[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8},"actionData","errors","root",{"_137":-5,"_138":-5,"_139":140,"_141":142,"_143":144},"routes/clips.$id.$slug",{"_9":10,"_11":12},"clip",{"_13":14,"_15":16,"_17":-5,"_18":19,"_20":-5,"_21":22,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":34,"_35":36,"_37":38,"_39":40,"_41":-5,"_42":-5,"_43":-5,"_44":45,"_46":-5,"_47":48,"_49":50,"_51":-5},"canonicalUrl","https://howleaderslead.com/clips/1639/if-you-want-to-create-loyalty-over-deliver","id",1639,"title","If you want to create loyalty, over deliver","subtitle","transcript","WEBVTT\n\n1\n00:00:00.000 --> 00:00:01.960\nand how you approached your job?\n\n2\n00:00:01.960 --> 00:00:03.440\n- Yeah, I mean, I think like all of us,\n\n3\n00:00:03.440 --> 00:00:05.160\nwe've got to have some level of awareness\n\n4\n00:00:05.160 --> 00:00:06.840\naround what other people are doing.\n\n5\n00:00:06.840 --> 00:00:09.400\nAnd we've got to be curious enough\n\n6\n00:00:09.400 --> 00:00:11.800\nand maybe vulnerable enough to recognize\n\n7\n00:00:11.800 --> 00:00:14.120\nif there's a gap that someone else is closing\n\n8\n00:00:14.120 --> 00:00:16.380\nand that it's an opportunity for us to up our game\n\n9\n00:00:16.380 --> 00:00:17.680\na little bit.\n\n10\n00:00:17.680 --> 00:00:19.040\nBut I didn't obsess over it.\n\n11\n00:00:19.040 --> 00:00:21.920\nI mean, to me, it was about listening to my clients.\n\n12\n00:00:21.920 --> 00:00:24.680\nIt was about over delivering consistently.\n\n13\n00:00:24.680 --> 00:00:26.320\nAnd it was about ensuring that, you know,\n\n14\n00:00:26.320 --> 00:00:28.160\nI always had this mindset of how do I make sure\n\n15\n00:00:28.160 --> 00:00:30.920\nthat my athletes feel like they always own me,\n\n16\n00:00:30.920 --> 00:00:32.360\nnot that I owe them.\n\n17\n00:00:32.360 --> 00:00:35.400\nIn other words, I wanted to over deliver so much\n\n18\n00:00:35.400 --> 00:00:37.280\nbecause what would happen, David, it was interesting.\n\n19\n00:00:37.280 --> 00:00:39.120\nI mean, if I'd go see my players on the road,\n\n20\n00:00:39.120 --> 00:00:41.240\nwhich I would often do, if I had, you know,\n\n21\n00:00:41.240 --> 00:00:43.160\nthe Braves were playing the Cubs in Chicago,\n\n22\n00:00:43.160 --> 00:00:44.920\nI'd go 'cause I could see my Cubs guys,\n\n23\n00:00:44.920 --> 00:00:46.520\nI could see my Atlanta guys,\n\n24\n00:00:46.520 --> 00:00:49.240\nand I could kind of hang with all of them together.\n\n25\n00:00:49.240 --> 00:00:51.640\nYou'd come back from the ballpark after a game,\n\n26\n00:00:51.640 --> 00:00:54.920\nand these guys would grab a drink in the hotel lobby bar.\n\n27\n00:00:54.920 --> 00:00:57.600\nThere's agents waiting in the lobby to pick them off\n\n28\n00:00:57.600 --> 00:00:59.440\nand take them to dinner and take them out.\n\n29\n00:00:59.440 --> 00:01:02.600\nAnd I needed to make sure that my guys respected me,\n\n30\n00:01:02.600 --> 00:01:05.760\nappreciated me enough that they would not even dare\n\n31\n00:01:05.760 --> 00:01:07.800\nwhen I go grab dinner with that competitor\n\n32\n00:01:07.800 --> 00:01:10.200\nbecause they just felt, man,\n\n33\n00:01:10.200 --> 00:01:13.080\nshe's pouring into me consistently.\n\n34\n00:01:13.080 --> 00:01:13.960\nI can't do that.\n\n35\n00:01:13.960 --> 00:01:15.720\nThat wouldn't be right, right?\n\n36\n00:01:15.720 --> 00:01:19.320\nSo that was an important sort of part of that journey\n\n37\n00:01:19.320 --> 00:01:20.520\nfor me, for sure.\n\n38\n00:01:20.520 --> 00:01:22.320\n- You know, you end up running as well.\n","pretty_transcript","start_time",465580,"end_time",544179,"keywords","Customer experience, loyalty, customer service, client service, competition","slug","if-you-want-to-create-loyalty-over-deliver","origin","cms","mux_playback_id","pXectaY2GB6fdK2cp32PLSWPJACth5fQRZiJXuT9GFM","mux_asset_id","4ovVJJWV00Ou38snBou9GOGGx700nSiXTzvI01GRRiC6Qc","leader_id",60,"episode_id",207,"updated_at","2025-02-26T19:43:52.000000Z","meta_title","meta_description","og_image_media_id","web_url","https://www.howleaderslead.com/clips/1639/if-you-want-to-create-loyalty-over-deliver","og_image_url","leader",{"_13":36,"_101":102,"_103":104,"_105":106,"_25":107,"_108":109,"_62":110,"_59":110,"_111":112,"_69":113,"_39":114,"_115":-5,"_41":-5,"_42":-5,"_43":-5,"_116":117,"_89":118,"_44":119,"_120":121,"_122":123,"_46":-5,"_124":125,"_126":127,"_93":128,"_51":-5},"episode",{"_13":38,"_15":52,"_27":53,"_17":54,"_55":56,"_18":57,"_20":58,"_59":60,"_61":-5,"_62":60,"_63":-5,"_64":65,"_66":67,"_68":-5,"_69":-5,"_70":71,"_72":73,"_74":-5,"_35":36,"_39":75,"_41":-5,"_42":-5,"_43":-5,"_76":77,"_78":79,"_80":81,"_82":83,"_84":-5,"_85":-5,"_86":87,"_88":-5,"_89":-5,"_46":-5,"_90":91,"_92":-5,"_93":-5,"_51":-5},"og_image_media","Learn to Be an Effective Negotiator","learn-to-be-an-effective-negotiator","Learn how to become a more effective negotiator by listening to tips and strategies from a sports agent who’s negotiated over $500 million in contracts.","summary","

Today's guest is Molly Fletcher, who CNN hailed as the female Jerry Maguire, for her work negotiating over $500 million in contracts as a sports agent.

If I were to ask you what you do for a living, my guess is you likely wouldn't respond with “I'm a negotiator.” But when you think about it, you're in negotiations multiple times a day: as you collaborate with your team about a project deadline, as your leadership team debates what the company should focus on, and even something as simple as which restaurant you should go to for a client meeting. You constantly have to work through a variety of priorities to settle on a satisfactory decision.

The great leaders I know understand that they are constantly negotiating and have learned to navigate these situations extremely well. And you're about to learn negotiation from someone who has done a lot of it.

Take your learning further. Get proven leadership advice from these (free!) resources:

