\nAnd sometimes you might find out as they found out that it's a bad idea, then\n\n1189\n01:01:02.420 --> 01:01:03.280\nyou kill it.\n\n1190\n01:01:03.280 --> 01:01:06.810\nOkay. And then you move on to something that's a good idea and you build off of\n\n1191\n01:01:06.810 --> 01:01:07.280\nthat.\n\n1192\n01:01:07.280 --> 01:01:11.440\nWell, David, thank you so much for another excellent conversation. Thank you to\n\n1193\n01:01:11.440 --> 01:01:11.760\nSean\n\n1194\n01:01:11.760 --> 01:01:15.850\nand Andrew East. And thank you, of course, to our listeners for tuning in to\n\n1195\n01:01:15.850 --> 01:01:16.560\nanother edition\n\n1196\n01:01:16.560 --> 01:01:19.440\nof How Leaders Lead. We will see you next week.\n","is_pinned",false,"pinned_at","is_featured","featured_at","mix_url","https://chtbl.com/track/DCB44F/traffic.megaphone.fm/DVL6754424499.mp3","dx_media_id",3778,"video_media_id","thumbnail_image_media_id","published_date","2026-06-11","itunes_episode_id",295,"youtube_id","VRJfXknUezU","2026-08-19T21:41:56.000000Z","Listen to this leadership podcast with Shawn Johnson and Andrew East, Olympic Gold Medalist, Former NFL Pro and discover how to experiment, stretch yourself, and learn by doing.","dx_url","https://dnl.nyc3.cdn.digitaloceanspaces.com/uploads/1qheRJJL4sbGp6NRat36WpuUB7arglomOhLTw9cj.mp3","dx_filename","1qheRJJL4sbGp6NRat36WpuUB7arglomOhLTw9cj.mp3","dx_mux_playback_id","wjeQ9dk2HtU01VLxt00Iuy00ad4d6LN200O3N00NzlLaiiBA","dx_waveform_url","https://dnl.nyc3.cdn.digitaloceanspaces.com/uploads/waveforms/3778.json","video_url","video_mux_playback_id","duration",3684040,"thumbnail_url","https://img.youtube.com/vi/VRJfXknUezU/maxresdefault.jpg","thumbnail_image_url","dx_media",{"_13":66,"_96":80,"_97":78,"_98":-5,"_31":82,"_33":99,"_100":-5,"_101":84,"_87":88,"_102":-5},"video_media","thumbnail_image_media","filename","url","status","401wbBTfkNqaR5yuAGZZf01GfC9f3025rDPnpQIjHNM00014","mux_upload_id","waveform_url","preview_media_id","first_name","Shawn Johnson","last_name","Andrew East","job_title","Olympic Gold Medalist, Former NFL Pro","Shawn Johnson, Andrew East, sports, athletics, gymnastics, football, media, new media, content creators","external_links","https://www.youtube.com/channel/UCJ15Zl-v8-ghTgEOTpxHdGw,https://www.familymade.com/podcasts/couple-things",0,1,"image_media_id",3776,3777,"2026-07-28T18:11:47.000000Z","send_push_notification_at","image_url","https://dnl.nyc3.cdn.digitaloceanspaces.com/uploads/TvBvX0eoBlzwNPMkCaxMvDVZVTxrOc2qIbaQK9WX.jpg","https://dnl.nyc3.cdn.digitaloceanspaces.com/uploads/29UYtkFkbm64imWh2ORPODNIFL4ILSyy4mZN3bta.jpg","https://www.howleaderslead.com/leaders/285/shawn-johnson-andrew-east","industry_id",3,"industry",{"_13":124,"_135":136,"_137":139},"industries",[134],"image_media",{"_13":115,"_96":133,"_97":120,"_98":-5,"_31":-5,"_33":-5,"_100":-5,"_101":-5,"_87":-5,"_102":-5},{"_13":116,"_96":132,"_97":121,"_98":-5,"_31":-5,"_33":-5,"_100":-5,"_101":-5,"_87":-5,"_102":-5},"29UYtkFkbm64imWh2ORPODNIFL4ILSyy4mZN3bta.jpg","TvBvX0eoBlzwNPMkCaxMvDVZVTxrOc2qIbaQK9WX.jpg",{"_13":124,"_135":136,"_137":138},"name","Sports","pivot",{"_35":36,"_123":124},{"_35":36,"_123":124},"user","token","favorites",[],"collections",[],"env",{"_148":149,"_150":151,"_152":153,"_154":155,"_156":157},"GOOGLE_CLIENT_ID","644017954836-qpllhu38r0tsrtfq85ukntcvsb0akbht.apps.googleusercontent.com","APPLE_CLIENT_ID","com.howleaderslead.webapp","APPLE_REDIRECT_URI","https://www.howleaderslead.com/auth/apple-callback","APP_URL","https://howleaderslead.com","GTM_ID",""]

Your brand is defined by how other people feel about it

Shawn Johnson Andrew East