Build for customer satisfaction, not just operational efficiency

What's easier for your team to execute isn't always what's best for your customer. But prioritizing your customer's preferences and finding a way to make the operations work will lead to higher customer satisfaction.

More from Chris Kempczinski

See all 8

Balance anecdotal information with big-picture data

Use recognition as a source of motivation

Don't put short-term success before long-term relationships

Know when a new strategy is actually required

You are what you settle for