The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go

Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

","WEBVTT\n\n1\n00:00:00.000 --> 00:00:07.140\nWelcome to Howl Leaders Lead where every week you get to listen in while I\n\n2\n00:00:07.140 --> 00:00:08.000\ninterview some\n\n3\n00:00:08.000 --> 00:00:10.000\nof the very best leaders in the world.\n\n4\n00:00:10.000 --> 00:00:13.560\nI break down the key learnings so that by the end of the episode, you'll have\n\n5\n00:00:13.560 --> 00:00:14.160\nsomething\n\n6\n00:00:14.160 --> 00:00:17.920\nsimple you can apply as you develop into a better leader.\n\n7\n00:00:17.920 --> 00:00:20.560\nThat's what this podcast is all about.\n\n8\n00:00:20.560 --> 00:00:26.420\nAnd today's guest is Molly Fletcher, who CNN hailed as the female Jerry McGuire\n\n9\n00:00:26.420 --> 00:00:27.040\nfor her\n\n10\n00:00:27.040 --> 00:00:33.760\nwork negotiating over $500 million in contracts as a sports agent.\n\n11\n00:00:33.760 --> 00:00:38.080\nNow if I were to ask you what you do for a living, my guess is you likely\n\n12\n00:00:38.080 --> 00:00:39.320\nwouldn't respond\n\n13\n00:00:39.320 --> 00:00:41.880\nwith \"I'm a negotiator.\"\n\n14\n00:00:41.880 --> 00:00:47.280\nBut when you think about it, you're in negotiations multiple times a day.\n\n15\n00:00:47.280 --> 00:00:51.610\nAs you collaborate with your team about a project deadline, as your leadership\n\n16\n00:00:51.610 --> 00:00:51.920\nteam\n\n17\n00:00:51.920 --> 00:00:56.460\ndebates what the company should focus on, heck, you're negotiating even when\n\n18\n00:00:56.460 --> 00:00:57.200\nyou're trying\n\n19\n00:00:57.200 --> 00:01:00.080\nto pick out which restaurant you want to go to.\n\n20\n00:01:00.080 --> 00:01:04.150\nThe great leaders I know understand they're constantly negotiating and have\n\n21\n00:01:04.150 --> 00:01:04.720\nlearned to\n\n22\n00:01:04.720 --> 00:01:08.920\nnavigate these situations extremely well.\n\n23\n00:01:08.920 --> 00:01:14.360\nAnd you're about to learn negotiation from someone who has done a lot of it.\n\n24\n00:01:14.360 --> 00:01:19.480\nHere's my conversation with my new friend and soon to be yours, Molly Fletcher.\n\n25\n00:01:19.480 --> 00:01:28.280\nI want to start back when you were in college.\n\n26\n00:01:28.280 --> 00:01:32.160\nYou're playing Division I tennis at Michigan State.\n\n27\n00:01:32.160 --> 00:01:36.690\nIf someone would have told you that one day you'd become the female Jerry McGu\n\n28\n00:01:36.690 --> 00:01:37.160\nire and\n\n29\n00:01:37.160 --> 00:01:41.560\nclose a half a billion dollars in contracts as a sports agent.\n\n30\n00:01:41.560 --> 00:01:44.040\nWhat would you have thought of somebody who told you that?\n\n31\n00:01:44.040 --> 00:01:47.640\nMan, you know, I am like David like you.\n\n32\n00:01:47.640 --> 00:01:49.160\nI'm grateful for the journey I've been on.\n\n33\n00:01:49.160 --> 00:01:50.920\nI mean, it's been an unbelievable ride.\n\n34\n00:01:50.920 --> 00:01:54.060\nI mean, I grew up in a home though where I think if I would have said that at\n\n35\n00:01:54.060 --> 00:01:54.480\nhome,\n\n36\n00:01:54.480 --> 00:01:57.600\nmy parents would have gone, great, what are you going to do next?\n\n37\n00:01:57.600 --> 00:01:58.600\nLike what's next?\n\n38\n00:01:58.600 --> 00:01:59.600\nWhat for you?\n\n39\n00:01:59.600 --> 00:02:03.600\nSo, you know, like you, I sort of chase this desire to get better every day.\n\n40\n00:02:03.600 --> 00:02:07.500\nAnd yes, it's been a fun sort of analogy and metaphor at some level that people\n\n41\n00:02:07.500 --> 00:02:07.800\nlean\n\n42\n00:02:07.800 --> 00:02:10.200\ninto and go, oh, okay, I get what you did.\n\n43\n00:02:10.200 --> 00:02:14.470\nI see, I see you, you know, and I always laugh right when people say, God, you\n\n44\n00:02:14.470 --> 00:02:14.920\nknow, is that\n\n45\n00:02:14.920 --> 00:02:15.920\nmovie real?\n\n46\n00:02:15.920 --> 00:02:16.920\nI mean, is it?\n\n47\n00:02:16.920 --> 00:02:18.600\nIt's like, hey, look, I mean, he had one client.\n\n48\n00:02:18.600 --> 00:02:19.600\nWe had 300.\n\n49\n00:02:19.600 --> 00:02:22.000\nSo get your head around that, you know?\n\n50\n00:02:22.000 --> 00:02:23.920\nYeah, I want to talk to you about that.\n\n51\n00:02:23.920 --> 00:02:26.200\nWell, how did you get in the business in the first place?\n\n52\n00:02:26.200 --> 00:02:29.050\nWell, as you said, I played tennis and then I wanted to get into the business\n\n53\n00:02:29.050 --> 00:02:29.640\nof sports,\n\n54\n00:02:29.640 --> 00:02:34.290\nbut I didn't know David, probably like a lot of us at 21 or 22, what that meant\n\n55\n00:02:34.290 --> 00:02:34.520\n, what\n\n56\n00:02:34.520 --> 00:02:36.680\nthat he wouldn't look like.\n\n57\n00:02:36.680 --> 00:02:38.600\nAnd so I got the courage.\n\n58\n00:02:38.600 --> 00:02:39.600\nI saved some money.\n\n59\n00:02:39.600 --> 00:02:43.040\nI moved from Lansing to Atlanta to try to get a job in sports.\n\n60\n00:02:43.040 --> 00:02:47.310\nAnd, you know, I tell a story often from the stage when I speak about I\n\n61\n00:02:47.310 --> 00:02:48.520\nnegotiated a deal\n\n62\n00:02:48.520 --> 00:02:52.680\nto teach tennis at an apartment complex in exchange for my rent.\n\n63\n00:02:52.680 --> 00:02:55.690\nSo that gave me a little bit more bandwidth to go out and get a job in sports\n\n64\n00:02:55.690 --> 00:02:56.160\nwhere you\n\n65\n00:02:56.160 --> 00:02:57.640\nmake nothing out of the gates, right?\n\n66\n00:02:57.640 --> 00:03:01.720\nI think my first job at the Super Bowl host committee, I answered the phones.\n\n67\n00:03:01.720 --> 00:03:04.400\nI made 600 bucks a month.\n\n68\n00:03:04.400 --> 00:03:07.830\nSo with this free rent deal gave me a little more bandwidth, but I networked, I\n\n69\n00:03:07.830 --> 00:03:08.400\nnavigated\n\n70\n00:03:08.400 --> 00:03:11.830\nand tried to get in front of as many people as I could with this mindset and\n\n71\n00:03:11.830 --> 00:03:12.560\nphilosophy\n\n72\n00:03:12.560 --> 00:03:16.940\nof how do I get them to like and respect me enough to want to help me or hire\n\n73\n00:03:16.940 --> 00:03:17.440\nme?\n\n74\n00:03:17.440 --> 00:03:20.640\nAnd if I could get them to like and respect me enough to do one of those things\n\n75\n00:03:20.640 --> 00:03:20.920\n, maybe\n\n76\n00:03:20.920 --> 00:03:24.360\nI can continue to navigate and connect with other people who might be able to\n\n77\n00:03:24.360 --> 00:03:25.080\ndo the same.\n\n78\n00:03:25.080 --> 00:03:28.400\nAnd sort of through that journey over about a year, year and a half, I got in\n\n79\n00:03:28.400 --> 00:03:29.200\nwith a small\n\n80\n00:03:29.200 --> 00:03:33.000\nagency in Atlanta that had a few clients and I was sort of off and running\n\n81\n00:03:33.000 --> 00:03:34.120\ngetting endorsement\n\n82\n00:03:34.120 --> 00:03:37.200\ndeals and appearances for the athletes and coaches we had.\n\n83\n00:03:37.200 --> 00:03:40.360\nHow did you really separate yourself in that environment?\n\n84\n00:03:40.360 --> 00:03:43.120\nWhat did you do to really help grow the business?\n\n85\n00:03:43.120 --> 00:03:44.920\nAnd that obviously led to your success.\n\n86\n00:03:44.920 --> 00:03:46.880\nYou had to do something right there.\n\n87\n00:03:46.880 --> 00:03:50.880\nWell, you know, I'm a big fan like you, David of curiosity.\n\n88\n00:03:50.880 --> 00:03:54.400\nAnd I think so often in life, we've got to say, you know, what's possible?\n\n89\n00:03:54.400 --> 00:03:55.400\nWhat if?\n\n90\n00:03:55.400 --> 00:03:58.090\nAnd you know, it was a day that I'll still remember I had just finished driving\n\n91\n00:03:58.090 --> 00:03:58.400\nLenny\n\n92\n00:03:58.400 --> 00:04:00.440\nWilkins around during the Olympics.\n\n93\n00:04:00.440 --> 00:04:04.280\nLenny was the dream team coach and a client and I was sort of his driver.\n\n94\n00:04:04.280 --> 00:04:06.640\nThat was kind of my first little gig.\n\n95\n00:04:06.640 --> 00:04:07.640\nAnd I would drive him around.\n\n96\n00:04:07.640 --> 00:04:10.760\nWell, when I got back, I thought, how are we going to grow?\n\n97\n00:04:10.760 --> 00:04:12.320\nI mean, how are we going to get more clients?\n\n98\n00:04:12.320 --> 00:04:15.780\nI mean, we have a half a dozen coaches and one baseball player, but how are we\n\n99\n00:04:15.780 --> 00:04:16.160\ngoing\n\n100\n00:04:16.160 --> 00:04:17.640\nto get more?\n\n101\n00:04:17.640 --> 00:04:21.720\nAnd I walked into our leader's office and I said, what's our growth plan?\n\n102\n00:04:21.720 --> 00:04:22.720\nAnd he goes, well, what do you mean?\n\n103\n00:04:22.720 --> 00:04:24.560\nAnd I said, well, how are we going to get more clients?\n\n104\n00:04:24.560 --> 00:04:26.280\nBecause that's at the core what you want.\n\n105\n00:04:26.280 --> 00:04:27.280\nThat's how you make money.\n\n106\n00:04:27.280 --> 00:04:28.840\nThat's how you grow the business.\n\n107\n00:04:28.840 --> 00:04:30.320\nAnd he said, it's all referrals.\n\n108\n00:04:30.320 --> 00:04:31.320\nHe said, it's been great.\n\n109\n00:04:31.320 --> 00:04:34.720\nYou know, Lenny Wilkins referred Chuck Daley and Chuck Daley referred Mike Fert\n\n110\n00:04:34.720 --> 00:04:35.120\nello.\n\n111\n00:04:35.120 --> 00:04:38.120\nAnd I said, what if we got more aggressive?\n\n112\n00:04:38.120 --> 00:04:39.280\nAnd he goes, well, what do you mean?\n\n113\n00:04:39.280 --> 00:04:42.660\nAnd I was like, well, baseball, I mean, there's a lot of teams here, you know,\n\n114\n00:04:42.660 --> 00:04:43.080\nthat Braves\n\n115\n00:04:43.080 --> 00:04:45.640\nand minor leagues and great college programs.\n\n116\n00:04:45.640 --> 00:04:50.120\nAnd he said, well, you know, how are you going to do that?\n\n117\n00:04:50.120 --> 00:04:52.530\nAnd so I said, can I just put a business plan together for you to show you how\n\n118\n00:04:52.530 --> 00:04:52.880\nwe could\n\n119\n00:04:52.880 --> 00:04:53.880\nstart with baseball?\n\n120\n00:04:53.880 --> 00:04:56.480\nI think we could start with baseball and go from there.\n\n121\n00:04:56.480 --> 00:04:57.480\nAnd I did.\n\n122\n00:04:57.480 --> 00:05:00.200\nAnd about two weeks later, I presented it and you blessed it.\n\n123\n00:05:00.200 --> 00:05:01.600\nAnd I was kind of off and running.\n\n124\n00:05:01.600 --> 00:05:05.890\nI was down at Georgia Tech on the wean and on offense, David, with scouts and\n\n125\n00:05:05.890 --> 00:05:06.480\ncoaches\n\n126\n00:05:06.480 --> 00:05:09.320\nwith chew in the back on bubble gum in their mouth, right?\n\n127\n00:05:09.320 --> 00:05:12.970\nAnd recruiting guys, you know, it's sort of a fun journey that continued to\n\n128\n00:05:12.970 --> 00:05:13.640\nevolve from\n\n129\n00:05:13.640 --> 00:05:14.640\nthere.\n\n130\n00:05:14.640 --> 00:05:18.860\nSo you basically changed the business model moving from referrals into actually\n\n131\n00:05:18.860 --> 00:05:19.240\ngoing\n\n132\n00:05:19.240 --> 00:05:20.880\nout and recruiting people.\n\n133\n00:05:20.880 --> 00:05:23.640\nDo you remember the first person you brought in that way?\n\n134\n00:05:23.640 --> 00:05:25.240\nYeah, it was a couple guys.\n\n135\n00:05:25.240 --> 00:05:27.920\nIt was a first and a third round guy out of Georgia Tech.\n\n136\n00:05:27.920 --> 00:05:31.080\nTwo great middle infield guys that I recruited and signed.\n\n137\n00:05:31.080 --> 00:05:33.520\nAnd then, you know, what happened, David, is like all of us.\n\n138\n00:05:33.520 --> 00:05:36.600\nI mean, you know, those guys percolated through the minor league system and\n\n139\n00:05:36.600 --> 00:05:37.360\nthen they would\n\n140\n00:05:37.360 --> 00:05:38.360\nget to know guys.\n\n141\n00:05:38.360 --> 00:05:41.280\nAnd then I would go visit them and take them to Applebee's for dinner in their\n\n142\n00:05:41.280 --> 00:05:42.000\nlittle minor\n\n143\n00:05:42.000 --> 00:05:43.400\nleague towns.\n\n144\n00:05:43.400 --> 00:05:46.050\nAnd I'd try to take such good care of them that they'd want to bring their\n\n145\n00:05:46.050 --> 00:05:46.520\nbodies to\n\n146\n00:05:46.520 --> 00:05:47.520\ndinner.\n\n147\n00:05:47.520 --> 00:05:50.330\nAnd then I'd get to know their bodies who were other first round picks who\n\n148\n00:05:50.330 --> 00:05:50.920\nmaybe weren't\n\n149\n00:05:50.920 --> 00:05:51.920\nhappy with their agent.\n\n150\n00:05:51.920 --> 00:05:54.120\nAnd then I'd kind of bring those guys in.\n\n151\n00:05:54.120 --> 00:05:58.440\nAnd then we got to a point where we had critical mass and I needed help.\n\n152\n00:05:58.440 --> 00:06:02.090\nAnd so that's when I started hiring other agents and then I moved on to other\n\n153\n00:06:02.090 --> 00:06:02.520\nsports\n\n154\n00:06:02.520 --> 00:06:06.860\nlike golf and college coaches and just continued to sort of build the other\n\n155\n00:06:06.860 --> 00:06:08.040\nverticals.\n\n156\n00:06:08.040 --> 00:06:11.880\nAt the time you were one of the only female sports agents in the world, you\n\n157\n00:06:11.880 --> 00:06:12.520\ndidn't have\n\n158\n00:06:12.520 --> 00:06:15.640\nany women role models you could really look towards.\n\n159\n00:06:15.640 --> 00:06:18.490\nYou know, I've written this book called Take Charge of You, How Self-Coaching\n\n160\n00:06:18.490 --> 00:06:19.280\nCould Transform\n\n161\n00:06:19.280 --> 00:06:21.040\nYour Life and Career.\n\n162\n00:06:21.040 --> 00:06:24.080\nIf you look back, how did you coach yourself in that?\n\n163\n00:06:24.080 --> 00:06:25.440\nWhat had to be a man's world?\n\n164\n00:06:25.440 --> 00:06:26.800\nYeah, oh, it totally was.\n\n165\n00:06:26.800 --> 00:06:30.400\nI mean, I was often the only woman, you know, I'd be behind the plate at\n\n166\n00:06:30.400 --> 00:06:31.120\nbatting practice\n\n167\n00:06:31.120 --> 00:06:36.480\nat BP and managers would yell at the guys that were coming over to talk to me.\n\n168\n00:06:36.480 --> 00:06:38.400\nAnd they're like, dude, what are you doing hitting on that chick?\n\n169\n00:06:38.400 --> 00:06:41.520\nMan, get over here and start getting knocking out some BP.\n\n170\n00:06:41.520 --> 00:06:43.320\nAnd my guys would go, it's my agent.\n\n171\n00:06:43.320 --> 00:06:45.440\nAnd the manager would go, really?\n\n172\n00:06:45.440 --> 00:06:46.440\nThat's interesting.\n\n173\n00:06:46.440 --> 00:06:49.900\nOr on the range at PGA Tour Events, I was always the only woman unless there\n\n174\n00:06:49.900 --> 00:06:50.400\nwas a woman\n\n175\n00:06:50.400 --> 00:06:51.680\nmanufacturer's rep.\n\n176\n00:06:51.680 --> 00:06:54.320\nSo, you know, how did I coach myself?\n\n177\n00:06:54.320 --> 00:06:57.920\nI mean, to me, it was recognizing the opportunity to reframe the moment.\n\n178\n00:06:57.920 --> 00:07:00.640\nReframe the moment from, maybe I don't belong here.\n\n179\n00:07:00.640 --> 00:07:02.320\nLike, maybe this isn't going to work.\n\n180\n00:07:02.320 --> 00:07:05.960\nMaybe this is just a good old boy space and I can't add value.\n\n181\n00:07:05.960 --> 00:07:07.240\nI don't know.\n\n182\n00:07:07.240 --> 00:07:08.600\nBut to me, it was, wait a minute.\n\n183\n00:07:08.600 --> 00:07:09.600\nI'm different.\n\n184\n00:07:09.600 --> 00:07:12.120\nI think I can connect with these players in a way that's different.\n\n185\n00:07:12.120 --> 00:07:14.520\nI think I can make their lives better in a way that's different.\n\n186\n00:07:14.520 --> 00:07:18.010\nI think I can represent a whole family, not just the athlete if it was a male\n\n187\n00:07:18.010 --> 00:07:18.640\nathlete.\n\n188\n00:07:18.640 --> 00:07:22.280\nSo I began to see that I needed to be exactly who I was.\n\n189\n00:07:22.280 --> 00:07:25.320\nI needed to be authentic and that that was enough.\n\n190\n00:07:25.320 --> 00:07:28.560\nAnd it was an opportunity to drive connection in that way and add value.\n\n191\n00:07:28.560 --> 00:07:30.120\nYeah, that's terrific.\n\n192\n00:07:30.120 --> 00:07:33.880\nYou know, animal, if this is true, it's kind of a crazy thing to even say.\n\n193\n00:07:33.880 --> 00:07:36.960\nBut I understand there's more agents than athletes.\n\n194\n00:07:36.960 --> 00:07:37.960\nCrazy.\n\n195\n00:07:37.960 --> 00:07:41.360\nYou know, you are in a very competitive world there.\n\n196\n00:07:41.360 --> 00:07:44.280\nWhat was the role of competition in terms of how it played into how you\n\n197\n00:07:44.280 --> 00:07:45.000\napproached your\n\n198\n00:07:45.000 --> 00:07:46.000\njob?\n\n199\n00:07:46.000 --> 00:07:47.000\nYeah.\n\n200\n00:07:47.000 --> 00:07:49.710\nAnd for all of us, we've got to have some level of awareness around what other\n\n201\n00:07:49.710 --> 00:07:50.080\npeople\n\n202\n00:07:50.080 --> 00:07:51.080\nare doing.\n\n203\n00:07:51.080 --> 00:07:55.730\nAnd we've got to be curious enough and maybe vulnerable enough to recognize if\n\n204\n00:07:55.730 --> 00:07:56.000\nthere's\n\n205\n00:07:56.000 --> 00:07:59.700\na gap that someone else is closing and that it's an opportunity for us to up\n\n206\n00:07:59.700 --> 00:08:00.240\nour game\n\n207\n00:08:00.240 --> 00:08:01.680\na little bit.\n\n208\n00:08:01.680 --> 00:08:02.920\nBut I didn't obsess over it.\n\n209\n00:08:02.920 --> 00:08:05.800\nI mean, to me, it was about listening to my clients.\n\n210\n00:08:05.800 --> 00:08:08.760\nIt was about over delivering consistently.\n\n211\n00:08:08.760 --> 00:08:11.530\nAnd it was about ensuring that, you know, I always had this mindset of how do I\n\n212\n00:08:11.530 --> 00:08:11.800\nmake\n\n213\n00:08:11.800 --> 00:08:16.280\nsure that my athletes feel like they always own me, not that I owe them.\n\n214\n00:08:16.280 --> 00:08:20.150\nIn other words, I wanted to over deliver so much because what would happen,\n\n215\n00:08:20.150 --> 00:08:20.680\nDavid, it\n\n216\n00:08:20.680 --> 00:08:21.680\nwas interesting.\n\n217\n00:08:21.680 --> 00:08:24.960\nI mean, if I'd go see my players on the road, which I would often do, if I had,\n\n218\n00:08:24.960 --> 00:08:25.160\nyou know,\n\n219\n00:08:25.160 --> 00:08:28.410\nthe Braves were playing the Cubs in Chicago, I'd go because I could see my Cubs\n\n220\n00:08:28.410 --> 00:08:28.800\nguys.\n\n221\n00:08:28.800 --> 00:08:30.000\nI could see my Atlanta guys.\n\n222\n00:08:30.000 --> 00:08:33.240\nAnd I could, you know, kind of hang with all of them together.\n\n223\n00:08:33.240 --> 00:08:36.420\nYou'd come back from the ballpark after a game and these guys would grab a\n\n224\n00:08:36.420 --> 00:08:36.920\ndrink in\n\n225\n00:08:36.920 --> 00:08:39.080\nthe hotel lobby bar.\n\n226\n00:08:39.080 --> 00:08:42.180\nThere's agents waiting in the lobby to pick them off and take them to dinner\n\n227\n00:08:42.180 --> 00:08:42.560\nand take\n\n228\n00:08:42.560 --> 00:08:43.560\nthem out.\n\n229\n00:08:43.560 --> 00:08:47.760\nI needed to make sure that my guys respected me, appreciated me enough that\n\n230\n00:08:47.760 --> 00:08:48.440\nthey would\n\n231\n00:08:48.440 --> 00:08:53.220\nnot even dare when I go grab dinner with that competitor because they just felt\n\n232\n00:08:53.220 --> 00:08:54.320\n, man, she's\n\n233\n00:08:54.320 --> 00:08:56.960\npouring into me consistently.\n\n234\n00:08:56.960 --> 00:08:57.960\nI can't do that.\n\n235\n00:08:57.960 --> 00:08:59.320\nThat wouldn't be right.\n\n236\n00:08:59.320 --> 00:09:00.320\nRight.\n\n237\n00:09:00.320 --> 00:09:04.480\nSo that was an important sort of part of that journey for me, for sure.\n\n238\n00:09:04.480 --> 00:09:07.690\nYou know, you end up running a sports agency and you have a lot of people\n\n239\n00:09:07.690 --> 00:09:08.640\nworking for you.\n\n240\n00:09:08.640 --> 00:09:13.600\nHow did you instill that mindset of over delivering value for your team members\n\n241\n00:09:13.600 --> 00:09:13.640\n?\n\n242\n00:09:13.640 --> 00:09:17.560\nYou know, time like you, David, I mean, I am a huge relationship person.\n\n243\n00:09:17.560 --> 00:09:22.000\nI think relationships drive our business success, all of us.\n\n244\n00:09:22.000 --> 00:09:23.320\nAnd it takes time.\n\n245\n00:09:23.320 --> 00:09:26.240\nI mean, it takes time to build relationships with the people that you lead.\n\n246\n00:09:26.240 --> 00:09:30.200\nIt takes time to get in their world and in their heads and their hearts and to\n\n247\n00:09:30.200 --> 00:09:30.800\nconnect.\n\n248\n00:09:30.800 --> 00:09:34.280\nIt takes time to know what they really worried about, what they're excited\n\n249\n00:09:34.280 --> 00:09:35.080\nabout, what their\n\n250\n00:09:35.080 --> 00:09:37.360\naspirations are.\n\n251\n00:09:37.360 --> 00:09:43.560\nYou know, it takes time and it takes real listening and truly caring.\n\n252\n00:09:43.560 --> 00:09:49.880\nAnd so to me, that was an integral part of being able to lift them up and take\n\n253\n00:09:49.880 --> 00:09:50.520\nthem to\n\n254\n00:09:50.520 --> 00:09:55.120\na place where I wanted them to be the best version of themselves.\n\n255\n00:09:55.120 --> 00:09:59.250\nAnd so it wasn't that my way was the only way or my way was in fact the right\n\n256\n00:09:59.250 --> 00:09:59.760\nway.\n\n257\n00:09:59.760 --> 00:10:03.920\nIt was what is your right way and how can I share some of the experiences that\n\n258\n00:10:03.920 --> 00:10:05.000\nI've had\n\n259\n00:10:05.000 --> 00:10:10.080\ngood and bad things I've done right, things I've done wrong with them to help\n\n260\n00:10:10.080 --> 00:10:10.800\nthem then\n\n261\n00:10:10.800 --> 00:10:14.240\nserve our clients in a way that was maybe even better than me.\n\n262\n00:10:14.240 --> 00:10:15.880\nI mean, at the end of the day, that was the goal.\n\n263\n00:10:15.880 --> 00:10:19.560\nAnd that was, you know, it's a business where relationships are so important.\n\n264\n00:10:19.560 --> 00:10:21.600\nScalability is really hard.\n\n265\n00:10:21.600 --> 00:10:25.780\nSo it means as a leader, you've got to teach them and let them evolve and grow\n\n266\n00:10:25.780 --> 00:10:26.400\nto a place\n\n267\n00:10:26.400 --> 00:10:29.080\nthat they can manage the relationships, not just you.\n\n268\n00:10:29.080 --> 00:10:30.840\nOtherwise you'll never grow.\n\n269\n00:10:30.840 --> 00:10:35.460\nYou know, that's something that could be very intuitive or you could learn the\n\n270\n00:10:35.460 --> 00:10:36.240\nimportance\n\n271\n00:10:36.240 --> 00:10:37.880\nof that the hard way.\n\n272\n00:10:37.880 --> 00:10:42.730\nTell us a story of how you got that insight, that aha moment that said, this is\n\n273\n00:10:42.730 --> 00:10:43.160\nwhat I\n\n274\n00:10:43.160 --> 00:10:48.260\nhave to do to transform myself, not into just an individual contributor, but\n\n275\n00:10:48.260 --> 00:10:49.040\nthis is what\n\n276\n00:10:49.040 --> 00:10:50.800\nI have to do to become a leader.\n\n277\n00:10:50.800 --> 00:10:54.400\nYou know, a moment that comes up for me is when Matt Coocher, who was a PGA\n\n278\n00:10:54.400 --> 00:10:54.920\ntour player\n\n279\n00:10:54.920 --> 00:10:58.070\nthat I represented for a long time, Matt came up to the office and he sat down\n\n280\n00:10:58.070 --> 00:10:58.520\nand I had\n\n281\n00:10:58.520 --> 00:11:00.280\na young golf agent that worked with me.\n\n282\n00:11:00.280 --> 00:11:01.280\nHe was good.\n\n283\n00:11:01.280 --> 00:11:02.280\nHe was strong.\n\n284\n00:11:02.280 --> 00:11:06.280\nHe had played at Carolina and he was really solid, but he was young.\n\n285\n00:11:06.280 --> 00:11:09.680\nHe was good enough to be point with Matt, I believe.\n\n286\n00:11:09.680 --> 00:11:13.830\nAnd so we're sitting in the meeting and all I did was brag about this agent,\n\n287\n00:11:13.830 --> 00:11:14.480\nJeremy,\n\n288\n00:11:14.480 --> 00:11:15.480\nis his name.\n\n289\n00:11:15.480 --> 00:11:18.240\nI would just constantly talk about just how terrific he is.\n\n290\n00:11:18.240 --> 00:11:22.940\nHe's at tournaments, about deals that he'd done, about rep relationships that\n\n291\n00:11:22.940 --> 00:11:23.560\nhe had.\n\n292\n00:11:23.560 --> 00:11:30.020\nI wanted Matt in that moment to feel like he was better off calling my guy than\n\n293\n00:11:30.020 --> 00:11:31.040\nme because\n\n294\n00:11:31.040 --> 00:11:35.570\nI can't scale it if the athlete feels like I'm the one that they need to be in\n\n295\n00:11:35.570 --> 00:11:36.160\ncontact\n\n296\n00:11:36.160 --> 00:11:37.160\nwith.\n\n297\n00:11:37.160 --> 00:11:40.460\nSo it was an opportunity in that boardroom to sort of just brag about my agent\n\n298\n00:11:40.460 --> 00:11:41.120\nto a point\n\n299\n00:11:41.120 --> 00:11:44.520\nthat Matt really thought, well, he's better than her.\n\n300\n00:11:44.520 --> 00:11:48.430\nHe's who I need to call, not her, because what I love doing was recruiting\n\n301\n00:11:48.430 --> 00:11:49.160\nplayers and\n\n302\n00:11:49.160 --> 00:11:52.130\nso I needed him to be able to be comfortable with other people in the office to\n\n303\n00:11:52.130 --> 00:11:52.680\nhelp manage\n\n304\n00:11:52.680 --> 00:11:53.680\nthe relationships.\n\n305\n00:11:53.680 --> 00:11:54.920\nIt's really interesting.\n\n306\n00:11:54.920 --> 00:11:59.080\nIt becomes so important to celebrate the success of others more than you.\n\n307\n00:11:59.080 --> 00:12:02.000\nAnd that sounds like you got into that very early on.\n\n308\n00:12:02.000 --> 00:12:07.560\nSo you're an agent for over two decades and you represented over 300 clients.\n\n309\n00:12:07.560 --> 00:12:10.360\nHow did you juggle just the competing priorities?\n\n310\n00:12:10.360 --> 00:12:12.160\nYou've got all these celebrities.\n\n311\n00:12:12.160 --> 00:12:13.800\nThey've all got a one a piece of you.\n\n312\n00:12:13.800 --> 00:12:15.040\nThey want your attention.\n\n313\n00:12:15.040 --> 00:12:16.640\nHow did you deal with that?\n\n314\n00:12:16.640 --> 00:12:20.350\nYou know, I think for all of us in life, managing expectations is really\n\n315\n00:12:20.350 --> 00:12:21.480\nimportant.\n\n316\n00:12:21.480 --> 00:12:24.520\nAnd early in my career, David, I didn't do a great job of that, right?\n\n317\n00:12:24.520 --> 00:12:27.640\nI wanted to get in and I wanted to continue to improve.\n\n318\n00:12:27.640 --> 00:12:28.920\nI wanted to sign players.\n\n319\n00:12:28.920 --> 00:12:31.400\nI was probably not as good at it early.\n\n320\n00:12:31.400 --> 00:12:35.880\nBut then as I began to recognize the importance of that and that in fact, when\n\n321\n00:12:35.880 --> 00:12:36.680\nyou do that,\n\n322\n00:12:36.680 --> 00:12:42.040\nyou set yourself up for a successful relationship with alignment and clarity.\n\n323\n00:12:42.040 --> 00:12:44.720\nTo me, the expectation conversation was really important.\n\n324\n00:12:44.720 --> 00:12:48.150\nI mean, if I had a ball guy that I was getting ready to sign, so let's say I'm\n\n325\n00:12:48.150 --> 00:12:48.800\nsigning up\n\n326\n00:12:48.800 --> 00:12:52.320\nor let's just say I'm signing a first round draft pack, I needed to make sure\n\n327\n00:12:52.320 --> 00:12:52.560\nthat he\n\n328\n00:12:52.560 --> 00:12:58.020\nunderstood that if I got two lines blowing up and one's John Smoltz and one's\n\n329\n00:12:58.020 --> 00:12:58.720\nhim, I'm\n\n330\n00:12:58.720 --> 00:12:59.720\nprobably taking Smoltz.\n\n331\n00:12:59.720 --> 00:13:00.720\nHe's called, right?\n\n332\n00:13:00.720 --> 00:13:05.060\nOr if you got a first round guy that's looking at you expecting to have a\n\n333\n00:13:05.060 --> 00:13:05.760\nnational\n\n334\n00:13:05.760 --> 00:13:09.590\ncommercial with Gillette and hundreds of thousands of dollars of off the field\n\n335\n00:13:09.590 --> 00:13:10.280\nmoney, you had\n\n336\n00:13:10.280 --> 00:13:13.380\nto help them understand that, hey, look, we haven't hit a ball in the big\n\n337\n00:13:13.380 --> 00:13:13.920\nleagues.\n\n338\n00:13:13.920 --> 00:13:16.160\nWe got a hot minute before we're there.\n\n339\n00:13:16.160 --> 00:13:19.360\nSo managing those expectations was really important.\n\n340\n00:13:19.360 --> 00:13:23.480\nBut in the agent business, touching your clients consistently is key.\n\n341\n00:13:23.480 --> 00:13:28.860\nI created really pretty intense systems to ensure that I was touching my\n\n342\n00:13:28.860 --> 00:13:30.080\nclients enough\n\n343\n00:13:30.080 --> 00:13:31.840\nthat that connection was there.\n\n344\n00:13:31.840 --> 00:13:34.370\nAnd one of the things that I did every day, David, was I would stand in my\n\n345\n00:13:34.370 --> 00:13:34.840\noffice and\n\n346\n00:13:34.840 --> 00:13:37.360\nI would be each one of my clients for like two minutes.\n\n347\n00:13:37.360 --> 00:13:39.560\nI would get in their head and get in their heart.\n\n348\n00:13:39.560 --> 00:13:40.560\nWhat are they worried about?\n\n349\n00:13:40.560 --> 00:13:44.060\nWhat are they excited about so that I could anticipate gaps in their lives\n\n350\n00:13:44.060 --> 00:13:44.800\nbefore they'd\n\n351\n00:13:44.800 --> 00:13:49.790\nsee them themselves and find ways to add value to drive that deeper connection\n\n352\n00:13:49.790 --> 00:13:50.520\nand to serve\n\n353\n00:13:50.520 --> 00:13:53.040\nthem better, which was our role.\n\n354\n00:13:53.040 --> 00:13:57.510\nSo you really put process and discipline around what really matters so that you\n\n355\n00:13:57.510 --> 00:13:58.280\ncould scale\n\n356\n00:13:58.280 --> 00:13:59.280\nyourself?\n\n357\n00:13:59.280 --> 00:14:00.280\nExactly.\n\n358\n00:14:00.280 --> 00:14:03.240\nI mean, this is a business where relationships matter so much.\n\n359\n00:14:03.240 --> 00:14:06.760\nAnd so I remember a time sitting in my office thinking about one of my players\n\n360\n00:14:06.760 --> 00:14:07.520\nand I thought,\n\n361\n00:14:07.520 --> 00:14:10.430\nwait, based on the pitching rotation, he's not going to be pitching when he\n\n362\n00:14:10.430 --> 00:14:10.920\ngets to San\n\n363\n00:14:10.920 --> 00:14:11.920\nDiego.\n\n364\n00:14:11.920 --> 00:14:12.920\nHe loves to play golf.\n\n365\n00:14:12.920 --> 00:14:15.440\nI'm calling Tori Pines and getting him on the golf course there and getting him\n\n366\n00:14:15.440 --> 00:14:15.680\na tee\n\n367\n00:14:15.680 --> 00:14:16.680\ntime.\n\n368\n00:14:16.680 --> 00:14:19.800\nAnd I picked up the phone and I called him and he was sort of blown away.\n\n369\n00:14:19.800 --> 00:14:23.210\nWell, those things help offset the worry around competition when you're\n\n370\n00:14:23.210 --> 00:14:24.280\nconsistently over\n\n371\n00:14:24.280 --> 00:14:25.280\ndelivering, right?\n\n372\n00:14:25.280 --> 00:14:29.480\nAnd you're anticipating and you're touching them and you're in their world.\n\n373\n00:14:29.480 --> 00:14:31.600\nI mean, at the end of the day, you got to be in their world.\n\n374\n00:14:31.600 --> 00:14:34.440\nAnd I think that goes for the people that we lead to.\n\n375\n00:14:34.440 --> 00:14:39.280\nYou know, Molly, tell me about the culture of your agency because it is a very,\n\n376\n00:14:39.280 --> 00:14:39.920\nat least\n\n377\n00:14:39.920 --> 00:14:44.360\non the surface, it looks like an extremely competitive industry.\n\n378\n00:14:44.360 --> 00:14:47.760\nAnd you know, being in that competitive world, that can come with a dark side\n\n379\n00:14:47.760 --> 00:14:48.520\ntoo, if you're\n\n380\n00:14:48.520 --> 00:14:49.520\nnot careful.\n\n381\n00:14:49.520 --> 00:14:54.110\nSo what were the things that you really tried to make sure that everybody knew\n\n382\n00:14:54.110 --> 00:14:54.480\nthis is the\n\n383\n00:14:54.480 --> 00:14:56.200\nway how we do business?\n\n384\n00:14:56.200 --> 00:14:59.160\nYou know, to me, transparency is really important.\n\n385\n00:14:59.160 --> 00:15:02.560\nAnd I think oftentimes as leaders, it's scary, right?\n\n386\n00:15:02.560 --> 00:15:05.360\nIt's scary to lean into that.\n\n387\n00:15:05.360 --> 00:15:08.350\nBut to me, that's when you can build really powerful connections, really\n\n388\n00:15:08.350 --> 00:15:09.280\npowerful relations\n\n389\n00:15:09.280 --> 00:15:11.720\nand really powerful teams.\n\n390\n00:15:11.720 --> 00:15:16.060\nAnd I think, you know, at some level too, as a leader, we've got to recognize\n\n391\n00:15:16.060 --> 00:15:16.520\nthat the\n\n392\n00:15:16.520 --> 00:15:20.210\nway in which our employees are compensated play in at a level of teamwork that\n\n393\n00:15:20.210 --> 00:15:20.760\noccurs,\n\n394\n00:15:20.760 --> 00:15:21.760\nright?\n\n395\n00:15:21.760 --> 00:15:25.080\nAnd so sometimes when I hear leaders talk about how people aren't supporting\n\n396\n00:15:25.080 --> 00:15:25.800\neach other,\n\n397\n00:15:25.800 --> 00:15:29.110\npeople aren't pulling in other people on the team to help them on deals, well,\n\n398\n00:15:29.110 --> 00:15:29.280\nhow are\n\n399\n00:15:29.280 --> 00:15:30.480\nthey compensated?\n\n400\n00:15:30.480 --> 00:15:35.250\nBecause at the end of the day, that probably is a bit of a deterrent or a, you\n\n401\n00:15:35.250 --> 00:15:36.520\nknow, enticing\n\n402\n00:15:36.520 --> 00:15:40.140\nthem to pull people in that can help make the relationship with the client or\n\n403\n00:15:40.140 --> 00:15:40.600\nserve the\n\n404\n00:15:40.600 --> 00:15:42.520\ncustomer even better.\n\n405\n00:15:42.520 --> 00:15:47.560\nSo I tried to create an environment where it wasn't about us.\n\n406\n00:15:47.560 --> 00:15:50.440\nIt was about the athletes and the coaches that we served.\n\n407\n00:15:50.440 --> 00:15:52.200\nAnd it wasn't about you.\n\n408\n00:15:52.200 --> 00:15:57.430\nIt was about the team and the collective purpose and the journey that we were\n\n409\n00:15:57.430 --> 00:15:58.280\non to ensure\n\n410\n00:15:58.280 --> 00:16:02.800\nthat we brought in the right kinds of clients, the kinds of clients that on a\n\n411\n00:16:02.800 --> 00:16:04.280\nSaturday afternoon,\n\n412\n00:16:04.280 --> 00:16:08.660\nyou're pushing your daughter in a swing, you're excited to see their name and\n\n413\n00:16:08.660 --> 00:16:09.200\nyou want to\n\n414\n00:16:09.200 --> 00:16:10.520\ntake that call.\n\n415\n00:16:10.520 --> 00:16:12.600\nSo we needed to make sure that we were intentional about that.\n\n416\n00:16:12.600 --> 00:16:15.640\nThere's lots of, there's 750 baseball players in the big leagues.\n\n417\n00:16:15.640 --> 00:16:17.880\nThere's lots of guys to go get, right?\n\n418\n00:16:17.880 --> 00:16:21.480\nSo pick the guys that you enjoy being around and that you like and that you\n\n419\n00:16:21.480 --> 00:16:23.040\ncare about because\n\n420\n00:16:23.040 --> 00:16:27.070\nas an agent, you know, your job is to ensure that everything in their world is\n\n421\n00:16:27.070 --> 00:16:27.640\nhandled\n\n422\n00:16:27.640 --> 00:16:31.040\nso that they can step up to that plate and focus.\n\n423\n00:16:31.040 --> 00:16:33.430\nThey can step out on the mound as a pitcher and focus or if it's a goal for\n\n424\n00:16:33.430 --> 00:16:33.880\nthat they\n\n425\n00:16:33.880 --> 00:16:37.920\ncan step out on Thursday to start a tournament and they know that everything\n\n426\n00:16:37.920 --> 00:16:38.480\nelse is being\n\n427\n00:16:38.480 --> 00:16:40.400\nhandled or maximized.\n\n428\n00:16:40.400 --> 00:16:44.640\nAnd that takes time, that takes energy, that takes a team and we had a good one\n\n429\n00:16:44.640 --> 00:16:45.640\nfor sure.\n\n430\n00:16:45.640 --> 00:16:49.250\nWhen you're looking back, you know, what's been the biggest change you had to\n\n431\n00:16:49.250 --> 00:16:49.720\nundergo\n\n432\n00:16:49.720 --> 00:16:53.120\nleading your agency and what did you learn from it?\n\n433\n00:16:53.120 --> 00:16:57.030\nSocial media, I remember Aaron Andrews was a client at, you know, a TV\n\n434\n00:16:57.030 --> 00:16:57.880\ncommentator and\n\n435\n00:16:57.880 --> 00:17:01.710\nI remember Aaron, I said, Hey, there's this thing called Twitter and I need to\n\n436\n00:17:01.710 --> 00:17:02.200\nget Aaron\n\n437\n00:17:02.200 --> 00:17:03.200\nAndrews.\n\n438\n00:17:03.200 --> 00:17:04.200\nI need to own your name.\n\n439\n00:17:04.200 --> 00:17:06.200\nLike we got to get your name on.\n\n440\n00:17:06.200 --> 00:17:07.200\nWhat is it?\n\n441\n00:17:07.200 --> 00:17:08.200\nYou know, I'm explaining it.\n\n442\n00:17:08.200 --> 00:17:09.920\nWell, what the heck would you use that for?\n\n443\n00:17:09.920 --> 00:17:10.920\nThat's weird.\n\n444\n00:17:10.920 --> 00:17:14.560\nAnd you know, now she's got four million followers and, you know, constant\n\n445\n00:17:14.560 --> 00:17:15.600\nadvertising on it and\n\n446\n00:17:15.600 --> 00:17:17.080\nall those things.\n\n447\n00:17:17.080 --> 00:17:22.230\nSo it was recognizing the power in it and recognizing that number one, I had to\n\n448\n00:17:22.230 --> 00:17:22.600\nhave\n\n449\n00:17:22.600 --> 00:17:25.430\neverybody's passwords because when they'd had a couple too many cocktails, I\n\n450\n00:17:25.430 --> 00:17:25.880\nneeded to\n\n451\n00:17:25.880 --> 00:17:27.720\nbe able to delete things pretty fast.\n\n452\n00:17:27.720 --> 00:17:29.600\nYou know what I mean?\n\n453\n00:17:29.600 --> 00:17:33.880\nBut that was probably one of the biggest changes that navigated.\n\n454\n00:17:33.880 --> 00:17:37.770\nNow the thing I loved about it was I felt like it gave good people an\n\n455\n00:17:37.770 --> 00:17:38.680\nopportunity to\n\n456\n00:17:38.680 --> 00:17:39.680\nrise to the top.\n\n457\n00:17:39.680 --> 00:17:43.910\nI felt like it gave authentic people an opportunity for people to see who they\n\n458\n00:17:43.910 --> 00:17:45.400\nreally were.\n\n459\n00:17:45.400 --> 00:17:46.760\nAnd that was really powerful.\n\n460\n00:17:46.760 --> 00:17:51.160\nErnie Johnson was a client who is the most incredible human being, you can\n\n461\n00:17:51.160 --> 00:17:51.960\nimagine.\n\n462\n00:17:51.960 --> 00:17:55.420\nAnd, and it was an opportunity for the world to see who EJ really is, which is\n\n463\n00:17:55.420 --> 00:17:56.120\na remarkable\n\n464\n00:17:56.120 --> 00:17:59.080\nhusband, a remarkable man, an incredible father.\n\n465\n00:17:59.080 --> 00:18:03.040\nHe's incredible at the work that he does, but he's even a better person.\n\n466\n00:18:03.040 --> 00:18:07.110\nAnd then for our coaches, you know, college coaches all hate social media,\n\n467\n00:18:07.110 --> 00:18:07.680\nright?\n\n468\n00:18:07.680 --> 00:18:09.640\nBecause of their players.\n\n469\n00:18:09.640 --> 00:18:12.400\nAnd so for coaches, it was an adjustment with them.\n\n470\n00:18:12.400 --> 00:18:15.820\nAnd it was an opportunity for us to support them, to support their teams, their\n\n471\n00:18:15.820 --> 00:18:16.320\nathletic\n\n472\n00:18:16.320 --> 00:18:17.320\ndepartment.\n\n473\n00:18:17.320 --> 00:18:21.280\nHowever, we could because social media for coaches is difficult to navigate.\n\n474\n00:18:21.280 --> 00:18:26.450\nYou know, you've had a front row seat to athletes who are intentional about pe\n\n475\n00:18:26.450 --> 00:18:27.360\naking at the right\n\n476\n00:18:27.360 --> 00:18:28.360\nmoments.\n\n477\n00:18:28.360 --> 00:18:30.440\nWhat's that process like?\n\n478\n00:18:30.440 --> 00:18:31.440\nAbsolutely.\n\n479\n00:18:31.440 --> 00:18:35.020\nYou know, to me, David, I wrote a book called the energy clock because the one\n\n480\n00:18:35.020 --> 00:18:35.920\nof the biggest\n\n481\n00:18:35.920 --> 00:18:39.710\nthings that I've seen with the best athletes and coaches in the world is they\n\n482\n00:18:39.710 --> 00:18:40.280\nlook at their\n\n483\n00:18:40.280 --> 00:18:43.840\nlives through the lens of energy, not time.\n\n484\n00:18:43.840 --> 00:18:46.770\nBusiness people though look at their lives through the lens of time and their\n\n485\n00:18:46.770 --> 00:18:47.240\nschedule,\n\n486\n00:18:47.240 --> 00:18:48.240\nnot energy.\n\n487\n00:18:48.240 --> 00:18:49.240\nRight.\n\n488\n00:18:49.240 --> 00:18:52.920\nIn other words, Tom Brady, he's not obsessed about his calendar.\n\n489\n00:18:52.920 --> 00:18:56.400\nHe's obsessed about the kinds of behaviors that align to the performance and\n\n490\n00:18:56.400 --> 00:18:57.080\nthe outcomes\n\n491\n00:18:57.080 --> 00:18:58.440\nhe wants most.\n\n492\n00:18:58.440 --> 00:19:03.500\nSo he is incredibly intentional about where he puts his energy so that he can\n\n493\n00:19:03.500 --> 00:19:04.040\nshow up\n\n494\n00:19:04.040 --> 00:19:05.040\nfor the big moments.\n\n495\n00:19:05.040 --> 00:19:08.430\nI mean, when I would plan a PGA tour player schedule with him, we'd sit in\n\n496\n00:19:08.430 --> 00:19:09.360\nNovember, December\n\n497\n00:19:09.360 --> 00:19:13.450\nand we'd look at their schedule and we'd say, okay, here's when all the majors\n\n498\n00:19:13.450 --> 00:19:13.760\nare.\n\n499\n00:19:13.760 --> 00:19:15.520\nHere's the tournaments that you've made the cut in.\n\n500\n00:19:15.520 --> 00:19:17.920\nHere's the tournaments where you've made top 10.\n\n501\n00:19:17.920 --> 00:19:22.880\nHow do we ensure that we manage your energy so you peak and can perform in\n\n502\n00:19:22.880 --> 00:19:23.960\nthese courses\n\n503\n00:19:23.960 --> 00:19:26.400\nor these tournaments where they matter most?\n\n504\n00:19:26.400 --> 00:19:30.460\nBut yet often I think business people accept meetings, accept various\n\n505\n00:19:30.460 --> 00:19:31.560\nobligations and then\n\n506\n00:19:31.560 --> 00:19:35.780\nthey get inside of these moments and they go, what the heck am I even doing\n\n507\n00:19:35.780 --> 00:19:36.440\nhere?\n\n508\n00:19:36.440 --> 00:19:41.070\nSo I would encourage people to say, what are the things that matter most and\n\n509\n00:19:41.070 --> 00:19:41.760\nensure you\n\n510\n00:19:41.760 --> 00:19:44.080\nalign your energy with those things?\n\n511\n00:19:44.080 --> 00:19:47.440\nLook at your calendar through the lens of energy, not necessarily time.\n\n512\n00:19:47.440 --> 00:19:51.140\nSo do you think business leaders say yes to too many things and that gets in\n\n513\n00:19:51.140 --> 00:19:51.800\nthe way of\n\n514\n00:19:51.800 --> 00:19:53.000\ntheir performance?\n\n515\n00:19:53.000 --> 00:19:54.520\nAbsolutely.\n\n516\n00:19:54.520 --> 00:19:56.160\nNo question about it.\n\n517\n00:19:56.160 --> 00:19:57.640\nAnd they say yes, yes, yes, yes.\n\n518\n00:19:57.640 --> 00:20:00.820\nAnd then they get to the really big one, the thing in that week or that moment\n\n519\n00:20:00.820 --> 00:20:01.240\nor that\n\n520\n00:20:01.240 --> 00:20:06.740\nconversation that matters most and they don't have the energy or the focus or\n\n521\n00:20:06.740 --> 00:20:07.760\nthey haven't\n\n522\n00:20:07.760 --> 00:20:09.400\nprepared enough for that moment.\n\n523\n00:20:09.400 --> 00:20:13.990\nSo as aspiring leaders, as leaders, we've got to have the courage to stay\n\n524\n00:20:13.990 --> 00:20:14.800\nfocused and\n\n525\n00:20:14.800 --> 00:20:18.160\nsay no to the things that don't matter.\n\n526\n00:20:18.160 --> 00:20:22.760\nI mentioned earlier that you negotiated over $500 million in contracts.\n\n527\n00:20:22.760 --> 00:20:26.920\nWhy do you think that negotiation is an important skill for all leaders?\n\n528\n00:20:26.920 --> 00:20:29.640\nWell, I would encourage people to think about negotiation.\n\n529\n00:20:29.640 --> 00:20:32.360\nYou know, often people say, well, I don't sell, like I don't really need to\n\n530\n00:20:32.360 --> 00:20:32.880\nknow how to\n\n531\n00:20:32.880 --> 00:20:37.160\nnegotiate or I'm not an HR or I don't need to know how to negotiate.\n\n532\n00:20:37.160 --> 00:20:40.120\nYou know, to me negotiation is all over the place.\n\n533\n00:20:40.120 --> 00:20:41.320\nIt's negotiating our time.\n\n534\n00:20:41.320 --> 00:20:42.600\nIt's negotiating our energy.\n\n535\n00:20:42.600 --> 00:20:44.440\nIt's negotiating what we say yes and no to.\n\n536\n00:20:44.440 --> 00:20:48.000\nIt's negotiating how we manage, you know, conversations.\n\n537\n00:20:48.000 --> 00:20:51.440\nSo to me, it's not just deals and money.\n\n538\n00:20:51.440 --> 00:20:56.400\nI haven't ever met a leader who can't negotiate, right?\n\n539\n00:20:56.400 --> 00:20:58.280\nBecause as a leader, we've got to negotiate.\n\n540\n00:20:58.280 --> 00:21:02.160\nWe've got to negotiate whether it be with vendors, with our employees, with our\n\n541\n00:21:02.160 --> 00:21:02.600\nclients\n\n542\n00:21:02.600 --> 00:21:04.480\nfrom time to time.\n\n543\n00:21:04.480 --> 00:21:08.890\nIt is an incredibly important skill to have, but I would encourage people to\n\n544\n00:21:08.890 --> 00:21:09.560\nrecognize\n\n545\n00:21:09.560 --> 00:21:11.840\nthat it isn't just dollars and cents.\n\n546\n00:21:11.840 --> 00:21:16.400\nHow do you negotiate or engage in negotiation the right way?\n\n547\n00:21:16.400 --> 00:21:17.400\nWhat's the process?\n\n548\n00:21:17.400 --> 00:21:19.640\nWhat tricks up your sleeve do you have?\n\n549\n00:21:19.640 --> 00:21:22.400\nYou know, one of the things that I spend a lot of time on is saying and\n\n550\n00:21:22.400 --> 00:21:23.120\nunderstanding\n\n551\n00:21:23.120 --> 00:21:24.960\nand preparing a ton.\n\n552\n00:21:24.960 --> 00:21:27.640\nWhat is the person that I'm walking in the room to negotiate with?\n\n553\n00:21:27.640 --> 00:21:28.960\nWhat matters most to them?\n\n554\n00:21:28.960 --> 00:21:30.560\nWhat are they worried about?\n\n555\n00:21:30.560 --> 00:21:34.330\nIf I was negotiating a baseball player's contract with a team, I wanted to know\n\n556\n00:21:34.330 --> 00:21:34.480\nwhere\n\n557\n00:21:34.480 --> 00:21:36.840\nwere they at from a payroll perspective?\n\n558\n00:21:36.840 --> 00:21:37.880\nWhere are they normally at?\n\n559\n00:21:37.880 --> 00:21:40.080\nWho's on the free agent market?\n\n560\n00:21:40.080 --> 00:21:41.320\nWho's in the minor league system?\n\n561\n00:21:41.320 --> 00:21:42.480\nWho could they trade for?\n\n562\n00:21:42.480 --> 00:21:44.120\nWe want to get in their world.\n\n563\n00:21:44.120 --> 00:21:47.170\nI think one of the biggest mistakes people make when they negotiate is they\n\n564\n00:21:47.170 --> 00:21:47.520\nspend a\n\n565\n00:21:47.520 --> 00:21:50.280\nlot of time and energy on what they want.\n\n566\n00:21:50.280 --> 00:21:51.600\nWhat matters most to them?\n\n567\n00:21:51.600 --> 00:21:54.080\nWhat would success look like for me?\n\n568\n00:21:54.080 --> 00:21:56.870\nWhere we're not getting in the world of the person, because sometimes the\n\n569\n00:21:56.870 --> 00:21:57.640\nthings that matter\n\n570\n00:21:57.640 --> 00:22:01.730\nmost to the people that we're negotiating with might be very different than we\n\n571\n00:22:01.730 --> 00:22:02.320\nthink.\n\n572\n00:22:02.320 --> 00:22:06.610\nAnd I think like all of us in life, the way people show up, we teach\n\n573\n00:22:06.610 --> 00:22:07.880\nnegotiation and have\n\n574\n00:22:07.880 --> 00:22:10.040\na full program around it.\n\n575\n00:22:10.040 --> 00:22:13.880\nAnd one of the big parts of it is saying, who are you negotiating with?\n\n576\n00:22:13.880 --> 00:22:15.360\nAre they wired financially?\n\n577\n00:22:15.360 --> 00:22:16.360\nAre they relational?\n\n578\n00:22:16.360 --> 00:22:17.360\nAre they logistical?\n\n579\n00:22:17.360 --> 00:22:18.800\nAre they strategic?\n\n580\n00:22:18.800 --> 00:22:22.800\nAnd then you want to approach the conversation and meet them where they are\n\n581\n00:22:22.800 --> 00:22:23.240\nbased on what\n\n582\n00:22:23.240 --> 00:22:27.640\nmatters to them and bring the kind of information forward that's going to drive\n\n583\n00:22:27.640 --> 00:22:28.520\nthat.\n\n584\n00:22:28.520 --> 00:22:34.040\nI think that negotiation is also about shifting from defensiveness to curiosity\n\n585\n00:22:34.040 --> 00:22:34.320\n.\n\n586\n00:22:34.320 --> 00:22:38.200\nBecause negotiation, David, you've negotiated a ton in your incredibly\n\n587\n00:22:38.200 --> 00:22:39.520\nsuccessful career.\n\n588\n00:22:39.520 --> 00:22:42.560\nAnd to me, it's just a conversation.\n\n589\n00:22:42.560 --> 00:22:43.560\nThat's what negotiation is.\n\n590\n00:22:43.560 --> 00:22:44.560\nIt's a conversation.\n\n591\n00:22:44.560 --> 00:22:48.460\nSo we've got to be curious and ask the right questions to keep the conversation\n\n592\n00:22:48.460 --> 00:22:48.960\ngoing to\n\n593\n00:22:48.960 --> 00:22:52.120\ntake us to a place, hopefully, where we can add value to the other side and\n\n594\n00:22:52.120 --> 00:22:54.040\nreach an agreement.\n\n595\n00:22:54.040 --> 00:22:57.640\nWhat was the most fun negotiation you ever took part of?\n\n596\n00:22:57.640 --> 00:22:59.640\nThe most fun?\n\n597\n00:22:59.640 --> 00:23:02.920\nOne of them was when we took one of our guys who needed another 21 days in the\n\n598\n00:23:02.920 --> 00:23:03.520\nbig leagues\n\n599\n00:23:03.520 --> 00:23:05.880\nto get his pension for the rest of his life.\n\n600\n00:23:05.880 --> 00:23:10.120\nWe got a team to put him on a roster for 22 days so that he got his pension.\n\n601\n00:23:10.120 --> 00:23:12.900\nWe didn't make any money on that deal, but boy, was it powerful because we\n\n602\n00:23:12.900 --> 00:23:13.440\nchanged his\n\n603\n00:23:13.440 --> 00:23:14.440\nlife forever, right?\n\n604\n00:23:14.440 --> 00:23:16.160\nThose were really fun ones.\n\n605\n00:23:16.160 --> 00:23:19.370\nI would say one of the most interesting ones was a guy who's arbitration\n\n606\n00:23:19.370 --> 00:23:20.040\neligible, which\n\n607\n00:23:20.040 --> 00:23:24.620\nmeans that if we can't come to terms with a team, then we have to go sit and\n\n608\n00:23:24.620 --> 00:23:25.400\nour player\n\n609\n00:23:25.400 --> 00:23:28.600\ndoes too in front of three perfect strangers who are then going to assess\n\n610\n00:23:28.600 --> 00:23:29.280\nwhether they're\n\n611\n00:23:29.280 --> 00:23:31.830\ngoing to pay them what we want and what we're asking for, what the team's\n\n612\n00:23:31.830 --> 00:23:33.040\nasking for.\n\n613\n00:23:33.040 --> 00:23:37.720\nAnd I always felt like I failed if I had to put my player in that situation.\n\n614\n00:23:37.720 --> 00:23:39.960\nAnd it was sort of apples and oranges.\n\n615\n00:23:39.960 --> 00:23:42.040\nThe spread was generally large.\n\n616\n00:23:42.040 --> 00:23:44.970\nIt was the night before we were leaving for Phoenix for the arbitration hearing\n\n617\n00:23:44.970 --> 00:23:45.320\nand I'm\n\n618\n00:23:45.320 --> 00:23:47.240\nlaying in bed and I'm gone to sleep.\n\n619\n00:23:47.240 --> 00:23:48.240\nWe're getting up.\n\n620\n00:23:48.240 --> 00:23:49.560\nWe're taking a flight.\n\n621\n00:23:49.560 --> 00:23:53.460\nAnd at 11 o'clock at night, the general manager calls me and he says, \"Look, I\n\n622\n00:23:53.460 --> 00:23:53.920\nknow I'm not\n\n623\n00:23:53.920 --> 00:23:55.920\nsupposed to do this, but I just talked to my buddy.\"\n\n624\n00:23:55.920 --> 00:23:57.560\nHe said, \"You're on that flight.\n\n625\n00:23:57.560 --> 00:23:58.560\nYou're going to Phoenix.\n\n626\n00:23:58.560 --> 00:24:00.000\nI can't believe you're doing this.\n\n627\n00:24:00.000 --> 00:24:01.000\nYou're taking us to arbitrate.\n\n628\n00:24:01.000 --> 00:24:02.000\nThis is incredible.\"\n\n629\n00:24:02.000 --> 00:24:03.280\nAnd he couldn't believe it.\n\n630\n00:24:03.280 --> 00:24:05.360\nAnd he said, \"So you're staying firm, huh?\"\n\n631\n00:24:05.360 --> 00:24:07.160\nAnd I said, \"We are.\"\n\n632\n00:24:07.160 --> 00:24:08.480\nAnd I just paused.\n\n633\n00:24:08.480 --> 00:24:09.600\nAnd I'm laying in bed.\n\n634\n00:24:09.600 --> 00:24:11.520\nMy husband is like laying there.\n\n635\n00:24:11.520 --> 00:24:15.260\nAnd a minute and a half on the phone with somebody not saying anything is a\n\n636\n00:24:15.260 --> 00:24:15.960\nlong time.\n\n637\n00:24:15.960 --> 00:24:20.280\nAnd I remember after about a minute, my husband goes, \"Is he still there?\"\n\n638\n00:24:20.280 --> 00:24:22.240\nAnd I was like, \"Yes.\"\n\n639\n00:24:22.240 --> 00:24:24.790\nAnd literally a minute and a half later finally goes, \"Unbelievably, he goes, \"\n\n640\n00:24:24.790 --> 00:24:26.280\nYou got a deal.\"\n\n641\n00:24:26.280 --> 00:24:28.990\nSo the other thing I think is important is having the courage to pause inside\n\n642\n00:24:28.990 --> 00:24:30.080\nthe negotiations,\n\n643\n00:24:30.080 --> 00:24:31.080\nright?\n\n644\n00:24:31.080 --> 00:24:33.260\nAnd I think often we think we got to keep talking, we got to keep selling, we\n\n645\n00:24:33.260 --> 00:24:33.520\ngot to\n\n646\n00:24:33.520 --> 00:24:35.320\nkeep positioning.\n\n647\n00:24:35.320 --> 00:24:36.720\nSometimes we've done all that in advance.\n\n648\n00:24:36.720 --> 00:24:37.720\nJust zip it.\n\n649\n00:24:37.720 --> 00:24:38.720\nRight?\n\n650\n00:24:38.720 --> 00:24:39.720\nPause.\n\n651\n00:24:39.720 --> 00:24:44.280\nI think I read somewhere that you managed Billy Donovan.\n\n652\n00:24:44.280 --> 00:24:47.860\nTell us about the experience and the learning you got from when he was offered\n\n653\n00:24:47.860 --> 00:24:48.480\nthe Orlando\n\n654\n00:24:48.480 --> 00:24:49.480\nMagic job.\n\n655\n00:24:49.480 --> 00:24:50.480\nWow, David.\n\n656\n00:24:50.480 --> 00:24:51.800\nI mean, this was an interesting one, right?\n\n657\n00:24:51.800 --> 00:24:54.850\nAnd this is why I'm a big believer that we've got to be relational, not\n\n658\n00:24:54.850 --> 00:24:55.840\ntransactional.\n\n659\n00:24:55.840 --> 00:24:57.640\nSo we do a deal.\n\n660\n00:24:57.640 --> 00:24:59.920\nBilly says to me, look, I want to go to the NBA.\n\n661\n00:24:59.920 --> 00:25:00.920\nI'm tired.\n\n662\n00:25:00.920 --> 00:25:04.720\nHe's won two national championships at Florida at the time.\n\n663\n00:25:04.720 --> 00:25:06.120\nAnd it was like, \"Okay, well, cool.\n\n664\n00:25:06.120 --> 00:25:07.120\nYou're a stud.\n\n665\n00:25:07.120 --> 00:25:08.720\nI mean, we don't take any NBA job.\n\n666\n00:25:08.720 --> 00:25:09.880\nWe got to take the right job.\"\n\n667\n00:25:09.880 --> 00:25:11.320\nAnd so time goes by.\n\n668\n00:25:11.320 --> 00:25:13.120\nThe Orlando Magic job opens up.\n\n669\n00:25:13.120 --> 00:25:14.120\nBilly says, \"Let's go.\"\n\n670\n00:25:14.120 --> 00:25:16.040\nIt starts on about a Sunday.\n\n671\n00:25:16.040 --> 00:25:19.320\nWe go back and forth and we negotiate a contract with a Magic.\n\n672\n00:25:19.320 --> 00:25:21.640\nAnd the terms were terrific.\n\n673\n00:25:21.640 --> 00:25:24.520\nRecruiting contract, highest paid NBA coach at the time.\n\n674\n00:25:24.520 --> 00:25:28.800\nBut from Sunday to Thursday, we're just going back and forth with his wife and\n\n675\n00:25:28.800 --> 00:25:29.360\nBilly on\n\n676\n00:25:29.360 --> 00:25:30.800\nthe base and the bonuses.\n\n677\n00:25:30.800 --> 00:25:33.600\nAnd I mean, we grabbed all kinds of extra stuff.\n\n678\n00:25:33.600 --> 00:25:34.600\nI mean, it was a record.\n\n679\n00:25:34.600 --> 00:25:37.000\nYou know, it's on the ticker, which is an agent loves that, right?\n\n680\n00:25:37.000 --> 00:25:41.640\nIt's on the ticker, on ESPN as the highest paid guy in the NBA.\n\n681\n00:25:41.640 --> 00:25:43.160\nSo we fly to Florida.\n\n682\n00:25:43.160 --> 00:25:44.560\nWe do a press conference.\n\n683\n00:25:44.560 --> 00:25:45.560\nBilly nails it.\n\n684\n00:25:45.560 --> 00:25:47.120\nDoes a great job.\n\n685\n00:25:47.120 --> 00:25:51.280\n730 the next morning, Saturday morning.\n\n686\n00:25:51.280 --> 00:25:53.080\nHe says, \"Here's the deal.\n\n687\n00:25:53.080 --> 00:25:54.080\nI can't do it.\n\n688\n00:25:54.080 --> 00:25:55.080\nI don't want that job.\n\n689\n00:25:55.080 --> 00:25:56.080\nI can't do it.\n\n690\n00:25:56.080 --> 00:25:57.560\nI can't leave Florida.\"\n\n691\n00:25:57.560 --> 00:26:01.820\nAnd you know, the lesson I learned was I didn't ask him the difficult questions\n\n692\n00:26:01.820 --> 00:26:02.120\n.\n\n693\n00:26:02.120 --> 00:26:05.120\nI didn't ask him any of the real questions.\n\n694\n00:26:05.120 --> 00:26:07.000\nAnd I think as leaders, we all know this.\n\n695\n00:26:07.000 --> 00:26:10.320\nSometimes we find ourselves walking out of a room or a meeting or we hang up\n\n696\n00:26:10.320 --> 00:26:10.800\nthe phone\n\n697\n00:26:10.800 --> 00:26:13.560\nand we go, \"Beautiful.\"\n\n698\n00:26:13.560 --> 00:26:14.720\nLike they didn't bring it up.\n\n699\n00:26:14.720 --> 00:26:18.790\nThey didn't ask that one question, that thing that everybody else seems to\n\n700\n00:26:18.790 --> 00:26:19.520\nwonder about.\n\n701\n00:26:19.520 --> 00:26:20.880\nAnd now they didn't do this.\n\n702\n00:26:20.880 --> 00:26:21.880\nIt's great.\n\n703\n00:26:21.880 --> 00:26:25.000\nI always say, if you want a problem to get good, just park it in a Petri dish.\n\n704\n00:26:25.000 --> 00:26:26.000\nYou know what I mean?\n\n705\n00:26:26.000 --> 00:26:27.640\nAnd it'll get amazing.\n\n706\n00:26:27.640 --> 00:26:30.280\nSo we had to unwind that deal.\n\n707\n00:26:30.280 --> 00:26:31.280\nAnd that was difficult.\n\n708\n00:26:31.280 --> 00:26:34.480\nAnd the magic were absolutely a class act.\n\n709\n00:26:34.480 --> 00:26:35.720\nAnd they didn't want a guy.\n\n710\n00:26:35.720 --> 00:26:37.320\nThey didn't want the job.\n\n711\n00:26:37.320 --> 00:26:39.520\nBut it was also difficult.\n\n712\n00:26:39.520 --> 00:26:43.030\nAnd it took several days to unwind it and to deal with the media and all those\n\n713\n00:26:43.030 --> 00:26:43.680\nthings.\n\n714\n00:26:43.680 --> 00:26:44.680\nBut it was tough.\n\n715\n00:26:44.680 --> 00:26:47.510\nAnd that's why I believe that we have to have the courage to ask the tough\n\n716\n00:26:47.510 --> 00:26:48.080\nquestions, to\n\n717\n00:26:48.080 --> 00:26:52.280\nreally connect, not just communicate.\n\n718\n00:26:52.280 --> 00:26:59.110\nWe'll be back with the rest of my conversation with Molly Fletcher in just a\n\n719\n00:26:59.110 --> 00:27:00.160\nmoment.\n\n720\n00:27:00.160 --> 00:27:04.280\nTo be an effective negotiator, you have to be a great communicator.\n\n721\n00:27:04.280 --> 00:27:09.170\nIn my episode with Tom Brady, he teaches us a simple communication framework\n\n722\n00:27:09.170 --> 00:27:09.640\ncalled the\n\n723\n00:27:09.640 --> 00:27:14.920\nCCC model that he's used to build strong bonds with his teammates and coaches.\n\n724\n00:27:14.920 --> 00:27:20.480\nI can hold you accountable if I told you, hey, do this or I'm expecting this to\n\n725\n00:27:20.480 --> 00:27:21.360\nhappen.\n\n726\n00:27:21.360 --> 00:27:25.120\nIf you don't do that situation or what I've said, we're going to have a talk.\n\n727\n00:27:25.120 --> 00:27:29.100\nBut if I don't ever tell you what I want, then how can I hold you accountable\n\n728\n00:27:29.100 --> 00:27:29.840\nfor that?\n\n729\n00:27:29.840 --> 00:27:33.350\nSo if you want to learn how to be an even more effective communicator, listen\n\n730\n00:27:33.350 --> 00:27:33.760\nto this\n\n731\n00:27:33.760 --> 00:27:45.320\nepisode with the one and only Tom Brady, episode 53 here on How Leaders Lead.\n\n732\n00:27:45.320 --> 00:27:47.720\nYou know, Molly, just getting to know you a little bit here.\n\n733\n00:27:47.720 --> 00:27:51.560\nYou know, very few people I've met that have a stronger leadership presence\n\n734\n00:27:51.560 --> 00:27:52.280\nthan you, a\n\n735\n00:27:52.280 --> 00:27:56.040\ncommand and control presence, you know, a confidence.\n\n736\n00:27:56.040 --> 00:28:01.210\nWas that something that you always had and how important is just confidence in\n\n737\n00:28:01.210 --> 00:28:02.360\nthe negotiation\n\n738\n00:28:02.360 --> 00:28:04.920\nprocess and the way how you present yourself?\n\n739\n00:28:04.920 --> 00:28:07.360\nWell, you're kind and you're an incredible leader.\n\n740\n00:28:07.360 --> 00:28:10.240\nSo that means a lot to hear that from someone like you, truthfully.\n\n741\n00:28:10.240 --> 00:28:11.480\nSo thank you for that.\n\n742\n00:28:11.480 --> 00:28:15.480\nBut I think confidence doesn't come from our comfort zone, right?\n\n743\n00:28:15.480 --> 00:28:19.680\nIn other words, I think confidence comes from getting uncomfortable a lot and\n\n744\n00:28:19.680 --> 00:28:20.360\nstrengthening\n\n745\n00:28:20.360 --> 00:28:24.600\nthat muscle and seeing ourselves weather through it.\n\n746\n00:28:24.600 --> 00:28:28.060\nAnd that the person that comes out the other side of maybe tough moments\n\n747\n00:28:28.060 --> 00:28:28.720\nbecomes a better\n\n748\n00:28:28.720 --> 00:28:32.800\nleader, becomes a better person that's leading their people that they serve,\n\n749\n00:28:32.800 --> 00:28:33.600\nleading their\n\n750\n00:28:33.600 --> 00:28:35.800\nclients, leading their customers.\n\n751\n00:28:35.800 --> 00:28:37.160\nBut it doesn't come from your comfort zone.\n\n752\n00:28:37.160 --> 00:28:41.860\nI think what it requires for us as leaders is to consistently get uncomfortable\n\n753\n00:28:41.860 --> 00:28:42.480\n, navigate\n\n754\n00:28:42.480 --> 00:28:46.940\nthrough those moments, learn from those moments, and come out the other side a\n\n755\n00:28:46.940 --> 00:28:48.600\nlittle bit better.\n\n756\n00:28:48.600 --> 00:28:52.310\nAnd I think that comes from, you know, my parents were our incredible people\n\n757\n00:28:52.310 --> 00:28:53.000\nthat I learned\n\n758\n00:28:53.000 --> 00:28:54.000\na lot from.\n\n759\n00:28:54.000 --> 00:28:59.080\nAnd tennis taught me the power of stepping into change and discomfort.\n\n760\n00:28:59.080 --> 00:29:02.650\nAnd then the opportunity to work and have a front row seat to peak performance\n\n761\n00:29:02.650 --> 00:29:03.400\nfor 20\n\n762\n00:29:03.400 --> 00:29:09.810\nyears, I consistently saw the vast athletes and coaches in the world step into\n\n763\n00:29:09.810 --> 00:29:11.040\ndiscomfort.\n\n764\n00:29:11.040 --> 00:29:15.040\nAnd they'd come out the other side a little bit stronger, a little bit better.\n\n765\n00:29:15.040 --> 00:29:18.360\nAnd the byproduct of that is a little bit more confidence in our ability to\n\n766\n00:29:18.360 --> 00:29:18.840\nnavigate\n\n767\n00:29:18.840 --> 00:29:20.480\nthose moments moving forward.\n\n768\n00:29:20.480 --> 00:29:22.640\nYou know, you mentioned your upbringing.\n\n769\n00:29:22.640 --> 00:29:25.690\nTell us a story from your childhood that really helped form the kind of leader\n\n770\n00:29:25.690 --> 00:29:26.880\nyou are today.\n\n771\n00:29:26.880 --> 00:29:28.880\nMy dad was a pharmaceutical sales rep.\n\n772\n00:29:28.880 --> 00:29:32.160\nAnd so he has an incredibly high EQ.\n\n773\n00:29:32.160 --> 00:29:34.960\nHe anticipated always really well.\n\n774\n00:29:34.960 --> 00:29:37.680\nHe was very relational in his approach.\n\n775\n00:29:37.680 --> 00:29:39.640\nHe put in the extra work.\n\n776\n00:29:39.640 --> 00:29:40.960\nSo I watched that.\n\n777\n00:29:40.960 --> 00:29:45.920\nAnd I also though, I think watched a man who he didn't love what he did.\n\n778\n00:29:45.920 --> 00:29:48.960\nHe really didn't, but he did it because that was his job.\n\n779\n00:29:48.960 --> 00:29:51.790\nAnd back then you worked for 40 years for the same company and you got your\n\n780\n00:29:51.790 --> 00:29:52.400\nretirement.\n\n781\n00:29:52.400 --> 00:29:53.400\nAnd that was that.\n\n782\n00:29:53.400 --> 00:29:55.920\nBut it also taught me, you know, I want to love my work.\n\n783\n00:29:55.920 --> 00:29:57.120\nI want to make a difference.\n\n784\n00:29:57.120 --> 00:30:00.160\nI don't want to just get up and go and do for money.\n\n785\n00:30:00.160 --> 00:30:03.370\nI want to make sure that it's something that aligns with my vision and my\n\n786\n00:30:03.370 --> 00:30:03.960\npurpose.\n\n787\n00:30:03.960 --> 00:30:07.160\nSo like all of us, we learn good and bad at some level.\n\n788\n00:30:07.160 --> 00:30:11.360\nAnd so I learned from my dad in a really authentic way things I wanted and\n\n789\n00:30:11.360 --> 00:30:12.240\nmaybe things\n\n790\n00:30:12.240 --> 00:30:13.240\nI didn't want.\n\n791\n00:30:13.240 --> 00:30:18.500\nAnd then my mom was a school teacher for special needs kids who is one of the\n\n792\n00:30:18.500 --> 00:30:20.360\nmost giving kind\n\n793\n00:30:20.360 --> 00:30:25.840\nof loving, unselfish human beings I have ever known.\n\n794\n00:30:25.840 --> 00:30:30.480\nI think I learned EQ and sort of sales and some of those things for my dad.\n\n795\n00:30:30.480 --> 00:30:34.290\nAnd then I learned a lot of leadership and making it about the people that you\n\n796\n00:30:34.290 --> 00:30:34.680\nlead and\n\n797\n00:30:34.680 --> 00:30:38.790\nserve from my mom who was always grabbing my old winter coats and bringing them\n\n798\n00:30:38.790 --> 00:30:39.360\nto school\n\n799\n00:30:39.360 --> 00:30:42.920\nto the kids that she taught that didn't have a warm coat.\n\n800\n00:30:42.920 --> 00:30:45.810\nAnd then I learned from my mom, I mean, she would, you know, we'd go to the\n\n801\n00:30:45.810 --> 00:30:46.400\ngrocery store\n\n802\n00:30:46.400 --> 00:30:49.480\nDavid and she'd have like 15 coupons in her hand, right?\n\n803\n00:30:49.480 --> 00:30:50.960\nAnd she'd be like, Oh, that's on special.\n\n804\n00:30:50.960 --> 00:30:52.240\nWe're getting that and that's on special.\n\n805\n00:30:52.240 --> 00:30:53.760\nWe're getting that.\n\n806\n00:30:53.760 --> 00:30:56.870\nAnd we'd get up to the front of the line and the checkout person would say,\n\n807\n00:30:56.870 --> 00:30:57.480\nwell, you\n\n808\n00:30:57.480 --> 00:30:58.880\nknow, this is expired.\n\n809\n00:30:58.880 --> 00:30:59.880\nThis coupon is expired.\n\n810\n00:30:59.880 --> 00:31:04.270\nAnd she would work her like there was no other and that lady would take a\n\n811\n00:31:04.270 --> 00:31:05.360\ncoupon.\n\n812\n00:31:05.360 --> 00:31:06.360\nThat's where you got it.\n\n813\n00:31:06.360 --> 00:31:07.360\nYeah.\n\n814\n00:31:07.360 --> 00:31:10.240\nSo I watched him not say they didn't accept no ever.\n\n815\n00:31:10.240 --> 00:31:13.080\nNo was just sort of feedback to them.\n\n816\n00:31:13.080 --> 00:31:14.080\nAnd I believe that too.\n\n817\n00:31:14.080 --> 00:31:16.280\nI think no was just sort of feedback.\n\n818\n00:31:16.280 --> 00:31:19.160\nYou know, my parents, I say you taught me everything I know.\n\n819\n00:31:19.160 --> 00:31:20.720\nAnd they're like, well, you took it to another level.\n\n820\n00:31:20.720 --> 00:31:21.960\nAnd I'm like, no, but I did.\n\n821\n00:31:21.960 --> 00:31:23.160\nI learned so much from them.\n\n822\n00:31:23.160 --> 00:31:24.800\nI still do.\n\n823\n00:31:24.800 --> 00:31:29.560\nAnd you've learned from all these Keke athletes and elite athletes and coaches.\n\n824\n00:31:29.560 --> 00:31:33.770\nAnd, you know, one that comes to mind is another one of your Michigan friends\n\n825\n00:31:33.770 --> 00:31:35.120\nis Tom Izzo.\n\n826\n00:31:35.120 --> 00:31:37.480\nHe seems to be a really intense guy.\n\n827\n00:31:37.480 --> 00:31:42.880\nWhat have you learned about how a person and a coach like a Tom Izzo pushes\n\n828\n00:31:42.880 --> 00:31:43.920\nhimself every\n\n829\n00:31:43.920 --> 00:31:44.920\nyear?\n\n830\n00:31:44.920 --> 00:31:48.920\nHe's a lot of success, but he seems to never, ever get satisfied.\n\n831\n00:31:48.920 --> 00:31:51.160\nAll the best coaches and athletes that I've worked with have this.\n\n832\n00:31:51.160 --> 00:31:53.040\nI've never arrived mindset, right?\n\n833\n00:31:53.040 --> 00:31:54.440\nThey never really are.\n\n834\n00:31:54.440 --> 00:31:56.400\nThey're on a journey to continue to get better.\n\n835\n00:31:56.400 --> 00:31:58.240\nThey're not chasing achievement rather.\n\n836\n00:31:58.240 --> 00:32:00.160\nThey're sort of chasing fulfillment.\n\n837\n00:32:00.160 --> 00:32:01.680\nThey're chasing impacting lives.\n\n838\n00:32:01.680 --> 00:32:06.880\nAnd for Tom, I think at the core, what has always stopped us from taking an NBA\n\n839\n00:32:06.880 --> 00:32:08.040\njob is\n\n840\n00:32:08.040 --> 00:32:12.520\nthis desire to pour into young guys, young kids, to be a part of a place where\n\n841\n00:32:12.520 --> 00:32:12.960\nhe can\n\n842\n00:32:12.960 --> 00:32:15.040\nreally make change and make an impact.\n\n843\n00:32:15.040 --> 00:32:19.480\nAnd one of the things that strikes me about Tom in particular is he's a guy who\n\n844\n00:32:19.480 --> 00:32:20.080\n, if you\n\n845\n00:32:20.080 --> 00:32:23.230\nwatch him on the sidelines, it's like his head's going to explode when he's\n\n846\n00:32:23.230 --> 00:32:23.720\nlightness\n\n847\n00:32:23.720 --> 00:32:25.560\nplayers up when they come off to the bench, right?\n\n848\n00:32:25.560 --> 00:32:28.840\nI mean, if you've seen him, he gets hot.\n\n849\n00:32:28.840 --> 00:32:32.300\nAnd I remember asking him once because the other thing that's interesting about\n\n850\n00:32:32.300 --> 00:32:32.640\nTom is\n\n851\n00:32:32.640 --> 00:32:34.920\nhis players love him.\n\n852\n00:32:34.920 --> 00:32:37.600\nI mean, they love him.\n\n853\n00:32:37.600 --> 00:32:41.260\nThey can't wait when they get drafted in the NBA to write checks back to the\n\n854\n00:32:41.260 --> 00:32:41.900\nprogram.\n\n855\n00:32:41.900 --> 00:32:45.830\nThey can't wait to take a call and go recruit a kid that Tom's trying to sign\n\n856\n00:32:45.830 --> 00:32:47.100\nand get in.\n\n857\n00:32:47.100 --> 00:32:48.260\nThey love him.\n\n858\n00:32:48.260 --> 00:32:53.450\nAnd I remember saying to him once, Tom, man, you go ballistic on your guys and\n\n859\n00:32:53.450 --> 00:32:54.040\nthey love\n\n860\n00:32:54.040 --> 00:32:55.040\nyou.\n\n861\n00:32:55.040 --> 00:32:56.860\nHow in the world do you do that?\n\n862\n00:32:56.860 --> 00:33:01.140\nI mean, you hold him so deeply accountable and they love you.\n\n863\n00:33:01.140 --> 00:33:02.140\nIt's fascinating.\n\n864\n00:33:02.140 --> 00:33:03.400\nIt's fantastic.\n\n865\n00:33:03.400 --> 00:33:05.220\nAnd so he does this thing, David, it's really cool.\n\n866\n00:33:05.220 --> 00:33:08.370\nHe takes his guys at the beginning of every season and he puts them in the film\n\n867\n00:33:08.370 --> 00:33:08.700\nroom and\n\n868\n00:33:08.700 --> 00:33:10.320\nhe gives them a three by five card.\n\n869\n00:33:10.320 --> 00:33:13.680\nAnd he says, just write on that three by five card.\n\n870\n00:33:13.680 --> 00:33:15.980\nWhat would success look like for you this season?\n\n871\n00:33:15.980 --> 00:33:16.980\nWhat is it?\n\n872\n00:33:16.980 --> 00:33:19.140\nI want you right now on that card to write everything down.\n\n873\n00:33:19.140 --> 00:33:23.400\nAnd they write, win a national championship, graduated all American, graduate\n\n874\n00:33:23.400 --> 00:33:24.040\nwith a Bubba\n\n875\n00:33:24.040 --> 00:33:28.580\n3.5, win the Big Ten championship, win player of the year.\n\n876\n00:33:28.580 --> 00:33:32.310\nAnd then he takes all of his guys one by one in his office with their three by\n\n877\n00:33:32.310 --> 00:33:33.000\nfive card.\n\n878\n00:33:33.000 --> 00:33:34.420\nAnd he said, okay, tell me what's on your list.\n\n879\n00:33:34.420 --> 00:33:37.420\nAnd they say, well, I want to graduate with a Bubba 3.5.\n\n880\n00:33:37.420 --> 00:33:39.420\nAnd Tom goes, okay, cool.\n\n881\n00:33:39.420 --> 00:33:42.760\nSo as your coach, what would my role in helping you do that be?\n\n882\n00:33:42.760 --> 00:33:43.900\nBecause I want to help you do that.\n\n883\n00:33:43.900 --> 00:33:44.900\nThat's one of your goals.\n\n884\n00:33:44.900 --> 00:33:45.900\nAnd they say, well, what do you mean, coach?\n\n885\n00:33:45.900 --> 00:33:49.510\nWell, if I get a call that you're skipping class from a professor, you know,\n\n886\n00:33:49.510 --> 00:33:50.120\nmost people\n\n887\n00:33:50.120 --> 00:33:52.240\nthey graduate with a Bubba 3.5 go to class.\n\n888\n00:33:52.240 --> 00:33:54.560\nSo would you want me to hold you accountable?\n\n889\n00:33:54.560 --> 00:33:56.920\nWell, yeah, coach, of course, it'd be great.\n\n890\n00:33:56.920 --> 00:33:57.920\nOkay, cool.\n\n891\n00:33:57.920 --> 00:33:59.700\nAnd you want to win Big Ten player of the year.\n\n892\n00:33:59.700 --> 00:34:04.180\nSo when we're up by three with a minute left and you're dogged to get back on\n\n893\n00:34:04.180 --> 00:34:04.880\ndefense,\n\n894\n00:34:04.880 --> 00:34:08.210\nyou want me to kind of hold you accountable on that because big templers, that\n\n895\n00:34:08.210 --> 00:34:08.680\n's not what\n\n896\n00:34:08.680 --> 00:34:09.680\nthey do.\n\n897\n00:34:09.680 --> 00:34:11.880\nWell, yeah, coach, it'd be great for sure.\n\n898\n00:34:11.880 --> 00:34:15.180\nSo he gets them to identify what they want.\n\n899\n00:34:15.180 --> 00:34:19.300\nAnd then he creates an opportunity to connect with them one on one and gets\n\n900\n00:34:19.300 --> 00:34:20.060\ntheir buying\n\n901\n00:34:20.060 --> 00:34:24.020\nand support to hold them accountable for what they in fact want.\n\n902\n00:34:24.020 --> 00:34:27.960\nAnd so he makes them better and they see that he makes them better and they see\n\n903\n00:34:27.960 --> 00:34:29.020\nhis investment.\n\n904\n00:34:29.020 --> 00:34:32.940\nI mean, one of my greatest stories of Tom is they played a game.\n\n905\n00:34:32.940 --> 00:34:33.940\nThe team lost.\n\n906\n00:34:33.940 --> 00:34:37.180\nIt was a team they should have beaten and Tom was, you know, they were upset.\n\n907\n00:34:37.180 --> 00:34:38.180\nThe team was upset.\n\n908\n00:34:38.180 --> 00:34:40.540\nIt was one of the guys on the team that really just didn't show up.\n\n909\n00:34:40.540 --> 00:34:41.540\nHe was one of his leaders.\n\n910\n00:34:41.540 --> 00:34:42.500\nHe didn't get it done.\n\n911\n00:34:42.500 --> 00:34:44.300\nHe didn't play well.\n\n912\n00:34:44.300 --> 00:34:46.420\nAnd so the kid just felt devastated.\n\n913\n00:34:46.420 --> 00:34:47.740\nHe felt like he let Tom down.\n\n914\n00:34:47.740 --> 00:34:49.820\nHe felt like he let the team down.\n\n915\n00:34:49.820 --> 00:34:52.490\nAnd so Tom watched him leave the locker room and he knew he was down and the\n\n916\n00:34:52.490 --> 00:34:53.580\nteam was upset.\n\n917\n00:34:53.580 --> 00:34:56.860\nAnd so about 30 minutes later, Tom calls the player.\n\n918\n00:34:56.860 --> 00:34:57.860\nHe says, Hey, man, what are you doing?\n\n919\n00:34:57.860 --> 00:34:59.700\nAnd the kid was like, dude, I'm in my dorm room.\n\n920\n00:34:59.700 --> 00:35:00.940\nI'm just sitting here.\n\n921\n00:35:00.940 --> 00:35:03.420\nI can't believe what I did and what I didn't do.\n\n922\n00:35:03.420 --> 00:35:04.980\nI mean, I'm just a coach.\n\n923\n00:35:04.980 --> 00:35:07.240\nI totally failed tonight, man.\n\n924\n00:35:07.240 --> 00:35:09.180\nAnd Tom goes, Hey, I'm in front of your dorm man.\n\n925\n00:35:09.180 --> 00:35:10.180\nCome on down.\n\n926\n00:35:10.180 --> 00:35:11.340\nLet's go for a ride.\n\n927\n00:35:11.340 --> 00:35:12.780\nThis is like 11 o'clock at night.\n\n928\n00:35:12.780 --> 00:35:14.180\nThe kid gets in Tom's car.\n\n929\n00:35:14.180 --> 00:35:17.510\nTom says, my, we drove around campus for two hours and just talked and just\n\n930\n00:35:17.510 --> 00:35:18.100\nshared and\n\n931\n00:35:18.100 --> 00:35:19.340\nI listened.\n\n932\n00:35:19.340 --> 00:35:22.940\nYou know, he did things like that and does things like that all the time.\n\n933\n00:35:22.940 --> 00:35:26.370\nAnd that's why he is an incredible coach, an incredible lead or somebody that\n\n934\n00:35:26.370 --> 00:35:26.820\npeople\n\n935\n00:35:26.820 --> 00:35:29.020\nwant to follow and people want to play for.\n\n936\n00:35:29.020 --> 00:35:30.020\nThat is fantastic.\n\n937\n00:35:30.020 --> 00:35:31.780\nI love that three by five card.\n\n938\n00:35:31.780 --> 00:35:33.700\nYou mentioned John Smoltz a little bit earlier.\n\n939\n00:35:33.700 --> 00:35:38.280\nNow here's a guy he went from starter to closer back to starter.\n\n940\n00:35:38.280 --> 00:35:43.480\nHe, and he seemed to thrive in every change that he made as an athlete.\n\n941\n00:35:43.480 --> 00:35:48.280\nWhat did you learn watching him and how he navigated those different paths?\n\n942\n00:35:48.280 --> 00:35:50.280\nJohn's a guy that loves a challenge.\n\n943\n00:35:50.280 --> 00:35:52.480\nHe totally welcomes discomfort.\n\n944\n00:35:52.480 --> 00:35:56.090\nHe loves the, I'm not sure if this guy can do this 10 years into his career, go\n\n945\n00:35:56.090 --> 00:35:56.440\nfrom\n\n946\n00:35:56.440 --> 00:36:00.320\na starter to a closer and then maybe back to a starter.\n\n947\n00:36:00.320 --> 00:36:04.270\nBut it's also one of the things I love about John is that it's not about John\n\n948\n00:36:04.270 --> 00:36:05.120\nand the team\n\n949\n00:36:05.120 --> 00:36:06.660\nneeded him in that role.\n\n950\n00:36:06.660 --> 00:36:10.290\nAnd those 24 other guys needed him and the fans and the community and the\n\n951\n00:36:10.290 --> 00:36:11.200\ngeneral manager\n\n952\n00:36:11.200 --> 00:36:12.800\nand Bobby Cox.\n\n953\n00:36:12.800 --> 00:36:14.900\nAnd so John said, sure, because it's not about me.\n\n954\n00:36:14.900 --> 00:36:16.980\nIt's about you guys and it's about this team.\n\n955\n00:36:16.980 --> 00:36:18.920\nAnd so sure, I'll try it.\n\n956\n00:36:18.920 --> 00:36:20.360\nI'll step into it.\n\n957\n00:36:20.360 --> 00:36:23.280\nHe loves discomfort and he knows that's where he grows.\n\n958\n00:36:23.280 --> 00:36:25.040\nHe's a workhorse.\n\n959\n00:36:25.040 --> 00:36:29.160\nOne of the other things that always blew my mind about John and continues to.\n\n960\n00:36:29.160 --> 00:36:31.280\nAnd I think we see this with great leaders.\n\n961\n00:36:31.280 --> 00:36:33.800\nTheir capacity is high.\n\n962\n00:36:33.800 --> 00:36:37.520\nIn other words, John would call me on this way to the ballpark.\n\n963\n00:36:37.520 --> 00:36:42.140\nAnd I would hear all the things going on his life with his family, with his\n\n964\n00:36:42.140 --> 00:36:43.000\nkids, with\n\n965\n00:36:43.000 --> 00:36:48.800\nhis parents, all these things coming at him from left and right constantly.\n\n966\n00:36:48.800 --> 00:36:53.770\nAnd then I would watch him step on the mound that night and throw 80 pitches\n\n967\n00:36:53.770 --> 00:36:54.680\nthrough eight\n\n968\n00:36:54.680 --> 00:36:57.640\ninnings and sit guys down one after another.\n\n969\n00:36:57.640 --> 00:37:02.390\nAnd I thought, if the world knew what was going on in his life, that he couldn\n\n970\n00:37:02.390 --> 00:37:02.920\n't hold\n\n971\n00:37:02.920 --> 00:37:06.760\nthe fastball right because he had cut his finger that morning with a knife.\n\n972\n00:37:06.760 --> 00:37:09.840\nAnd now he's got to hold his fastball a little bit different.\n\n973\n00:37:09.840 --> 00:37:11.920\nThat his arm is hurting him as smudged.\n\n974\n00:37:11.920 --> 00:37:14.920\nSo he slightly tweaked his arm slot for a slider.\n\n975\n00:37:14.920 --> 00:37:20.600\nI mean, if the world knew and could see that, it would always blew my mind.\n\n976\n00:37:20.600 --> 00:37:22.760\nAnd so his capacity is enormous.\n\n977\n00:37:22.760 --> 00:37:24.320\nMolly, it's interesting.\n\n978\n00:37:24.320 --> 00:37:27.800\nYou know, another one of your clients is Matt Kuchar, who I know.\n\n979\n00:37:27.800 --> 00:37:29.080\nAnd he's a terrific guy.\n\n980\n00:37:29.080 --> 00:37:33.840\nAnd he's been a superstar and the PGA for over 20 years.\n\n981\n00:37:33.840 --> 00:37:37.920\nAnd you know, he stayed in the game mentally and physically for a long time,\n\n982\n00:37:37.920 --> 00:37:38.560\ncompeting\n\n983\n00:37:38.560 --> 00:37:39.560\nto the highest level.\n\n984\n00:37:39.560 --> 00:37:41.320\nAnd you're doing the same thing.\n\n985\n00:37:41.320 --> 00:37:46.280\nWhat did you pick up from him that's allowing you to sustain your success?\n\n986\n00:37:46.280 --> 00:37:49.560\nYou know, Matt is a consummate professional and he always has been.\n\n987\n00:37:49.560 --> 00:37:55.760\nI mean, when he came out of Georgia Tech and he approaches his career, no\n\n988\n00:37:55.760 --> 00:37:56.240\ndifferent than\n\n989\n00:37:56.240 --> 00:37:59.480\na CEO approaches the way they run their business.\n\n990\n00:37:59.480 --> 00:38:03.760\nAnd he looks at what are all the things that need to be in place for me to step\n\n991\n00:38:03.760 --> 00:38:04.240\nonto the\n\n992\n00:38:04.240 --> 00:38:08.920\nT-box on a Thursday for me to stand over a put on a Sunday and execute.\n\n993\n00:38:08.920 --> 00:38:11.040\nAnd he is incredibly intentional.\n\n994\n00:38:11.040 --> 00:38:12.960\nHe's incredibly disciplined.\n\n995\n00:38:12.960 --> 00:38:14.920\nHe has a fantastic family and wife.\n\n996\n00:38:14.920 --> 00:38:18.160\nHe's a man who values that deeply.\n\n997\n00:38:18.160 --> 00:38:21.460\nBut he has sustained success, I would say in part because of his discipline and\n\n998\n00:38:21.460 --> 00:38:22.400\nhis professional\n\n999\n00:38:22.400 --> 00:38:24.880\napproach to his career.\n\n1000\n00:38:24.880 --> 00:38:27.160\nYou know, Somali, here you are now.\n\n1001\n00:38:27.160 --> 00:38:31.340\nWhat are you up to these days, you know, in terms of helping others unlock\n\n1002\n00:38:31.340 --> 00:38:32.600\ntheir potential?\n\n1003\n00:38:32.600 --> 00:38:34.200\nHow do you see your purpose now?\n\n1004\n00:38:34.200 --> 00:38:39.080\nYeah, you know, my purpose now is to lead others, to inspire others, to connect\n\n1005\n00:38:39.080 --> 00:38:39.480\nwith\n\n1006\n00:38:39.480 --> 00:38:43.760\nothers and to do it with courage, with curiosity, with optimism.\n\n1007\n00:38:43.760 --> 00:38:47.690\nAnd so I speak, David, about 80 days a year and open and close a lot of\n\n1008\n00:38:47.690 --> 00:38:49.000\nconferences, sales\n\n1009\n00:38:49.000 --> 00:38:52.240\nteams, all women's events, company meetings.\n\n1010\n00:38:52.240 --> 00:38:56.140\nAnd then we have a training program as well, training company, Game Changer\n\n1011\n00:38:56.140 --> 00:38:56.880\nTraining, where\n\n1012\n00:38:56.880 --> 00:39:02.330\nwe deliver training primarily on performance, be it negotiation, be it energy,\n\n1013\n00:39:02.330 --> 00:39:02.800\nbe it, you\n\n1014\n00:39:02.800 --> 00:39:08.250\nknow, high potential, high impact programs, to help other people at some level\n\n1015\n00:39:08.250 --> 00:39:08.720\nup their\n\n1016\n00:39:08.720 --> 00:39:12.860\ngame, whether it's from a performance perspective, from a negotiation\n\n1017\n00:39:12.860 --> 00:39:14.320\nperspective, or you've\n\n1018\n00:39:14.320 --> 00:39:18.260\ngot leaders that you want to help get a little bit better, you want to keep\n\n1019\n00:39:18.260 --> 00:39:18.680\nthem.\n\n1020\n00:39:18.680 --> 00:39:20.680\nWe're inside of this great resignation.\n\n1021\n00:39:20.680 --> 00:39:24.870\nHow do we pour into and help the people that we lead up their game a bit so\n\n1022\n00:39:24.870 --> 00:39:25.680\nthey can pour\n\n1023\n00:39:25.680 --> 00:39:27.280\ninto the people they lead even better?\n\n1024\n00:39:27.280 --> 00:39:30.970\nSo pouring into my team to help us continue to grow in these two sort of\n\n1025\n00:39:30.970 --> 00:39:31.880\nverticals, if\n\n1026\n00:39:31.880 --> 00:39:34.160\nyou will, is where I am.\n\n1027\n00:39:34.160 --> 00:39:39.360\nAnd working on another block and I have a podcast to Game Changers, David, that\n\n1028\n00:39:39.360 --> 00:39:40.480\n's super fun.\n\n1029\n00:39:40.480 --> 00:39:41.680\nI bet it is.\n\n1030\n00:39:41.680 --> 00:39:44.080\nThis has been so much fun for me, speaking of fun.\n\n1031\n00:39:44.080 --> 00:39:46.620\nAnd I'd like to have a little bit more fun with you with some rapid fire\n\n1032\n00:39:46.620 --> 00:39:47.440\nquestions here.\n\n1033\n00:39:47.440 --> 00:39:48.440\nAre you ready for this?\n\n1034\n00:39:48.440 --> 00:39:49.440\nI'm ready.\n\n1035\n00:39:49.440 --> 00:39:50.440\nLet's go.\n\n1036\n00:39:50.440 --> 00:39:51.440\nFire.\n\n1037\n00:39:51.440 --> 00:39:52.440\nAll right.\n\n1038\n00:39:52.440 --> 00:39:54.040\nWhat are three words that best describe you?\n\n1039\n00:39:54.040 --> 00:39:57.920\nInspire, connect, discipline.\n\n1040\n00:39:57.920 --> 00:40:02.200\nIf you could be one person for a day beside yourself, who would it be and why?\n\n1041\n00:40:02.200 --> 00:40:05.680\nYou know, I might want to be Elon Musk for a minute.\n\n1042\n00:40:05.680 --> 00:40:08.630\nI mean, getting inside of that noggin I has would probably be kind of an\n\n1043\n00:40:08.630 --> 00:40:10.400\ninteresting journey.\n\n1044\n00:40:10.400 --> 00:40:15.040\nWhat's your biggest pet peeve excuses people with excuses?\n\n1045\n00:40:15.040 --> 00:40:17.360\nWhat's your favorite major league ballpark?\n\n1046\n00:40:17.360 --> 00:40:19.200\nCubs, regley, I love that place.\n\n1047\n00:40:19.200 --> 00:40:22.320\nI mean, it's just it's just it's awesome.\n\n1048\n00:40:22.320 --> 00:40:26.600\nIt's hard not to toughest general manager to negotiate with.\n\n1049\n00:40:26.600 --> 00:40:29.760\nJohn Sheerholtz, the GM of the Braves, and he's a great friend.\n\n1050\n00:40:29.760 --> 00:40:30.760\nI love him.\n\n1051\n00:40:30.760 --> 00:40:34.440\nFrom time to time, we belong in the same country club, but he's tough.\n\n1052\n00:40:34.440 --> 00:40:37.960\nThe biggest deal you ever closed?\n\n1053\n00:40:37.960 --> 00:40:43.360\nProbably a $20 million contract for one of our baseball guys.\n\n1054\n00:40:43.360 --> 00:40:46.040\nYou know, I got out of the business 10 years ago, David.\n\n1055\n00:40:46.040 --> 00:40:47.640\nSo now they're $160 million.\n\n1056\n00:40:47.640 --> 00:40:49.080\nI'm not sure if I timed that right.\n\n1057\n00:40:49.080 --> 00:40:53.920\nBut anyway, what's something about you that few people would know?\n\n1058\n00:40:53.920 --> 00:40:55.120\nI don't love fiction.\n\n1059\n00:40:55.120 --> 00:40:56.120\nI don't read fiction.\n\n1060\n00:40:56.120 --> 00:40:57.520\nI don't really watch fiction.\n\n1061\n00:40:57.520 --> 00:41:00.640\nI pretty much have no interest in fiction.\n\n1062\n00:41:00.640 --> 00:41:01.880\nAnd that's probably a gap for me.\n\n1063\n00:41:01.880 --> 00:41:02.880\nI could probably improve.\n\n1064\n00:41:02.880 --> 00:41:06.120\nBut fiction is out the door with me.\n\n1065\n00:41:06.120 --> 00:41:09.600\nYou know, I understand you're a big fan of Zig Ziglar.\n\n1066\n00:41:09.600 --> 00:41:14.400\nCould you tell us your experience with Zig Ziglar and what that taught you?\n\n1067\n00:41:14.400 --> 00:41:17.080\nDavid, you know, your preparation is paramount, man.\n\n1068\n00:41:17.080 --> 00:41:18.080\nI love it.\n\n1069\n00:41:18.080 --> 00:41:20.880\nSo yeah, well, my dad, I said, was a pharmaceutical sales rep.\n\n1070\n00:41:20.880 --> 00:41:24.230\nSo I'd go down to his office and he'd have these zig bucks by Ziglar and I'd\n\n1071\n00:41:24.230 --> 00:41:24.800\nread them\n\n1072\n00:41:24.800 --> 00:41:25.800\na lot.\n\n1073\n00:41:25.800 --> 00:41:28.120\nLong story short, when I approached graduation, I said, I got to meet him.\n\n1074\n00:41:28.120 --> 00:41:29.680\nI mean, I got to meet Zig Ziglar.\n\n1075\n00:41:29.680 --> 00:41:31.960\nI mean, I want to do what he does, I think, one day.\n\n1076\n00:41:31.960 --> 00:41:34.560\nAnd so I, you know, seemed up my money.\n\n1077\n00:41:34.560 --> 00:41:38.520\nI sent him letters and postcards and called his office a hundred times.\n\n1078\n00:41:38.520 --> 00:41:40.760\nAnd finally, he said, I'll give you 20 minutes.\n\n1079\n00:41:40.760 --> 00:41:42.680\nI'll give you 20 minutes, which is so nice of him.\n\n1080\n00:41:42.680 --> 00:41:44.000\nI mean, I'm 21 years old.\n\n1081\n00:41:44.000 --> 00:41:45.760\nHe's given me 20 minutes.\n\n1082\n00:41:45.760 --> 00:41:46.920\nAnd so I fly to Dallas.\n\n1083\n00:41:46.920 --> 00:41:48.960\nI walk into meet him, which I couldn't believe.\n\n1084\n00:41:48.960 --> 00:41:50.320\nIt was so kind of him.\n\n1085\n00:41:50.320 --> 00:41:53.470\nAnd we sit down and we're chatting and I'm asking him for advice and I'm\n\n1086\n00:41:53.470 --> 00:41:53.840\ncurious and\n\n1087\n00:41:53.840 --> 00:41:54.840\nall those things.\n\n1088\n00:41:54.840 --> 00:41:56.760\nAnd I said, you know, I want to do what you do.\n\n1089\n00:41:56.760 --> 00:41:59.000\nI really think that's what I want to do.\n\n1090\n00:41:59.000 --> 00:42:03.180\nAnd by the way, David, I say all I had to show for myself was I was second to\n\n1091\n00:42:03.180 --> 00:42:03.440\nbe our\n\n1092\n00:42:03.440 --> 00:42:06.080\nhigh school commencement speaker when I walked into Zig's office.\n\n1093\n00:42:06.080 --> 00:42:09.460\nSo of course I didn't really have anything to show for myself as a speaker,\n\n1094\n00:42:09.460 --> 00:42:09.960\nright?\n\n1095\n00:42:09.960 --> 00:42:11.320\nI said, I want to do what you do.\n\n1096\n00:42:11.320 --> 00:42:12.320\nAnd he said, well, that's great.\n\n1097\n00:42:12.320 --> 00:42:13.480\nAnd he was so nice.\n\n1098\n00:42:13.480 --> 00:42:16.290\nI can still see when he leaned forward and he said, well, Miley, here's the\n\n1099\n00:42:16.290 --> 00:42:16.520\ndeal.\n\n1100\n00:42:16.520 --> 00:42:19.480\nWhy don't you go out into the world and actually do something and then you can\n\n1101\n00:42:19.480 --> 00:42:20.200\ngo out and talk\n\n1102\n00:42:20.200 --> 00:42:21.200\nabout it.\n\n1103\n00:42:21.200 --> 00:42:22.640\nAnd he was right.\n\n1104\n00:42:22.640 --> 00:42:26.030\nSo I boarded my flight in flew back to Michigan and pursued my other passionate\n\n1105\n00:42:26.030 --> 00:42:26.600\nsports.\n\n1106\n00:42:26.600 --> 00:42:28.400\nHe certainly did a lot.\n\n1107\n00:42:28.400 --> 00:42:32.880\nAnd what's one piece of advice you'd give to anyone who wants to improve as a\n\n1108\n00:42:32.880 --> 00:42:34.200\nleader?\n\n1109\n00:42:34.200 --> 00:42:37.040\nServe their heart, not their talent.\n\n1110\n00:42:37.040 --> 00:42:41.070\nIn other words, pour into their heart, not because of what they can do for you,\n\n1111\n00:42:41.070 --> 00:42:41.680\nbut because\n\n1112\n00:42:41.680 --> 00:42:42.680\nof who they are.\n\n1113\n00:42:42.680 --> 00:42:45.860\nAnd you know, Miley, it's obvious you picked up something from all these\n\n1114\n00:42:45.860 --> 00:42:46.680\nleaders and you're\n\n1115\n00:42:46.680 --> 00:42:49.960\nmaking it happen in your own career and have for a long time.\n\n1116\n00:42:49.960 --> 00:42:51.880\nAnd I want to congratulate you on your success.\n\n1117\n00:42:51.880 --> 00:42:53.840\nAnd I can't wait to read your next book.\n\n1118\n00:42:53.840 --> 00:42:54.840\nWhat's the title?\n\n1119\n00:42:54.840 --> 00:42:56.560\nDo you have a working title or do you have the title?\n\n1120\n00:42:56.560 --> 00:42:58.280\nYou know, can you give us a little preview?\n\n1121\n00:42:58.280 --> 00:42:59.440\nWe don't yet, man.\n\n1122\n00:42:59.440 --> 00:43:00.440\nWe don't.\n\n1123\n00:43:00.440 --> 00:43:02.560\nSo I don't want to throw something out that isn't going to stick.\n\n1124\n00:43:02.560 --> 00:43:06.320\nYou know how that title game works with books, but I hope it's our best one.\n\n1125\n00:43:06.320 --> 00:43:07.320\nYeah.\n\n1126\n00:43:07.320 --> 00:43:08.320\nThank you so much.\n\n1127\n00:43:08.320 --> 00:43:09.320\nI appreciate it, Molly.\n\n1128\n00:43:09.320 --> 00:43:10.320\nThanks for being on the show.\n\n1129\n00:43:10.320 --> 00:43:11.320\nAbsolutely.\n\n1130\n00:43:11.320 --> 00:43:12.320\nDavid's an honor.\n\n1131\n00:43:12.320 --> 00:43:20.560\nThanks for having me.\n\n1132\n00:43:20.560 --> 00:43:22.520\nI really love getting to know Molly.\n\n1133\n00:43:22.520 --> 00:43:25.120\nAnd this podcast was so much fun for me.\n\n1134\n00:43:25.120 --> 00:43:29.930\nMolly has some incredible stories that I hope inspired you on your journey to\n\n1135\n00:43:29.930 --> 00:43:30.320\nbecome a\n\n1136\n00:43:30.320 --> 00:43:31.680\nbetter leader.\n\n1137\n00:43:31.680 --> 00:43:35.620\nAnd now it's time for my favorite part of these episodes where I give you a\n\n1138\n00:43:35.620 --> 00:43:37.200\nlittle coaching.\n\n1139\n00:43:37.200 --> 00:43:41.110\nThis week as a part of your weekly personal development plan, here's what I\n\n1140\n00:43:41.110 --> 00:43:41.720\nwant you to\n\n1141\n00:43:41.720 --> 00:43:42.720\ndo.\n\n1142\n00:43:42.720 --> 00:43:51.520\nThe next time you find yourself in the midst of a negotiation, say less.\n\n1143\n00:43:51.520 --> 00:43:57.160\nIt's so tempting to fill any open space with words, isn't it?\n\n1144\n00:43:57.160 --> 00:44:01.450\nI only pause for like three seconds just now, and you probably thought it felt\n\n1145\n00:44:01.450 --> 00:44:02.720\nlike an eternity.\n\n1146\n00:44:02.720 --> 00:44:04.280\nLet me tell you something.\n\n1147\n00:44:04.280 --> 00:44:05.920\nI sure did.\n\n1148\n00:44:05.920 --> 00:44:10.000\nBut what if you learn to use silence as a weapon?\n\n1149\n00:44:10.000 --> 00:44:16.190\nBecause silence and pausing can be one of the greatest weapons you can ever use\n\n1150\n00:44:16.190 --> 00:44:16.280\n.\n\n1151\n00:44:16.280 --> 00:44:20.920\nAs you heard of my conversation with Molly, it's a tactic that worked for her.\n\n1152\n00:44:20.920 --> 00:44:25.680\nAnd I know that if you start using silence properly, it will help you in your\n\n1153\n00:44:25.680 --> 00:44:26.680\nnegotiations\n\n1154\n00:44:26.680 --> 00:44:28.120\ntoo.\n\n1155\n00:44:28.120 --> 00:44:29.880\nSo do you want to know how leaders lead?\n\n1156\n00:44:29.880 --> 00:44:34.020\nWhat we learned today is the great leaders have learned to be effective\n\n1157\n00:44:34.020 --> 00:44:35.080\nnegotiators.\n\n1158\n00:44:35.080 --> 00:44:39.130\nThanks again for tuning in to another episode of How Leaders Lead, where every\n\n1159\n00:44:39.130 --> 00:44:39.720\nThursday\n\n1160\n00:44:39.720 --> 00:44:43.470\nyou get to listen in while I interview some of the very best leaders in the\n\n1161\n00:44:43.470 --> 00:44:44.040\nworld.\n\n1162\n00:44:44.040 --> 00:44:47.930\nI make it a point to give you something simple on each episode that you can\n\n1163\n00:44:47.930 --> 00:44:48.760\napply to your\n\n1164\n00:44:48.760 --> 00:44:52.600\nbusiness so that you will become the best leader you can be.\n\n1165\n00:44:52.600 --> 00:44:53.800\nI'll see you next week.\n\n1166\n00:44:53.800 --> 00:45:03.800\n[BLANK_AUDIO]\n\n1167\n00:45:03.800 --> 00:45:13.800\n[BLANK_AUDIO]","

David Novak 0:03

Welcome to How leaders lead where every week you get to listen in while I interview some of the very best leaders in the world, I break down the key learning so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader. That's what this podcast is all about. And today's guest is Molly Fletcher, who CNN hailed as the female Jerry Maguire, for her work negotiating over $500 million in contracts as a sports agent. Now, if I were to ask you what you do for a living, my guess is you'd likely wouldn't respond with. I'm a negotiator. But when you think about it, you're in negotiations multiple times a day, as you collaborate with your team about a project deadline, as your leadership team debates, what the company should focus on. Heck, you're negotiating, even when you're trying to pick out which restaurant you want to go to. The great leaders I know, understand, they're constantly negotiating, and have learned to navigate these situations extremely well. And you're about to learn negotiation from someone who has done a lot of it. Here's my conversation with my new friend, and soon to be yours, Molly Fletcher.

I want to start back when you were in college, you're playing Division One tennis at Michigan State. If someone would have told you that one day, you'd become the female Jerry Maguire and close a half a billion dollars in contracts. As a sports agent. What would you thought if somebody told you that?

Molly Fletcher 1:44

Man, you know, I am like David, like you. I'm grateful for the journey I've been on. I mean, it's been an unbelievable ride. I mean, I grew up in a home though, where I think if I would have said that at home, my parents would have gone. Great. What are you going to do next? Like what's next for you? So you know, like you I sort of chased this desire to get better every day? And yes, it's been a fun sort of analogy and metaphor at some level that people lean into and go, Okay, I get what you did. I see, I see you don't you know, I always laugh right? When people say, golly, you know, that was that movie reel? I mean, is it? It's like, hey, look, I mean, he had one client, we had 300. So get your head around that, you know.

David Novak 2:22

Yeah, I want to talk to you about that. Well, how'd you get in the business in the first place?

Molly Fletcher 2:26

Well, as you said, I played tennis. And then I wanted to get into the business of sports. But I didn't know David probably like a lot of us that 21 or 22, what that meant, what that wouldn't look like. And so I drove got the courage, I saved some money, I moved from Lansing to Atlanta, to try to get a job in sports. And, you know, I tell a story, often from the stage when I speak about, I negotiated a deal to teach tennis at an apartment complex in exchange for my rent. So that gave me a little bit more bandwidth to go out and get a job in sports where you make nothing out of the gates, right. I think my first job at the Super Bowl host committee, I answered the phones, I made 600 bucks a month. So this free rent deal gave me a little more bandwidth. But I networked, I navigated and tried to get in front of as many people as I could with this mindset and philosophy of how do I get them to like and respect me enough to want to help me or hire me. And if I could get them to like and respect me enough to do one of those things, maybe I can continue to to navigate and connect with other people who might be able to do the same. And sort of through that journey over about a year, year and a half, I got in with a small agency in Atlanta that had a few clients. And I was sort of off and running, getting endorsement deals and appearances for the athletes and coaches we have,

David Novak 3:36

how did you really separate yourself in that environment? What did you do to really help grow the business? And that obviously led to your success? You had to do something right there?

Molly Fletcher 3:47

Well, you know, I'm a big fan, like you, David have curiosity. And I think so often in life, we've got to say, you know, what's possible? What if and, you know, it was a day that I'll still remember I had just finished driving Lenny Wilkens around during the Olympics when he was the dream team coach, and a client and I was sort of his driver. That was kind of my first little gig. And I would drive him around what when I got back, I thought, how are we going to grow? I mean, how are we going to get more clients? We have a half a dozen coaches and one baseball player, but how are we gonna get more? And I walked into our leaders office and I said, what's our growth plan? And he goes, What do you mean? And I said, Well, how are we gonna get more clients because that's at the core what you want. That's how you make money. That's how you grow the business. And he said this all referrals, she said, it's been great. You know, Lenny Wilkens referred Chuck Daly and Chuck Daly referred Mike fratello. And I said, What if we got more aggressive? And he goes, Well, what do you mean and I was like, well, baseball, I mean, there's a lot of teams here you know, that Braves in the minor leagues and great college programs. And he said, Well, I you know how you're going to do that. And so as you can I just put a business plan together for you to show you how we could start with baseball. I think we could start with baseball and and go from there. And I did and about two weeks later I presented it. He blessed it. And I was kind of off and running. I was down at Georgia Tech on the weekend on a fence, David with scouts and coaches with chewing tobacco and bubblegum in their mouth, right. And recruiting guys, you know, it's sort of a fun journey that continued to evolve from there.

David Novak 5:14

So you basically changed the business model moving from referrals into actually going out and recruiting people. Do you remember the first person you brought in that way?

Molly Fletcher 5:23

Yeah, it was a couple guys. That was a first and a third round guy out of Georgia Tech, two great middle infield guys that I recruited and signed. And then you know what happened? David is like all of us, I mean, you know, those guys percolated through the minor league system, and then they would get to know guys, and then I would go visit them and take them to Applebee's for dinner and their little minor league towns and, and I've tried to take such good care of them that they'd want to bring their bodies to dinner. And then I'd get to know their bodies, who were other first round picks, who maybe weren't happy with their agent. And then I'd kind of bring those guys in. And then we got to a point where we had critical mass, and I needed help. And so that's when I started hiring other agents. And then I moved on to other sports like golf and college coaches, and just continued to sort of build the other verticals.

David Novak 6:07

At the time, you were one of the only female sports agents in the world, you didn't have any women role models, you could really look towards that. I've written this book called take charge of you how self coaching can transform your life and career. If you look back, how did you coach yourself in that? What had to be a man's world?

Molly Fletcher 6:25

Yeah. Oh, it totally was. I mean, I was often the only woman, you know, I'd be behind the plate at batting practice at BP. And managers would yell at the guys that were coming over to talk to me, and they're like, Dude, what are you doing on that chick, man, get over here and start getting knockouts with BP. And my guys would go, it's my agent, and the manager would go, Really, that's interesting. Or on the range of PGA tour events, I was always the only woman unless there was a woman manufacturer's rep. So you know, the How did I coach myself, I mean, to me, it was recognizing the opportunity to reframe the moment reframe the moment from maybe I don't belong here, like maybe this isn't going to work. Maybe this is just a good old boy space. And I can add value, I don't know. But to me, it was, wait a minute, I'm different. I think I can connect with these players in a way that's different. I think I can make their lives better in a way that's different. I think I can represent a whole family, not just the athlete if it was a male athlete. So I began to see that I needed to be exactly who I was, I needed to be authentic. And that that was enough. And it was an opportunity to drive connection in that way and add value.

David Novak 7:28

That's terrific. And, you know, I don't know if this is true. It's kind of a crazy thing to even say. But I understand there's more agents than athletes raising, you know, you are in a very competitive world there. What was the role of competition in terms of how it played into how you approached your job?

Molly Fletcher 7:45

Yeah, I mean, I think like all of us, we've got to have some level of awareness around what other people are doing. And we've got to be curious enough and maybe vulnerable enough to recognize if there's a gap that someone else is closing, and that it's an opportunity for us to up our game a little bit. But I didn't obsess over it. I mean, to me, it was about listening to my clients, it was about over delivering consistently. And it was about ensuring that, you know, I always had this mindset of how do I make sure that my athletes feel like they always owe me not that I owe them. In other words, I wanted to over deliver so much, because what would happen, David, it was interesting. I mean, if I go see my players on the road, which I would often do, if I had, you know, the Braves were playing the cubs in Chicago, I'd go because I could see my cubs guys, I could see my Atlanta guys. And I could, you know, kind of hang with all of them together, you'd come back from the ballpark after a game. And these guys would grab a drink in the hotel lobby bar, there's agents waiting in the lobby to pick them off and take them to dinner and take them out. And I needed to make sure that my guys respected me, appreciated me enough that they would not even dare want to go grab dinner with that competitor. Because they just felt man that she's pouring into me consistently. I can't do that. That wouldn't be right. Right. So that was an important sort of part of that journey for me for sure.

David Novak 9:04

You know, you end up running a sports agency and you have a lot of people working for you. How did you instill that mindset of over delivering value for your team members?

Molly Fletcher 9:13

You know, time like you David, I mean, I am a huge relationship person. I think relationships drive our business success all of us. And it takes time. I mean, it takes time to build relationships with the people that you lead, it takes time to get in their world and in their heads in their hearts and, and to connect, it takes time to know what they're really worried about what they're excited about what their aspirations are, you know, it takes time and it takes real listening and and truly caring. And so to me, that was an integral part of being able to lift them up and take them to a place where I wanted them to be the best version of themselves. And so it wasn't that My way was the only way or my way was in fact the right way it was What is your right way? And how can I share some of the experiences that I've had good and bad things I've done right things I've done wrong with them, to help them, then serve our clients in a way that was maybe even better than me. I mean, at the end of the day, that was the goal. And that was, you know, it's a business where relationships are so important. Scalability is really hard. So it means as a leader, you've got to teach them and let them evolve and grow to a place that they can manage the relationships, not just you otherwise you'll never grow.

David Novak 10:30

You know, that's something that could be very intuitive. Or you could learn the importance of that the hard way. Tell us a story of how you got that insight, that aha moment that said, this is what I have to do to transform myself, not into just an individual contributor, but this is what I have to do to become a leader.

Molly Fletcher 10:50

You know, a moment that comes up for me is when Matt kucha who was a PGA Tour player that I represented for a long time, Matt came up to the office, and he sat down and I had a young golf agent that worked with me, and he was good. He was strong, he had played at Carolina, and he was really solid. But he was young, he was good enough to be point with Matt, I believe. And so we're sitting in the meeting, and all I did was bragging about this agent, Jeremy is his name, I would just constantly talk about just how terrific he is. He's at tournaments, about deals that he'd done about rep relationships that he had, I wanted Matt in that moment to feel like he was better off calling my guy than me. Because I can't scale it. If the if the athlete feels like I'm the one that they need to be in contact with. So it was an opportunity in that boardroom to sort of just brag about my agent to a point that Matt really thought, well, he's better than her. He's who I need to call not her. Because what I love doing was recruiting players. And so I needed them to be able to be comfortable with other people in the office to help manage the relationships,

David Novak 11:53

it's really interesting, it becomes so important to celebrate the success of others more than you. And that sounds like you got into that very early on. So you're an agent for over two decades, you represented over 300 clients. How do you juggle just the competing priorities? You've got all these celebrities? They've all got a one a piece of you, they want your attention? How did you deal with that?

Molly Fletcher 12:16

You know, I think for all of us in life, right? Managing expectations is really important. And early in my career, David, I didn't do a great job of that, right, I wanted to get in and I wanted to continue to improve, I wanted to sign players, I was probably not as good at it early. But then as I began to recognize the importance of that, and that, in fact, when you do that you set yourself up for a successful relationship with alignment and clarity. To me, the expectation conversation was really important. I mean, if I had a ball guy that I was getting ready to sign, so let's say I'm signing up, or let's just say I'm signing a first round draft pick, I needed to make sure that he understood that if I got two lines blowing up and one's John Smoltz and wants him, I'm probably taking small tees call, right. Or if you've got a first round guy that's looking at you expecting to have a national commercial with Gillette, and hundreds of 1000s of dollars of off the field money, you had to help them understand that, hey, look, we haven't hit a ball on the big leagues, we got a hot minute before we're there. So managing those expectations was really important. But in the age in business, touching your clients consistently is key. And I created really pretty intense systems to ensure that I was touching my clients enough that that connection was there. And one of the things that I did every day, David was I would stand in my office and I would be each one of my clients for like two minutes I would get in their head and get in their heart, or what are they worried about? What are they excited about? So that I could anticipate gaps in their lives before they'd see him themselves and find ways to add value to drive that deeper connection and to serve them better, which was our role?

David Novak 13:52

So you really put process and discipline around what really matters, so that you could scale yourself?

Molly Fletcher 13:59

Exactly. I mean, you know, this is a business where relationships matter so much. And so, you know, I remember a time sitting in my office thinking about one of my players, and I thought Wait, based on the pitching rotation, he's not going to be pitching. When he gets to San Diego, he loves to play golf. I'm calling Torrey Pines and getting them on the golf course they are getting them a tee time. And I picked up the phone and I call them and you know, he was sort of blown away. Well, those things help offset the worry around competition when you're consistently over delivering, right and you're anticipating and you're touching them, and you're in their world. I mean, at the end of the day, you got to be in their world. And I think that goes for the people that we lead to,

David Novak 14:34

you know, by tell me about the culture of your agency because it is a very, at least on the surface. It looks like a extremely competitive industry and, you know, being in that competitive world that can come with a dark side to if you're not careful. So what were the things that you really tried to make sure that everybody knew this is the way how we do business.

Molly Fletcher 14:56

You know, to me, transparency is really important and I think often times, as leaders, it's scary, right? It's scary to lean into that. But to me, that's when you can build really powerful connections, really powerful relations and really powerful teams. And I think, you know, at some level too, as a leader, we've got to recognize that the way in which our employees are compensated playing at a level of teamwork that occurs, right. And so sometimes when I hear leaders talk about how people aren't supporting each other people aren't pulling in other people on the team to help them on deals, well, how are they compensated, because at the end of the day, that probably is a bit of a deterrent, or a, you know, enticing them to pull people in, that can help make the relationship with a client or serve the customer even better. So I tried to create an environment where it wasn't about us, it was about the athletes and the coaches that we served. And it wasn't about you, it was about the team and the collective purpose and the journey that we were on, to ensure that we brought in the right kinds of clients, the kinds of clients that on a Saturday afternoon, when you're pushing your daughter in a swing, you're excited to see their name, and you want to take that call. So we needed to make sure that we were intentional there. There's lots of there's 750 baseball players in the big leagues. There's lots of guys to go get right. So pick the guys that you enjoy being around and that you like and that you care about. Because as an agent, you know, your job is to ensure that everything in the world is handled, so that they can step up to that plate and focus. They can step out on the mound as a pitcher and focus or if it's a golfer that they can step out on Thursday to start a tournament. And they know that everything else is being handled or maximized. And that takes time that takes energy that takes a team and we had a good one for sure.

David Novak 16:45

When you're looking back, you know, what's been the biggest change you had to undergo leaving your agency and what did you learn from it?

Molly Fletcher 16:52

Social media, I remember Erin Andrews was a client at you know, a TV commentator, and I remember Aaron, I said, Hey, there's this thing called Twitter. And I need to get Erin Andrews, that guy like we need to own your name, like we got to get your name on. Well, what is it? You're not explaining it? Well, what what the heck would you use that for? That's weird. And you know, now she's got 4 million followers and you know, constant advertising on it and all those things. So it was recognizing the power in it. And recognizing that number one, I had to have everybody's passwords, because when they'd had a couple of too many cocktails, I needed to be able to delete things pretty fast, you know what I mean. But that was probably one of the biggest changes that navigated Now, the thing I loved about it was, I felt like it gave good people an opportunity to rise to the top, I felt like it gave authentic people an opportunity for people to see who they really were. And that was really powerful. Ernie Johnson was a client, who is the most incredible human being you can imagine. And, and it was an opportunity for the world to see who EJ really is, which is a remarkable husband, a remarkable man, an incredible father. He's incredible at the work that he does, but he's even a better person. And then for our coaches, you know, college coaches all hate social media, right because of their players. And so for coaches, it was an adjustment with them. And it was an opportunity for us to support them to support their teams, their athletic department, however we could, because social media for coaches is difficult to navigate.

David Novak 18:21

You know, you've had a front row seat to athletes who are intentional about peaking at the right moments. What's that process? Like?

Molly Fletcher 18:30

Absolutely. You know, to me, David, I wrote a book called The Energy clock, because the one of the biggest things that I've seen with the best athletes and coaches in the world is they look at their lives through the lens of energy, not time. Business people, they'll look at their life through the lens of time and their schedule, not energy. Right. In other words, Tom Brady, he's not obsessed about his calendar, he's obsessed about the kinds of behaviors that align to the performance and the outcomes he wants most. So he is incredibly intentional about where he puts his energy, so that he can show up for the big moments. I mean, when I would play on a PGA Tour players schedule with him, we'd sit November, December, and we'd look at their schedule, you'd say, Okay, here's what all the majors are. Here's the tournaments that you've made the cut. And here's the tournaments where you've made top 10. How do we ensure that we manage your energy, so you peak and can perform in these courses or these tournaments where they matter most, but yet off, and I think business people, accept meetings, accept various obligations, and then they get inside of these moments? And they go, what the heck am I even doing here? So I would encourage people to say, what are the things that matter most and ensure you align your energy with those things? Look at your calendar through the lens of energy, not necessarily time.

David Novak 19:47

So do you think business leaders say yes to too many things and that gets in the way of their performance?

Molly Fletcher 19:52

Absolutely. No question about it. And they say yes, yes, yes. Yes. And then they get to the really big one. The thing in that Week, that moment or that conversation that matters most, and they don't have the energy or the focus or the or they haven't prepared enough for that moment. So, as aspiring leaders as leaders, we've got to have the courage to stay focused and say no, to the things that don't matter.

David Novak 20:18

You know, I mentioned earlier that you've negotiated over $500 million in contracts. Why do you think that negotiation is an important skill for all leaders?

Molly Fletcher 20:27

Well, I would encourage people to think about negotiation. You know, often people say, Why don't sell like I don't really need to know how to negotiate or I'm not an HR or I don't need to know how to negotiate. You know, to me, negotiation is all over the place. It's negotiating our time it's negotiated our energy, it's negotiating what we say yes and no to its negotiating, how we manage, you know, conversate. So to me, it's not just deals and money, I have ever met a leader who can't negotiate, right, because as a leader, we've got to negotiate we've got to negotiate whether it be with vendors, with our employees, with our clients from time to time. It is a incredibly important skill to have. But I would encourage people to recognize that it isn't just dollars and cents,

David Novak 21:11

how do you negotiate or engage in negotiation the right way? What's the process? What tricks up your sleeve? Do you have?

Molly Fletcher 21:19

You know, one of the things that I spend a lot of time on is saying an understanding and preparing a ton. What is the person that I'm walking in the room to negotiate with? What matters most to them? What are they worried about? If I was negotiating a baseball player's contract with a team, I wanted to know, where were they at from a payroll perspective? Where are they normally at? Who's on the free agent market? Who's in the minor league system? Who could they trade for? We want to get in their world? I think one of the biggest mistakes people make when they negotiate is they spend a lot of time and energy on what they want, what matters most of them, what would success look like for me, where we're not getting in the world of the person, because sometimes the things that matter, most of the people that we're negotiating with, might be very different than we think. And I think like all of us in life, the way people show up, we teach negotiation and have a full program around it. And one of the big parts of it is saying, Who are you negotiating with? Are they wired financially? Are they relational? Are they logistical? Are they strategic? And then you want to approach the conversation and meet them where they are based on what matters to them, and bring the kinds of information forward that's going to drive that, you know, I think that negotiation is also about shifting from defensiveness to curiosity, you know, because negotiation, right, David, you've negotiated a ton in your incredibly successful career. And, to me, it's just a conversation. That's what negotiation is, right? It's a conversation. And so we've got to be curious and ask the right questions to keep the conversation going to take us to a place hopefully, where we can add value to the other side and reach an agreement.

David Novak 22:53

What was the most fun negotiation you ever took part of

Molly Fletcher 22:57

the most fun? One of them was when we took one of our guys who needed another 21 days in the big leagues to get his pension for the rest of his life. We got a team to put them on a roster for 22 days so that he got his pension. We didn't make any money on that deal. But boy, was it powerful because we changed his life forever, right. So those were really fun ones, I would say one of the most interesting one was out a guy who is arbitration eligible, which means that if we can't come to terms with the team, then we have to go sit and our player does to in front of three perfect strangers who are then going to assess whether they're going to pay them what we want, what we're asking for what the team is asking for. And I always felt like I failed if I had to put my player in that situation. And you know, it was sort of apples and oranges. The spread was generally large. So it was the night before we were leaving for Phoenix for the arbitration hearing, and I'm laying in bed and I'm gone to sleep, we're getting up, we're taking a flight. And at 11 o'clock at night, the general manager calls me and he says, Look, I know I'm not supposed to do this, but I just talked to my buddy. He said, you're on that flight, you're going to Phoenix, I can't believe you're doing this. You're taking us to arbitrate. This is incredible. And he couldn't believe it. And he said, So you're staying firm. Hmm. And I said we are. And I just paused and I'm laying in bed. My husband is like laying there and you know, a minute and a half on the phone with somebody not saying anything is a long time. And I remember after about a minute my husband goes, Is he still there? And I was like, yes. And literally a minute and a half later. Finally it goes unbelievable. He goes, You got a deal. So the other thing I think is important is having the courage to pause inside in negotiations. Right. And I think often we think we got to keep talking. We got to keep selling, we got to keep positioning. Sometimes we've done all that in advance just as epic. Right pause.

David Novak 24:38

That is a great insight. You know, I think I read somewhere that you manage Billy Donovan, tell us about the experience and the learning you got for him when he was offered the Orlando Magic job.

Molly Fletcher 24:49

While David I mean, this was an interesting one, right? And this is why I'm a big believer that we've got to be relational, not transactional. So we do a deal Billy says to me, Look, man, I want to go to the NBA. I'm tired. I've you know, he's won two national championships in Florida at the time. And it was like, Okay, well, cool. You're a stud. I mean, we don't take any NBA job, we got to take the right job. And so time goes by the Orlando Magic job opens up, Billy says, let's go. Start talking about a Sunday, we go back and forth, and we negotiate a contract with a magic and the terms were terrific. record setting contract, highest paid NBA coach at the time. But from Sunday to Thursday, we're just going back and forth with his wife and Billy on the base and the bonuses. And I mean, we grabbed all kinds of extra stuff. I mean, it was a record that you know, it's on the ticker, which is an agent loves that, right? It's on the ticker on ESPN, highest paid guy in the NBA. So we fly to Florida, we do a press conference, Billy nails, it does a great job. 730, the next morning, Saturday morning, he says, here's the deal. I can't do it. I don't want that job. I can't do it. I can't leave Florida. And any you know, the lesson I learned was I didn't ask him the difficult questions. I didn't ask him any of the like real questions. And I think as leaders, we all know this, like sometimes we find ourselves walking out of a room or a meeting or we hang up the phone and we go beautiful. Like they didn't bring it off. They didn't ask that one question that thing that everybody else seems to wonder about an athlete, they didn't do it, this is great. I always say if you want a problem to get good, just park it in a petri dish, you know what I mean? And it'll get amazing. So you had to unwind that deal. And that was difficult in the magic word, absolutely a class act. And that, you know, they didn't want a guy that didn't want the job. But it was also, you know, difficult, and it took several days to unwind it and to deal with the media and all those things. But it was tough. And that's why I believe that we have to have the courage to ask the tough questions to really connect, not just communicate.

David Novak 26:55

We'll be back with the rest of my conversation with Molly Fletcher in just a moment, to be an effective negotiator, you have to be a great communicator. In my episode with Tom Brady. He teaches us a simple communication framework called the CCC model that he's used to build strong bonds with his teammates and coaches,

Tom Brady 27:14

I can hold you accountable if I told you, Hey, do this, or I'm expecting this to happen. If you don't do that situation, or what I've said, we're gonna have a talk. But if I don't ever tell you what I want, then how can I hold you accountable for that?

David Novak 27:29

So if you want to learn how to be an even more effective communicator, listen to this episode, with the one and only Tom Brady, Episode 53 here on how leaders lead. You know, Molly, just getting to know you a little bit here. You know, a very few people I've met that have a stronger leadership presence in you a command and control presence, you know, a confidence was that something that you always had, and how important is just confidence in in the negotiation process and the way how you present yourself?

Molly Fletcher 28:04

Well, you're kind and you're an incredible leader. So that means a lot to hear that from someone like you, truthfully, so thank you for that. But I think competence doesn't come from our comfort zone. Right. In other words, I think competence comes from getting uncomfortable a lot, and strengthening that muscle and seeing ourselves whether through it, and that the person that comes out the other side of maybe tough moments, becomes a better leader becomes a better person that's leading their people that they serve, leaving their clients leaving their customers. But it doesn't come from your comfort zone. I think what it requires for us as leaders is to consistently get uncomfortable, navigate through those moments, learn from those moments, and come out the other side a little bit better. And I think that comes from, you know, my parents were are incredible people that I learned a lot from, I mean, tennis taught me the power of stepping into change and discomfort and, and then the opportunity to work and have a front row seat to peak performance for 20 years, I consistently saw the best athletes and coaches in the world, step into discomfort. And they'd come out the other side a little bit stronger, a little bit better. And the byproduct of that is a little bit more confidence in our ability to navigate those moments moving forward.

David Novak 29:20

You know, you mentioned your upbringing. Tell us a story from your childhood that really helped form the kind of leader you are today.

Molly Fletcher 29:26

My dad was a pharmaceutical sales rep. And so he has an incredibly high EQ. He anticipated always really well. He was very relational in his approach. He put in the extra work. So I watched that and I also though, I think, watched a man who he didn't love what he did, he really didn't, but he did it because that was his job. And back then you worked for 40 years for the same company and you got your retirement and that was that but it also taught me You know, I want to love my work. I want to make a difference. I don't want to just get up and go and do for money. I want to make sure that it's something that aligns with my vision and my purpose. So like all of us, we learn good and bad at some level. And so I learned from my dad in a really authentic way, things I wanted, and maybe things I didn't want. And then my mom was a school teacher, for special needs kids, who is one of the most giving, kind, loving, unselfish human beings I have ever known. I think I learned EQ and sort of sales and some of those things from my dad. And then I learned a lot of leadership, and making it about the people that you lead and serve from my mom, who was always grabbing my old winter coats and bringing them to school to the kids that she taught that didn't have a warm coat. And then I learned from my mom, I mean, she would, you know, we'd go to the grocery store, David, and she'd have like, 15 coupons in her hand, right? And she'd be like, Oh, that sounds special. We're getting that. And that's on special. We're getting that. And we'd get up to the front of the line. And the checkout person would say, Well, you know, this is expired, this coupon is expired, and she would work her. Like there was no other. And that lady would take the coupon. That's where you got it. Yeah. So I watched him not say they didn't accept no, ever. No, it was just sort of feedback to them. And I believe that too, I think, no, it was just sort of feedback. You know, my parents, I said, You taught me everything I know. And they're like, Well, you took it to another level. And I'm like, No, but I did. I learned so much from them. I still do.

David Novak 31:24

And you've learned from all these key athletes and elite athletes and coaches. And, you know, one that comes to mind is another one of your Michigan friends is Tom Izzo, he seems to be a really intense guy, what have you learned about how a person and a coach like a Tom Izzo pushes himself every year because he's had a lot of success, but he seems to never ever get satisfied.

Molly Fletcher 31:48

All the best coaches and athletes that I've worked with have this I've never arrived mindset, right, they never really are. They're on a journey to continue to get better. They're not chasing achievement. Rather, they're sort of chasing fulfillment. They're chasing impacting lives. And for time, I think at the core, what has always stopped us from taking an NBA job is this desire to pour into young guys, young kids to be a part of a place where he can really make change and make an impact. And one of the things that strikes me about Tom in particular is, he's a guy who if you watch him on the sidelines, it's like, his head's gonna explode when he's lightness players up when they come off to the bench, right? I mean, if you've seen him, he gets hot. And I remember asking him once, because the other thing that's interesting about time is his players love him. I mean, they love him. They can't wait, when they get drafted in the NBA to write checks back to the program. They can't wait to take a call and go recruit a kid that Tom is trying to sign and get in. They love him. And I remember saying to him wants Tom and you go ballistic on your guys, and they love you. How in the world? Do you do that? I mean, you hold them so deeply accountable. And they love you. It's fascinating. It's fantastic. And so he does this thing gave it it's really cool. He takes his guys at the beginning of every season. And he puts them in the film room, and he gives them a three by five card. And he says, You don't just write on that three by five card. What would success look like for you this season? What is I want you right now on that card, write everything go. And they right win a national championship, you know, graduated all American graduate with above a 3.5 win the big 10 championship win Player of the Year. And then he takes all of his guys one by one in his office with their three by five cards. He said, Okay, tell me what's on your list? And they say, Well, I want to graduate with above a 3.5. And time goes, Okay, cool. So as your coach, what would my role in helping you do that? Because I want to help you do that. That's one of your goals. And they say, Well, what do you mean, coach? Well, if I get a call that you're skipping class from a professor, you know, most people they graduate with above a 3.5. Go to class. So would you want me to hold you accountable? Well, yeah, coach, of course, I'd be great. Okay, cool. And you want to win big 10 Player of the Year. So when we're up by three with a minute left, and your dog had to get back on defense, you want me to kind of hold you accountable on that? Because big time players, you know, that's not what they do. Well, yeah, coach me great, for sure. So he gets them to identify what they want. And then he creates an opportunity to connect with them one on one, and gets their buy in and support to hold them accountable for what they in fact want. And so he makes them better. And they see that he makes them better. And they see his investment. One of my greatest joys of time is they played a game the team lost it was a team they should have beaten and Tom was, you know, they were upset. The team was upset. But there was one of the guys on the team that really just didn't show up. He was one of his leaders. He didn't get it done. He didn't play well. And so the kid just felt devastated. He felt like he let Tom down. He felt like you let the team down. And so Tom watched him leave the locker room and he knew he was down and the team was upset. And so about 30 minutes later, Tom calls the player he says, Hey, man, what are you doing? And the kid was like, Dude, I'm in my dorm room. Just Sitting here, I can't believe what I did what I didn't do. I mean, I'm just subbed coach, I totally failed and I man, and tangos. Hey, I'm in front of your doorman. Come on. Now let's go for a ride. This is like 11 o'clock at night the kid gets in times car Tom says my we drove around campus for two hours and just talked, just shared. And I listen. You know, he did things like that and does things like that all the time. And that's why he is an incredible coach and incredible lead or somebody that people want to follow and people want to play for. That was

David Novak 35:29

fantastic. I love that three by five card. You mentioned John Smoltz a little bit earlier. Now here's a guy. He went from starter to close her back to starter he and he seemed to thrive and every change that he made as an athlete, what did you learn watching him and how he navigated those different paths.

Molly Fletcher 35:47

John's a guy that loves a challenge, he totally welcomes discomfort. He loves that I'm not sure if this guy can do this 10 years into his career go from a starter to a closer and then maybe back to a starter. But it's also one of the things I love about John is that it's not about John and the team needed him in that role. And those 24 other guys needed him and the fans and the community and the general manager and Bobby Cox. And so John said shirt, because it's not about me, it's about you guys, and it's about this team. And so sure, I'll try it, I'll step into it. He loves discomfort. And he knows that's where he grows. He's a workhorse. You know, one of the other things that always blew my mind about John and continues to, and I think we see this with great leaders, their capacity is high. In other words, John would call me on his way to the ballpark. And I would hear all the things going on his life, with his family, with his kids with his parents, all these things coming at him from left and right constantly. And then I would watch him step on the mound that night and throw 80 pitches through eight innings and sit guys down one after another. And I thought if the world knew what was going on in his life, that he couldn't hold the fastball right because he had cut his finger that morning with a knife. And now he's got a hold his fastball a little bit different that his arm is hurting him a smidge. So we slightly tweaked his arm slot for a slider. I mean, if the world knew and could see that it would always blew my mind. And so his capacity is enormous.

David Novak 37:23

Molly, it's interesting. You know, another one of your clients is Matt Kucha, who, who I know and he's a terrific guy, and he's been a superstar on the PGA for over 20 years. And you know, he's stayed in the game mentally and physically for a long time competing at the highest level and you're doing the same thing. What did you pick up from him that's allowing you to sustain your success.

Molly Fletcher 37:45

You don't matter as a consummate professional. And he always has been I mean, when he came out of Georgia Tech, and he is he approaches his career, no different than a CEO approaches, the way they run their business. And he looks at what are all the things that need to be in place for me to step on to the tee box on a Thursday for me to stand over a pot on a Sunday and execute. And he is incredibly intentional. He's incredibly disciplined. He has a fantastic family and wife, he's a man who values that deeply. But he has sustained success, I would say in part because of his discipline and his professional approach to his career,

David Novak 38:24

you know, so Molly, here you are now what are you up to these days? You know, in terms of helping others unlock their potential? How do you see your purpose now?

Molly Fletcher 38:34

Yeah, you know, my purpose now is to lead others to inspire others to connect with others and to do it with courage with curiosity with optimism and, and so I speak David about 80 days a year and open and close a lot of conferences, sales teams, all women's events, company meetings. And then we have a training program as well training company, Game Changer training where we deliver training, primarily on performance, be at negotiation, be at energy, be at you know, high potential high impact programs, to help other people at some level up their game, whether it's from a performance perspective, from a negotiation perspective, or you've got leaders that you want to help get a little bit better. You want to keep them we're inside of this great resignation. How do we pour into and help the people that we lead up their game a bit so they can pour into the people they lead even better? So pouring into my team to help us continue to grow in these two sort of verticals, if you will, is is where I am and working on another book. And I have a podcast to game changers. David, that's super fun.

David Novak 39:40

I bet it is. This has been so much fun for me speaking of fun, and I'd like to have a little bit more fun with you with some rapid fire questions here. Are you ready for this?

Molly Fletcher 39:48

I'm ready. Let's go fire.

David Novak 39:50

Hi, what are three words that best describe you?

Molly Fletcher 39:53

Inspire, connect, discipline.

David Novak 39:57

If you could be one person for a day besides your Self who would it be and why?

Molly Fletcher 40:02

You know, I might want to be Elon Musk for a minute. I mean getting inside of that noggin to his would probably be kind of an interesting journey.

David Novak 40:10

What's your biggest pet peeve?

Molly Fletcher 40:12

Excuses people with excuses.

David Novak 40:14

What's your favorite major league ballpark?

Molly Fletcher 40:17

Cubs Wrigley, I love that place. I mean, it's just, it's just, it's awesome.

David Novak 40:22

It's hard not to toughest General Manager to negotiate with

Molly Fletcher 40:26

John Schierholtz, the GM of the Braves. And he's a great friend. I love him. I see him from time to time. We belong in the same country club. But he's Tom,

David Novak 40:34

the biggest deal you ever closed?

Molly Fletcher 40:37

Probably a 20 some million dollar contract for one of our baseball guys. You know, I got out of the business 10 years ago, David. So now they're 160 million. I'm not sure if I timed that. Right. But anyway,

David Novak 40:51

what's something about you that few people would know?

Molly Fletcher 40:53

I don't love fiction. I don't read fiction. I don't really watch fiction, I pretty much have no interest in infection. And that's probably a gap for me, I could probably improve but fiction is is out the door with me.

David Novak 41:05

You know, I understand you're a big fan of Zig Ziglar. Could you tell us you know your your experience with Zig Ziglar? And what that taught you,

Molly Fletcher 41:14

David, you know, your preparation is paramount man. I love it. So yet well, my dad I said was a pharmaceutical sales rep. So I'd go down to his office and he have these Zig books by Ziggler. And I've read them a lot. Long story short, when I approached graduation, I said I got to meet him. I mean, I got to meet Zig Ziglar. I mean, I want to do what he does, I think one day, and so I saved up my money. I sent him letters and postcards and called his office 100 times. And finally he said, I'll give you 20 minutes, I'll give you 20 minutes, which was so nice of him. I mean, I'm 21 years old, he's given me 20 minutes. And so I fly to Dallas, I walk in to meet him and which I couldn't believe it was so kind of him and and we sit down and we're chatting. And I'm asking him for advice. And I'm curious and all those things. And I said, You know what I want to do what you do. I really think that's what I want to do. And by the way, David, I say all I had to show for myself was I was second to be our high school commencement speaker when I walked into Ziggs office. So of course, I didn't really have anything to show for myself as a speaker, right? I said, I want to do what you do. And he said, Well, that's great. And he was so nice, I can still see him. And he leaned forward. And he said, Well, Molly, here's the deal. Why don't you go out into the world and actually do something, and then you can go out and talk about it. And he was right. So I boarded my flight and flew back to Michigan and pursued my other passion of sports.

David Novak 42:26

He certainly did a lot. And what's one piece of advice you'd give to anyone who wants to improve as a leader

Molly Fletcher 42:33

serve their heart, not their talent. In other words, pour into their heart, not because of what they can do for you, but because of who they are.

David Novak 42:42

And you know, Molly, it's obvious you picked up something from all these leaders, and you're making it happen in your own career and have for a long time, and I want to congratulate you on your success, and I can't wait to read your next book. What's the title? Do you have a working title? Or do you have a title? Is it you know, can you give us a little preview?

Molly Fletcher 42:58

We don't Yeah, man. We don't. So I don't want to throw something out that isn't gonna stick. You know how that title game works with books. But I hope it's our best one. Yeah.

David Novak 43:06

Thank you so much. I appreciate it. Molly, thanks for being on the show. Absolutely, Dave, it's

Molly Fletcher 43:10

an honor. Thanks for having me.

David Novak 43:20

I really love getting to know Molly and this podcast was so much fun for me. Molly has some incredible stories that I hope inspired you on your journey to become a better leader. And now it's time for my favorite part of these episodes, where I give you a little coaching this week as a part of your weekly personal development plan. Here's what I want you to do. The next time you find yourself in the midst of a negotiation, say less. It's so tempting to fill any open space with words isn't. I only pause for like three seconds just now and you probably thought it felt like an eternity. Let me tell you something. I sure did. But what if you learn to use silence as a weapon? Because silence and pausing can be one of the greatest weapons you can ever use. As you heard in my conversation with Molly, it's a tactic that worked for her. And I know that if you start using silence properly, it will help you in your negotiations too. So do you want to know how leaders lead what we learned today as the great leaders have learned to be effective negotiators. Thanks again for tuning in to another episode of how leaders lead where every Thursday you get to listen in while I interview some of the very best leaders in the world. I make it a point to give you something simple on each episode that you can apply to your business so that you will become the best leader you can be. I'll see you next week.

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